Greenwashing In The Fashion Industry The Flipside Of The Sustainability Trend From The Perspective Of Generation Z

Download Greenwashing In The Fashion Industry The Flipside Of The Sustainability Trend From The Perspective Of Generation Z full books in PDF, epub, and Kindle. Read online Greenwashing In The Fashion Industry The Flipside Of The Sustainability Trend From The Perspective Of Generation Z ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

Author : Sarah Linckens
Publisher : BoD – Books on Demand
ISBN 13 : 3758372593
Total Pages : 48 pages
Book Rating : 4.7/5 (583 download)

DOWNLOAD NOW!

Book Synopsis Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z by : Sarah Linckens

Download or read book Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z written by Sarah Linckens and published by BoD – Books on Demand. This book was released on 2024-02-29 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are perceived despite increasing en-vironmental awareness in society. This study answers how greenwashing is perceived, whether the perception differs depending on the degree of environmental consciousness, and which effects the percep-tion has. In order to answer these questions, a qualitative study via expert interviews with participants belonging to Gen Z has been conducted, making specific reference to the "Conscious Spring" greenwashing campaign by H&M. The qualitative content analysis showed that the majority of participants recognized greenwashing through misleading word choice and contradictory actions that are advertised in the campaign. Nevertheless, there were also interviewees who were misled by the campaign. The campaign had an effect on the participants' attitudes towards the brand, both on their feelings and beliefs about the brand, as well as on their behavioral intentions. The findings are largely used to understand the advertising impact of greenwashing, but they will also be helpful for sustainable clothing companies in creating green campaigns or for NGOs working to combat greenwashing and educate consumers.

The Nutri-Score in the German Perception

Author : Yvette Skretkowicz
Publisher : BoD – Books on Demand
ISBN 13 : 3759745954
Total Pages : 34 pages
Book Rating : 4.7/5 (597 download)

DOWNLOAD NOW!

Book Synopsis The Nutri-Score in the German Perception by : Yvette Skretkowicz

Download or read book The Nutri-Score in the German Perception written by Yvette Skretkowicz and published by BoD – Books on Demand. This book was released on 2024-06-17 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this study is to investigate the significance, benefits, function and credibility of the Nutri-Score in Germany from the perspective of nutrition experts, business representatives from food companies, packaging experts and general consumers. A qualitative method was selected for the evaluation and a survey was conducted with the help of expert interviews with 23 industry experts on their personal opinion of the Nutri-Score. The qualitative method allowed the research questions to be considered from the per-spective of different experts and two-sided responses showed that the answers varied depending on the professional background of the experts. In summary, it can be said that the Nutri-Score can be used as a guide for the average consumer, but there are still some suggestions for improvement, such as the consideration of additional ingre-dients, the controlling of the label and a fundamental holistic nutritional education.

Gen Z and Fast Fashion Industry

Author : Kim Seidel
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (142 download)

DOWNLOAD NOW!

Book Synopsis Gen Z and Fast Fashion Industry by : Kim Seidel

Download or read book Gen Z and Fast Fashion Industry written by Kim Seidel and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Perspectives on Sustainable Fashion

Author : Alison Gwilt
Publisher : Bloomsbury Publishing
ISBN 13 : 1350058165
Total Pages : 312 pages
Book Rating : 4.3/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Global Perspectives on Sustainable Fashion by : Alison Gwilt

Download or read book Global Perspectives on Sustainable Fashion written by Alison Gwilt and published by Bloomsbury Publishing. This book was released on 2019-02-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives on Sustainable Fashion showcases the global fashion industry's efforts to reduce the negative impacts associated with fashion production and consumption. Illustrated throughout with infographics, photographs and diagrams of creative works, eighteen essays focus on six regions, examining sustainable fashion in the context of local, cultural and environmental concerns. Also included are 18 regional 'Spotlight' sections highlighting the differences and similarities across regions by concentrating on examples of best practice, design innovation and impact on the community.

The Great Greenwashing

Author : John Pabon
Publisher : Melbourne Books
ISBN 13 : 1922779105
Total Pages : 322 pages
Book Rating : 4.9/5 (227 download)

DOWNLOAD NOW!

Book Synopsis The Great Greenwashing by : John Pabon

Download or read book The Great Greenwashing written by John Pabon and published by Melbourne Books. This book was released on 2023-06-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now's not the time to pussyfoot around the issues. In this game, you've got to be brave enough to name and shame. For too long, many of the companies, governments, and individuals claiming to do the most are nowhere near walking their talk. They've put up beautiful window dressing to distract from all the horrible stuff happening inside their houses. Behind the scenes, these groups' actions hold back the very progress they claim to support. We've been treated like fools, falling into the trap of believing their lies and refusing to question their sincerity. Greenwashing is the result.

