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Author : Markus Husemann-Kopetzky
Publisher :
ISBN 13 : 9783947897001
Total Pages : 185 pages
Book Rating : 4.8/5 (97 download)
Download or read book Handbook on the Psychology of Pricing written by Markus Husemann-Kopetzky and published by . This book was released on 2018 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Özalp Özer
Publisher : OUP Oxford
ISBN 13 : 0191634263
Total Pages : 976 pages
Book Rating : 4.1/5 (916 download)
Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer and published by OUP Oxford. This book was released on 2012-06-07 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : Cait Lamberton
Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Author : Shinobu Kitayama
Publisher : Guilford Press
ISBN 13 : 1606236113
Total Pages : 913 pages
Book Rating : 4.6/5 (62 download)
Download or read book Handbook of Cultural Psychology written by Shinobu Kitayama and published by Guilford Press. This book was released on 2010-01-01 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading authorities, this definitive handbook provides a comprehensive review of the field of cultural psychology. Major theoretical perspectives are explained, and methodological issues and challenges are discussed. The volume examines how topics fundamental to psychology?identity and social relations, the self, cognition, emotion and motivation, and development?are influenced by cultural meanings and practices. It also presents cutting-edge work on the psychological and evolutionary underpinnings of cultural stability and change. In all, more than 60 contributors have written over 30 chapters covering such diverse areas as food, love, religion, intelligence, language, attachment, narratives, and work.
Author : Paul A. M. Van Lange
Publisher : Guilford Publications
ISBN 13 : 146255024X
Total Pages : 658 pages
Book Rating : 4.4/5 (625 download)
Download or read book Social Psychology, Third Edition written by Paul A. M. Van Lange and published by Guilford Publications. This book was released on 2022-04-21 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive work--now extensively revised with virtually all new chapters--has introduced generations of researchers to the psychological processes that underlie social behavior. What sets the book apart is its unique focus on the basic principles that guide theory building and research. Since work in the field increasingly transcends such boundaries as biological versus cultural or cognitive versus motivational systems, the third edition has a new organizational framework. Leading scholars identify and explain the principles that govern intrapersonal, interpersonal, intragroup, and intergroup processes, in chapters that range over multiple levels of analysis. The book's concluding section illustrates how social psychology principles come into play in specific contexts, including politics, organizational life, the legal arena, sports, and negotiation. New to This Edition *Most of the book is entirely new. *Stronger emphasis on the contextual factors that influence how and why the basic principles work as they do. *Incorporates up-to-date findings and promising research programs. *Integrates key advances in such areas as evolutionary theory and neuroscience.
Author : David H. Barlow
Publisher : Oxford University Press, USA
ISBN 13 : 0199328714
Total Pages : 977 pages
Book Rating : 4.1/5 (993 download)
Download or read book The Oxford Handbook of Clinical Psychology written by David H. Barlow and published by Oxford University Press, USA. This book was released on 2014 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Clinical Psychology synthesizes a half-century of clinical psychology literature in one extraordinary volume. Comprising chapters from the foremost scholars in the field, this handbook provides even and authoritative coverage of the research, practice, and policy factors that combine to form today's clinical psychology landscape. It is a landmark publication that is sure to serve as the field's benchmark reference publication for years to come.
Author : Julian Rappaport
Publisher : Springer Science & Business Media
ISBN 13 : 146154193X
Total Pages : 1046 pages
Book Rating : 4.4/5 (615 download)
Download or read book Handbook of Community Psychology written by Julian Rappaport and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook, the first in its field, brings together 106 different contributors. The 38 interrelated but at the same time independent chapters discuss key areas including conceptual frameworks; empirically grounded constructs; intervention strategies and tactics; social systems; designs, assessment, and analysis; cross-cutting professional issues; and contemporary intersections with related fields such as violence prevention and HIV/AIDS.
Author : Michael C. Roberts
Publisher : Guilford Publications
ISBN 13 : 1462536085
Total Pages : 705 pages
Book Rating : 4.4/5 (625 download)
Download or read book Handbook of Pediatric Psychology, Fifth Edition written by Michael C. Roberts and published by Guilford Publications. This book was released on 2018-03-21 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of practitioners and students have relied on this handbook, now thoroughly revised, for authoritative information on the links between psychological and medical issues from infancy through adolescence. Sponsored by the Society of Pediatric Psychology, the volume explores psychosocial aspects of specific medical problems, as well as issues in managing developmental and behavioral concerns that are frequently seen in pediatric settings. The book describes best practices in training and service delivery and presents evidence-based approaches to intervention with children and families. All chapters have been rigorously peer reviewed by experts in the field. New to This Edition: *Chapters on rural health, the transition to adult medical care, prevention, and disorders of sex development. *Expanded coverage of epigenetics, eHealth applications, cultural and ethnic diversity, spina bifida, and epilepsy. *Many new authors; extensively revised with the latest with the latest information on clinical populations, research methods, and interventions. *Chapters on training and professional competencies, and quality improvement and cost-effectiveness, and international collaborations. See also Clinical Practice of Pediatric Psychology, edited by Michael C. Roberts, Brandon S. Aylward, and Yelena P. Wu, which uses rich case material to illustrate intervention techniques.
