GRASPED Mental Fortitude

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Fortitude by : Steven Brough

Download or read book GRASPED Mental Fortitude written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book dives into the psychological barriers that impede marketers' progress, specifically focusing on behavioral avoidance—a common obstacle to effective decision-making and strategic action in internet marketing. It offers a blend of theoretical insights and practical strategies to overcome this challenge, aiming to boost mental health and marketing efficiency. The book is structured into chapters that address various aspects of behavioral avoidance, including its definition, impact, personal triggers, and strategies for overcoming decision paralysis. It also explores mindfulness, stress management, seeking support, and creating personalized plans for success. Practicality: Unlike other books that merely diagnose the problem, "GRASPED Mental Fortitude" provides actionable strategies and real-life case studies, making it a practical guide for immediate application. Comprehensive Approach: It covers a wide range of topics, from understanding behavioral avoidance and identifying personal triggers to implementing strategies for overcoming it. This makes it a one-stop resource for internet marketers facing these challenges. Expert Insights: The book includes insights and advice from experienced marketers and psychologists, offering readers a blend of professional wisdom and proven tactics. Interactive Elements: With interactive exercises and reflection prompts, the book engages readers actively, encouraging them to apply the strategies in their professional lives. "GRASPED Mental Fortitude: Overcoming Behavioral Avoidance in Internet Marketing" is more than just a book; it's a comprehensive toolkit for marketers facing the common yet underaddressed issue of behavioral avoidance. With its blend of theoretical insights, practical strategies, and interactive elements, it stands out as a valuable resource for anyone looking to enhance their marketing efficacy and mental fortitude in the fast-paced digital world.

GRASPED Mental Fortitude

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Fortitude by : Steven Brough

Download or read book GRASPED Mental Fortitude written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital marketing, misinformation and skepticism have emerged as significant challenges, impacting both marketers and consumers alike. This insightful book explores the dynamics of misinformation in internet marketing, offering readers strategies to identify, navigate, and counteract false information effectively. Through a blend of theoretical understanding and practical approaches, including critical thinking, fact-checking, and building emotional resilience, the book equips marketers with the tools needed to foster trust and credibility in a skeptical online environment. Featuring real-life examples, case studies, and actionable advice, it serves as a comprehensive guide for marketing professionals seeking to combat the adverse effects of misinformation and skepticism on their brands and campaigns. Expertly Addressed Challenge: It focuses specifically on overcoming misinformation and skepticism in internet marketing, an increasingly prevalent challenge that few resources tackle head-on. Practical and Theoretical Blend: Combining theoretical insights with practical strategies, it offers a holistic approach to navigating the complex digital landscape. Empowerment through Education: The book empowers marketers by enhancing their information literacy, critical thinking skills, and emotional resilience, making it a unique resource in the marketing field. Inclusion of Real-Life Examples: By incorporating case studies and real-life success stories, it provides tangible examples of overcoming misinformation, adding a layer of relatability and applicability.

GRASPED Mental Fortitude

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Fortitude by : Steven Brough

Download or read book GRASPED Mental Fortitude written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book addresses the pervasive fears of criticism and rejection that many digital marketers face, providing a roadmap to resilience and success. Through practical exercises, real-life anecdotes, and expert advice, it teaches readers how to embrace criticism constructively, view rejection as a stepping stone, and cultivate a positive self-image. Covering strategies to foster a supportive environment, learn from failure, and implement practical exercises for cognitive change, this book is a treasure trove of resources for marketers at any stage of their career seeking to overcome fear and achieve their full potential. Targeted Approach: This book uniquely focuses on the psychological aspects of digital marketing, addressing fears that are seldom covered in traditional marketing guides. Practical Exercises: Offering hands-on exercises and activities, it provides readers with actionable steps to build resilience and overcome fears in real-world scenarios. Inspirational Stories: Featuring real-life success stories, it motivates readers by showing how overcoming fear can lead to significant achievements in internet marketing. Holistic Development: Beyond marketing strategies, the book promotes personal growth, self-reflection, and mindfulness, enriching readers' professional lives and personal well-being.

