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Grasped Attitudes And The Customer Experience
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Book Synopsis GRASPED Attitudes and the Customer Experience by : Steven Brough
Download or read book GRASPED Attitudes and the Customer Experience written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Attitudes and the Customer Experience: Vol. 12 Designing Memorable Moments That Matter" dives deep into the essence of customer experience as the lifeblood of brand loyalty and differentiation. This comprehensive guide articulates the pivotal role of CX in forging emotional connections, fostering repeat business, and driving brand advocacy. It's an insightful read for anyone committed to elevating the customer journey through innovative, technology-driven solutions and personalized engagements. The uniqueness of this volume is its holistic and strategic approach to customer experience, blending practical strategies with a profound understanding of the psychological impact of CX on consumer attitudes. It stands apart by offering a blend of theory, case studies, and actionable insights for crafting unforgettable customer experiences that not only meet but exceed customer expectations, securing long-term loyalty and driving business growth.
Book Synopsis GRASPED Consumer Attitudes and Buying Behavior by : Steven Brough
Download or read book GRASPED Consumer Attitudes and Buying Behavior written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: Consumer Attitudes and Buying Behavior" offers a thorough exploration into the psychological underpinnings of consumer decisions, integrating cognitive, affective, and behavioral perspectives to provide a multifaceted understanding of how attitudes influence purchasing. The document is well-crafted, presenting complex concepts in an accessible manner, making it invaluable for marketers looking to align their strategies with consumer preferences. Its blend of theory and practical insights makes it a must-read for professionals aiming to navigate the complexities of consumer behavior effectively. The uniqueness of "GRASPED: Consumer Attitudes and Buying Behavior" lies in its holistic approach to decoding consumer psychology. It bridges academic insights and practical applications, offering a comprehensive toolkit for marketers to align their strategies with the nuanced preferences of today's consumers. This document stands out by not only explaining consumer attitudes but also providing actionable strategies to influence purchasing decisions, making it an essential resource for anyone looking to excel in the competitive landscape of marketing.
Book Synopsis GRASPED Brand Attitude Formation and Change by : Steven Brough
Download or read book GRASPED Brand Attitude Formation and Change written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: Brand Attitude Formation and Change" delves into the vital processes of how brands are perceived and how these perceptions evolve over time. It adeptly combines theoretical frameworks with real-world examples, offering readers insightful strategies for influencing brand attitudes positively. The document's strength lies in its ability to clarify complex marketing dynamics in an engaging and understandable manner, making it an indispensable guide for marketers dedicated to shaping and sustaining brand loyalty. The uniqueness of "GRASPED: Brand Attitude Formation and Change" is its in-depth analysis combined with practical application, focusing on the transformative power of brand perception. It provides a rare blend of academic insight and actionable strategies, making it essential for marketers aiming to navigate the complexities of brand evolution and maintain a competitive edge in a constantly changing market environment.
Book Synopsis GRASPED: Attitudes Towards Marketing Channels by : Steven Brough
Download or read book GRASPED: Attitudes Towards Marketing Channels written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: Attitudes Towards Marketing Channels: Vol. 4 Mastering the Multiverse of Marketing Mediums" offers a comprehensive analysis of how consumer preferences across diverse marketing channels are shaping the future of marketing. This document expertly navigates through digital trends and traditional mediums, advocating for a harmonized approach that caters to evolving consumer demands. Its insightful exploration into emerging technologies and the importance of personalized marketing strategies makes it a pivotal read for marketers aiming to thrive in the digital age. The uniqueness of this volume lies in its forward-thinking examination of the vast spectrum of marketing channels, from traditional to cutting-edge technologies like VR/AR and AI. It sets itself apart by not only analyzing current consumer preferences but also by providing strategic insights into integrating these channels for a seamless and effective marketing approach, ensuring brands remain at the forefront of innovation and consumer engagement.