Author : S. Shyam Sundar
Publisher : John Wiley & Sons
ISBN 13 : 1118413369
Total Pages : 613 pages
Book Rating : 4.1/5 (184 download)
Download or read book The Handbook of the Psychology of Communication Technology written by S. Shyam Sundar and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media
Author : Lindsay G. Oades
Publisher : John Wiley & Sons
ISBN 13 : 1119124115
Total Pages : 599 pages
Book Rating : 4.1/5 (191 download)
Download or read book The Wiley Blackwell Handbook of the Psychology of Positivity and Strengths-Based Approaches at Work written by Lindsay G. Oades and published by John Wiley & Sons. This book was released on 2020-01-07 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art psychological perspective on positivity and strengths-based approaches at work This handbook makes a unique contribution to organizational psychology and HRM by providing comprehensive international coverage of the contemporary field of positivity and strengths-based approaches at work. It provides critical reviews of key topics such as resilience, wellbeing, hope, motivation, flow, authenticity, positive leadership and engagement, drawing on the work of leading thinkers including Kim Cameron, Shane Lopez, Peter Clough and Robert Biswas-Diener.
Author : David B. Baker
Publisher : OUP USA
ISBN 13 : 0195366557
Total Pages : 662 pages
Book Rating : 4.1/5 (953 download)
Download or read book The Oxford Handbook of the History of Psychology: Global Perspectives written by David B. Baker and published by OUP USA. This book was released on 2012 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The science and practice of psychology has evolved around the world on different trajectories and timelines, yet with a convergence on the recognition of the need for a human science that can confront the challenges facing the world today. Few would argue that the standard narrative of the history of psychology has emphasized European and American traditions over others, but in today's global culture, there is a greater need in psychology for international understanding. This volume describes the historical development of psychology in countries throughout the world. Contributors provide narratives that examine the political and socioeconomic forces that have shaped their nations' psychologies. Each unique story adds another element to our understanding of the history of psychology. The chapters in this volume remind us that there are unique contexts and circumstances that influence the ways in which the science and practice of psychology are assimilated into our daily lives. Making these contexts and circumstances explicit through historical research and writing provides some promise of greater international insight, as well as a better understanding of the human condition.
Author : David L. Blustein
Publisher : Oxford University Press, USA
ISBN 13 : 0199758794
Total Pages : 348 pages
Book Rating : 4.1/5 (997 download)
Download or read book The Oxford Handbook of the Psychology of Working written by David L. Blustein and published by Oxford University Press, USA. This book was released on 2013-07-11 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers and practitioners interested in the role of work in people's lives are faced with the need for new perspectives to support clients, communities, and organizations. This handbook is designed to fill this gap in the literature by focusing on the full spectrum of people who work and who want to work across the diverse contexts that frame working in the 21st century.
Author : Gregory Feist, PhD
Publisher : Springer Publishing Company
ISBN 13 : 0826106234
Total Pages : 544 pages
Book Rating : 4.8/5 (261 download)
Download or read book Handbook of the Psychology of Science written by Gregory Feist, PhD and published by Springer Publishing Company. This book was released on 2013 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart
Author : Jonathan S. Comer
Publisher : Oxford University Press
ISBN 13 : 0199793549
Total Pages : 476 pages
Book Rating : 4.1/5 (997 download)
Download or read book The Oxford Handbook of Research Strategies for Clinical Psychology written by Jonathan S. Comer and published by Oxford University Press. This book was released on 2013-05-09 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Research Strategies for Clinical Psychology has recruited some of the field's foremost experts to explicate the essential research strategies currently used across the modern clinical psychology landscape that maximize both scientific rigor and clinical relevance.
Author : John DeLamater
Publisher : Springer Science & Business Media
ISBN 13 : 038736921X
Total Pages : 570 pages
Book Rating : 4.3/5 (873 download)
Download or read book Handbook of Social Psychology written by John DeLamater and published by Springer Science & Business Media. This book was released on 2006-11-24 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology, focusing on processes that occur inside the individual and Sociology, focusing on social collectives and social institutions, come together in Social Psychology to explore the interface between the two fields. The core concerns of social psychology include the impact of one individual on another; the impact of a group on its individual members; the impact of individuals on the groups in which they participate; the impact of one group on another. This book is a successor to Social Psychology: Social Perspectives and Sociological Perspectives in Social Psychology. The current text expands on previous handbooks in social psychology by including recent developments in theory and research and comprehensive coverage of significant theoretical perspectives.
Author : Gregory M. Walton
Publisher : Guilford Publications
ISBN 13 : 1462543839
Total Pages : 491 pages
Book Rating : 4.4/5 (625 download)
Download or read book Handbook of Wise Interventions written by Gregory M. Walton and published by Guilford Publications. This book was released on 2020-11-10 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precise shifts in the ways people make sense of themselves, others, and social situations can help people flourish. This compelling handbook synthesizes the growing body of research on wise interventions--brief, nonclinical strategies that are "wise" to the impact of social-psychological processes on behavior. Leading authorities describe how maladaptive or pejorative interpretations can undermine people’s functioning and how they can be altered to produce benefits in such areas as academic motivation and achievement, health, well-being, and personal relationships. Consistently formatted chapters review the development of each intervention, how it can be implemented, its evidence base, and implications for solving personal and societal problems.
