Handbook Of Machine Learning - Volume 1: Foundation Of Artificial Intelligence

Download Handbook Of Machine Learning - Volume 1: Foundation Of Artificial Intelligence PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 9813271248
Total Pages : 329 pages
Book Rating : 4.8/5 (132 download)

DOWNLOAD NOW!


Book Synopsis Handbook Of Machine Learning - Volume 1: Foundation Of Artificial Intelligence by : Tshilidzi Marwala

Download or read book Handbook Of Machine Learning - Volume 1: Foundation Of Artificial Intelligence written by Tshilidzi Marwala and published by World Scientific. This book was released on 2018-10-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive book on the theories of artificial intelligence with an emphasis on their applications. It combines fuzzy logic and neural networks, as well as hidden Markov models and genetic algorithm, describes advancements and applications of these machine learning techniques and describes the problem of causality. This book should serves as a useful reference for practitioners in artificial intelligence.

Handbook of Machine Learning

Download Handbook of Machine Learning PDF Online Free

Author :
Publisher :
ISBN 13 : 9789813271234
Total Pages : pages
Book Rating : 4.2/5 (712 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Machine Learning by : Tshilidzi Marwala

Download or read book Handbook of Machine Learning written by Tshilidzi Marwala and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foundations of Machine Learning, second edition

Download Foundations of Machine Learning, second edition PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262351366
Total Pages : 505 pages
Book Rating : 4.2/5 (623 download)

DOWNLOAD NOW!


Book Synopsis Foundations of Machine Learning, second edition by : Mehryar Mohri

Download or read book Foundations of Machine Learning, second edition written by Mehryar Mohri and published by MIT Press. This book was released on 2018-12-25 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of a graduate-level machine learning textbook that focuses on the analysis and theory of algorithms. This book is a general introduction to machine learning that can serve as a textbook for graduate students and a reference for researchers. It covers fundamental modern topics in machine learning while providing the theoretical basis and conceptual tools needed for the discussion and justification of algorithms. It also describes several key aspects of the application of these algorithms. The authors aim to present novel theoretical tools and concepts while giving concise proofs even for relatively advanced topics. Foundations of Machine Learning is unique in its focus on the analysis and theory of algorithms. The first four chapters lay the theoretical foundation for what follows; subsequent chapters are mostly self-contained. Topics covered include the Probably Approximately Correct (PAC) learning framework; generalization bounds based on Rademacher complexity and VC-dimension; Support Vector Machines (SVMs); kernel methods; boosting; on-line learning; multi-class classification; ranking; regression; algorithmic stability; dimensionality reduction; learning automata and languages; and reinforcement learning. Each chapter ends with a set of exercises. Appendixes provide additional material including concise probability review. This second edition offers three new chapters, on model selection, maximum entropy models, and conditional entropy models. New material in the appendixes includes a major section on Fenchel duality, expanded coverage of concentration inequalities, and an entirely new entry on information theory. More than half of the exercises are new to this edition.

Handbook Of Machine Learning - Volume 1: Foundation Of Artif

Download Handbook Of Machine Learning - Volume 1: Foundation Of Artif PDF Online Free

Author :
Publisher :
ISBN 13 : 9789813271227
Total Pages : pages
Book Rating : 4.2/5 (712 download)

DOWNLOAD NOW!


Book Synopsis Handbook Of Machine Learning - Volume 1: Foundation Of Artif by : Tshilidzi Marwala

Download or read book Handbook Of Machine Learning - Volume 1: Foundation Of Artif written by Tshilidzi Marwala and published by . This book was released on 2018-12-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook Of Machine Learning - Volume 2: Optimization And Decision Making

Download Handbook Of Machine Learning - Volume 2: Optimization And Decision Making PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 981120568X
Total Pages : 321 pages
Book Rating : 4.8/5 (112 download)

DOWNLOAD NOW!


Book Synopsis Handbook Of Machine Learning - Volume 2: Optimization And Decision Making by : Tshilidzi Marwala

Download or read book Handbook Of Machine Learning - Volume 2: Optimization And Decision Making written by Tshilidzi Marwala and published by World Scientific. This book was released on 2019-11-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on , this volume on Optimization and Decision Making covers a range of algorithms and their applications. Like the first volume, it provides a starting point for machine learning enthusiasts as a comprehensive guide on classical optimization methods. It also provides an in-depth overview on how artificial intelligence can be used to define, disprove or validate economic modeling and decision making concepts.

