Great American Brands

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Great American Brands

Author : David Powers Cleary
Publisher : New York : Fairchild Publications
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Great American Brands by : David Powers Cleary

Download or read book Great American Brands written by David Powers Cleary and published by New York : Fairchild Publications. This book was released on 1981 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case histories of famous company brands and the marketing principles followed to win and hold consumer trust.

What Great Brands Do

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Great American Beer

Author : Christopher B. O'Hara
Publisher : Three Rivers Press
ISBN 13 : 9780307238535
Total Pages : 0 pages
Book Rating : 4.2/5 (385 download)

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Book Synopsis Great American Beer by : Christopher B. O'Hara

Download or read book Great American Beer written by Christopher B. O'Hara and published by Three Rivers Press. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Beers of the Good Old Days There was a time when one income could support a family, when American-made automobiles were the best on the market, when you could eat a steak without thinking of cholesterol, and when Milwaukee was the beer capital of the world. Back then, you drank beer—not lager, stout, or IPA—just plain old great American beer. The ultimate guide to the classic brews and legendary brands of the past two centuries,Great American Beeris packed with full-color photos of beer memorabilia from the heyday of this country’s beer revolution and brief histories of fifty brands that left their mark on generations of beer drinkers. Infused with fact, lore, and an ample dose of tongue-in-cheek humor,Great American Beerlures you into the America where these legendary beers were born and rose to prominence as regional favorites. If you’re a beer drinker who knows that Schlitz offers “just the kiss of the hops” or who can recite the Budweiser Manifesto by heart, this book’s for you. Test your knowledge of great American beers. 1. Which great American beer is considered “The Champagne of Beers”? 2. Which classic American brew is the “One beer to have when you’re having more than one”? 3. What was the favorite beer of Dennis Hopper’s homicidal Frank Booth character in the cult classicBlue Velvet? The answers to these and other pressing questions about our country’s most timeless brands can only be found in . . .Great American Beer

America's Greatest Brands

Author : Bob Land
Publisher :
ISBN 13 : 9780989979023
Total Pages : 90 pages
Book Rating : 4.9/5 (79 download)

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Book Synopsis America's Greatest Brands by : Bob Land

Download or read book America's Greatest Brands written by Bob Land and published by . This book was released on 2017-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: -This series is essential reading for anyone interested in brand management, product management, advertising, marketing or public relations -Contains a range of case studies, and expert insights from the American Brands Council America's Greatest Brands covers the history, innovations, recent developments, brand values, green initiatives, and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. A special section of the book pays tribute to America's Great Classic Brands: brands that are over 100 years old and still going strong. Contents: Foreword, American Brands Council, Brand Case Studies, Brand Guardians, Index.

The Great American Drums and the Companies that Made Them, 1920-1969

Author : Harry Cangany
Publisher : Hal Leonard Corporation
ISBN 13 : 9780793563562
Total Pages : 76 pages
Book Rating : 4.5/5 (635 download)

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Book Synopsis The Great American Drums and the Companies that Made Them, 1920-1969 by : Harry Cangany

Download or read book The Great American Drums and the Companies that Made Them, 1920-1969 written by Harry Cangany and published by Hal Leonard Corporation. This book was released on 1996 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a book that thoroughly traces the rich history of the American drum industry. Historic information, personal anecdotes, and hundreds of black and white and color photos from the golden era of American drum manufacturing. Includes company profiles of Camco, Fibes, Gretsch, Leedy, LandS, Ludwig, Rogers, Slingerland, WFL, George Way, Walberg and Auge, and several others. Includes details on the distinguishing features of over 100 valuable drums that can help experienced and beginning collectors quickly pinpoint exact age, model, and brand. Plus, the color photo section includes 27 of the most collectible drums in the world today!

The First American

Author : H. W. Brands
Publisher : Anchor
ISBN 13 : 0307754944
Total Pages : 786 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The First American by : H. W. Brands