GRASPED Mental Fortitude

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Fortitude by : Steven Brough

Download or read book GRASPED Mental Fortitude written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book navigates the complex emotions surrounding the fear of failure in internet marketing, offering readers both solace and strategies. It delves into understanding the roots of this fear, recognizing its signs, and implementing practical solutions for overcoming it, all while fostering resilience and adaptability. The book combines theoretical frameworks, real-life examples, and actionable exercises to create a comprehensive guide for marketers at every level. Comprehensive Coverage: Unlike other resources that might only touch upon the fear of failure in passing, this book dedicates its entire focus to unpacking, understanding, and overcoming this specific fear in the context of internet marketing. Actionable Strategies: It stands out for its practical approach, providing readers with actionable strategies, exercises, and real-life success stories, making the advice tangible and applicable. Holistic Approach: The book doesn't just address professional challenges; it also considers the personal growth aspects of overcoming fear, emphasizing the development of a growth mindset and resilience. Community and Support: Recognizing the power of mentorship and community, it guides readers in seeking out support networks, highlighting the importance of connection in overcoming fear and achieving success.

GRASPED Mental Fortitude

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Fortitude by : Steven Brough

Download or read book GRASPED Mental Fortitude written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful volume tackles the challenge of cognitive avoidance in the digital marketing realm, guiding marketers through the process of reframing negative perceptions and associations. With a focus on practical exercises, real-life anecdotes, and a step-by-step approach to adopting a positive mindset, this book is an indispensable resource for anyone looking to overcome psychological barriers and excel in internet marketing. It covers identifying personal biases, debunking common myths, and embracing ethical marketing practices, providing readers with the tools needed to shift their perspectives and achieve success. Comprehensive Approach: Unlike other marketing guides, this book specifically addresses the psychological aspects of marketing, offering a unique perspective on overcoming cognitive avoidance. Practical Solutions: It stands out by providing actionable strategies and exercises designed to reframe negative thoughts and beliefs, making it a hands-on guide for marketers. Real-Life Relevance: Incorporating real-world examples and case studies, the book connects theory with practice, demonstrating the effectiveness of its strategies in the digital marketing landscape. Focus on Ethical Practices: Emphasizing ethical and transparent marketing, it aligns with current industry standards and consumer expectations, adding value to its readership.

GRASPED Mental Fortitude

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Fortitude by : Steven Brough

Download or read book GRASPED Mental Fortitude written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful volume delves into the psychological challenges inherent in the internet marketing profession, offering readers a pathway to recognize, address, and manage stress and anxiety. It combines research-based strategies with practical applications, including mindfulness techniques, time management, and the importance of a supportive professional environment. Through real-life examples, expert opinions, and actionable tips, readers are guided on a journey toward emotional resilience, improved productivity, and a healthier work-life balance. Practical and Accessible Strategies: This book distinguishes itself by offering a wide array of practical, easy-to-implement strategies tailored specifically to the demands of internet marketing professionals. Holistic Approach: It addresses stress and anxiety not just as professional hazards but as components of a larger picture, impacting personal well-being and overall life satisfaction. Expert Insights: Incorporating expert opinions and the latest research, the book provides authoritative advice and cutting-edge techniques for managing stress and anxiety. Engaging Real-Life Examples: Through compelling narratives of real internet marketers, the book offers inspiration and relatable guidance, making the abstract concepts of stress and anxiety management tangible and actionable.

GRASPED Mental Fortitude

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Fortitude by : Steven Brough

Download or read book GRASPED Mental Fortitude written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the crucial aspect of time management, this book unveils strategies and insights to balance the demanding commitments of internet marketing while fostering mental resilience. It navigates through identifying personal time constraints, overcoming psychological barriers, and implementing effective time management techniques. With a blend of personal anecdotes, practical exercises, and case studies, the book equips marketers with the tools to optimize productivity, enhance work-life balance, and mitigate the stress and burnout often associated with the digital marketing industry. Holistic Approach: Distinctively combines time management with mental health awareness, addressing the psychological impacts of poor time management in internet marketing. Practical and Actionable Strategies: Offers readers a plethora of actionable strategies, including prioritization, time blocking, and delegation, enriched with real-world examples and case studies. Emphasis on Work-Life Balance: Stands out by emphasizing the importance of maintaining a healthy work-life balance, recognizing rest and personal time as pivotal to sustained productivity and mental well-being. Technology and Collaboration: Highlights the role of technology in streamlining tasks and the power of delegation and team collaboration in achieving marketing goals more efficiently.

