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Halal Branding
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Book Synopsis Halal Branding by : Jonathan A.J. Wilson
Download or read book Halal Branding written by Jonathan A.J. Wilson and published by Claritas Books . This book was released on with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood. ■ It’s written by an expert who has worked in academia and industry for over 20 years ■ It’s for practitioners and academics ■ It’s an alternative approach to branding made for today, even if you aren’t in the Halal space ■ It’s packed with models and tool-kits that you can use ■ It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes
Book Synopsis Islamic Branding and Marketing by : Paul Temporal
Download or read book Islamic Branding and Marketing written by Paul Temporal and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
Download or read book Brand Islam written by Faegheh Shirazi and published by University of Texas Press. This book was released on 2016-08-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.
Book Synopsis Strategies and Applications of Islamic Entrepreneurship by : Rafiki, Ahmad
Download or read book Strategies and Applications of Islamic Entrepreneurship written by Rafiki, Ahmad and published by IGI Global. This book was released on 2023-09-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic business. Islamic business, management, and entrepreneurship are topics that are discussed by many scholars; however, researchers in some countries have yet to comprehensively understand and implement current models, strategies, and applications. Strategies and Applications of Islamic Entrepreneurship considers all aspects of Islamic business, management, and entrepreneurship. The book also provides the best practices and challenges of implementing Islamic business models. Covering key topics such as Islamic marketing, Islamic business environments, and Muslim countries, this premier reference source is ideal for managers, business owners, policymakers, industry professionals, researchers, academicians, scholars, instructors, and students.
Book Synopsis Halal Business Management by : Marco Tieman
Download or read book Halal Business Management written by Marco Tieman and published by Routledge. This book was released on 2020-12-21 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, branding and marketing, and halal risk and reputation management. Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Successful companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process – a pursuit of excellence. Halal business management is beyond halal certification, and needs to address supply chain management, branding and marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to protecting your halal reputation and licence to operate in Muslim markets. This book gives proven, practical strategies to guide you in the halal industry. The book is for all organisations involved in serving Muslim markets, and also serves as a coursebook for graduate and postgraduate education in halal business management.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522551883 Total Pages :1755 pages Book Rating :4.5/5 (225 download)
Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Islamic Marketing and Branding by : T. C. Melewar
Download or read book Islamic Marketing and Branding written by T. C. Melewar and published by Routledge. This book was released on 2017-12-06 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.
Book Synopsis Halal Marketing: Concept and Strategies (UUM Press) by : Sany Sanuri Mohd Mokhtar
Download or read book Halal Marketing: Concept and Strategies (UUM Press) written by Sany Sanuri Mohd Mokhtar and published by UUM Press. This book was released on 2021-08-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the connection between Islam, marketing as well as sociology. The book provides knowledge not only for Muslim practitioners but also to non-Muslim practitioners. The authors of the book recognize the dimensions of Islamic marketing in practices as well as in morality. The book delivers a comprehensive guideline for the organizations when trying to customize their marketing activities and offerings products according to the Islamic consumer group. The book sheds light on the topics of supply channels, positioning, pricing, and cultural norms as well.
Book Synopsis Corporate Branding in Logistics and Transportation by : Nor Aida Abdul Rahman
Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman and published by Taylor & Francis. This book was released on 2024-03-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
Book Synopsis Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by : Rishi, Bikramjit
Download or read book Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control written by Rishi, Bikramjit and published by IGI Global. This book was released on 2015-02-28 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Book Synopsis Emerging Research on Islamic Marketing and Tourism in the Global Economy by : El-Gohary, Hatem
Download or read book Emerging Research on Islamic Marketing and Tourism in the Global Economy written by El-Gohary, Hatem and published by IGI Global. This book was released on 2014-07-31 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.
Book Synopsis Brunei Investment and Business Guide Volume 1 Strategic and Practical Information by : IBP, Inc.
