Greater Good

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Greater Good

Author : John A. Quelch
Publisher : Harvard Business Press
ISBN 13 : 1422163679
Total Pages : 339 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Greater Good by : John A. Quelch

Download or read book Greater Good written by John A. Quelch and published by Harvard Business Press. This book was released on 2007-12-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

Higher Learning, Greater Good

Author : Walter W. McMahon
Publisher : JHU Press
ISBN 13 : 0801896789
Total Pages : 432 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Higher Learning, Greater Good by : Walter W. McMahon

Download or read book Higher Learning, Greater Good written by Walter W. McMahon and published by JHU Press. This book was released on 2009-03-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chronic underinvestment in higher education has serious ramifications for both individuals and society. Winner, Best Book in Education, 2009 PROSE Awards, Professional and Scholarly Publishing Division, Association of American Publishers Winner, Best Book in Education, PROSE Awards, Professional and Scholarly Publishing Division, Association of American Publishers A college education has long been acknowledged as essential for both personal success and economic growth. But the measurable value of its nonmonetary benefits has until now been poorly understood. In Higher Learning, Greater Good, leading education economist Walter W. McMahon carefully describes these benefits and suggests that higher education accrues significant social and private benefits. McMahon's research uncovers a major skill deficit and college premium in the United States and other OECD countries due to technical change and globalization, which, according to a new preface to the 2017 edition, continues unabated. A college degree brings better job opportunities, higher earnings, and even improved health and longevity. Higher education also promotes democracy and sustainable growth and contributes to reduced crime and lower state welfare and prison costs. These social benefits are substantial in relation to the costs of a college education. Offering a human capital perspective on these and other higher education policy issues, McMahon suggests that poor understanding of the value of nonmarket benefits leads to private underinvestment. He offers policy options that can enable state and federal governments to increase investment in higher education.

Designing for the Greater Good

Author : Peleg Top
Publisher : Harper Collins
ISBN 13 : 0062041401
Total Pages : 776 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Designing for the Greater Good by : Peleg Top

Download or read book Designing for the Greater Good written by Peleg Top and published by Harper Collins. This book was released on 2011-05-31 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.

The Greater Good

Author : Madeleine Shaw
Publisher : Wonderwell
ISBN 13 : 9781637560044
Total Pages : 232 pages
Book Rating : 4.5/5 (6 download)

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Book Synopsis The Greater Good by : Madeleine Shaw

Download or read book The Greater Good written by Madeleine Shaw and published by Wonderwell. This book was released on 2021-10-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning social entrepreneur Madeleine Shaw shares insights from her 25-year journey and offers tools and encouragement for others considering starting their own impact-based projects or ventures for the greater good. The Greater Good is a 21st century call to action for everyday people-particularly women and others who have traditionally been excluded from the mainstream business community-to tap their unique perspectives to found and lead successful social impact ventures. Groundbreaking menstrual health innovator Madeleine Shaw (co-founder of Aisle-previously known as Lunapads) presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights from her own career, she highlights the journeys of a host of other successful social entrepreneurs, and in so doing surfaces an emerging movement-a movement that may be the driver of a more just and sustainable future. Dispelling the myth that you need a business degree or a blockbuster tech idea to change the world, Shaw guides readers in mining their own experience, values, and passion to forge a unique and personal vision for the greater good.

The Greater Good

Author : Casey Moreton
Publisher : Simon and Schuster
ISBN 13 : 0743488733
Total Pages : 351 pages
Book Rating : 4.7/5 (434 download)

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Book Synopsis The Greater Good by : Casey Moreton

Download or read book The Greater Good written by Casey Moreton and published by Simon and Schuster. This book was released on 2004-03-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high-velocity political thriller from a gifted first-time novelist follows the hunt for a videotape that terrifyingly reveals Washington's deadliest secret: the shocking identity of the vice president's assassin. First, there is the bullet -- the bullet fired from the rifle of one of the world's most elusive assassins. Second, there is the body -- the body of the vice president of the United States. Finally, there is the secret, a secret poised to wreak chaos so potent as to bring the highest powers of government to their knees. Welcome to the high-stakes world of The Greater Good, a heart-pounding, lightning-paced suspense novel that boldly marks the arrival of a singular new writing talent, Casey Moreton. Hours before an assassin's bullet rips through his bedroom window, Vice President James Ettinger makes an explosive confession on videotape. When the smoke clears in the aftermath of the assassination, the tape has vanished. And the race is on. From the dizzying heights of Washington insider power to the subterranean realm of win-at-all-costs political maneuvering, the quest to find the mysterious videotape snatches readers up in a relentless whirlwind of espionage, brutal policy warfare, and the intricate machinations of no-holds-barred power brokering. Only one thing is clear: those responsible for Ettinger's death will stop at nothing to make sure his final words are never heard. Putting his crew of engaging, multidimensional characters through their paces as they negotiate a treacherous political maze, novelist Casey Moreton proves himself a natural storyteller with seemingly unlimited surprises up his sleeve.

