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Author :
Publisher :
ISBN 13 : 9781630917302
Total Pages : pages
Book Rating : 4.9/5 (173 download)
Download or read book Grow Your Eye Care Practice written by and published by . This book was released on 2020-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ming Wang
Publisher : CRC Press
ISBN 13 : 1040143067
Total Pages : 180 pages
Book Rating : 4.0/5 (41 download)
Download or read book Grow Your Eye Care Practice written by Ming Wang and published by CRC Press. This book was released on 2024-06-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students—who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.
Author : Jeffrey Sedgewick, O.D., M.D.
Publisher : Lulu.com
ISBN 13 : 0996817867
Total Pages : 292 pages
Book Rating : 4.9/5 (968 download)
Download or read book Build Your Own Medical Optometry Practice: Part 1: Medical Knowledge Second Edition written by Jeffrey Sedgewick, O.D., M.D. and published by Lulu.com. This book was released on 2017-02-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most Optometrists don't perform medical eye services, certainly not exclusively. You can develop a successful practice while providing a much needed service by bucking this trend. Jeffrey Sedgewick, O.D., M.D. spent 4 years as a practicing Optometrist prior to entering medical school. While practicing as an Optometrist and as an Ophthalmologist, he has seen many examples of poor medical care by Optometrists, himself included. He is convinced that it doesn't have to be this way. He believes Optometrists who start their own Medical Optometry Practice can fill an increasingly important function, but they need more knowledge and clinical experience, which he seeks to provide in this textbook, in his web site www.theodmdconsultinggroup.com, in future courses and as a consultant to your Medical Optometry Practice.
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309439981
Total Pages : 587 pages
Book Rating : 4.3/5 (94 download)
Download or read book Making Eye Health a Population Health Imperative written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-01-15 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to see deeply affects how human beings perceive and interpret the world around them. For most people, eyesight is part of everyday communication, social activities, educational and professional pursuits, the care of others, and the maintenance of personal health, independence, and mobility. Functioning eyes and vision system can reduce an adult's risk of chronic health conditions, death, falls and injuries, social isolation, depression, and other psychological problems. In children, properly maintained eye and vision health contributes to a child's social development, academic achievement, and better health across the lifespan. The public generally recognizes its reliance on sight and fears its loss, but emphasis on eye and vision health, in general, has not been integrated into daily life to the same extent as other health promotion activities, such as teeth brushing; hand washing; physical and mental exercise; and various injury prevention behaviors. A larger population health approach is needed to engage a wide range of stakeholders in coordinated efforts that can sustain the scope of behavior change. The shaping of socioeconomic environments can eventually lead to new social norms that promote eye and vision health. Making Eye Health a Population Health Imperative: Vision for Tomorrow proposes a new population-centered framework to guide action and coordination among various, and sometimes competing, stakeholders in pursuit of improved eye and vision health and health equity in the United States. Building on the momentum of previous public health efforts, this report also introduces a model for action that highlights different levels of prevention activities across a range of stakeholders and provides specific examples of how population health strategies can be translated into cohesive areas for action at federal, state, and local levels.
Author : Irving Bennett, OD, FAAO
Publisher : Elsevier Health Sciences
ISBN 13 : 9780750674287
Total Pages : 394 pages
Book Rating : 4.6/5 (742 download)
Download or read book Optometric Practice Management written by Irving Bennett, OD, FAAO and published by Elsevier Health Sciences. This book was released on 2002-09-27 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the business aspect of an optometrist's practice may come second to patient care, optometrists today are faced with greater competition for new patients and income. This updated guide shows readers how to work smarter through effective practice management to offset reduced earnings due to fixed reimbursements of managed care and competition from 1-800 contact lens companies and chains selling discount frames and lenses. Drawing on over 40 years of experience, the author presents practical strategies for addressing the problems of day-to-day practice, and explains how to develop business and marketing plans without detracting from the optometrist's professional image. This edition features an increased focus on how to work with partners (including how to exit gracefully from a partnership), how to start a part-time practice, and how to be creative in practice. Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance. Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice. Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image. Tips and tools are provided on how to approach the client as both a consumer and a patient. Helpful information for students or optometrists who own or are planning to own their own practice. Completely re-written and updated. 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future. An increased focus on how to work with partners, including how to exit gracefully from a partnership. A discussion of how to start a part-time practice addresses real-world considerations and practical strategies. Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.