Download or read book Brunei Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP, Inc. and published by Lulu.com. This book was released on 2015-09-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brunei Investment and Business Guide Volume 1 Strategic and Practical Information
Book Synopsis Strategic Islamic Business and Management by : Ahmad Rafiki
Download or read book Strategic Islamic Business and Management written by Ahmad Rafiki and published by Springer Nature. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Islamic Marketing by : Djavlonbek Kadirov
Download or read book Islamic Marketing written by Djavlonbek Kadirov and published by Conscientia Capital Press. This book was released on 2020-06-21 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.
Book Synopsis ICONEBS 2020 by : Tri Lestariningsih
Download or read book ICONEBS 2020 written by Tri Lestariningsih and published by European Alliance for Innovation. This book was released on 2021-02-25 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are glad to introduce you the proceedings of the first International Conference on on Economics, Business and Social Humanities (ICONEBS 2020). The 1st ICONEBS 2020 addresses challenges and innovations in the field of economics, business, and social humanities. The conference is enriched with renowned keynote speakers who discuss in the central theme of "The Dynamics of Economics, Business, and Social Humanities". The ICONEBS conference is hosted by State Polytechnic of Madiun and co-hosted by Aviation Polytechnic of Surabaya and Polytechnic of Jambi. This year, we held this flexible online conference to gather experts and scholars around the globe with the aim to continue disseminating the latest advanced research in the field of the dynamics of economics, business, and social humanities. We are glad to share with you that around 102 pre-registered authors are submitted their work in the conferences. However, its about 60 papers are selected and accepted for the conferences. All the papers have been through rigorous review by a panel of reviewers who provide critical comments and corrections, and have contributed substantially to the improvement of the quality of the papers to meet the requirements of International publication standard. We would like to express our sincere gratitude to the Chairman, the distinguished keynote speakers, as well as all the participants. We also want to thank the publisher for publishing the proceedings. May the readers could enjoy the gain some valuable knowledge from it. We are expecting more and more experts and scholars from all over the world to join this international event next year.
Book Synopsis Marketing in the Cyber Era: Strategies and Emerging Trends by : Ghorbani, Ali
Download or read book Marketing in the Cyber Era: Strategies and Emerging Trends written by Ghorbani, Ali and published by IGI Global. This book was released on 2013-12-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Download or read book MEBIC 2021 written by Kabir Hassan and published by European Alliance for Innovation. This book was released on 2021-12-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the proceeding of the Maritime, Economics, and Business International Conference (MEBIC 2021) that was successfully held on 24-25 September 2021 using an online platform. The conference was mainly organized by the Faculty of Economics Universitas Maritim Raja Ali Haji (FE UMRAH). This conference aims to provide a platform for academics and practitioners around the world to share ideas and knowledge, as well as promoting research in Blue Economy through paper presentation. The theme of MEBIC 2021 was “Marine-Sociopreneurship: Real Action for Blue Economy”. The papers are classified into 6 subthemes, namely Micro, Small, and Medium Enterprises; Blue Economy Supporting Ecosystems; Financial Institution for Blue Economy; Adaptive MICE (Meeting, Incentive, Convention, and Exhibition) Business; Islamic Financing Models for Micro, Small, and Medium Enterprises; and Utilization of Technology in Blue Economy. The proceeding consists of 17 high-quality papers that were selected. Aside from the high quality technical paper presentations, the technical program also featured a keynote speaker and six invited speakers. The keynote speaker was Dr. Sandiaga Salahuddin Uno (Minister of Tourism and Creative Economy, Republic of Indonesia). The invited speakers were Prof. Gunter Pauli from Zero Emissions Research & Initiatives (ZERI), Belgium; Prof. M. Kabir Hassan from University of New Orleans, USA; Prof. Henri Jean-Marie Dou from University of Aix-Marseille, France; Dr. Zhiwei Zhang from First Institute of Oceanography, China; Elvia R. Shauki, Ph.D. from University of South Australia, Australia; and Dr. M. Mahbubi Ali from International Institute of Advanced Islamic Studies, Malaysia. Finally, we would like to express the greatest thanks to all colleagues in the steering and organizing committee for their cooperation in administering and arranging the conference as well as reviewers for their academic works and commitment to reviewing papers.