The Beacon of Greater Good

Author : Gill Mongeon
Publisher : FriesenPress
ISBN 13 : 1039174302
Total Pages : 263 pages
Book Rating : 4.0/5 (391 download)

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Book Synopsis The Beacon of Greater Good by : Gill Mongeon

Download or read book The Beacon of Greater Good written by Gill Mongeon and published by FriesenPress. This book was released on 2023-09-18 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-help and motivation can—and should—be fun! For those who are delighted by the wonder of the written word, The Beacon of Greater Good is a self-discovery and therapy tool that offers stories, symbolism, and strategies for creating hope and wonder in everyday life! Filled with positive daily affirmations, tidbits of wisdom, and realistic motivation, this book offers a new, lighter take on self-help for readers who want to heal their past and make way for a brighter future. Lyrical, whimsical, and lit up with life coach and author Gill Mongeon’s characteristic wit, this book shows that by changing the way you think about yourself and the people around you, you can change the world. Like a beacon of light in the darkness, The Beacon of Greater Good offers deep empathy and inspirational treasures that readers can return to again and again.

Using Industrial Organizational Psychology for the Greater Good

Author : Julie Olson-Buchanan
Publisher : Routledge
ISBN 13 : 184872960X
Total Pages : 641 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis Using Industrial Organizational Psychology for the Greater Good by : Julie Olson-Buchanan

Download or read book Using Industrial Organizational Psychology for the Greater Good written by Julie Olson-Buchanan and published by Routledge. This book was released on 2013 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributions from worldwide experts showcase the power the IO community has to foster, promote and encourage pro social efforts. Also included will be commentary from an eminent group of IO psychologists who give invaluable insights into the history and the future of IO psychology .

Pain, Pleasure, and the Greater Good

Author : Cathy Gere
Publisher : University of Chicago Press
ISBN 13 : 022650185X
Total Pages : 301 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Pain, Pleasure, and the Greater Good by : Cathy Gere

Download or read book Pain, Pleasure, and the Greater Good written by Cathy Gere and published by University of Chicago Press. This book was released on 2017-10-19 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Contents "--"Introduction: Diving into the Wreck" -- "1. Trial of the Archangels" -- "2. Epicurus at the Scaffold" -- "3. Nasty, British, and Short" -- "4. The Monkey in the Panopticon" -- "5. In Which We Wonder Who Is Crazy" -- "6. Epicurus Unchained" -- "Afterword: The Restoration of the Monarchy" -- "Notes" -- "Bibliography

The Good Life and the Greater Good in a Global Context

Author : Laura Savu Walker
Publisher : Lexington Books
ISBN 13 : 1498522335
Total Pages : 296 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The Good Life and the Greater Good in a Global Context by : Laura Savu Walker

Download or read book The Good Life and the Greater Good in a Global Context written by Laura Savu Walker and published by Lexington Books. This book was released on 2015-11-19 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Good Life and the Greater Good in a Global Context offers a timely contribution to the debates about the good life that surround us every day in the media, politics, the humanities, and social sciences. The authors’ examine the relationship between the good life and the greater good as represented across different genres, media, cultures, and disciplines. This enables them to develop a framework of values that transcends the overly rational and individualistic model of the good life advanced by neoliberalism and the “happiness industry.” Thus, over and against normative conceptualizations of the good life that reduce meaning to money, creativity to consumption, and compassion to self-help, the contributors propose an ethically charged philosophy of living that views the care for the self, for the other, and for the planet as the catalysts of true human flourishing. In addition to recovering the original usage of “the good life” from classical thought—especially the Aristotelian understanding of eudaimonia as living well and doing well—the essays gathered here highlight its entanglement with distinctly modern ideas of happiness, wellbeing, flourishing, progress, revolution, democracy, the American Dream, utopia, and sustainability. As such, the essays capture the breadth and depth of the conversation about the good life that is of central importance to how we relate to the past, engage the present, and envision the future.