Download or read book The First American written by H. W. Brands and published by Anchor. This book was released on 2010-05-26 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: PULITZER PRIZE FINALIST • Benjamin Franklin, perhaps the pivotal figure in colonial and revolutionary America, comes vividly to life in this “thorough biography of ... America’s first Renaissance man” (The Washington Post) by the two-time Pulitzer Prize finalist, bestselling historian, and author of Our First Civil War. "The authoritative Franklin biography for our time.” —Joseph J. Ellis, author of the Pulitzer Prize-winning Founding Brothers Wit, diplomat, scientist, philosopher, businessman, inventor, and bon vivant, Benjamin Franklin's "life is one every American should know well, and it has not been told better than by Mr. Brands" (The Dallas Morning News). From penniless runaway to highly successful printer, from ardently loyal subject of Britain to architect of an alliance with France that ensured America’s independence, Franklin went from obscurity to become one of the world’s most admired figures, whose circle included the likes of Voltaire, Hume, Burke, and Kant. Drawing on previously unpublished letters and a host of other sources, acclaimed historian H. W. Brands has written a thoroughly engaging biography of the eighteenth-century genius. A much needed reminder of Franklin’s greatness and humanity, The First American is a work of meticulous scholarship that provides a magnificent tour of a legendary historical figure, a vital era in American life, and the countless arenas in which the protean Franklin left his legacy. Look for H.W. Brands's other biographies: ANDREW JACKSON, THE MAN WHO SAVED THE UNION (Ulysses S. Grant), TRAITOR TO HIS CLASS (Franklin Roosevelt) and REAGAN.

America's Greatest Brands

Author : Bob Land
Publisher :
ISBN 13 : 9780970686053
Total Pages : 0 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis America's Greatest Brands by : Bob Land

Download or read book America's Greatest Brands written by Bob Land and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's Greatest Brands covers the history, innovations and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. This series is essential reading for anyone interested in brand and product management, advertising, marketing, and public relations.

Masters of Enterprise

Author : H.W. Brands
Publisher : Simon and Schuster
ISBN 13 : 1476726930
Total Pages : 534 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Masters of Enterprise by : H.W. Brands

Download or read book Masters of Enterprise written by H.W. Brands and published by Simon and Schuster. This book was released on 2012-12-04 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the early years of fur trading to today's Silicon Valley empires, America has proved to be an extraordinarily fertile land for the creation of enormous fortunes. Each generation has produced one or two phenomenally successful leaders, often in new industries that caught contemporaries by surprise, and each of these new fortunes reconfirmed the power of fanatically single-minded visionaries. John Jacob Astor and Cornelius Vanderbilt were the first American moguls; John D. Rockefeller, Andrew Carnegie, and J. P. Morgan were kingpins of the Gilded Age; David Sarnoff, Walt Disney, Ray Kroc, and Sam Walton were masters of mass culture. Today Oprah Winfrey, Andy Grove, and Bill Gates are giants of the Information Age. America has again and again been the land of dizzying mountains of wealth. Here, in a wittily told and deeply insightful history, is a complete set of portraits of America's greatest generators of wealth. Only such a collective study allows us to appreciate what makes the great entrepreneurs really tick. As H. W. Brands shows, these men and women are driven, they are focused, they deeply identify with the businesses they create, and they possess the charisma necessary to persuade other talented people to join them. They do it partly for the money, but mostly for the thrill of creation. The stories told here -- including how Nike got its start as a business-school project for Phil Knight; how Robert Woodruff almost refused to take control of Coca-Cola to spite his father; how Thomas Watson saved himself from prison by rescuing Dayton, Ohio, from a flood; how Jay Gould nearly cornered the gold market; how H. L. Hunt went from gambling at cards to gambling with oil leases -- make for a narrative that is always lively and revealing and often astonishing. An observer in 1850, studying John Jacob Astor, would not have predicted the rise of Henry Ford and the auto industry. Nor would a student of Ford in 1950 have anticipated the takeoff of direct marketing that made Mary Kay Ash a trusted guide for millions of American women. Full of surprising insights, written with H. W. Brands's trademark flair, the stories in Masters of Enterprise are must reading for all students of American business history.

T.R.

Author : H. W. Brands
Publisher : Basic Books
ISBN 13 : 1541618033
Total Pages : 928 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis T.R. by : H. W. Brands

Download or read book T.R. written by H. W. Brands and published by Basic Books. This book was released on 2019-07-23 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author, an acclaimed biography of President Teddy Roosevelt Lauded as "a rip-roaring life" (Wall Street Journal), TR is a magisterial biography of Theodore Roosevelt by bestselling author H.W. Brands. In his time, there was no more popular national figure than Roosevelt. It was not just the energy he brought to every political office he held or his unshakable moral convictions that made him so popular, or even his status as a bonafide war hero. Most important, Theodore Roosevelt was loved by the people because this scion of a privileged New York family loved America and Americans. And yet, according to Brands, if we look at the private Roosevelt without blinders, we see a man whose great public strengths hid enormous personal deficiencies; he was uncompromising, self-involved, and a highly imperfect brother, husband, and father. Beautifully written, and powerfully moved by its subject, TR is the classic biography of one of America's greatest and most complex leaders.