GRASPED Mental Fortitude

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Fortitude by : Steven Brough

Download or read book GRASPED Mental Fortitude written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating the multifaceted domain of internet marketing requires more than just technical skills; it demands mental resilience to overcome cognitive avoidance. This insightful book delves into the psychological barriers that inhibit marketers from embracing challenging tasks and concepts, offering a combination of theoretical analysis, practical strategies, and real-life success stories. From understanding the nature of cognitive avoidance to developing strategies for building a growth mindset, this book serves as a comprehensive guide for marketers aiming to enhance their adaptability, innovation, and overall performance in the digital marketing landscape. Unique Psychological Insight: Unlike standard marketing manuals, this book explores the psychological aspect of marketing, specifically focusing on cognitive avoidance and its impact on marketing efficiency and innovation. Practical Strategies and Tools: It stands out by offering actionable strategies and tools to overcome cognitive avoidance, making it a practical guide for immediate application in daily marketing activities. Inspirational Success Stories: By incorporating real-life success stories, the book not only educates but also motivates readers, showing them the tangible benefits of overcoming mental barriers. Comprehensive Coverage: This book covers a broad range of topics related to cognitive avoidance in internet marketing, including overcoming complexity, developing a growth mindset, and the importance of continuous learning, making it a one-stop resource for marketers.

GRASPED Mental Fortitude

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Fortitude by : Steven Brough

Download or read book GRASPED Mental Fortitude written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book delves into the psychological phenomenon of impostor syndrome within the context of internet marketing, offering readers a comprehensive guide to understanding, identifying, and overcoming this self-limiting belief. Through personal anecdotes, success stories, practical exercises, and the latest research, the book equips readers with the tools to build confidence, celebrate successes, and foster a supportive professional network. Covering strategies from acknowledging achievements to embracing failures and fostering self-compassion, it serves as a roadmap for personal and professional growth in the competitive digital marketing landscape. Targeted Content for Marketers: Tailored specifically to the challenges of the internet marketing industry, addressing common triggers and manifestations of impostor syndrome in this field. Actionable Strategies: Combines theoretical understanding with practical exercises, reflection prompts, and real-life examples, providing readers with actionable steps to overcome impostor syndrome. Holistic Approach: Offers a comprehensive look at both the professional and personal aspects of conquering impostor syndrome, emphasizing the importance of mental health, continuous learning, and professional support. Community Focus: Highlights the power of mentorship, peer support, and professional networking, encouraging readers to build and engage with a supportive community to combat feelings of inadequacy.

Mental Toughness

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Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.6/5 (717 download)

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Book Synopsis Mental Toughness by : Ethan Power

Download or read book Mental Toughness written by Ethan Power and published by . This book was released on 2020-08-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're a tough one, you have tough goals in front of you, and you feel you have great strength inside to achieve them. What you probably don't know is that all this may not be enough, because what will make the real difference between success and failure in life's challenges is the strength of your mental attitude. That's what we call Mental Toughness. Do you want to know more? Then keep reading... Whether you are an ambitious person who wants to achieve great success in your life, or you need to develop the right approach to the challenges that life is putting on your way, you must find the strength within you. Do you have the mental power required to succeed in your goals? Nobody can deny that, regardless of your ambitions, walking the road to your goals can be difficult. Over time, daily routine and everyday big and small troubles end up affecting your physical, mental, and emotional energy. Like all of us, all successful people from all walks of life face ups and downs on the path to success: they handle failures, exhaustion, discouragement, burnout, self-limiting beliefs, stress, and much more. So why do some people seem unstoppable towards achieving their goals while others, sooner or later, give up? What is it that keeps those people strong and persevering, even when so many adversities arise in their path? The observation of high achieving people shows that there is something called Mental Toughness, which proves to be a key element for success. Mental Toughness can be described as a unique blend of passion, inner strength, perseverance, and resilience that goes beyond pure talent and plays a significant role when it comes to achieving exceptional performances. From this point of view, Mental Toughness is the critical factor that makes the difference between winning and losing. It's when things become complicated that mental strength makes the difference. Quoting a popular movie, we could say that Mental Toughness is the ability to get goin' when the goin' gets tough. People with high levels of Mental Toughness will be able to overcome obstacles and carve out their path to success, while the weaker ones will have found their pretext to abandon their dreams. The good news is that Mental Toughness is a trait that can be learned and developed, and for you who have grasped its potential, this book can be of great value. Regardless of who you are, what your goals are, what you have been told so far, you too will be able to develop the Mental Toughness you need to achieve your goals. The starting point is to cultivate a positive mentality, focus on your "why," and take benefit from the help of the people around you. Just some of the topics covered in this book: What is Mental Toughness? Comfort zones and how to get out of them The power of habits and how they affect our lives Managing fear and stress The power of resilience and self-discipline How to increase mental strength Mental Toughness in everyday life Motivational thoughts Imagination and visualization ...And much more Developing mental strength does not mean eliminating weakness, but learning how to deal with it and overcome it. No one is perfect, but focusing on the right things, we can develop the mental strength we need to succeed in the biggest challenges in life. So what are you waiting for? Maybe you don't have enough Mental Toughness to get goin'? Don't wait any longer, hit the "buy now" button and get started!

