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Author : Bruno Manuel
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.:/5 (473 download)
Download or read book Le Marketing direct en France written by Bruno Manuel and published by . This book was released on 1980 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Xavier Lucron
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (444 download)
Download or read book Comment augmenter vos ventes par le marketing direct written by Xavier Lucron and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Pierre Lehnisch
Publisher :
ISBN 13 : 9782710104513
Total Pages : 149 pages
Book Rating : 4.1/5 (45 download)
Download or read book Comment vendre plus et mieux written by Jean-Pierre Lehnisch and published by . This book was released on 1984 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4.:/5 (418 download)
Download or read book Le "keyword marketing" written by and published by . This book was released on 2003 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Une étude de plus de 60 pages sur le monde des liens sponsorisés et du positionnement publicitaire : qui sont les acteurs (Espotting, Google, Overture)? Comment fonctionne le système de coût au clic (CPC)? Quels sites affichent quels liens aux Etats-Unis, en Europe et en France? Quelles sont les politiques éditoriales des prestataires du marché? Comment choisir les meilleurs mots clés? Comment mettre en œuvre une campagne efficace de "Keyword Marketing"? Comment "tracker" une campagne? Comment augmenter le retour sur investissement d'un achat de mot clé?
Author : New York Public Library. Research Libraries
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.3/5 (91 download)
Download or read book Dictionary Catalog of the Research Libraries of the New York Public Library, 1911-1971 written by New York Public Library. Research Libraries and published by . This book was released on 1979 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1394282176
Total Pages : 487 pages
Book Rating : 4.3/5 (942 download)
Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author :
Publisher :
ISBN 13 :
Total Pages : 1248 pages
Book Rating : 4.:/5 (31 download)
Download or read book Canadiana written by and published by . This book was released on 1991 with total page 1248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Itamar Simonson
Publisher : Harper Collins
ISBN 13 : 006221568X
Total Pages : 189 pages
Book Rating : 4.0/5 (622 download)
Download or read book Absolute Value written by Itamar Simonson and published by Harper Collins. This book was released on 2014-02-04 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author : Thierry Cumps
Publisher : Lulu.com
ISBN 13 : 1471097692
Total Pages : 118 pages
Book Rating : 4.4/5 (71 download)
Download or read book Le nouveau guide de l'autoédition written by Thierry Cumps and published by Lulu.com. This book was released on 2012-03-11 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce livre va vous aider à concevoir votre livre et à le faire publier en autoédition.Ce livre va vous éviter les erreurs du débutant style "payer pour être édité".Ce livre va vous donner les moyens de faire connaître votre livre et donc à gagner de l'argent avec votre oeuvre.L'association pour la visibilité sur internet que j'ai créé, aide chaque année ses membres à se faire connaître (ainsi que leurs produits et leurs services) au moyen de sites internet, pages internet ou blogs. Nous avons créé les outils pour vous aider à augmenter les ventes de vos livres.Si vous suivez mes recommandations et que vous écrivez régulièrement de nouveaux livres, vous augmenterez régulièrement les revenus issus de la vente de vos livres.Le but de ce guide de l'autoédition est bel et bien de vous faire gagner de l'argent en permettant à vos lecteurs d'apprendre à partir de vos expériences ou de se divertir à partir de vos récits.Ce livre a été révisé en septembre 2014.
Author :
Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.F/5 ( download)
Download or read book ITA Magazine written by and published by . This book was released on 1984 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deardorff, Darla K.