Author : Lamont Bunyon
Publisher :
ISBN 13 : 9781644840658
Total Pages : 68 pages
Book Rating : 4.8/5 (46 download)
Download or read book FourSight written by Lamont Bunyon and published by . This book was released on 2019-03-21 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you need help to make your optometry business the practice you've dreamed of? If so, FourSight: The Essential Steps to Optimize and Grow Your Optometry Practice, is for you! Award-winning optometrist Dr. Lamont Bunyon uses four common vision disorders to teach you how to visualize the practice you want and bring all the pieces together for a successful optometry practice. Expert advice is given on important factors from finding mentors to choosing appropriate office staff to selecting the ideal community for your practice. You will also find information proven to help you maintain the right mindset and let go of the elements that hold you back from becoming who you want to be as an optometrist. This book teaches you how to develop a marketing plan and become aware of pertinent numbers so you are financially secure. You will be instructed how to build with the end in mind, expecting the best and preparing for the worst.
Author : Jeff Kegarise
Publisher : Advantage Media Group
ISBN 13 : 9781642251548
Total Pages : 290 pages
Book Rating : 4.2/5 (515 download)
Download or read book One Patient at a Time: The K2 Way Playbook for Healthcare & Business Success written by Jeff Kegarise and published by Advantage Media Group. This book was released on 2020-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Better Way For Doctors & Patients Are you a doctor who wants to give patients the best care, yet struggle with the demands of managing the clinic and the business? Or are you a patient who's tired of poor service, impolite greetings, and providers in a rush? Doctors Jeff and Susan Kegarise are here to give you hope. There is a better way--for both patients and doctors. In One Patient At A Time, they open the doors to their Nashville practice to let patients see how leadership, systems, staff, and doctors combine to deliver patient-focused, relationship-driven care. And they show doctors how to provide this kind of care by giving specific, implementable steps that drive a culture of service to patients--one that patients clearly see as unique, enjoyable, and a better experience than the typical doctor visit. Read this book and you will never look at your healthcare experience or your practice the same. And you will be better for it.
Author : Gordon Duncan
Publisher :
ISBN 13 : 9781973202271
Total Pages : 32 pages
Book Rating : 4.2/5 (22 download)
Download or read book 7 Essentials of Profitable Eyecare written by Gordon Duncan and published by . This book was released on 2017-11 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if Your Practice Was Profitable and You Enjoyed Going to Work Every Day?The 7 Essentials of Profitable Eye Care Will Help You To...Create a Practice PhilosophyMaximize Your TimeFind Better EmployeesFind Tax Breaks and AdvantagesAnd lots more...
Author : Savak Teymoorian
Publisher : CRC Press
ISBN 13 : 1040142656
Total Pages : 243 pages
Book Rating : 4.0/5 (41 download)
Download or read book Essential Business Fundamentals for the Successful Eye Care Practice written by Savak Teymoorian and published by CRC Press. This book was released on 2024-06-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compact business education that strategically incorporates 500 keywords to lay the foundation and over 50 action items to initiate meaningful advances and excel in your eye care practice today. Medical training is a difficult journey with enormous amounts of information to absorb over a short time period. The intense time commitment required during this process leaves little opportunity to study any other discipline. However, even the most intelligent and well-intentioned provider cannot care for patients if the front door of the building is closed. Simply put: A fundamental background in business is required to effectively practice medicine. Eye care professionals, which includes their ophthalmic staff, can now fill the critical gap in their education with Essential Business Fundamentals for the Successful Eye Care Practice, providing them the necessary basic tools to make and execute winning practice management decisions. Writing in a high-density format that medical professionals will be familiar with, Dr. Savak Teymoorian combines his physician training and experience as a successful ophthalmologist at Harvard Eye Associates with the knowledge acquired earning his MBA. This unique perspective allows him to provide the proper theory and execution in the business of eye care and present it in an efficient manner like that used in medical education. Each chapter is dedicated to a different subject that would routinely be taught in a masters of business administration degree, tailored specifically for eye care professionals and distilled into the most critical information for a strong foundation. Each section is further enhanced with real life examples seen in ophthalmic care showing how to properly apply business strategies and tactics to obtain the best results. Chapter topics include: Marketing Leadership Negotiations Operations Finance Ophthalmologists, optometrists, and eye care staff will appreciate Essential Business Fundamentals for the Successful Eye Care Practice for its efficient and relevant information to running an eye care practice, whether they are currently in training and want to set themselves up for success or they are already practicing and want to fill in a deficiency in their knowledge.