The Greater-Good Defence

Author : Melville Y. Stewart
Publisher : Springer
ISBN 13 : 1349224901
Total Pages : 213 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis The Greater-Good Defence by : Melville Y. Stewart

Download or read book The Greater-Good Defence written by Melville Y. Stewart and published by Springer. This book was released on 1993-01-15 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Star Wars: Thrawn Ascendancy (Book II: Greater Good)

Author : Timothy Zahn
Publisher : Random House Worlds
ISBN 13 : 059315830X
Total Pages : 432 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Star Wars: Thrawn Ascendancy (Book II: Greater Good) by : Timothy Zahn

Download or read book Star Wars: Thrawn Ascendancy (Book II: Greater Good) written by Timothy Zahn and published by Random House Worlds. This book was released on 2021-04-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Thrawn and his allies race to save the Chiss Ascendancy from an unseen enemy in the second book in the epic Star Wars: Thrawn Ascendancy trilogy from bestselling author Timothy Zahn. Thrawn’s latest triumph still rests newly on his shoulders. He has led the Chiss to victory and brought glory to the House of Mitth, but the true threat to the Ascendancy has not yet been extinguished. Their foes do not send threats or ultimatums, do not mass ships on the edge of the Chaos. Their weapons come cloaked in smiles and generosity: Gifts offered freely. Services granted unconditionally. Across the Ascendancy, seemingly inconsequential events could herald the doom of the Chiss. As Thrawn and the Expansionary Defense Fleet rally to uncover the plot, they discover a chilling truth: Rather than invade Chiss capitals or pillage resources, their enemy strikes at the very foundation of the Ascendancy, seeking to widen the rifts between the Nine Ruling Families and the Forty Great Houses below. As rivalry and suspicion sow discord among allies, each warrior must decide what matters most to them: the security of their family or the survival of the Ascendancy itself.

Technology for the greater good? The influence of (ir)responsible systems on human emotions, thinking and behavior

Author : Andrea Szymkowiak
Publisher : Frontiers Media SA
ISBN 13 : 2832548199
Total Pages : 137 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Technology for the greater good? The influence of (ir)responsible systems on human emotions, thinking and behavior by : Andrea Szymkowiak

Download or read book Technology for the greater good? The influence of (ir)responsible systems on human emotions, thinking and behavior written by Andrea Szymkowiak and published by Frontiers Media SA. This book was released on 2024-04-19 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:

For The Greater Good

Author : James E Wisher
Publisher : Sand Hill Publishing
ISBN 13 : 1685200036
Total Pages : 304 pages
Book Rating : 4.6/5 (852 download)

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Book Synopsis For The Greater Good by : James E Wisher

Download or read book For The Greater Good written by James E Wisher and published by Sand Hill Publishing. This book was released on 2022-03-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Princess Shara of the High Kingdom survived a mad sorcerer and his demonic master. In the process, she gained a rare and powerful gift, The Divine Key. A power so dangerous that even the archangels fear what might happen. And fear can lead even the mightiest of beings to rash decisions. All in the name of the greater good. Meanwhile, Robert and Blade are enjoying their new life, at least until Blade gets bored with the gladiators. Seeking ever greater excitement, they head for the deadly Serpent Island where they’ll have more than snakes to worry about. Looming over them all is the lingering threat of the elder demon Balthis, who, despite his recent setback, still has his sights firmly locked on Shara. Under threat from heaven and hell, can Shara survive long enough to learn the secrets of her new power? Find out in Book 2 of the Divine Key Trilogy.

For the Greater Good

Author : Mark Franzosa
Publisher : Devine Destinies
ISBN 13 : 1487409974
Total Pages : 240 pages
Book Rating : 4.4/5 (874 download)

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Book Synopsis For the Greater Good by : Mark Franzosa

Download or read book For the Greater Good written by Mark Franzosa and published by Devine Destinies. This book was released on 2017-02-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The allied forces of the Western Continent face the Selart Empire of the East in an epic showdown to determine the fate of the world.

