Hacia La Banca Multicanal

Download Hacia La Banca Multicanal full books in PDF, epub, and Kindle. Read online Hacia La Banca Multicanal ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Hacia la banca multicanal

Author : Joan Torrent i Sellens
Publisher : ESIC Editorial
ISBN 13 : 8473566378
Total Pages : 186 pages
Book Rating : 4.4/5 (735 download)

DOWNLOAD NOW!

Book Synopsis Hacia la banca multicanal by : Joan Torrent i Sellens

Download or read book Hacia la banca multicanal written by Joan Torrent i Sellens and published by ESIC Editorial. This book was released on 2010-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: La crisis financiera y económica internacional ha acentuado los problemas estructurales que la economía española viene arrastrando desde hace tiempo. A grandes rasgos, se puede afirmar que la inadaptación de la economía española al nuevo ciclo económico global se explica por su retraso en la transición hacia la economía del conocimiento. Las nuevas fuentes de ventaja competitiva se fundamentan en el establecimiento de relaciones de complementariedad entre el uso intensivo de las Tecnologías de la Información y la Comunicación (TIC), los procesos de innovación, el capital humano, y las nuevas formas estratégicas y de organización de la actividad económica. Sin duda, el sector financiero, intensivo en el uso de la tecnología y los flujos de información y conocimiento, puede jugar un papel fundamental en la transición hacia el nuevo modelo competitivo que necesita la economía española. Al menos por dos razones. Primera, porque del sector financiero depende la correcta canalización del ahorro hacia los adecuados flujos de inversión. Y, segunda, porque en su propio proceso de transformación hacia nuevos modelos de negocio, el sector financiero puede establecer claros efectos sinérgicos hacia el resto de actividades económicas. Precisamente, este libro analiza los procesos de transformación de la actividad y el sector financiero en España, en especial en lo referente a la digitalización de sus procesos de negocio, y al establecimiento de opciones multicanal y multiproducto en su actividad. En concreto, la obra pretende contrastar empíricamente, y en medida de lo posible en comparación internacional, a las siguientes preguntas de investigación: • ¿Cuáles son los factores explicativos del éxito o el fracaso de los productos y servicios financieros electrónicos? • ¿Qué factores explican la heterogeneidad en los niveles de uso de la banca electrónica? • ¿Cuál es la situación actual del sistema financiero español en este contexto? • ¿Cuáles son las principales tendencias de futuro previstas para la banca multiproducto y multicanal? Índice: La banca electrónica en la economía del conocimiento.- Banca electrónica y entidades financieras.- Banca electrónica y sociedad.- La banca multicanal en el futuro: métricas, determinantes y modelos de negocio.- Conclusión: Hacia la banca multiproducto y multicanal.

Marketing financiero

Author : Jaime Rivera Camino
Publisher : ESIC
ISBN 13 : 8416462828
Total Pages : 273 pages
Book Rating : 4.4/5 (164 download)

DOWNLOAD NOW!

Book Synopsis Marketing financiero by : Jaime Rivera Camino

Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.

Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions

Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
ISBN 13 : 1466643749
Total Pages : 799 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions by : Cruz-Cunha, Maria Manuela

Download or read book Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2013-07-31 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace technology is evolving at an accelerated pace, driving innovation, productivity, and efficiency to exceedingly high levels. Businesses both small and large must keep up with these changes in order to compete effectively with fellow enterprises. The Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions collects the most recent developments in evaluating the technological, organizational, and social dimensions of modern business practices in order to better foster advances in information exchange and collaboration among networks of partners and customers. This crucial reference supports managers and business professionals, as well as members of academia, IT specialists, and network developers in enhancing business practices and obtaining competitive advantage.