Book Synopsis Transforming the Financial Landscape With ICTs by : Singh, Dharmendra
Download or read book Transforming the Financial Landscape With ICTs written by Singh, Dharmendra and published by IGI Global. This book was released on 2024-05-14 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern finance, academic scholars face a pressing dilemma - how to grapple with the sweeping influence of Information and Communication Technology (ICT). As ICT continues to transform financial practices, transactions, and data analysis, scholars are confronted with the daunting challenge of comprehending and navigating this rapidly changing terrain. Moreover, the disruptive potential of ICT introduces a range of intricate issues, including cybersecurity vulnerabilities, ethical quandaries, and privacy concerns. In the absence of a comprehensive guide, scholars find themselves adrift, searching for direction amidst the tumultuous waves of the digital revolution. Transforming the Financial Landscape With ICTs is a beacon of knowledge amid the turbulence of ICT-driven financial transformation. This meticulously curated book presents a vast array of research papers and case studies that delve deep into the multifaceted impact of ICT on the finance sector. It not only illuminates the path forward but also underscores the positive potential of embracing ICT as a catalyst for progress, championing efficiency, transparency, and inclusivity within finance.
Book Synopsis Construction Business Development by : Christopher Preece
Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching the construction industry to turn clients into loyal customers.
Book Synopsis Cracking the Product Marketing Code by : Iman Bayatra
Download or read book Cracking the Product Marketing Code written by Iman Bayatra and published by Packt Publishing Ltd. This book was released on 2023-10-27 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics Key Features Sharpen your product marketing skills to make an impact within your organization Unlock deeper insights through real-world examples to shape product development and drive exponential growth Discover product marketing strategies, templates, and frameworks in this one-stop guide Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.What you will learn Understand the power of product marketing as you explore inbound and outbound strategies Leverage customer data to uncover insights and fuel innovation Develop impactful messaging to capture your audience’s attention Discover key strategies in customer segmentation and how to build buyer personas Examine each stage of the GTM plan and identify winning strategies Apply the right tactics at each stage of the customer journey to drive product adoption Ensure internal and external stakeholders buy-in to create value Who this book is forIf you’re a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.
Book Synopsis Services Marketing by : C. Bhattacharya
Download or read book Services Marketing written by C. Bhattacharya and published by Excel Books India. This book was released on 2009 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book and its pedagogy has been designed precisely with this in mind:v Design: The book has a consistency of design that is innovative, with aesthetic appeals. v Opening and Closing Cases: Every chapter begins and ends with a case. The cases introduce the primary theme and issues discussed in the chapter and closes with analytical tasks for the students. The cases are original, pertaining to Indian situations, companies and protagonists, helping the Indian students to connect.v Objectives: Every chapter has clear learning expectations, get a glimpse of the chapter context and their respective importance. v End-of-chapter Questions: The questions are many and have been designed carefully to enhance learning for the students. There are elements of research, project work, and academic exercises in them.v Illustrations: The book is generous with pleasing and informative charts, tables and diagrams.v Glossary: The Appendix at the end of the book contains a glossary of services and marketing terminologies. v Marketing models: In addition to the text, the appendix also contains major marketing models mentioned in the text, which are frequently used by the marketers.v How to do cases: The Appendix also contains an useful section for all students a template for case discussion and analysis.There are four parts in the book. Part I takes an overview look at the major differences between services and goods and their characteristics, classifications and different models. It methodically analyses the section on the local, domestic and international conditions and environment factors that have affected services. It also examines the importance of Relationship Marketing in services. Part II examines in-depth the marketing of services. It looks sweepingly and with depth at marketing planning and strategy, service buying behaviour, knowledge management and marketing research in services, and the seven marketing mix variables for services. Part III is about the assessment of service delivery and customer relationship management. Part IV deals exclusively with comprehensive service cases. The cases are in addition to the opening and closing cases. The book lucidly explains the basic concepts of services and marketing and fills a long-standing need of the students for a book on both services and marketing.
Book Synopsis Customer Service Over the Phone by : Stephen Coscia
Download or read book Customer Service Over the Phone written by Stephen Coscia and published by CRC Press. This book was released on 1999-01-11 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it. This concise guide examines various important scenarios that a customer service representative is likely to encounter and shows how to best handle each situation. This guide also explains how to make effective use of voice mail, email, fax, and letters.