Author : Neil Gailmard
Publisher :
ISBN 13 : 9780999133675
Total Pages : pages
Book Rating : 4.1/5 (336 download)
Download or read book Practice Management in Optometry written by Neil Gailmard and published by . This book was released on 2021-11-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Practice Management in Optometry, Second Edition, is a refresh of the original book published in 2017. Subchapters that were outdated or redundant have been removed. The second edition includes a hardcover version along with paperback and e-book. Based on the long-running e-newsletter series, Optometric Management Tip of the Week, the book is filled with practical and innovative ideas geared toward increasing productivity and profitability. Written by an optometrist who actually founded, owned, managed and treated patients in private practice for over 30 years, this book rings true to other ODs in the trenches! Author Neil Gailmard, OD, MBA, FAAO has a knack for simplifying and communicating concepts so they make sense. In addition to his main career as a clinical optometrist, Dr. Gailmard served as a professor at Illinois College of Optometry, a lecturer at major eye care conferences, a writer in professional publications and a consultant to optometrists and the optical industry. If you own an optometric practice, or hope to someday, this book will lead you up the pathway to success.The paperback edition is 741 pages and the hardcover version is 548 pages because the paper sizes are different. The book is organized into 20 chapters: Starting and Organizing a Practice / Office Design / Instrumentation / Strategic Planning / Organizational Behavior / Human Resource Management / Office Managers / Staff Training and Meetings / Customer Service / Practice Marketing / Recall and Reactivation / Business Operations / Managed Care / Clinical Efficiency and Delegation / The Medical Model / Contact Lens Practice / Optical Dispensing / Associate Optometrists / Practice Finance and Metrics / The CEO Model.
Author : Michael E. Raynor
Publisher : Penguin
ISBN 13 : 1591846145
Total Pages : 386 pages
Book Rating : 4.5/5 (918 download)
Download or read book The Three Rules written by Michael E. Raynor and published by Penguin. This book was released on 2013 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A data-driven assessment analyzes the practices of thousands of high- and low-performing companies over a forty-five-year period to reveal unique thinking habits and counterintuitive strategies.
Author : Marlene M. Coleman
Publisher : Sourcebooks, Inc.
ISBN 13 : 157248795X
Total Pages : 274 pages
Book Rating : 4.5/5 (724 download)
Download or read book Start Your Own Medical Practice written by Marlene M. Coleman and published by Sourcebooks, Inc.. This book was released on 2006-12-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of school and maybe even after some years of practice, you are ready to do it on your own. Running a profitable business takes more than just being a great doctor. Start Your Own Medical Practice provides you with the knowledge to be both a great doctor and a successful business owner. Whether you are looking to open a single practice office or wanting to go into partnership with other colleagues, picking the right location, hiring the right support staff and taking care of all the finances are not easy tasks. With help from Start Your Own Medical Practice, you can be sure you are making the best decisions for success. Don't let a wrong choice slow down your progress. Find advice to: --Create a Business Plan --Manage the Office --Raise Capital --Bill Your Patients --Market Your Practice --Build a Patient Base --Prevent Malpractice Suits --Keep an Eye on the Goal With checklists, sample letters and doctor's office forms, Start Your Own Medical Practice teaches you all the things they didn't in medical school and gives you the confidence to go out and do it on your own.
Author : John B. Pinto
Publisher : CRC Press
ISBN 13 : 1040142370
Total Pages : 331 pages
Book Rating : 4.0/5 (41 download)
Download or read book John Pinto’s Little Green Book of Ophthalmology written by John B. Pinto and published by CRC Press. This book was released on 2024-06-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic reference text for surgeons and managers alike that has been improving ophthalmic practices for decades, John Pinto’s Little Green Book of Ophthalmology: Strategies, Tips, and Pearls to Help You Grow and Manage a Practice of Distinction, Sixth Edition, has been updated into a new edition. Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this comprehensive guide to practice management. Inside, Pinto covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology. Topics include: Strategic business planning Leadership, governance, and discipline Finance, accounting, and patient accounts management Staff evaluation, training, and supervision Marketing and development Managing physicians Operations enhancement Facility design and management Improving an optical dispensary This Sixth Edition features updates and edits throughout the book as well as 9 new appendices covering the latest trends and advice in ophthalmic administration. It is also designed in a flexible format, allowing readers to read it straight through, or just hunt down advice on the focused problems facing their practice. As the business of ophthalmology continues to change, the proven guidance of John Pinto’s Little Green Book of Ophthalmology, Sixth Edition, will help any practice adapt and thrive.
Author : Michael E. Gerber
Publisher :
ISBN 13 : 9780983500100
Total Pages : 182 pages
Book Rating : 4.5/5 (1 download)
Download or read book The E-myth Optometrist written by Michael E. Gerber and published by . This book was released on 2011 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David B. Elliott
Publisher : Elsevier Health Sciences
ISBN 13 : 0702052841
Total Pages : 331 pages
Book Rating : 4.7/5 (2 download)
Download or read book Clinical Procedures in Primary Eye Care E-Book written by David B. Elliott and published by Elsevier Health Sciences. This book was released on 2013-08-13 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clinical Procedures in Primary Eye Care helps you master all of the knowledge you need to support today's growing optometric patient population. Ideal for students and practitioners alike, this well-organized, accessibly written optometry reference takes a simple, step-by-step approach to describing the commonly used primary eye care procedures you'll encounter. Effectively diagnose and manage your patients with succinct descriptions of today's most frequently encountered optometric techniques, supported by research evidence. Visualize procedures and eye disorders as clearly as possible through full-color photographs, eye diagrams, and color plates. Offer your patients state-of-the-art eye care with the latest information on the use of technology in clinical practice, as well as guidance on evidence-based practice and presbyopic contact lens fitting. Understand how to treat today's aging optometric patient population through a brand-new section on Optical Coherence Tomography (OCT), in addition to numerous suggestions on how to adapt some tests for older patients. Access the fully searchable contents, multi-screen video clips, and interactive testing sections with photographs online at www.expertconsult.com!