Sustainability Challenges in the Fashion Industry

Author : Miguel Ángel Gardetti
Publisher : Springer Nature
ISBN 13 : 9819903491
Total Pages : 318 pages
Book Rating : 4.8/5 (199 download)

DOWNLOAD NOW!

Book Synopsis Sustainability Challenges in the Fashion Industry by : Miguel Ángel Gardetti

Download or read book Sustainability Challenges in the Fashion Industry written by Miguel Ángel Gardetti and published by Springer Nature. This book was released on 2023-06-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion, and the growth of fashion, are presented as the manifestation of a process of civilization, within a capitalist culture (capital understood as material possessions) that has become global and imperialist, of which - in an economic sense - the industry (or the fashion system?) functions as one of its main instruments of exploitation. And with respect to design, Arturo Escobar said: "Can design detach itself from its roots in modernist practices of unsustainability and defuturization and reorient itself towards other commitments, practices, narratives and ontological enactions? Moreover, can design be part of the toolkit for the transition to the pluriverze (i.e. a world in which many worlds can fit)?" This book presents the importance of cultural sustainability in the textiles and fashion industry, decolonizing fashion system and promotes the design for transitions.

Eco-Friendly and Fair

Author : Mark Heuer
Publisher : Routledge
ISBN 13 : 1351058339
Total Pages : 226 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!

Book Synopsis Eco-Friendly and Fair by : Mark Heuer

Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Author : Hans Rüdiger Kaufmann
Publisher : Springer Nature
ISBN 13 : 3031599527
Total Pages : 606 pages
Book Rating : 4.0/5 (315 download)

DOWNLOAD NOW!

Book Synopsis The Palgrave Handbook of Consumerism Issues in the Apparel Industry by : Hans Rüdiger Kaufmann

Download or read book The Palgrave Handbook of Consumerism Issues in the Apparel Industry written by Hans Rüdiger Kaufmann and published by Springer Nature. This book was released on with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable strategies in the fashion industry. Sustainability and the brand Zara

Author : Ahmet Fejzulahi
Publisher : GRIN Verlag
ISBN 13 : 3346098095
Total Pages : 16 pages
Book Rating : 4.3/5 (46 download)

DOWNLOAD NOW!

Book Synopsis Sustainable strategies in the fashion industry. Sustainability and the brand Zara by : Ahmet Fejzulahi

Download or read book Sustainable strategies in the fashion industry. Sustainability and the brand Zara written by Ahmet Fejzulahi and published by GRIN Verlag. This book was released on 2020-01-16 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 2,3, EBC University Düsseldorf, course: Strategic Management, language: English, abstract: To what extent can corporate success in the fast-moving fashion industry be sustainably optimised and secured in the long term? In order to get to the bottom of this question, data and facts from leading companies as well as studies of various modern media platforms were listed and analysed, with a focus on the probably largest platform, the Internet. In order to illustrate these aspects concretely, this article refers to the example of the Spanish fashion brand Zara. The result makes it clear that there are companies or designers who follow or strictly counteract the concept of sustainability with the help of various sustainability strategies. The aim is to demonstrate a conscious and sustainable fashion production process and to appeal to the moral responsibility of fashion companies in view of the worldly scarcity of resources. The consumption of limitless fashion has become an integral part of global society. Prescribed garments in the early modern period of the Middle Ages are today only history. Accordingly, people of all kinds identify globally with fashionable clothing. What can be worn in Japan today can be worn in England or Italy at the same time. But this was not always the case. Trade and communication have al-ways been subject to political aspects. Due to the current networking of all countries, the exchange of information or goods on an international level is part of everyday life. Globalisation is the increasing interstate dependence in all areas of human life. This applies not only to the economy, but also to culture and politics. One particular industry is the fashion industry, which is in constant conflict with itself. Globalisation and sustainability are two terms that are always in focus in the fashion world. When we talk about sustainability in fashion, a fundamental distinction must be made between whether it is influenced by design and consumers or whether it is related to the ecological balance.

Fashion Ethics

Author : Sue Thomas
Publisher : Routledge
ISBN 13 : 1351612840
Total Pages : 260 pages
Book Rating : 4.3/5 (516 download)

DOWNLOAD NOW!