Impact of Mobile Services on Business Development and E-Commerce

Author : Liébana, Francisco
Publisher : IGI Global
ISBN 13 : 1799800520
Total Pages : 280 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Impact of Mobile Services on Business Development and E-Commerce by : Liébana, Francisco

Download or read book Impact of Mobile Services on Business Development and E-Commerce written by Liébana, Francisco and published by IGI Global. This book was released on 2019-09-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Electronic Payment Systems for Competitive Advantage in E-Commerce

Author : Liébana-Cabanillas, Francisco
Publisher : IGI Global
ISBN 13 : 1466651911
Total Pages : 393 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Electronic Payment Systems for Competitive Advantage in E-Commerce by : Liébana-Cabanillas, Francisco

Download or read book Electronic Payment Systems for Competitive Advantage in E-Commerce written by Liébana-Cabanillas, Francisco and published by IGI Global. This book was released on 2014-02-28 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success. Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.

Nuevos modelos de formación para empleados públicos

Author : Jesús Martínez Marín
Publisher : Editorial UOC
ISBN 13 : 8491163301
Total Pages : 152 pages
Book Rating : 4.4/5 (911 download)

DOWNLOAD NOW!

Book Synopsis Nuevos modelos de formación para empleados públicos by : Jesús Martínez Marín

Download or read book Nuevos modelos de formación para empleados públicos written by Jesús Martínez Marín and published by Editorial UOC. This book was released on 2016-11-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : Centro de Innovación BBVA
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis by :

Download or read book written by and published by Centro de Innovación BBVA. This book was released on with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

DICES

Author :
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.E/5 ( download)

DOWNLOAD NOW!

Book Synopsis DICES by :

Download or read book DICES written by and published by . This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crisis del sistema, crisis del periodismo

Author : Ramón Reig
Publisher : Editorial GEDISA
ISBN 13 : 8497849124
Total Pages : 209 pages
Book Rating : 4.4/5 (978 download)

DOWNLOAD NOW!

Book Synopsis Crisis del sistema, crisis del periodismo by : Ramón Reig

Download or read book Crisis del sistema, crisis del periodismo written by Ramón Reig and published by Editorial GEDISA. This book was released on 2015-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.

Gender Diversity in the Boardroom

Author : Cathrine Seierstad
Publisher : Springer
ISBN 13 : 3319561421
Total Pages : 285 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Gender Diversity in the Boardroom by : Cathrine Seierstad

Download or read book Gender Diversity in the Boardroom written by Cathrine Seierstad and published by Springer. This book was released on 2017-09-13 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection provides a structured and in-depth analysis of the current use of quota strategies for resolving the pressing issue of gender inequality, and the lack of female representation on corporate boards. Filling the gap in existing literature on this topic, the two volumes of Gender Diversity in the Boardroom offers systematic overviews of current debates surrounding the optimisation of gender diversity, and the suggested pathways for progress. Focusing on sixteen European countries, the skilled contributors explore the current situation in relation to women on boards debates and approaches taken. They include detailed reflections from critical stakeholders, such as politicians, practitioners and policy-makers. Volume 1 focuses on eight European countries having adopted quotas and is a promising and highly valuable resource for academics, practitioners, policy makers and anyone interested in gender diversity because it examines and critiques the current corporate governance system and national strategies for increasing the share of women not only on boards, but within companies beyond the boardroom.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

DOWNLOAD NOW!

Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurial Ecosystems and Growth of Women’s Entrepreneurship

Author : Tatiana S. Manolova
Publisher : Edward Elgar Publishing
ISBN 13 : 1785364626
Total Pages : 319 pages
Book Rating : 4.7/5 (853 download)

DOWNLOAD NOW!

Book Synopsis Entrepreneurial Ecosystems and Growth of Women’s Entrepreneurship by : Tatiana S. Manolova

Download or read book Entrepreneurial Ecosystems and Growth of Women’s Entrepreneurship written by Tatiana S. Manolova and published by Edward Elgar Publishing. This book was released on 2017-06-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The renowned group of international contributors to this book provide analysis of where and how gender plays a role in the entrepreneurial ecosystem. 11 essays examine how ecosystems influence women entrepreneurs and how women entrepreneurs influence their local ecosystems, both cross-nationally and through in-depth country studies.

