Grupo Prisa

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Grupo Prisa

Author : Luis A. Albornoz
Publisher : Routledge
ISBN 13 : 1000076288
Total Pages : 100 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Grupo Prisa by : Luis A. Albornoz

Download or read book Grupo Prisa written by Luis A. Albornoz and published by Routledge. This book was released on 2020-04-13 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El País (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa’s journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain. This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries.

Global Media Giants

Author : Benjamin Birkinbine
Publisher : Routledge
ISBN 13 : 1317402855
Total Pages : 708 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Media Giants by : Benjamin Birkinbine

Download or read book Global Media Giants written by Benjamin Birkinbine and published by Routledge. This book was released on 2016-07-01 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2002-02-16 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2004-05-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Crisis del sistema, crisis del periodismo

Author : Ramón Reig
Publisher : Editorial GEDISA
ISBN 13 : 8497849124
Total Pages : pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Crisis del sistema, crisis del periodismo by : Ramón Reig

Download or read book Crisis del sistema, crisis del periodismo written by Ramón Reig and published by Editorial GEDISA. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.

Media Law in Spain

Author : Ana Azurmendi
Publisher : Kluwer Law International B.V.
ISBN 13 : 940350191X
Total Pages : 118 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Media Law in Spain by : Ana Azurmendi

Download or read book Media Law in Spain written by Ana Azurmendi and published by Kluwer Law International B.V.. This book was released on 2018-06-11 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Spain surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Spain will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2001-10-27 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1999-07-24 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Spanish Direct Investment in Latin America

Author : William Chislett
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Spanish Direct Investment in Latin America by : William Chislett

Download or read book Spanish Direct Investment in Latin America written by William Chislett and published by . This book was released on 2003 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Branded entertainment. Cuando el Branded Content se convierte en entretenimiento

Author : de Aguilera Moyano, Joaquín
Publisher : ESIC
ISBN 13 : 841646264X
Total Pages : pages
Book Rating : 4.4/5 (164 download)

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Book Synopsis Branded entertainment. Cuando el Branded Content se convierte en entretenimiento by : de Aguilera Moyano, Joaquín

Download or read book Branded entertainment. Cuando el Branded Content se convierte en entretenimiento written by de Aguilera Moyano, Joaquín and published by ESIC. This book was released on 2016-01-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: «El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situación a la que nos enfrentamos quienes, profesional o académicamente, nos ocupamos de esta disciplina. El marketing tradicional, desarrollado sobre todo a partir de los años sesenta, hoy aparece como un anciano irreconocible. Estamos en un nuevo contexto que exige nuevas comunicaciones de marketing centradas en la creación y distribución de unos contenidos tan relevantes para el consumidor que sea él mismo quien decida acceder libremente a ellos. Algunas marcas han elegido la producción de entretenimiento como vehículo de transmisión de sus mensajes de marca, aplicando los conocimientos de la industria del entretenimiento a la creación de unos contenidos propios, al servicio de los valores de la marca, capaces de despertar deseos y emociones por sí mismos. Estas marcas, han optado por el branded entertainment: contenido de entretenimiento, creado y producido por una marca, lo suficientemente interesante y atractivo como para que su público lo elija frente a otros productos de entretenimiento. En este libro, se profundiza en el conocimiento del branded entertainment; una herramienta de comunicación comercial que debe alcanzar un adecuado equilibrio entre la identificación de la marca y la capacidad del contenido creado para proporcionar una experiencia positiva para el consumidor. A través de sus páginas se van desgranando las características del branded entertainment y, mediante los ejemplos, se ponen de relieve las posibilidades de esta técnica capaz de llegar al consumidor como nunca antes se había logrado. Ha llegado el momento de decir adiós a la interrupción de contenidos elegidos para el consumidor, forzándole a ver publicidad que no desea, y de dar la bienvenida al branded entertainment, contenidos relevantes para el consumidor, que él mismo elige, distribuidos por una marca. ÍNDICE (Casi) todo está cambiando.- El marketing postmoderno.- La comunicación en el marketing postmoderno: los mensajes híbridos.- Branded content.- Content marketing.- Branded entertainment.- Situación actual del branded content en España.- Publicidad nativa.- El selfie de Ellen DeGenere.