Book Synopsis Fashion Ethics by : Sue Thomas

Download or read book Fashion Ethics written by Sue Thomas and published by Routledge. This book was released on 2017-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Ethics provides a comprehensive overview of the ethical issues in the fashion industry, from collection design concept to upcycling and closed loop production. This book answers an urgent need for a comprehensive understanding of the fundamental ethics of the fashion industry. Sue Thomas goes beyond the usual contentious issues of environmental impact and human rights, taking the reader deeper into the endemic issues including sizeism, ageism, animal rights, and the lack of diversity in models and in the media. The book lays out the significant ethical issues within the fashion supply chain by mapping the lifecycle of a garment and exploring key topics such as deep ecology, cultural copyright speciesism, the role of the customer, and technology in future ethics. It also features current international industry information and industry-relevant case studies from brands, media and mobile technology, and NGOs including Oxfam (UK), Redress (Hong Kong), Nimany (US), Labor Link (US), People Tree (UK), and Peppermint (Australia). Fashion Ethics provides much-needed information for fashion students, industry professionals, and customers.

The Sustainable Fashion Quest

Author : Nikolay Anguelov
Publisher : CRC Press
ISBN 13 : 1000400085
Total Pages : 186 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis The Sustainable Fashion Quest by : Nikolay Anguelov

Download or read book The Sustainable Fashion Quest written by Nikolay Anguelov and published by CRC Press. This book was released on 2021-06-27 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food, but not clothes. When people evaluate ways to lower their personal carbon footprint by changing purchasing habits, they are bombarded with information to avoid petroleum and petroleum products, plastics, paper, even food, but not clothes. Most consumers do not think of clothes as a source of environmental damage. Yet, clothes are made with petroleum products through chemically-laden industrial processes that generate significant pollution. The fashion industry is among the largest organic water polluters in the world, accounting for significant greenhouse gas emissions and generating massive amounts of waste as a function of the frequent discarding of used clothing. In the Dirty Side of the Garment Industry: Fast Fashion and Its Negative Impact on Environment and Society, author Nikolay Anguelov exposed the ecological damage from the fast-fashion business model. In this book, The Sustainable Fashion Quest: Innovations in Business and Policy, the author takes this one step further by focusing on solutions. This book uses the familiar (yet complex) industry of fashion as a lens to examine how business pressures and national and international policies can have both positive and negative social and ecological impacts. It provides an analysis of extant and emerging policies to address the divergence in the ongoing quest to maximize economic development and minimize the social costs of the industrialization process. It also examines emerging technologies and innovative business models that have the potential to revolutionize how fashion is perceived, manufactured, and consumed. This book begins with an introductory letter that outlines the social and environmental issues facing the fashion industry, as well as emphasizing the seriousness and urgency of addressing them. Each chapter then focuses on a major aspect of the industry with an increasing emphasis on policy. The chapters outline the impact of global-level and business-level decisions on the industry’s success, its social and environmental impact, and its relationship to consumers. The goal of the book is to define that transition, explain its challenges, and educate readers on the possibilities to become powerful drivers of change through their professional actions and their personal behavior as consumers. While the book specifically analyzes the fashion industry, it also explains the implications for other industrial sectors. It uses a product everyone is familiar with (we all buy clothes, after all) to examine the decisions, impacts, and policies shaping the industry behind the scenes. The linkages are applicable to other fast-moving consumer goods (FMCG) business sectors, such as consumer electronics, which are starting to face sustainability criticism for relying on a business model of promoting a high frequency of repeat purchasing.

The Influences of Attitude Toward Responsible Fashion Consumption and Environmental Concern on Gen Z's CSR-driven Fashion Brand Choice Intention

Author : Henrik Vogel
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

DOWNLOAD NOW!

Book Synopsis The Influences of Attitude Toward Responsible Fashion Consumption and Environmental Concern on Gen Z's CSR-driven Fashion Brand Choice Intention by : Henrik Vogel

Download or read book The Influences of Attitude Toward Responsible Fashion Consumption and Environmental Concern on Gen Z's CSR-driven Fashion Brand Choice Intention written by Henrik Vogel and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing consumer sensitivity for environmental protection and corporate social responsibility (CSR) could offer promising potential for differentiation. Although this assumption is frequently cited, there has been surprisingly little research to date. In a quantitative-empirical study among n = 157 members of Generation Z in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed. The results show that both, attitudes towards responsible fashion consumption and environmental concern have a positive effect on the intention to buy clothes from CSR-driven fashion brands. Furthermore, environmental concern has a reinforcing effect on the attitude-intention relationship. Recommendations for managerial practice and ideas for possible future research are derived from the results. The work is intended to contribute to a deeper understanding of the responsible fashion consumption behavior of Generation Z in Germany.

