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Guerrilla Pr Wired
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Book Synopsis Guerrilla PR Wired by : Michael Levine
Download or read book Guerrilla PR Wired written by Michael Levine and published by McGraw Hill Professional. This book was released on 2003-02-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.
Book Synopsis Guerilla P.R. Wired by : Michael Levine
Download or read book Guerilla P.R. Wired written by Michael Levine and published by . This book was released on 2002 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Guerilla Art Kit by : Keri Smith
Download or read book The Guerilla Art Kit written by Keri Smith and published by Princeton Architectural Press. This book was released on 2007-07-26 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Temporary art, graffiti, signage, performance, political art, interactive art.
Book Synopsis Becoming a Public Relations Writer by : Ronald D. Smith
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2010-04-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
Book Synopsis Guerrilla Marketing Goes Green by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Book Synopsis Guerrilla Marketing for Consultants by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Book Synopsis Yearbook of Experts, Authorities and Spoke by : Mitchell P. Davis
Download or read book Yearbook of Experts, Authorities and Spoke written by Mitchell P. Davis and published by Broadcast Interview Source, Inc. This book was released on 2006-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of the Yearbook of Experts is to provide bona fide interview sources to working members of the news media"--Page 2
Download or read book Ignition written by Matthew Moseley and published by CRC Press. This book was released on 2021-05-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.
Book Synopsis MediaWriting by : W. Richard Whitaker
Download or read book MediaWriting written by W. Richard Whitaker and published by Routledge. This book was released on 2009-01-13 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Book Synopsis Case Studies in Crisis Communication by : Amiso M. George
Download or read book Case Studies in Crisis Communication written by Amiso M. George and published by Routledge. This book was released on 1997-08-13 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.
Download or read book Business written by Perseus Publishing and published by Cambridge, MA : Perseus Publishing. This book was released on 2002-08-15 with total page 2234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark in reference publishing, this resource covers virtually every aspect of the world of business. It contains clear concise text plus profiles of 150 countries and biographies of management pioneers. Includes 150 maps and 700 illustrations.
Download or read book Sources written by and published by . This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guerrilla P.R. written by Michael Levine and published by Harper Collins. This book was released on 1994-01-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Download or read book Choice written by and published by . This book was released on 2002 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Quarterly written by and published by . This book was released on 2002 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guerilla Furniture Design by : Will Holman
Download or read book Guerilla Furniture Design written by Will Holman and published by Storey Publishing. This book was released on 2015-03-31 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build stylish and functional furniture from salvaged materials. This innovative guide presents dozens of strategies for upcycling scrap cardboard, metal, plastic, or wood into dependable shelving units, sturdy tables, and fun lamps. With directions for 35 easy and inexpensive projects that include a Cardboard Cantilever Chair, a License Plate Bowl, a Conduit Coatrack, and much more, you’ll be inspired to start filling your home with unique high-style furniture that makes sense for both your wallet and the environment.
Book Synopsis Behind Barbed Wire by : Alexander Mikaberidze
Download or read book Behind Barbed Wire written by Alexander Mikaberidze and published by Bloomsbury Publishing USA. This book was released on 2018-11-26 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable reference on concentration camps, death camps, prisoner-of-war camps, and military prisons offering broad historical coverage as well as detailed analysis of the nature of captivity in modern conflict. This comprehensive reference work examines internment, forced labor, and extermination during times of war and genocide, with a focus on the 20th and 21st centuries and particular attention paid to World War II and recent conflicts in the Middle East. It explores internment as it has been used as a weapon and led to crimes against humanity and is ideal for students of global studies, history, and political science as well as politically and socially aware general readers. In addition to entries on such notorious camps as Abu Ghraib, Andersonville, Auschwitz, and the Hanoi Hilton, the encyclopedia includes profiles of key perpetrators of camp and prison atrocities and more than a dozen curated and contextualized primary source documents that further illuminate the subject. Primary sources include United Nations documents outlining the treatment of prisoners of war, government reports of infamous camp and prison atrocities, and oral histories from survivors of these notorious facilities.
