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Author : John K. Ryans
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (44 download)
Download or read book Guide to Marketing for Economic Development written by John K. Ryans and published by . This book was released on 1986 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mihailo Temali
Publisher : Turner Publishing Company
ISBN 13 : 1618589040
Total Pages : 376 pages
Book Rating : 4.6/5 (185 download)
Download or read book The Community Economic Development Handbook written by Mihailo Temali and published by Turner Publishing Company. This book was released on 2002-09-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The step-by-step guide to turning any neighborhood around A weak local economy can be strengthened. A run-down neighborhood of boarded-up storefronts, litter-strewn sidewalks, high unemployment, and poorly-maintained housing can be transformed. An entire community can be lifted up. Mihailo (Mike) Temali knows this first-hand. He has spent nearly twenty years working in community-based economic development, helping cities as diverse as St. Paul, Minnesota, and Santiago, Chile. In this concrete, practical, jargon-free handbook, he describes a proven way to make any community a better place to live. Comprehensive, realistic, and easy-to-use If you don't already have a community economic development (CED) organization in place, Temali tells you how to set one up. Then he defines four pivot points that are crucial to neighborhood economies: 1) Revitalizing your commercial district; 2) Developing microbusinesses; 3) Developing your community workforce; and 4) Growing good neighborhood jobs. He explains how to choose your first pivot point, then guides you through the process of tackling each one. True stories of successful CED provide inspiration. Sidebars explore related issues: dealing with gentrification, finding potential partners, supporting microentrepreneurs, and more. Other CED professionals share their insights in “From the Field” notes. Appendices point you toward useful resources, show you how to use the Internet to research your regional economy, and include dozens of worksheets that will help you move from reading about CED to doing it. The Community Economic Development Handbook is precisely what you need to turn your neighborhood around!
Author : Andy Bird
Publisher : John Wiley & Sons
ISBN 13 : 1119953316
Total Pages : 317 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Growth Drivers written by Andy Bird and published by John Wiley & Sons. This book was released on 2011-12-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Author : Charles Bartsch
Publisher :
ISBN 13 :
Total Pages : 414 pages
Book Rating : 4.F/5 ( download)
Download or read book The Guide to State and Federal Resources for Economic Development written by Charles Bartsch and published by . This book was released on 1988 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven G. Koven
Publisher : International City/County Management Association(ICMA)
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.X/5 (4 download)
Download or read book Economic Development written by Steven G. Koven and published by International City/County Management Association(ICMA). This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive treatment of local economic development. Covers theory (classic and modern); tools (financing, tax policy, nonfinancial assistance); business attraction and retention; business creation (tools and current issues); the influence of high technology and education; and how to understand and evaluate the development readiness of each local environment. Detailed case studies highlight successful programs and also describe in detail the specific problems, challenges, and local realities that every development professional faces. Presents business-friendly innovations such as infrastructure improvements, site development, and training assistance. What is the role of government? What are the best targets for development? What is the importance of innovation? This book clarifies why each jurisdiction adopted the strategies it did and it presents the consequences of those strategies. Glossary and select bibliography.
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 113518559X
Total Pages : 367 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : J David Lichtenthal
Publisher : Routledge
ISBN 13 : 1000156850
Total Pages : 280 pages
Book Rating : 4.0/5 (1 download)
Download or read book Fundamentals of Business Marketing Education written by J David Lichtenthal and published by Routledge. This book was released on 2020-07-24 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instruction—doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction—content, style, textbook features, and the “street smarts” needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketing—from full professor to occasional adjunct—will find this book invaluable for making the most of your ability to teach business-to-business marketing.
Author : Maury B. Forman
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (319 download)
Download or read book Learning to Lead written by Maury B. Forman and published by . This book was released on 1999 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Wilson
Publisher : John Wiley & Sons
ISBN 13 : 0470868406
Total Pages : 316 pages
Book Rating : 4.4/5 (78 download)
Download or read book The Essential Guide to Managing Small Business Growth written by Peter Wilson and published by John Wiley & Sons. This book was released on 2005-01-21 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a 'Small Business Adviser' has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon-free advice on which a SME can create a sound platform from which to prosper. * Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read * Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business * Based on the practical experience of the authors with examples taken from consulting practice
Author : National Economic Development Council. Economic Development Committee for Motor Vehicle Distribution and Repair
Publisher :
ISBN 13 : 9780901738356
Total Pages : 59 pages
Book Rating : 4.7/5 (383 download)
Download or read book Make Your Market written by National Economic Development Council. Economic Development Committee for Motor Vehicle Distribution and Repair and published by . This book was released on 1970 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Keith Harman
Publisher : Praeger
ISBN 13 : 0893915858
Total Pages : 0 pages
Book Rating : 4.8/5 (939 download)
Download or read book A Practical Guide to Managing Information for Competitive Positioning in Economic Development written by Keith Harman and published by Praeger. This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating concepts of marketing, information resources management, and planned change, this volume demonstrates the versatility and potential applications of competitive positioning programs designed to enhance local and regional economic development. In conjunction with its companion text, the volume stresses an information resources management (IRM) perspective emphasizing that the effective acquisition, interpretation, and communication of information is a basic, line managerial function rather than a support, staff managerial function. The first chapter introduces key concepts related to competitive positioning, examines critical organizational factors associated with the successful implementation of competitive positioning programs, and discusses important tasks necessary to initiate competitive positioning programs. The last three chapters focus on the analytical tasks associated with competitive positioning programs, the implementation and supervision of competitive positioning programs, and the modification and termination of competitive positioning programs. Each chapter has key activities included to aid readers in learning how to assess organizational and community readiness and to implement IRM-based techniques.
Author : Erdener Kaynak
Publisher : Greenwood
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing and Economic Development written by Erdener Kaynak and published by Greenwood. This book was released on 1986 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.
Author : Marcia Layton Turner
Publisher : John Wiley & Sons
ISBN 13 : 0470105917
Total Pages : 314 pages
Book Rating : 4.4/5 (71 download)
Download or read book The Unofficial Guide® to Marketing Your Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2006-12-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author : Thomas S. Lyons
Publisher : Greenwood
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Creating an Economic Development Action Plan written by Thomas S. Lyons and published by Greenwood. This book was released on 1991 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a useful guide for planners and students of planning, this revised edition of Lyons and Hamlin's 1990 book offers a framework for formulating a local economic development plan. Copyright © Libri GmbH. All rights reserved.
Author : Susan Friedmann
Publisher : Penguin
ISBN 13 : 1101148527
Total Pages : 421 pages
Book Rating : 4.1/5 (11 download)
Download or read book The Complete Idiot's Guide to Target Marketing written by Susan Friedmann and published by Penguin. This book was released on 2009-08-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
Author :
Publisher : Euromonitor Publications
ISBN 13 : 9781842642542
Total Pages : 0 pages
Book Rating : 4.6/5 (425 download)
Download or read book World Economic Prospects written by and published by Euromonitor Publications. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Perry
Publisher : Routledge
ISBN 13 : 1136955755
Total Pages : 270 pages
Book Rating : 4.1/5 (369 download)
Download or read book Controversies in Local Economic Development written by Martin Perry and published by Routledge. This book was released on 2010-07-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses seven controversies in local economic development, including knowledge and learning, the provision of resources to nurture entrepreneurial talent, innovation, clusters of enterprise and inward investment.