Major Companies of Europe 1993/94

Author : R. M. Whiteside
Publisher : Springer Science & Business Media
ISBN 13 : 9401114447
Total Pages : 1104 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Major Companies of Europe 1993/94 by : R. M. Whiteside

Download or read book Major Companies of Europe 1993/94 written by R. M. Whiteside and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to the Volumes 1 & 2 MAJOR COMPANIES OF EUROPE 1993/94, Volume 1, arrangement of the book contains useful information on over 4000 of the top companies in the European Community, excluding the UK, over 1100 This book has been arranged in order to allow the reader to companies of which are covered in Volume 2. Volume 3 covers find any entry rapidly and accurately. over 1300 of the top companies within Western Europe but outside the European Community. Altogether the three Company entries are listed alphabetically within each country volumes of MAJOR COMPANIES OF EUROPE now provide in section; in addition three indexes are provided in Volumes 1 authoritative detail, vital information on over 6500 of the largest and 3 on coloured paper at the back of the books, and two companies in Western Europe. indexes in the case of Volume 2. MAJOR COMPANIES OF EUROPE 1993/94, Volumes 1 The alphabetical index to companies throughout the " 2 contain many of the largest companies in the world. The Continental EC lists all companies having entries in Volume 1 area covered by these volumes, the European Community, in alphabetical order irrespective of their main country of represents a rich consumer market of over 320 million people. operation. Over one third of the world's imports and exports are channelled through the EC. The Community represents the The alphabetical index in Volume 1 to companies within each world's largest integrated market.

The Op-Ed Novel

Author : Becquer Seguin
Publisher : Harvard University Press
ISBN 13 : 0674260104
Total Pages : 309 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis The Op-Ed Novel by : Becquer Seguin

Download or read book The Op-Ed Novel written by Becquer Seguin and published by Harvard University Press. This book was released on 2024 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Op-Ed Novel follows a clutch of globally renowned Spanish novelists who swept into the political sphere via the pages of El País. Their literary sensibility transformed opinion journalism, and their weekly columns changed their novels, which became venues for speculative historical claims, partisan political projects, and intellectual argument.

Cuba, the Media, and the Challenge of Impartiality

Author : Salim Lamrani
Publisher : NYU Press
ISBN 13 : 1583674721
Total Pages : 161 pages
Book Rating : 4.5/5 (836 download)

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Book Synopsis Cuba, the Media, and the Challenge of Impartiality by : Salim Lamrani

Download or read book Cuba, the Media, and the Challenge of Impartiality written by Salim Lamrani and published by NYU Press. This book was released on 2015 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this concise and detailed work, Salim Lamrani addresses questions of media concentration and corporate bias by examining a perennially controversial topic: Cuba. Lamrani argues that the tiny island nation is forced to contend not only with economic isolation and a U.S. blockade, but with misleading or downright hostile media coverage. He takes as his case study El País, the most widely distributed Spanish daily. El País (a property of Grupo Prisa, the largest Spanish media conglomerate), has editions aimed at Europe, Latin America, and the U.S., making it is a global opinion leader. Lamrani wades through a swamp of reporting and uses the paper as an example of how media conglomerates distort and misrepresent life in Cuba and the activities of its government. By focusing on eight key areas, including human development, internal opposition, and migration, Lamrani shows how the media systematically shapes our understanding of Cuban reality. This book, with a preface by Eduardo Galeano, provides an alternative view, combining a scholar’s eye for complexity with a journalist’s hunger for the facts.

The Handbook of Spanish Language Media

Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1135854300
Total Pages : 336 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Handbook of Spanish Language Media by : Alan Albarran

Download or read book The Handbook of Spanish Language Media written by Alan Albarran and published by Routledge. This book was released on 2009-09-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.

The European Union and the Regulation of Media Markets

Author : Alison Harcourt
Publisher : Manchester University Press
ISBN 13 : 9780719066443
Total Pages : 276 pages
Book Rating : 4.0/5 (664 download)

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Book Synopsis The European Union and the Regulation of Media Markets by : Alison Harcourt

Download or read book The European Union and the Regulation of Media Markets written by Alison Harcourt and published by Manchester University Press. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: National broadcasting and press regulation is undergoing a process of convergence in Europe. This book, newly available in paperback, explains how this process has been shaped by the actions of the European Union (EU) institutions.Alison Harcourt observes that whilst communications is one of the EU's most successful policy areas, European decision-making is eroding the national capacity to regulate for the public interest. European-level efforts to protect public interest goals have been constrained by the European Treaties. The author argues that increased European coordination in public interest regulation could be more conducive to growth and competitiveness than the dismantling of existing national laws. This, however, would require changes to the political composition of the European Union.This book assesses the potential EU media regulation provides for market growth and the protection of media pluralism, the citizen and ultimately democracy itself. These opportunities are presented in the coming decade with the developing European Constitution, EU enlargement, and the implementation and revision of European regulation.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2001-12-08 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.