Mental Toughness for Women Leaders

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502420961
Total Pages : 0 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Mental Toughness for Women Leaders by : LaRae Quy

Download or read book Mental Toughness for Women Leaders written by LaRae Quy and published by Createspace Independent Publishing Platform. This book was released on 2014-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether the goal is advancing your career, getting your voice heard, or balancing the demands of work and home, this book will show you how mentally strong women manage their emotions and behaviors in ways that set them up for success in life. Mental Toughness for Women Leaders: 52 Tips To Recognize and Utilize Your Greatest Strengths empowers women to grow as leaders so they can break down obstacles, make crucial decisions, and find ways to move forward when conditions are not perfect. Most references to mental toughness imply we bulldoze our way through roadblocks that threaten to derail career goals. But mental toughness has little to do with physical strength or aggressive behavior; instead, it is understanding how to control the way your mind thinks. In Mental Toughness for Women Leaders, former FBI undercover and counterintelligence agent LaRae Quy shares how she created a strong mind by overcoming obstacles she encountered while at the FBI Academy, working in a male-dominated environment, and recruiting foreign spies to work for the U.S. Government. As an FBI agent, LaRae believes that while theory is nice, evidence is better when you are serious about looking for ways to achieve goals in life. She relies upon science-based research and real life experiences as she explains how you can clarify your goals, take practical steps to make them happen. and connect with your ultimate purpose. Specifically, you will learn: Use Emotional Intelligence Why mental toughness requires emotional fitness How women leaders can kick butt The art of getting what you want Bullet Proof Your Brain Develop the brain of a leader Upgrade your brain Yes is the most dangerous word in the world Find Your Inner Warrior How to stay cool under pressure Ways to grow stronger from turmoil in your life How to move forward when you feel overwhelmed Predict Your Success Move toward peak performance How to beat the odds How to better juggle work and life If you are looking to reach your full potential, Mental Toughness for Women Leaders will show you how to use mental toughness to be the leader you always knew you could be-in business or life.""--Goodreads.com.

Bring Your "A" Game

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Author :
Publisher : Univ of North Carolina Press
ISBN 13 : 0807898511
Total Pages : 213 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis Bring Your "A" Game by : Jennifer L. Etnier

Download or read book Bring Your "A" Game written by Jennifer L. Etnier and published by Univ of North Carolina Press. This book was released on 2009-12-15 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mental training is just as important as physical training when it comes to success in sport. And like physical fitness, mental toughness is something that can be taught and learned. Yet many young athletes have not learned the psychological skills needed to develop their best game. This book was written specifically for young athletes interested in improving their performance and reaching their potential in sport. Bring Your "A" Game introduces key strategies for mental training, such as goal setting, pre-performance routines, confidence building, and imagery. Each of the seventeen chapters focuses on a single mental skill and offers key points and exercises designed to reinforce the concepts. The book encourages athletes to incorporate these mental skills into their daily lives and practice sessions so that they become second nature during competition. Whether used at home by student athletes or assigned by coaches as part of team development, Bring Your "A" Game will help young performers develop a plan for success and learn to deal with the challenges of pursuing excellence in sport.

