Handbook Of Tourism And Consumer Behavior

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Handbook of Consumer Behavior, Tourism, and the Internet

Author : Juline E. Mills
Publisher : Routledge
ISBN 13 : 1136429190
Total Pages : 336 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Handbook of Consumer Behavior, Tourism, and the Internet by : Juline E. Mills

Download or read book Handbook of Consumer Behavior, Tourism, and the Internet written by Juline E. Mills and published by Routledge. This book was released on 2013-07-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

Handbook of Tourist Behavior

Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1135849110
Total Pages : 332 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Handbook of Tourist Behavior by : Metin Kozak

Download or read book Handbook of Tourist Behavior written by Metin Kozak and published by Routledge. This book was released on 2009-01-13 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1317334701
Total Pages : 484 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2017-04-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Handbook of Tourism and Consumer Behavior

Author : Danni Zheng
Publisher : Edward Elgar Publishing
ISBN 13 : 1035309807
Total Pages : 319 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis Handbook of Tourism and Consumer Behavior by : Danni Zheng

Download or read book Handbook of Tourism and Consumer Behavior written by Danni Zheng and published by Edward Elgar Publishing. This book was released on 2024-11-08 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services.

Consumer Behaviour in Hospitality and Tourism

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 1000442675
Total Pages : 150 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2021-09-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

The Routledge Handbook of Tourism Experience Management and Marketing

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 0429512317
Total Pages : 653 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Consumer Behavior in Tourism and Hospitality Research

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 1787430073
Total Pages : 197 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis Consumer Behavior in Tourism and Hospitality Research by : Arch G. Woodside

Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Handbook on Tourism and Social Media

Author : Gursoy, Dogan
Publisher : Edward Elgar Publishing
ISBN 13 : 1800371411
Total Pages : 528 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook on Tourism and Social Media by : Gursoy, Dogan

Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

The Handbook of Managing and Marketing Tourism Experiences

Author : Marios Sotiriadis
Publisher : Emerald Group Publishing
ISBN 13 : 1786352893
Total Pages : 579 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by : Marios Sotiriadis

Download or read book The Handbook of Managing and Marketing Tourism Experiences written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Handbook of Research on Global Hospitality and Tourism Management

Author : Camillo, Angelo A.
Publisher : IGI Global
ISBN 13 : 1466686073
Total Pages : 654 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Global Hospitality and Tourism Management by : Camillo, Angelo A.

Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.

Handbook of Hospitality Marketing Management

Author : Haemoon Oh
Publisher : Routledge
ISBN 13 : 1136399976
Total Pages : 576 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Handbook of Hospitality Marketing Management by : Haemoon Oh

Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Handbook of e-Tourism

Author : Zheng Xiang
Publisher : Springer Nature
ISBN 13 : 3030486524
Total Pages : 1976 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Handbook of e-Tourism by : Zheng Xiang

Download or read book Handbook of e-Tourism written by Zheng Xiang and published by Springer Nature. This book was released on 2022-09-01 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.

The Routledge Handbook of Destination Marketing

Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1351588273
Total Pages : 710 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The Routledge Handbook of Destination Marketing by : Dogan Gursoy

Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Understanding Consumer Behavior and Consumption Experience

Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466675195
Total Pages : 319 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Understanding Consumer Behavior and Consumption Experience by : Rajagopal

Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Handbook of Research on Smart Technology Applications in the Tourism Industry

Author : Çeltek, Evrim
Publisher : IGI Global
ISBN 13 : 1799819906
Total Pages : 569 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Smart Technology Applications in the Tourism Industry by : Çeltek, Evrim

Download or read book Handbook of Research on Smart Technology Applications in the Tourism Industry written by Çeltek, Evrim and published by IGI Global. This book was released on 2020-01-17 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Handbook of Tourism and Quality-of-Life Research

Author : Muzaffer Uysal
Publisher : Springer Science & Business Media
ISBN 13 : 9400722885
Total Pages : 740 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Handbook of Tourism and Quality-of-Life Research by : Muzaffer Uysal

Download or read book Handbook of Tourism and Quality-of-Life Research written by Muzaffer Uysal and published by Springer Science & Business Media. This book was released on 2012-01-07 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus and government agencies are increasingly interested in issues of sustainable tourism, specifically in understanding and measuring the impact of tourism on the quality of life of the residents of the host communities. This handbook covers all relevant topics and is divided into two parts: research relating to travelers/tourists, and research relating to the residents of host communities. It is the only state-of-the-art reference book in its field and will prove invaluable to academics interested in QOL research, as well as tourism practitioners interested in applying the science of QOL in the tourism industry.