Great American Stuff

Author : R. L. Jones
Publisher : Cumberland House Publishing
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Great American Stuff by : R. L. Jones

Download or read book Great American Stuff written by R. L. Jones and published by Cumberland House Publishing. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most compelling and delightful popular culture anthologies published in decades, this volume tells the story of Ivory Soap and the Model-T Ford, probes the intricate glories of Navajo rugs and Frank Lloyd Wright architecture, and celebrates the genius of Benny Goodman and Humphrey Bogart. Uniquely organized, it romps in a whimsical stream-of-consciousness manner through more than 250 of our country's finest products, richest traditions, and most inspiring people. Line drawings throughout.

America's Greatest Brands

Author : Bob Land
Publisher :
ISBN 13 : 9780970686046
Total Pages : 0 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis America's Greatest Brands by : Bob Land

Download or read book America's Greatest Brands written by Bob Land and published by . This book was released on 2006-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's Greatest Brands covers the history, innovations, and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. This series is essential reading for anyone interested in brand management, product management, advertising, marketing, or public relations. The 2006 edition includes All-Clad, Ameriquest, Beaulieu Vineyard, Campbell's Soup, Chevron, Coca-Cola, DHL, Dunkin' Donuts, Dyson, Ford, Intel, John Hancock, Major League Baseball, Scotts, Staples, State Farm, Texaco, Thermador, T.G.I. Friday's, Visa, Waterford, Western Union and many more.

The Great American Brands

Author : Kateri Drexler
Publisher : Greenwood Publishing Group
ISBN 13 : 9780313350566
Total Pages : 350 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis The Great American Brands by : Kateri Drexler

Download or read book The Great American Brands written by Kateri Drexler and published by Greenwood Publishing Group. This book was released on with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:

America's Greatest Brands

Author :
Publisher :
ISBN 13 : 9780970686008
Total Pages : pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis America's Greatest Brands by :

Download or read book America's Greatest Brands written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

What Good Is Grand Strategy?

Author : Hal Brands
Publisher : Cornell University Press
ISBN 13 : 0801470277
Total Pages : 288 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis What Good Is Grand Strategy? by : Hal Brands

Download or read book What Good Is Grand Strategy? written by Hal Brands and published by Cornell University Press. This book was released on 2014-01-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grand strategy is one of the most widely used and abused concepts in the foreign policy lexicon. In this important book, Hal Brands explains why grand strategy is a concept that is so alluring—and so elusive—to those who make American statecraft. He explores what grand strategy is, why it is so essential, and why it is so hard to get right amid the turbulence of global affairs and the chaos of domestic politics. At a time when "grand strategy" is very much in vogue, Brands critically appraises just how feasible that endeavor really is. Brands takes a historical approach to this subject, examining how four presidential administrations, from that of Harry S. Truman to that of George W. Bush, sought to "do" grand strategy at key inflection points in the history of modern U.S. foreign policy. As examples ranging from the early Cold War to the Reagan years to the War on Terror demonstrate, grand strategy can be an immensely rewarding undertaking—but also one that is full of potential pitfalls on the long road between conception and implementation. Brands concludes by offering valuable suggestions for how American leaders might approach the challenges of grand strategy in the years to come.

Great American Hot Dog Book

Author : Becky Mercuri
Publisher : Gibbs Smith
ISBN 13 : 9781423600220
Total Pages : 148 pages
Book Rating : 4.6/5 (2 download)

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Book Synopsis Great American Hot Dog Book by : Becky Mercuri

Download or read book Great American Hot Dog Book written by Becky Mercuri and published by Gibbs Smith. This book was released on 2007-03-13 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Great American Hot Dog Book" reveals the inside story of how the hot dog became one of America's favorite food icons. This collection is also loaded with frank recipes from across the nation as well as recipes for out-of-this-world fries, sauces, sides, and more.

Brand America

Author : Simon Anholt
Publisher : Cyan Communications
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Brand America by : Simon Anholt

Download or read book Brand America written by Simon Anholt and published by Cyan Communications. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.

American Dreams

Author : H. W. Brands
Publisher : National Geographic Books
ISBN 13 : 0143119559
Total Pages : 0 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis American Dreams by : H. W. Brands

Download or read book American Dreams written by H. W. Brands and published by National Geographic Books. This book was released on 2011-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of our nation from the A-bomb to the iPhone-from bestselling historian H.W. Brands With keen insight and an impeccable sense of the spirit of the times, H. W. Brands, one of today's preeminent historians, captures the American experience through the last six decades. As he chronicles politics, pop culture, and everything in between, Brands traces the changes we have gone through as a nation, recounting the great themes and events that have driven America- from the Yalta conference to the fall of the Berlin Wall, Apollo 11 to 9/11, My Lai to "shock and awe." In his adroit hands, movements and trends unfold through a character- driven narrative that shines a brilliant light on America's watershed moments and reveals a still unfolding legacy of dreams.