Book Synopsis Strategic Marketing for Success in Retailing by : A. Coskun Samli
Download or read book Strategic Marketing for Success in Retailing written by A. Coskun Samli and published by Bloomsbury Publishing USA. This book was released on 1998-09-24 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably to retailing practice. Not a simplified set of steps to take, his book forces retailing decision makers to think for themselves and to use sound reasoning in their judgments. With an extensive review of retailing research and emphasis on small retail decision-making processes, plus discussions of human resource development, information technology, control mechanisms, and the international aspects of retailing, this book will find a special place in the list of books that must be read, not only by retailing professionals and students, but also their colleagues who teach retailing. The planning and implementation of the strategic plan is dependent upon the identification of the retailer's target market, and then successfully catering to that market by using four key retailing mixes: goods and service mix, communication mix, pricing mix, and human resource mix. The retailing mixes are the controllables of retail management. Preparation of these mixes depends upon the knowledge, reasoning, availability of resources, and familiarity with the target markets.
Book Synopsis Building a Successful Customer-service Culture by : Maxine Melling
Download or read book Building a Successful Customer-service Culture written by Maxine Melling and published by Facet Publishing. This book was released on 2002 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: As libraries move into the 21st century, quality management has become a key focus of the effort to create a service culture that meets - and indeed exceeds - customer requirements. The language of customer service has become common in the library and information sector, as have many of the techniques associated with the provision of customer-focused services. However, there is a danger that customer service may be seen as a 'bolt on' to existing core provision in the form of feedback mechanisms, information leaflets and customer-training sessions. One of the challenges facing managers is to go beyond the acknowledgement of the importance of a customer focus, and to develop an understanding of how this focus can be embedded in the culture of their services via strategic and operational management. This new management guide addresses this challenge. Contributed by LIS professionals with extensive experience in the management of public and academic services, each chapter presents a good practice guide to an element of strategic or operational management with the customer placed at centre stage: the users' perspective; planning and policy making; leadership and management; human resource planning; marketing as a tool for LIS managers; assuring quality; planning buildings for customers and services; developing a service culture through partnerships; virtual service. Readership: This book is essential reading for managers of library and information services from senior to team managers, and also for all those involved in devising strategy and policy for staff and service development. It is relevant to libraries and information services in any area of the world.
Book Synopsis Instruction Design in Hospitality: Teachers and Practitioners by : Chun Min Kuo
Download or read book Instruction Design in Hospitality: Teachers and Practitioners written by Chun Min Kuo and published by Mahi Publication. This book was released on 2022-11-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Taiwan has become a member of the World Trade Organization and the government initiated “Doubling Tourist Arrivals,” hospitality management programs have been booming fast and facing a big challenge in both internal and external environments. With a literature review, in-depth interviews, and focus groups, the study gains the professional competencies required by the hotel industry and organized them into three levels: the first level is the goal level, the second is the objective, and the third is the attribute level. The objective level includes five items of professional knowledge, professional skills, communication competency, management competency, and working attitude. There are twenty-0ne items in the attribute level. To calculate the weight of each level, the study employs the Analysis Hierarchical Process (AHP). Among the five items under the objective level working attitude receives the highest rank of professional competency, and professional knowledge the lowest. As of the attribute e level, management time is scored the highest, and the competency of statement analysis is the lowest.
Book Synopsis GRASPED Crisis Management and Attitude Recovery by : Steven Brough
Download or read book GRASPED Crisis Management and Attitude Recovery written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book offers an essential roadmap for businesses facing the inevitable challenge of a crisis. This volume provides a thorough framework for crisis preparation, response, communication, and recovery, emphasizing the critical importance of transparency, empathy, and commitment to action. It's a must-read for any organization looking to safeguard its reputation and strengthen stakeholder trust through effective crisis management. The dbook's uniqueness lies in its comprehensive and practical approach to managing crises and recovering public attitudes. It differentiates itself by not just focusing on crisis management but also on the nuanced process of attitude recovery, offering strategies that blend transparency, empathy, and proactive engagement to rebuild trust. This makes it an invaluable tool for businesses committed to maintaining integrity and resilience in the face of adversity.
