Great Library Promotion Ideas IV

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Author :
Publisher : Chicago : American Library Association
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Great Library Promotion Ideas IV by : John Cotton Dana Library Public Relations Award

Download or read book Great Library Promotion Ideas IV written by John Cotton Dana Library Public Relations Award and published by Chicago : American Library Association. This book was released on 1988 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains public relations ideas for summer reading programs, reading clubs, author or book festivals, fundraising events, and other library activities.

Content Rules

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Publisher : John Wiley & Sons
ISBN 13 : 1118232607
Total Pages : 327 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Great Library Promotion Ideas

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Author :
Publisher : Chicago : American Library Association
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Great Library Promotion Ideas by : Ann Heidbreder Eastman

Download or read book Great Library Promotion Ideas written by Ann Heidbreder Eastman and published by Chicago : American Library Association. This book was released on 1984 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Look, It's Books!

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Author :
Publisher : McFarland
ISBN 13 : 1476632189
Total Pages : 197 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Look, It's Books! by : Gayle Skaggs

Download or read book Look, It's Books! written by Gayle Skaggs and published by McFarland. This book was released on 2024-10-14 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the elementary or middle school librarian (or the classroom teacher) looking to encourage literacy, this volume provides detailed ideas for promoting reading and encouraging students to learn about and use the library. The work begins with practical ideas to market library services, including curriculum suggestions such as lessons to teach the Dewey Decimal System. A second section focuses on economical ideas for decorating library spaces and various themes for reading programs as well as instructions for carrying these themes school-wide. Numerous patterns for use in the various displays and suggested surveys to fine-tune library programs to the needs of a specific student body are also included.

Library Leadership Your Way

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Author :
Publisher : ALA Editions
ISBN 13 : 9780838919057
Total Pages : 0 pages
Book Rating : 4.9/5 (19 download)

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Book Synopsis Library Leadership Your Way by : Jason Martin

Download or read book Library Leadership Your Way written by Jason Martin and published by ALA Editions. This book was released on 2019-06-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jason Martin won't tell you how to be a leader. Instead, he’ll give you a roadmap and the tools to find it out for yourself, guiding you to discover why you want to lead, how you can best lead, and what your own unique leadership practice looks like.

Great Library Promotion Ideas V

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Author :
Publisher : Chicago : Library Administration and Management Association, American Library Association
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Great Library Promotion Ideas V by : Sandra Scherba

Download or read book Great Library Promotion Ideas V written by Sandra Scherba and published by Chicago : Library Administration and Management Association, American Library Association. This book was released on 1990 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An annual volume which highlights exceptional public relations efforts from all types of libraries - public and academic libraries, school library media centres, state libraries and networks, and special libraries. The programmes run the gamut from fundraising to reading clubs. In this edition new subject headings include anniversaries, intellectual freedom, building, preservation, and special populations. It provides details on the purpose, type of community, funding, and results allow users to compare their community to those under which the programme was developed and each library can predict the feasibility for use in their own library. Chosen for their original concepts and noteworthy execution, these PR programmes are easily adaptable to the requirements of other libraries.

The Book Hog

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Publisher : Little, Brown Books for Young Readers
ISBN 13 : 1368053300
Total Pages : 48 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis The Book Hog by : Greg Pizzoli

Download or read book The Book Hog written by Greg Pizzoli and published by Little, Brown Books for Young Readers. This book was released on 2019-03-04 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Hog loves books -- the way they look, the way they feel, the way they smell--and he'll grab whatever he can find. There's only one problem: he can't read! But when a kind librarian invites him to join for storytime, this literature-loving pig discovers the treasure that books really are. Greg Pizzoli, master of read-aloud fun and three-time Theodor Seuss Geisel Award recipient, introduces a character sure to steal kids' hearts using his signature cheerful colors and lighthearted narrative style. "Even non-Book-Hogs should have this one. It's that good." -- Jon Klassen, Caldecott Medal winner for This Is Not My Hat "A book that readers will be eager to hog." -- Booklist

Great Library Events

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Publisher : Rowman & Littlefield
ISBN 13 : 1538137062
Total Pages : 143 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Great Library Events by : Mary Grace Flaherty

Download or read book Great Library Events written by Mary Grace Flaherty and published by Rowman & Littlefield. This book was released on 2021-04-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries and library staff are constantly in the process of expanding and adapting services in order to remain responsive to their varied user communities. As part of this trend, there is an increasing emphasis on providing a wide variety of programs and events; this service expansion has been met with broad enthusiasm by library users everywhere. Great Library Events: From Planning to Promotion to Evaluation, with its holistic approach to program provision, serves as an indispensable companion for anyone responsible for event or program planning in their organization. The guide moves through a program’s lifecycle, beginning with the initial steps of defining an event’s scope, ensuring inclusivity, and constructing measurable objectives. It follows with practical considerations such as finding funding, publicizing, assessing outcomes, reporting, and using data to keep the program cycle going. To support each of these steps, and to help ensure successful initiatives, practical examples, templates, and tools are provided throughout. While this book is aimed at library managers and programming staff, it will be helpful for anyone responsible for event or program planning in their organization, whether they are new to the task or seasoned professionals.

