Handbook Of International Direct Marketing

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Handbook of International Direct Marketing

Author : John Dillon
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Handbook of International Direct Marketing by : John Dillon

Download or read book Handbook of International Direct Marketing written by John Dillon and published by McGraw-Hill Companies. This book was released on 1976 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.

Standing Order

Author : Fedma
Publisher :
ISBN 13 : 9780749432348
Total Pages : pages
Book Rating : 4.4/5 (323 download)

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Book Synopsis Standing Order by : Fedma

Download or read book Standing Order written by Fedma and published by . This book was released on 1999-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Direct Marketing

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540396322
Total Pages : 339 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis International Direct Marketing by : Manfred Krafft

Download or read book International Direct Marketing written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2007-10-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

The Handbook of International Direct Marketing

Author : Adam Baines
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Handbook of International Direct Marketing by : Adam Baines

Download or read book The Handbook of International Direct Marketing written by Adam Baines and published by . This book was released on 1996 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR

The Handbook of International Direct Marketing

Author : Adam Baines
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Handbook of International Direct Marketing by : Adam Baines

Download or read book The Handbook of International Direct Marketing written by Adam Baines and published by . This book was released on 1992 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of International Direct Marketing

Author : Adam Baines
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Handbook of International Direct Marketing by : Adam Baines

Download or read book The Handbook of International Direct Marketing written by Adam Baines and published by . This book was released on 1995 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of International Direct and E-marketing

Author : Ivan Hodac
Publisher :
ISBN 13 : 9780749434298
Total Pages : 0 pages
Book Rating : 4.4/5 (342 download)

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Book Synopsis The Handbook of International Direct and E-marketing by : Ivan Hodac

Download or read book The Handbook of International Direct and E-marketing written by Ivan Hodac and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is concerned with direct marketing as a medium for international and cross-border commerce, and provides a tool for direct marketing specialists. At its core is a directory of e-marketing service providers around the world and a series of country profiles describing the current local DM environments in 50 countries. This directory is prefaced by a series of articles which highlight the trends and prospects for international direct marketeers in the coming year.

International Marketing Resource Guide

Author : William Arthur Delphos
Publisher : DIANE Publishing
ISBN 13 : 0788124102
Total Pages : 348 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis International Marketing Resource Guide by : William Arthur Delphos

Download or read book International Marketing Resource Guide written by William Arthur Delphos and published by DIANE Publishing. This book was released on 1994 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.

The Direct Marketing Handbook

Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis The Direct Marketing Handbook by : Edward L. Nash

Download or read book The Direct Marketing Handbook written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1992 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Direct Marketing Guide to Canada

Author : William A. Delphos
Publisher : DIANE Publishing
ISBN 13 : 0788123610
Total Pages : 184 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Direct Marketing Guide to Canada by : William A. Delphos

Download or read book Direct Marketing Guide to Canada written by William A. Delphos and published by DIANE Publishing. This book was released on 1995-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!

Marketing Without Frontiers 3

Author : Great Britain. Royal Mail International
Publisher :
ISBN 13 : 9780946165483
Total Pages : 266 pages
Book Rating : 4.1/5 (654 download)

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Book Synopsis Marketing Without Frontiers 3 by : Great Britain. Royal Mail International

Download or read book Marketing Without Frontiers 3 written by Great Britain. Royal Mail International and published by . This book was released on 1995 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Response

Author : Lois K. Geller
Publisher : Oxford University Press
ISBN 13 : 0190289252
Total Pages : 384 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Response by : Lois K. Geller

Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.

The Handbook of Field Marketing

Author : Alison Williams
Publisher : Kogan Page Publishers
ISBN 13 : 0749452900
Total Pages : 271 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Handbook of Field Marketing by : Alison Williams

Download or read book The Handbook of Field Marketing written by Alison Williams and published by Kogan Page Publishers. This book was released on 2009-06-03 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.

Handbook of Direct Mail

Author : Siegfried Vögele
Publisher : Prentice Hall Direct
ISBN 13 : 9780132087452
Total Pages : 323 pages
Book Rating : 4.0/5 (874 download)

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Book Synopsis Handbook of Direct Mail by : Siegfried Vögele

Download or read book Handbook of Direct Mail written by Siegfried Vögele and published by Prentice Hall Direct. This book was released on 1992 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winner of the International Direct Marketing Association shares the secrets of his success. Vogele analyzes the factors that make persuasive and profitable direct mail pieces and provides an important guide to opening and maintaining dialogue with customers.

An Introduction to International Marketing

Author : Keith Lewis
Publisher : Kogan Page Publishers
ISBN 13 : 9780749422462
Total Pages : 194 pages
Book Rating : 4.4/5 (224 download)

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Book Synopsis An Introduction to International Marketing by : Keith Lewis

Download or read book An Introduction to International Marketing written by Keith Lewis and published by Kogan Page Publishers. This book was released on 1998 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.

Asian Direct Marketing Handbook

Author : Kris Wadia
Publisher :
ISBN 13 : 9789810053611
Total Pages : 208 pages
Book Rating : 4.0/5 (536 download)

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Book Synopsis Asian Direct Marketing Handbook by : Kris Wadia

Download or read book Asian Direct Marketing Handbook written by Kris Wadia and published by . This book was released on 1994 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium

Author : Roman Keilhacker
Publisher : diplom.de
ISBN 13 : 383242413X
Total Pages : 87 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium by : Roman Keilhacker

Download or read book A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium written by Roman Keilhacker and published by diplom.de. This book was released on 2000-06-09 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This liberal translation of the famous Victor Hugo quote applies to direct marketing as it exists today. Only 20 years ago, direct marketing was considered a speciality employed by book publishers, record clubs or magazine publishers seeking subscriptions. Meanwhile direct marketing has become a marketing tool utilised by more than half the U.S. Fortune 500 companies. Realising the growing importance of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB) purchased the most famous specialised agencies in this field and worked with them to bring both general and direct marketing clients the combined expertise of both disciplines. Due to direct marketing s success it is now the basis for various subdisciplines. Database marketing, relationship marketing, one-to-one marketing, integrated marketing, and others all offer interesting extensions and variations of direct marketing s basic techniques. More and more companies, in Europe and the United States, are using direct marketing as one part of their overall marketing mix. But even with enormous advances in analytical and computer capabilities, many direct marketing attempts fail to achieve their potential or, worse, fail to work at all due to a misunderstanding of their advantages and disadvantages. Therefore the aim of this thesis will be to examine the characteristics of direct mail, outbound telemarketing and online direct marketing, and to explore their specific advantages & disadvantages in order to enable their effective utilisation in todays' business world. At the beginning of this thesis direct marketing s evolution and development over time will be analysed. The thesis continues with a description of these three direct marketing media and an evaluation of their respective advantages and disadvantages under the headings of communication, privacy, design and media. These four categories have been chosen, because they are the most important elements for the future of successful direct marketing. After analysing the current situation the future prospects of the three direct marketing media will be demonstrated by examining how their various characteristics fit into the future. Finally a case study was conducted to determine to which degree the analysed arguments were applicable. This is examined in the case of Roba Baumann GmbH, a wholesaler which produces children s [...]