Gender Diversity in the Boardroom

Author : Cathrine Seierstad
Publisher : Springer
ISBN 13 : 3319572733
Total Pages : 314 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Gender Diversity in the Boardroom by : Cathrine Seierstad

Download or read book Gender Diversity in the Boardroom written by Cathrine Seierstad and published by Springer. This book was released on 2017-09-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection provides a structured and in-depth analysis of the current use of multiple approaches beyond quotas for resolving the pressing issue of gender inequality, and the lack of female representation on corporate boards. Filling the gap in existing literature on this topic, the two volumes of Gender Diversity in the Boardroom offers systematic overviews of current debates surrounding the optimisation of gender diversity, and the suggested pathways for progress. Focusing on sixteen European countries, the skilled contributors explore the current situation in relation to women on boards debates and approaches taken. They include detailed reflections from critical stakeholders, such as politicians, practitioners and policy-makers. Volume 2 focuses on eight European countries having multiple approaches beyond quotas and is a promising and highly valuable resource for academics, practitioners, policy makers and anyone interested in gender diversity because it examines and critiques the current corporate governance system and national strategies for increasing the share of women not only on boards, but within companies beyond the boardroom.

Research Handbook on Boards of Directors

Author : Jonas Gabrielsson
Publisher : Edward Elgar Publishing
ISBN 13 : 1786439751
Total Pages : 488 pages
Book Rating : 4.7/5 (864 download)

DOWNLOAD NOW!

Book Synopsis Research Handbook on Boards of Directors by : Jonas Gabrielsson

Download or read book Research Handbook on Boards of Directors written by Jonas Gabrielsson and published by Edward Elgar Publishing. This book was released on 2019 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boards of directors are complex systems, and it is imperative to understand what the contextual forces are that shape the direction and make-up of boards. This Research Handbook provides inspiration for researchers and practitioners interested in the manifold dimensions and facets of context surrounding boards of directors.

Research Handbook of Global Leadership

Author : Lena Zander
Publisher : Edward Elgar Publishing
ISBN 13 : 1782545352
Total Pages : 456 pages
Book Rating : 4.7/5 (825 download)

DOWNLOAD NOW!

Book Synopsis Research Handbook of Global Leadership by : Lena Zander

Download or read book Research Handbook of Global Leadership written by Lena Zander and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook of Global Leadership is an exciting new Handbook that brings together an international, prominent group of scholars to take a fresh look at global leadership, and query why and how global leaders can make a difference in our world both today and in the future.

Diversity Quotas, Diverse Perspectives

Author : Stefan Gröschl
Publisher : Routledge
ISBN 13 : 1317149149
Total Pages : 209 pages
Book Rating : 4.3/5 (171 download)

DOWNLOAD NOW!

Book Synopsis Diversity Quotas, Diverse Perspectives by : Stefan Gröschl

Download or read book Diversity Quotas, Diverse Perspectives written by Stefan Gröschl and published by Routledge. This book was released on 2016-05-13 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legislative and institutional affirmative and positive action policies, intended to increase accessibility and the participation of historically disadvantaged groups in employment and education, have been with us for some time, particularly in Anglo Saxon countries. One of the major issues they are intended to address is gender inequality. Proponents of these policies have hailed quota initiatives as a key to promoting equal opportunities and reducing discrimination. At the same time, affirmative action policies and processes have been challenged in courts and have caused controversy in educational establishments, highlighting the fact that these practices can have negative consequences. Exploring the application of quotas and affirmative action at an institutional or organizational level from a variety of different perspectives, the contributions in Diversity Quotas, Diverse Perspectives provide an understanding of the complexity and controversial nature of policies and actions in different countries. Even within Europe, implementation has varied widely from country to country. For example, while most European countries have employment quotas for people with disabilities, there is little consistency among the European Union's member states when it comes to quotas and other policies relating to ethnic minorities in employment and educational settings. Focussing here particularly on gender-related initiatives, but raising questions pertinent to other aspects of diversity, the contributions from international researchers investigate variances between and differing justifications for policies. The book offers a global perspective on the subject and expands the discussion of it beyond Anglo-Saxon contexts.