New Foundation Of Artificial Intelligence

Download New Foundation Of Artificial Intelligence PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 9811232229
Total Pages : 403 pages
Book Rating : 4.8/5 (112 download)

DOWNLOAD NOW!


Book Synopsis New Foundation Of Artificial Intelligence by : Ming Xie

Download or read book New Foundation Of Artificial Intelligence written by Ming Xie and published by World Scientific. This book was released on 2020-12-22 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book lays a new foundation toward achieving artificial self-intelligence by future machines such as intelligent vehicles. Its chapters provide a broad coverage to the three key modules behind the design and development of intelligent vehicles for the ultimate purpose of actively ensuring driving safety as well as preventing accidents from all possible causes. Self-contained and unified in presentation, the book explains in details the fundamental solutions of vehicle's perception, vehicle's decision-making, and vehicle's action-taking in a pedagogic order.Besides the fundamental knowledge and concepts of intelligent vehicle's perception, decision and action, this book includes a comprehensive set of real-life application scenarios in which intelligent vehicles will play a major role or contribution. These case studies of real-life applications will help motivate students to learn this exciting subject. With concise and simple explanations, and boasting a rich set of graphical illustrations, the book is an invaluable source for both undergraduate and postgraduate courses, on artificial intelligence, intelligent vehicle, and robotics, which are offered in automotive engineering, computer engineering, electronic engineering, and mechanical engineering. In addition, the book will help strengthen the knowledge and skills of young researchers who want to venture into the research and development of artificial self-intelligence for intelligent vehicles of the future.Related Link(s)

Artificial Intelligence and the Law

Download Artificial Intelligence and the Law PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 9819728274
Total Pages : 267 pages
Book Rating : 4.8/5 (197 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence and the Law by : Tshilidzi Marwala

Download or read book Artificial Intelligence and the Law written by Tshilidzi Marwala and published by Springer Nature. This book was released on with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rational Machines and Artificial Intelligence

Download Rational Machines and Artificial Intelligence PDF Online Free

Author :
Publisher : Academic Press
ISBN 13 : 0128209445
Total Pages : 272 pages
Book Rating : 4.1/5 (282 download)

DOWNLOAD NOW!


Book Synopsis Rational Machines and Artificial Intelligence by : Tshilidzi Marwala

Download or read book Rational Machines and Artificial Intelligence written by Tshilidzi Marwala and published by Academic Press. This book was released on 2021-03-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent machines are populating our social, economic and political spaces. These intelligent machines are powered by Artificial Intelligence technologies such as deep learning. They are used in decision making. One element of decision making is the issue of rationality. Regulations such as the General Data Protection Regulation (GDPR) require that decisions that are made by these intelligent machines are explainable. Rational Machines and Artificial Intelligence proposes that explainable decisions are good but the explanation must be rational to prevent these decisions from being challenged. Noted author Tshilidzi Marwala studies the concept of machine rationality and compares this to the rationality bounds prescribed by Nobel Laureate Herbert Simon and rationality bounds derived from the work of Nobel Laureates Richard Thaler and Daniel Kahneman. Rational Machines and Artificial Intelligence describes why machine rationality is flexibly bounded due to advances in technology. This effectively means that optimally designed machines are more rational than human beings. Readers will also learn whether machine rationality can be quantified and identify how this can be achieved. Furthermore, the author discusses whether machine rationality is subjective. Finally, the author examines whether a population of intelligent machines collectively make more rational decisions than individual machines. Examples in biomedical engineering, social sciences and the financial sectors are used to illustrate these concepts. Provides an introduction to the key questions and challenges surrounding Rational Machines, including, When do we rely on decisions made by intelligent machines? What do decisions made by intelligent machines mean? Are these decisions rational or fair? Can we quantify these decisions? and Is rationality subjective? Introduces for the first time the concept of rational opportunity costs and the concept of flexibly bounded rationality as a rationality of intelligent machines and the implications of these issues on the reliability of machine decisions Includes coverage of Rational Counterfactuals, group versus individual rationality, and rational markets Discusses the application of Moore’s Law and advancements in Artificial Intelligence, as well as developments in the area of data acquisition and analysis technologies and how they affect the boundaries of intelligent machine rationality