Ethics in the Fashion Industry

Author : V. Ann; Hillery Paulins
Publisher : Fairchild Books
ISBN 13 : 1501342193
Total Pages : 217 pages
Book Rating : 4.5/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Ethics in the Fashion Industry by : V. Ann; Hillery Paulins

Download or read book Ethics in the Fashion Industry written by V. Ann; Hillery Paulins and published by Fairchild Books. This book was released on 2020-04-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Green Fashion Retail

Author : Jochen Strähle
Publisher : Springer
ISBN 13 : 9811024405
Total Pages : 298 pages
Book Rating : 4.8/5 (11 download)

DOWNLOAD NOW!

Book Synopsis Green Fashion Retail by : Jochen Strähle

Download or read book Green Fashion Retail written by Jochen Strähle and published by Springer. This book was released on 2016-10-18 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.

A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends

Author : LUCIA. GIACOMO CONTI GATTI (LUDOVICO. SEELE, PETER.)
Publisher :
ISBN 13 : 9781035328239
Total Pages : 0 pages
Book Rating : 4.3/5 (282 download)

DOWNLOAD NOW!

Book Synopsis A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends by : LUCIA. GIACOMO CONTI GATTI (LUDOVICO. SEELE, PETER.)

Download or read book A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends written by LUCIA. GIACOMO CONTI GATTI (LUDOVICO. SEELE, PETER.) and published by . This book was released on 2025-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. The book provides a comprehensive list of 39 different aspects of 'washing', covering significant topics such as bluewashing, ethicswashing, poorwashing, pinkwashing, wokewashing and blockchainwashing. Chapters uniquely combine a business perspective with a more philosophical outlook, considering the wider implications of organisations not fulfilling important ethical promises, like societal polarisation and change of corporate scope. New concepts like greenlash, greenwashing truthers and greenhushing provide a bigger-picture perspective on this divisive corporate practice. Academics focusing on management and marketing, particularly green marketing and corporate social responsibility, will find this book to be an insightful read. It is also invaluable to practitioners in corporate communications, and will help policymakers in understanding current washing practices.

Uncovering Millennial and Gen Z Consumers' Perception Towards Greenwashing

Author : Eldho Babu
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

DOWNLOAD NOW!

Book Synopsis Uncovering Millennial and Gen Z Consumers' Perception Towards Greenwashing by : Eldho Babu

Download or read book Uncovering Millennial and Gen Z Consumers' Perception Towards Greenwashing written by Eldho Babu and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecologically sustainable commodities are extensively marketed to the public, although it is unclear whether these green-labelled commodities are environmentally desirable. As a result, the term "Greenwashing" became widespread. Greenwashing is a marketing technique used by businesses to advertise their offerings. In recent decades, it has grown in popularity as customers' environmental considerations have grown and businesses have tried to keep up with consumer requirements. Numerous companies profess to be ecologically conscious. Ironically, such claims are made even by not innately ecologically benign firms. The green marketing revolution suffered significant losses due to numerous businesses making false promises about their goods and services. Customers cannot distinguish which items and services are advantageous without relevant legislative environmental labelling regulations. Thus the current study on the Perception of Millenials and Gen Z consumers pertaining to Greenwashing holds paramount significance.

Fashion & Sustainability

Author : Kate Fletcher
Publisher : Hachette UK
ISBN 13 : 1780673620
Total Pages : 192 pages
Book Rating : 4.7/5 (86 download)

DOWNLOAD NOW!

Book Synopsis Fashion & Sustainability by : Kate Fletcher

Download or read book Fashion & Sustainability written by Kate Fletcher and published by Hachette UK. This book was released on 2012-04-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how sustainability has the potential to transform both the fashion system and the innovators who work within it. Sustainability is arguably the defining theme of the twenty-first century. The issues in fashion are broad-ranging and include labour abuses, toxic chemicals use and conspicuous consumption, giving rise to an undeniable tension between fashion and sustainability. The book is organized in three parts. The first part is concerned with transforming fashion products across the garment's lifecycle and includes innovation in materials, manufacture, distribution, use and re-use. The second part looks at ideas that are transforming the fashion system at root into something more sustainable, including new business models that reduce material throughput. The third section is concerned with transforming the role of fashion designers and looks to examples where the designer changes from a stylist or creator into a communicator, activist or facilitator.