Psychology, Descriptive and Explanatory

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Publisher :
ISBN 13 :
Total Pages : 708 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Psychology, Descriptive and Explanatory by : Ladd

Download or read book Psychology, Descriptive and Explanatory written by Ladd and published by . This book was released on 1894 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Grasping for Heaven

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Author :
Publisher : McFarland
ISBN 13 : 0786461748
Total Pages : 241 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Grasping for Heaven by : Frederic V. Hartemann

Download or read book Grasping for Heaven written by Frederic V. Hartemann and published by McFarland. This book was released on 2014-01-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operating in some of the most challenging and dangerous conditions on earth, mountain climbers are uniquely driven men and women. In these interviews, 15 well-known climbers and three leading historians of the sport, all native to or living in North America, recount experiences shared by only a tiny portion of humanity. They discuss all aspects of international climbing, including physical conditioning, high-summit ascension, the ethics and environmental concerns of the sport, the risks and rewards of mountaineering, and a number of their famed expeditions and first ascents.

Mental Toughness & Iron Will

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Publisher : PublishDrive
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Mental Toughness & Iron Will by : Patrick King

Download or read book Mental Toughness & Iron Will written by Patrick King and published by PublishDrive. This book was released on 2019-08-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two people get knocked down. One rises to the challenge, while the other one stays down for good. How will you live your life? Can you plan your life to avoid the inevitable obstacles and hardships? No, because if you get past the first obstacle, the second or the third will take you down. Life is tough, which means you should get a helmet. Welcome to your life helmet. Train yourself to prepare for the worst while expecting the best. Mental Toughness & Iron Will is a guidebook into becoming someone who stops at nothing to achieve their goals. What is mental toughness? It is a mindset and state of being - it comes from deep habits, skills, and thought patterns. You’ll learn all of those, and also how to put them into immediate action. This book is the rocket boost to get you to invincibility. Learn to build bulletproof mental armor. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. He’s well-versed in mental toughness and how it is one of the keys to getting ahead in life. Mental toughness techniques used by top 1% performers. •The importance and biological imperative of mental toughness. •How to face failure and fear head-on. •Emotional thinking and how to bypass it. Overcome your emotions and rely on your iron will. •How we distort our realities and self-sabotage - and how to stop it. •Building the skill and habit of mental toughness and resilience. •Characteristics of the mentally weak and lacking. Become relentless, persistent, and unstoppable in achieving your goals.

Developing Mental Toughness

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398601853
Total Pages : 345 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Developing Mental Toughness by : Peter Clough

Download or read book Developing Mental Toughness written by Peter Clough and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can individuals and organizations understand and measure mental toughness to deal with stress and challenge, and so improve performance? This fully updated third edition of Developing Mental Toughness provides the answers to unlock this potential. Tracing its development from sports psychology into the business sector, Developing Mental Toughness provides a reliable psychometric measure to apply at the organizational level. With coverage on how mental toughness relates to other behaviours and can be applied to employability, leadership, performance, creativity, emotional intelligence and motivation, the practical guidance and exercises in this book make it essential reading for academics, managers and coaches alike. This third edition includes an expansion of the 4Cs model to include concepts on learning orientation and resilience and new chapters on evidence-based practice and using the Mental Toughness Questionnaire (MTQ48) to gain richer self-awareness. Featuring case studies from Deloitte and Ethiad, Developing Mental Toughness is the practical coaching guide for developing capabilities and resilience.

Mental Toughness in Sport

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136999914
Total Pages : 264 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Mental Toughness in Sport by : Daniel Gucciardi

Download or read book Mental Toughness in Sport written by Daniel Gucciardi and published by Taylor & Francis. This book was released on 2012-04-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2011. The pursuit of excellence in sport depends on four key facets of performance, namely physical, technical, tactical and mental skills. However, when physical, technical and tactical skills are evenly matched, a common occurrence at elite level, it is the performer with greater levels of mental toughness that seems to prevail most often. This book brings together the world's leading researchers and practitioners working on mental toughness to discuss this vital ingredient of performance excellence in sport, to survey the latest research and to present cutting-edge developments in theory and professional practice. It explores key conceptual, methodological and practical issues including: what mental toughness is and is not, how to measure mental toughness in sport, how to develop mental toughness in sport, mental toughness in other human performance settings, from business to coping and life skills. Also highlighting important avenues for future research, Mental Toughness in Sport is essential reading for all advanced students, researchers and practitioners with an interest in sport psychology or performance sport.