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Author :
Publisher :
ISBN 13 :
Total Pages : 946 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack MacDonald
Publisher : Tab Books
ISBN 13 : 9780830633906
Total Pages : 483 pages
Book Rating : 4.6/5 (339 download)
Download or read book Handbook of Radio Publicity & Promotion written by Jack MacDonald and published by Tab Books. This book was released on 1991 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very Good,No Highlights or Markup,all pages are intact.
Author : John Allen Hendricks
Publisher : CRC Press
ISBN 13 : 1136027858
Total Pages : 588 pages
Book Rating : 4.1/5 (36 download)
Download or read book Keith's Radio Station written by John Allen Hendricks and published by CRC Press. This book was released on 2014-08-07 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Author : Michael C Keith
Publisher : Taylor & Francis
ISBN 13 : 1136027939
Total Pages : 364 pages
Book Rating : 4.1/5 (36 download)
Download or read book The Radio Station written by Michael C Keith and published by Taylor & Francis. This book was released on 2012-09-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
Author : John Allen Hendricks
Publisher : Routledge
ISBN 13 : 1351816330
Total Pages : 458 pages
Book Rating : 4.3/5 (518 download)
Download or read book The Radio Station written by John Allen Hendricks and published by Routledge. This book was released on 2018-05-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Author : Shelly Field
Publisher : Infobase Publishing
ISBN 13 : 1438110847
Total Pages : 337 pages
Book Rating : 4.4/5 (381 download)
Download or read book Career Opportunities in Radio written by Shelly Field and published by Infobase Publishing. This book was released on 2010-04-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.
Author : Jack Macdonald
Publisher :
ISBN 13 :
Total Pages : 371 pages
Book Rating : 4.:/5 (18 download)
Download or read book Handbook of Radio Publicity and Promotion written by Jack Macdonald and published by . This book was released on 1981 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen Katz
Publisher : Routledge
ISBN 13 : 1134498144
Total Pages : 241 pages
Book Rating : 4.1/5 (344 download)
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2014-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Author :
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.F/5 ( download)
Download or read book Broadcasting Yearbook written by and published by . This book was released on 1941 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack MacDonald
Publisher : McGraw-Hill Companies
ISBN 13 : 9780830602131
Total Pages : 372 pages
Book Rating : 4.6/5 (21 download)
Download or read book The Handbook of Radio Publicity and Promotion written by Jack MacDonald and published by McGraw-Hill Companies. This book was released on 1970-01-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Baskerville
Publisher : SAGE Publications
ISBN 13 : 1506303153
Total Pages : 865 pages
Book Rating : 4.5/5 (63 download)
Download or read book Music Business Handbook and Career Guide written by David Baskerville and published by SAGE Publications. This book was released on 2015-12-23 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Eleventh Edition offers surpasses any other resource available. Readers new to the music business and seasoned professionals alike will find David Baskerville and Tim Baskerville’s handbook an indispensable resource, regardless of their specialty within the music field. This text is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and Music Business Foundations as well as more specialized courses such as the record industry, music careers, artist management, and more. The fully updated Eleventh Edition includes coverage of key topics such as copyright, licensing, songwriting, concert venues, and the entrepreneurial musician. Uniquely, it provides career-planning insights on dozens of job categories in the diverse music industry.
Author :
Publisher :
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (91 download)
Download or read book Broadcasting: Yearbook-marketbook Issue written by and published by . This book was released on 1940 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sue F. Knapp
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Manual for Shared-ride Taxi Systems in Wisconsin written by Sue F. Knapp and published by . This book was released on 1987 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Deaville
Publisher : Oxford University Press, USA
ISBN 13 : 0190691247
Total Pages : 954 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press, USA. This book was released on 2021 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
Author : Adrian C Laing
Publisher : Bloomsbury Publishing
ISBN 13 : 1526515474
Total Pages : 881 pages
Book Rating : 4.5/5 (265 download)
Download or read book The Media and Business Contracts Handbook written by Adrian C Laing and published by Bloomsbury Publishing. This book was released on 2020-07-03 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the tools for the user to construct a contract in a logical format and draft the terms in language that both parties can easily understand and put into practice and the accompanying digital download reduces administration time in the office. The book has a number of functions: 1. As a starting point and framework for an agreement. 2. To compare and analyse other contracts you are working on. 3. As a background guide and training tool. 4. As a reference tool for websites and trade codes of practice. 5. The commentaries can be read as guides to the intended aims of a specific contract. 6. The checklist of clauses can be used to ensure you have covered important issues. 7. To achieve a clearer understanding of a transaction.
Author :
Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.:/5 (3 download)
Download or read book Occupational Outlook Handbook written by and published by . This book was released on 2006 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes 250 occupations which cover approximately 107 million jobs.
Author :
Publisher :
ISBN 13 :
Total Pages : 822 pages
Book Rating : 4.F/5 ( download)
Download or read book Business Service Bulletin written by and published by . This book was released on 1956 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