Artificial Intelligence for Humans

Download Artificial Intelligence for Humans PDF Online Free

Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781493682225
Total Pages : 0 pages
Book Rating : 4.6/5 (822 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence for Humans by : Jeff Heaton

Download or read book Artificial Intelligence for Humans written by Jeff Heaton and published by Createspace Independent Publishing Platform. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: « Artifical Intelligence for Humans is a book series meant to teach AI to those readers who lack an extensive mathematical background. The reader only needs knowledge of basic college algebra and computer programming. Additional topics are thoroughly explained. Every chapter also includes a programming example. Examples are currently provided in Java, C#, and Python. Other languages are planned. »--

Handbook of Research on Machine Learning

Download Handbook of Research on Machine Learning PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1000565351
Total Pages : 595 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Machine Learning by : Monika Mangla

Download or read book Handbook of Research on Machine Learning written by Monika Mangla and published by CRC Press. This book was released on 2022-08-04 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes the reader on a technological voyage of machine learning advancements, highlighting the systematic changes in algorithms, challenges, and constraints. The technological advancements in the ML arena have transformed and revolutionized several fields, including transportation, agriculture, finance, weather monitoring, and others. This book brings together researchers, authors, industrialists, and academicians to cover a vast selection of topics in ML, starting with the rudiments of machine learning approaches and going on to specific applications in healthcare and industrial automation. The book begins with an overview of the ethics, security and privacy issues, future directions, and challenges in machine learning as well as a systematic review of deep learning techniques and provides an understanding of building generative adversarial networks. Chapters explore predictive data analytics for health issues. The book also adds a macro dimension by highlighting the industrial applications of machine learning, such as in the steel industry, for urban information retrieval, in garbage detection, in measuring air pollution, for stock market predictions, for underwater fish detection, as a fake news predictor, and more.

Artificial Intelligence, Game Theory and Mechanism Design in Politics

Download Artificial Intelligence, Game Theory and Mechanism Design in Politics PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 9819951038
Total Pages : 221 pages
Book Rating : 4.8/5 (199 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence, Game Theory and Mechanism Design in Politics by : Tshilidzi Marwala

Download or read book Artificial Intelligence, Game Theory and Mechanism Design in Politics written by Tshilidzi Marwala and published by Springer Nature. This book was released on 2023-08-04 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how AI and mechanism design can provide a new framework for international politics. The international political system is all manners in which countries, governments and people relate. Mechanism design in international politics relates to identifying rules that define relationships between people and countries that achieve a particular outcome, e.g., peace or more trade or democracy or economic development. Artificial intelligence is technique of making machines intelligent. This book explores mechanism design and artificial intelligence in international politics and applies these technologies to politics, economy and society. This book will be of interest to scholars of international relations, politics, sustainable development, and artificial intelligence.

Artificial Intelligence And Emerging Technologies In International Relations

Download Artificial Intelligence And Emerging Technologies In International Relations PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 9811234566
Total Pages : 190 pages
Book Rating : 4.8/5 (112 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence And Emerging Technologies In International Relations by : Bhaso Ndzendze

Download or read book Artificial Intelligence And Emerging Technologies In International Relations written by Bhaso Ndzendze and published by World Scientific. This book was released on 2021-06-03 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence and Emerging Technologies in International Relations explores the geopolitics between technology and international relations. Through a focus on war, trade, investment flows, diplomacy, regional integration and development cooperation, this book takes a holistic perspective to examine the origins of technology, analysing its current manifestations in the contemporary world. The authors present the possible future roles of artificial intelligence (AI) and other emerging technologies (including blockchain, 3D printing, 5G connectivity and the Internet of Things) in the context of global arena.This book is essential reading to all who seek to understand the reality of the inequitable distribution of these game-changing technologies that are shaping the world. Research questions as well as some policy options for the developing world are explored and the authors make the case for cooperation by the international community as we enter the fourth industrial revolution.

Dynamics of Swarm Intelligence Health Analysis for the Next Generation

Download Dynamics of Swarm Intelligence Health Analysis for the Next Generation PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1668468956
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!


Book Synopsis Dynamics of Swarm Intelligence Health Analysis for the Next Generation by : Suresh Kumar, Arumugam

Download or read book Dynamics of Swarm Intelligence Health Analysis for the Next Generation written by Suresh Kumar, Arumugam and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Mathematics for Machine Learning

Download Mathematics for Machine Learning PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1108569323
Total Pages : 392 pages
Book Rating : 4.1/5 (85 download)

DOWNLOAD NOW!