Publisher : UNESCO Publishing
ISBN 13 : 9231003313
Total Pages : 116 pages
Book Rating : 4.2/5 (31 download)
Download or read book Manual for developing intercultural competencies written by Deardorff, Darla K. and published by UNESCO Publishing. This book was released on 2020-01-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a structured yet flexible methodology for developing intercultural competence in a variety of contexts, both formal and informal. Piloted around the world by UNESCO, this methodology has proven to be effective in a range of different contexts and focused on a variety of different issues. It therefore can be considered an important resource for anyone concerned with effectively managing the growing cultural diversity within our societies to ensure inclusive and sustainable development. Intercultural competence refers to the skills, attitudes and behaviours needed to improve interactions across difference, whether within a society (differences due to age, gender, religion, socio-economic status, political affiliation, ethnicity, and so on) or across borders. The book serves as a tool to develop those competences, presenting an innovative adaptation of what could be considered an ancient tradition of storytelling found in many cultures. Through engaging in the methodology, participants develop key elements of intercultural competence including greater self-awareness, openness, respect, reflexivity, empathy, increased awareness of others, and in the end, greater cultural humility. This book will be of great interest to intercultural trainers, policymakers, development practitioners, educators, community organizers, civil society leaders, university lecturers and students -- all who are interested in developing intercultural competence as a means to understand and appreciate difference, develop relationships with those across difference, engage in intercultural dialogue and bridge societal divides"--
Author : Dona M. Wong
Publisher : W. W. Norton & Company
ISBN 13 : 039360974X
Total Pages : 153 pages
Book Rating : 4.3/5 (936 download)
Download or read book The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures written by Dona M. Wong and published by W. W. Norton & Company. This book was released on 2013-12-16 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; how to make a graphic “colorful” even if only black and white are available. The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable reference work for students and professional in all fields.
Author : Robert Wade
Publisher : Northlight
ISBN 13 : 9781929834150
Total Pages : 0 pages
Book Rating : 4.8/5 (341 download)
Download or read book Robert Wade's Watercolor Workshop Handbook written by Robert Wade and published by Northlight. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an easy-to-reference format, the next best thing to attending a one-on-one watercolor workshop.
Author :
Publisher :
ISBN 13 :
Total Pages : 880 pages
Book Rating : 4.3/5 (91 download)
Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1994 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists citations with abstracts for aerospace related reports obtained from world wide sources and announces documents that have recently been entered into the NASA Scientific and Technical Information Database.
Author : Woody Wade
Publisher : John Wiley & Sons
ISBN 13 : 1118170156
Total Pages : 212 pages
Book Rating : 4.1/5 (181 download)
Download or read book Scenario Planning written by Woody Wade and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?
Author : Joshua Kibet
Publisher : IWA Publishing
ISBN 13 : 1789061725
Total Pages : 76 pages
Book Rating : 4.7/5 (89 download)
Download or read book Business Skills Training for Rural Sanitation Entrepreneurs: Trainer’s Guide written by Joshua Kibet and published by IWA Publishing. This book was released on 2020-08-15 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comes out at a very opportune time when the sector is struggling with sanitation marketing that is considered an organic next step for rural communities that have been declared open defecation free. Besides, this publication comes in to address the gaps that face the peri-urban spaces that are facing population explosion and require innovative ways of dealing with mostly non-sewered sanitation services. This guide/manual was developed as part of a training package to support business development skills training for local sanitation entrepreneurs in Kenya. Financial and technical support was provided by the United States Agency for International Development (USAID) under the Kenya integrated water and sanitation (KIWASH) project. KIWASH was a five year (2015-2020) project implemented by the Development Alternatives Incorporation (DAI) across nine counties. One of the key goals of KIWASH was to help trigger and activate demand for low cost affordable sanitation technologies in rural and low income communities. The overall objective of this manual is to equip sanitation specialists and public resource persons with the basic concepts and tools, to facilitate entrepreneurship and financial literacy training for start-up sanitation entrepreneurs in rural communities. Specifically, this manual is designed to help participants: 1) Learn the basic concepts of entrepreneurship and characteristics of successful entrepreneurs; 2) Learn and practice essential marketing techniques for sanitation products and services; 3) Develop money management competencies necessary to succeed as a small-scale entrepreneur; 4) Build necessary leadership and management skills to grow successful sanitation enterprises. Overall, the guide/manual is useful in guiding implementation of sanitation marketing projects, and provides concise content for nurturing and building the capacity of local sanitation enterprises/entrepreneurs. Improved business performance by these businesses means timely response to demand from households. This book is a toolkit which incorporates a Training Guide/Manual as well as a Workbook for entrepreneurs.
Author : Paul W. Farris
Publisher : FT Press
ISBN 13 : 0134086120
Total Pages : 550 pages
Book Rating : 4.1/5 (34 download)
Download or read book Marketing Metrics written by Paul W. Farris and published by FT Press. This book was released on 2021-07-27 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.