Marketing Today's Academic Library

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Author :
Publisher : American Library Association
ISBN 13 : 0838909841
Total Pages : 193 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Marketing Today's Academic Library by : Brian Mathews

Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

The Dot

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Publisher : Candlewick Press
ISBN 13 : 153621809X
Total Pages : 33 pages
Book Rating : 4.5/5 (362 download)

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Book Synopsis The Dot by : Peter H. Reynolds

Download or read book The Dot written by Peter H. Reynolds and published by Candlewick Press. This book was released on 2022-05-31 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vashti believes that she cannot draw, but her art teacher's encouragement leads her to change her mind and she goes on to encourage another student who feels the same as she had.

Marketing Library and Information Services: International Perspectives

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3598440197
Total Pages : 436 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Customer Service in Libraries

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Publisher : Scarecrow Press
ISBN 13 : 0810887495
Total Pages : 119 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Customer Service in Libraries by : Charles Harmon

Download or read book Customer Service in Libraries written by Charles Harmon and published by Scarecrow Press. This book was released on 2013-02-13 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, nine librarians from across the country describe their libraries’ best practices in this key area. Their contributions range from all-encompassing customer service policies and models any library can both adapt and be proud of to micro-approaches that emphasize offering excellent user-focused technology planning, picture book arrangement with patrons in mind, Web 2.0 tools to connect users with the library, establishing good service delivery chains, and making your library fantastic for homeschoolers. As past Public Library Association President Audra Caplan writes in her introduction to this book, “There is nothing magical about providing excellent customer service; it just takes the right people, the right philosophy and the passion to make it a reality.” If you’ve got all that, here are the best practices to make stellar customer service a reality for your library’s users.

Library Marketing Basics

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538125811
Total Pages : 333 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Library Marketing Basics by : Mark Aaron Polger

Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

The Book that Jake Borrowed

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Author :
Publisher : Pelican Publishing
ISBN 13 : 9781455623259
Total Pages : 0 pages
Book Rating : 4.6/5 (232 download)

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Book Synopsis The Book that Jake Borrowed by : Susan Holt Kralovansky

Download or read book The Book that Jake Borrowed written by Susan Holt Kralovansky and published by Pelican Publishing. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jake borrows a library book, drips jelly on it, and must face the consequences, as told in a rhythm reminiscent of The house that Jack built.

Marketing Your Library

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Author :
Publisher : McFarland
ISBN 13 : 0786489952
Total Pages : 233 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Marketing Your Library by : Carol Smallwood

Download or read book Marketing Your Library written by Carol Smallwood and published by McFarland. This book was released on 2014-01-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Practical Marketing for the Academic Library

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440872236
Total Pages : 159 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Practical Marketing for the Academic Library by : Stephanie Espinoza Villamor

Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Tech-Savvy Reading Promotion

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Tech-Savvy Reading Promotion by : Nancy J. Keane

Download or read book Tech-Savvy Reading Promotion written by Nancy J. Keane and published by Bloomsbury Publishing USA. This book was released on 2019-04-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash new possibilities for reading promotion and readers' advisory with these technological tools that can help you to catch the interest of young readers and direct them toward positive reading experiences. Gone are the days of browsing library bookshelves—today's readers live much of their lives on their devices. Learn how to meet these young readers in their online activities by using technological tools that support independent reading and reading choices. This book shows you how to use not only more traditional social media such as Facebook and blogs but also video, audio and print applications, databases, and more. You'll learn how to use new apps such as Moovly, Koma Koma, and Booksnaps; well-known media including Twitter, Skype, Flickr, and Goodreads; and Soundcloud, Smore, Flipgrid, and ebook clubs for reading promotion and readers' advisory. For each of these technologies, you'll find a brief description of the platform, its content and applications, notes about the platform and its cost, how to use it for book promotion, and step-by-step instructions for promotional activities. Screenshots and drawings illustrate the instructions.