Book Synopsis Mathematics for Machine Learning by : Marc Peter Deisenroth

Download or read book Mathematics for Machine Learning written by Marc Peter Deisenroth and published by Cambridge University Press. This book was released on 2020-04-23 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental mathematical tools needed to understand machine learning include linear algebra, analytic geometry, matrix decompositions, vector calculus, optimization, probability and statistics. These topics are traditionally taught in disparate courses, making it hard for data science or computer science students, or professionals, to efficiently learn the mathematics. This self-contained textbook bridges the gap between mathematical and machine learning texts, introducing the mathematical concepts with a minimum of prerequisites. It uses these concepts to derive four central machine learning methods: linear regression, principal component analysis, Gaussian mixture models and support vector machines. For students and others with a mathematical background, these derivations provide a starting point to machine learning texts. For those learning the mathematics for the first time, the methods help build intuition and practical experience with applying mathematical concepts. Every chapter includes worked examples and exercises to test understanding. Programming tutorials are offered on the book's web site.

Artificial Intelligence and Machine Learning - A Precise Book to Learn Basics

Download Artificial Intelligence and Machine Learning - A Precise Book to Learn Basics PDF Online Free

Author :
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 61 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence and Machine Learning - A Precise Book to Learn Basics by : pc

Download or read book Artificial Intelligence and Machine Learning - A Precise Book to Learn Basics written by pc and published by by Mocktime Publication. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence and Machine Learning - A Precise Book to Learn Basics Table of Contents 1. Introduction to Artificial Intelligence and Machine Learning 1.1 What is Artificial Intelligence? 1.2 The Evolution of Artificial Intelligence 1.3 What is Machine Learning? 1.4 How Machine Learning Differs from Traditional Programming 1.5 The Importance of Artificial Intelligence and Machine Learning 2. Foundations of Machine Learning 2.1 Supervised Learning 2.1.1 Linear Regression 2.1.2 Logistic Regression 2.1.3 Decision Trees 2.2 Unsupervised Learning 2.2.1 Clustering 2.2.2 Dimensionality Reduction 2.3 Reinforcement Learning 2.3.1 Markov Decision Process 2.3.2 Q-Learning 3. Neural Networks and Deep Learning 3.1 Introduction to Neural Networks 3.2 Artificial Neural Networks 3.2.1 The Perceptron 3.2.2 Multi-Layer Perceptron 3.3 Convolutional Neural Networks 3.4 Recurrent Neural Networks 3.5 Generative Adversarial Networks 4. Natural Language Processing 4.1 Introduction to Natural Language Processing 4.2 Preprocessing and Text Representation 4.3 Sentiment Analysis 4.4 Named Entity Recognition 4.5 Text Summarization 5. Computer Vision 5.1 Introduction to Computer Vision 5.2 Image Processing 5.3 Object Detection 5.4 Image Segmentation 5.5 Face Recognition 6. Reinforcement Learning Applications 6.1 Reinforcement Learning in Robotics 6.2 Reinforcement Learning in Games 6.3 Reinforcement Learning in Finance 6.4 Reinforcement Learning in Healthcare 7. Ethics and Social Implications of Artificial Intelligence 7.1 Bias in Artificial Intelligence 7.2 The Future of Work 7.3 Privacy and Security 7.4 The Impact of AI on Society 8. Machine Learning Infrastructure 8.1 Cloud Infrastructure for Machine Learning 8.2 Distributed Machine Learning 8.3 DevOps for Machine Learning 9. Machine Learning Tools 9.1 Introduction to Machine Learning Tools 9.2 Python Libraries for Machine Learning 9.3 TensorFlow 9.4 Keras 9.5 PyTorch 10. Building and Deploying Machine Learning Models 10.1 Building a Machine Learning Model 10.2 Hyperparameter Tuning 10.3 Model Evaluation 10.4 Deployment Considerations 11. Time Series Analysis and Forecasting 11.1 Introduction to Time Series Analysis 11.2 ARIMA 11.3 Exponential Smoothing 11.4 Deep Learning for Time Series 12. Bayesian Machine Learning 12.1 Introduction to Bayesian Machine Learning 12.2 Bayesian Regression 12.3 Bayesian Classification 12.4 Bayesian Model Averaging 13. Anomaly Detection 13.1 Introduction to Anomaly Detection 13.2 Unsupervised Anomaly Detection 13.3 Supervised Anomaly Detection 13.4 Deep Learning for Anomaly Detection 14. Machine Learning in Healthcare 14.1 Introduction to Machine Learning in Healthcare 14.2 Electronic Health Records 14.3 Medical Image Analysis 14.4 Personalized Medicine 15. Recommender Systems 15.1 Introduction to Recommender Systems 15.2 Collaborative Filtering 15.3 Content-Based Filtering 15.4 Hybrid Recommender Systems 16. Transfer Learning 16.1 Introduction to Transfer Learning 16.2 Fine-Tuning 16.3 Domain Adaptation 16.4 Multi-Task Learning 17. Deep Reinforcement Learning 17.1 Introduction to Deep Reinforcement Learning 17.2 Deep Q-Networks 17.3 Actor-Critic Methods 17.4 Deep Reinforcement Learning Applications 18. Adversarial Machine Learning 18.1 Introduction to Adversarial Machine Learning 18.2 Adversarial Attacks 18.3 Adversarial Defenses 18.4 Adversarial Machine Learning Applications 19. Quantum Machine Learning 19.1 Introduction to Quantum Computing 19.2 Quantum Machine Learning 19.3 Quantum Computing Hardware 19.4 Quantum Machine Learning Applications 20. Machine Learning in Cybersecurity 20.1 Introduction to Machine Learning in Cybersecurity 20.2 Intrusion Detection 20.3 Malware Detection 20.4 Network Traffic Analysis 21. Future Directions in Artificial Intelligence and Machine Learning 21.1 Reinforcement Learning in Real-World Applications 21.2 Explainable Artificial Intelligence 21.3 Quantum Machine Learning 21.4 Autonomous Systems 22. Conclusion 22.1 Summary 22.2 Key Takeaways 22.3 Future Directions 22.4 Call to Action