Enemies of the Greater Good

Author : Victor A. Wilkie
Publisher : Victor A. WIlkie
ISBN 13 :
Total Pages : 107 pages
Book Rating : 4./5 ( download)

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Book Synopsis Enemies of the Greater Good by : Victor A. Wilkie

Download or read book Enemies of the Greater Good written by Victor A. Wilkie and published by Victor A. WIlkie. This book was released on 2020-09-19 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine the nightmare of awakening to a world where everything you’d ever known or believed in is crushed to earth. Benjamin Miller finds himself in just such an Orwellian reality. In a desperate attempt to merely survive, he attempts to hide but is rounded up and imprisoned for six months. After being released from confinement and indoctrination, Ben struggles to adapt to a new existence that offers nothing like freedom. The memory of a young Hispanic beauty with whom he’s fallen in love inspires him, but he struggles nonetheless against feelings of hopelessness and depression. Finally, he is faced with another challenge; namely, the struggle to distinguish between reality, dreams, and what he suspects is mind control. Enemies of the Greater Good is a gripping psychological thriller. Is it a cautionary tale or a glimpse into the mind of a man losing touch with reality? This one will keep the reader turning pages to find out…

The Great Good Place

Author : Ray Oldenburg
Publisher : Da Capo Press
ISBN 13 : 0786752416
Total Pages : 377 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The Great Good Place by : Ray Oldenburg

Download or read book The Great Good Place written by Ray Oldenburg and published by Da Capo Press. This book was released on 1999-08-18 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landmark survey that celebrates all the places where people hang out--and is helping to spawn their revival A New York Times Book Review Editor's Choice "Third places," or "great good places," are the many public places where people can gather, put aside the concerns of home and work (their first and second places), and hang out simply for the pleasures of good company and lively conversation. They are the heart of a community's social vitality and the grassroots of a democracy. Author Ray Oldenburg portrays, probes, and promotes th4ese great good places--coffee houses, cafes, bookstores, hair salons, bars, bistros, and many others both past and present--and offers a vision for their revitalization. Eloquent and visionary, this is a compelling argument for these settings of informal public life as essential for the health both of our communities and ourselves. And its message is being heard: Today, entrepreneurs from Seattle to Florida are heeding the call of The Great Good Place--opening coffee houses, bookstores, community centers, bars, and other establishments and proudly acknowledging their indebtedness to this book.

Faculty Work and the Public Good

Author : Genevieve G. Shaker
Publisher : Teachers College Press
ISBN 13 : 0807773514
Total Pages : 305 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Faculty Work and the Public Good by : Genevieve G. Shaker

Download or read book Faculty Work and the Public Good written by Genevieve G. Shaker and published by Teachers College Press. This book was released on 2015-04-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when faculty roles are under great scrutiny and faculty work itself has an uncertain future, this book offers a new approach to examining academic professionalism. This collection of essays applies a philanthropic lens to contemporary debates and considers academic work completed out of a moral responsibility to the public good. It provides a counterpoint to narrow conceptions of appropriate faculty work as limited to the production of credit hours and research dollars and offers evidence that faculty can have a wider role both within and beyond the “ivory tower.” By examining faculty members’ many contributions, not only to students but to society-at-large, Faculty Work and the Public Good provides an alternate perspective on America’s colleges and universities that will help preserve and expand professorial contributions to the public good. Although not all faculty are philanthropically inclined, highlighting those who are will help preserve valuable aspects of faculty work and encourage more such contributions to society. This volume is an essential read for higher education policymakers, trustees, and administrators; students and scholars of higher education and philanthropy; and individual faculty concerned about their profession. Contributors: Ann E. Austin, J. Herman Blake, Dwight F. Burlingame, Denise Mott DeZolt, Sean Gehrke, Audrey J. Jaeger, Adrianna Kezar, Jia G. Liang, Elizabeth Lynn, Michael Moody, Emily L. Moore, Thomas F. Nelson-Laird, Jason F. Perkins, William M. Plater, Gary Rhoades, R. Eugene Rice, John Saltmarsh, Lorilee R. Sandmann, Paul Shaker, Marty Sulek, William G. Tierney, Richard C. Turner “The contributors to this volume provide unique insights into this under-appreciated but significant dimension of academic work and culture.” —Jack H. Schuster, professor emeritus, education and public policy, senior research fellow, Claremont Graduate University “Provides a powerful rationale for broadening the definition of what are the valued contributions faculty members can make to their institutions, disciplines, and the public at large” —Judith M. Gappa, professor emerita, Purdue University