Author : Jerry Hayes
Publisher : CreateSpace
ISBN 13 : 9781500824884
Total Pages : 174 pages
Book Rating : 4.8/5 (248 download)
Download or read book How to Measure and Improve Staff Productivity in Private Practice Optometry written by Jerry Hayes and published by CreateSpace. This book was released on 2014-08-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help optometrists in any size practice, big or small, do an even better job of increasing staff productivity while improving the level of patient care provided by their team. The following topics are covered: What are your obstacles to growth? How big does your team need to be? When do you need an office manager? How much should you pay your staff? How to deal with salary creep. Do staff bonuses really work? How to give your team a sense of purpose. How often to have team meetings. How to hold employees accountable. Hiring top performers. What Other ODs Are Saying About Jerry's New Book "Jerry uses his down-to-earth writing style to share his vast knowledge and experience in staff management and team motivation. A must-read, this book will help you make more money." - Neil Gailmard, OD, MBA, FAAO; President, Prima Eye Group; CEO, Gailmard Eye Center "Just finished Jerry's book, it is a must read for every OD!" - Tom Stout, OD, FAAO "Jerry deserves to take a bow for producing a book on practice management that is chock-full of his vast experience and insight yet simple, practical and useful real-life examples... and a fun read as well!" - Alan Glazier, OD, FAAO - Founder, ODs on Facebook "Dr. Hayes exposes the road blocks to success that all Optometrists face in private practice." - Howard R. Day, OD - Gardendale, AL "I encourage all ODs who are trying to improve their practice to follow the recommendations and guidelines in this book. You will find your office runs much more efficiently and confidently." - David Miller, OD - Miller Vision Specialties, Greensboro, NC "This book combines a lifetime of business experience with meaningful data and is a "how to" that provides a successful way to move to the next level of optometric practice." - Billy Cochran, OD - Former President, Southern College of Optometry
Author : Bob Levoy
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781461184997
Total Pages : 0 pages
Book Rating : 4.1/5 (849 download)
Download or read book 201 Secrets of a High-Performance Optometric Practice written by Bob Levoy and published by Createspace Independent Publishing Platform. This book was released on 2011-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-of-a-kind compilation presents 201 easy-to-read, ready-to-use strategies for creating a highly professional, productive and profitable optometric practice. Inside you'll discover: 35 ways to differentiate your practice in substantial and sustainable ways to give you an edge in today's highly-competitive and cost-conscious environment. 22 "do's and don'ts" of setting, raising, and discounting fees from practitioners who learned the hard way about the impact that changes in fees have on profitability. Methods for attracting more private pay patients reducing dependence on managed care and the stress of a high-volume, time-pressured schedule. 24 savvy networking strategies designed to produce a stream of referrals from primary care physicians, pediatricians, ophthalmologists, teachers, school nurses, physical therapists, pharmacists, psychologists and others. Hard learned lessons from leading practices throughout the country that reveal opportunities for revenue enhancement and tremendous practice growth. A chapter on market research that illustrates how patients, staff members and referring physicians view a practice, its policies, procedures, and personnel to help optometrists understand what they're doing right and the "blind spots" that exist in every practice. Long range, strategic planning to enable you to make the critical decisions that every growth-conscious optometrist must make about his or her practice. Critical communication skills for doctors and staff members to improve patient acceptance of premium lens options, quality sunwear, and prescriptions for vocational and avocational visual needs. The single most important factor in gaining patient acceptance of periodic comprehensive eye exams. How to hire and retain employees who work hard, enjoy what they're doing, and pull together to make a practice successful. 16 hard-learned lessons about hiring employees to enable readers to learn from the mistakes of others and build a high performance team of loyal, enthusiastic, service-oriented employees. Stress management strategies that reduce practice-related stress, prevent staff burnout, and add a sense of fun to the workday. Patient education tips facilitate the development of high-trust relationships with patients, resulting in better informed, more compliant and appreciative patients. Low-cost, no-cost ways to achieve greater credibility and visibility in your community. and much, much more