Deep Learning Illustrated

Download Deep Learning Illustrated PDF Online Free

Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 0135121728
Total Pages : 725 pages
Book Rating : 4.1/5 (351 download)

DOWNLOAD NOW!


Book Synopsis Deep Learning Illustrated by : Jon Krohn

Download or read book Deep Learning Illustrated written by Jon Krohn and published by Addison-Wesley Professional. This book was released on 2019-08-05 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors’ clear visual style provides a comprehensive look at what’s currently possible with artificial neural networks as well as a glimpse of the magic that’s to come." – Tim Urban, author of Wait But Why Fully Practical, Insightful Guide to Modern Deep Learning Deep learning is transforming software, facilitating powerful new artificial intelligence capabilities, and driving unprecedented algorithm performance. Deep Learning Illustrated is uniquely intuitive and offers a complete introduction to the discipline’s techniques. Packed with full-color figures and easy-to-follow code, it sweeps away the complexity of building deep learning models, making the subject approachable and fun to learn. World-class instructor and practitioner Jon Krohn–with visionary content from Grant Beyleveld and beautiful illustrations by Aglaé Bassens–presents straightforward analogies to explain what deep learning is, why it has become so popular, and how it relates to other machine learning approaches. Krohn has created a practical reference and tutorial for developers, data scientists, researchers, analysts, and students who want to start applying it. He illuminates theory with hands-on Python code in accompanying Jupyter notebooks. To help you progress quickly, he focuses on the versatile deep learning library Keras to nimbly construct efficient TensorFlow models; PyTorch, the leading alternative library, is also covered. You’ll gain a pragmatic understanding of all major deep learning approaches and their uses in applications ranging from machine vision and natural language processing to image generation and game-playing algorithms. Discover what makes deep learning systems unique, and the implications for practitioners Explore new tools that make deep learning models easier to build, use, and improve Master essential theory: artificial neurons, training, optimization, convolutional nets, recurrent nets, generative adversarial networks (GANs), deep reinforcement learning, and more Walk through building interactive deep learning applications, and move forward with your own artificial intelligence projects Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Confronting Security and Privacy Challenges in Digital Marketing

Download Confronting Security and Privacy Challenges in Digital Marketing PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1668489600
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!


Book Synopsis Confronting Security and Privacy Challenges in Digital Marketing by : Pires, Paulo Botelho

Download or read book Confronting Security and Privacy Challenges in Digital Marketing written by Pires, Paulo Botelho and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.