Book Synopsis Building High-Performance Local Governments by : John Pickering
Download or read book Building High-Performance Local Governments written by John Pickering and published by Greenleaf Book Group. This book was released on 2014-09-16 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t permit your organization to be lulled into complacency after recovering from a tough recession. Explore what’s necessary to improve the performance of your organization, including the development of leaders at all levels who will use their full capabilities to boost collective results. The High-Performance Organization Model identifies the steps needed to diagnose what will be required to achieve the strategic outcomes you define as success. It shows which levers will move the organization in the direction you decide is critical. This book contains more than just theory; here you’ll find case studies of local governments—demonstrating how Commonwealth Centers for High-Performance Organizations’ (CCHPO) model has been applied in the past to improve performance. You will learn how employees emerged as leaders to identify and tackle problems, developed the tools needed, and organized their thoughts to work through solutions which could be applied effectively without the traditional bureaucratic hassle. These examples show how a supportive, values-based work culture can be cultivated to expand thinking power by increasing discretionary effort from all levels of the organization. Engaged employees can be leaders who refocus your services, improve your processes, save money, and solve problems. Your organization can benefit from the full range of talents, skills, and abilities that often lie untapped, but become accessible through the principles of the High-Performance Organization model. This model will be an indispensable tool for any person looking to make significant improvements throughout their organization. The detailed case studies and easy-to-follow model created by the Commonwealth Center for High-Performance Organizations make for a pleasantly informative guide that will give a special advantage to readers who implement their standards.
Book Synopsis Bridges to Japanese Business Etiquette - Understanding Japan Cross-cultural Management (couverture souple) by : Philippe Huysveld
Download or read book Bridges to Japanese Business Etiquette - Understanding Japan Cross-cultural Management (couverture souple) written by Philippe Huysveld and published by Lulu.com. This book was released on 2018-08-04 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: (written in collaboration with Motoko MJ Huysveld) Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot. This book, filled with concrete advice and illustrations of what to do and what not to do, aims at giving foreign business executives the necessary background and "toolkit" for succeeding in their "Japan cross-cultural adventure". The reader equipped with all the tools and tips I have developed in this book should definitely "perform better" when confronted with a Japanese prospect, potential business partner or "boss". Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle has been concluded between the EU and Japan!
Book Synopsis UNDERDOG THINKING: A Bold Idea, a Business Adventure and 101 Lessons Learned Along the Way by : Atul Vir
Download or read book UNDERDOG THINKING: A Bold Idea, a Business Adventure and 101 Lessons Learned Along the Way written by Atul Vir and published by Atul Vir. This book was released on with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Underdog Thinking is real-life business adventure story that follows the journey of an Indian Immigrant to the U.S. who was told he “didn’t know a damn thing about American business.” But as opportunity would have it, a short time later he found himself an accidental entrepreneur with a front row ticket to the ins and outs of launching and growing a business. He was flying high on his growing success—until a fateful moment when everything changed. As businesses rise and fall to the tune of supply and demand, sometimes the harshest betrayals come out of nowhere, when you least expect it—as do the surprising sparks of hope. When an unforeseen circumstance initiates a chain of events that leave him at a crossroads he must make the tough call: to give in and give up, or push through and win. CEO, business ethics thought leader, speaker and author Atul Vir has lived that story. And even in the darkest moments when failure seemed most imminent, he drew on the work ethic instilled from his earliest days, and his commitment to do right by his customers—to bring his dream up from the ashes and back to life. In his new book, Underdog Thinking, Vir inspires readers to face any challenge that comes their way—with practical business lessons for every step of the journey gleaned from his experience as both an immigrant building a business and as CEO of Equator Appliances for more than 25 years. The book dives into current themes dominating the business landscape, including: global business, overcoming failure, bootstrapping, securing financing, immigration and what innovation truly means. While many people offer sage advice on these topics, Vir’s lessons are paired with a unique, captivating story and more than two decades of entrepreneurial expertise in an industry dominated by much bigger players—major multinational corporations.
Book Synopsis Managing Customer Relationships by : Don Peppers
Download or read book Managing Customer Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2004-04-28 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolution in 1993 when they invented theterm "one-to-one marketing," provide the definitive overview ofwhat it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationshipmanagement, Managing Customer Relationships provides CEOs, CFOs,CIOs, CMOs, privacy officers , human resources managers, marketingexecutives, sales teams, distribution managers, professors, andstudents with a logical overview of the background, themethodology, and the particulars of managing customer relationshipsfor competitive advantage. Here, renowned customer relationshipmanagement pioneers Peppers and Rogers incorporate many of theprinciples of individualized customer relationships that they arebest known for, including a complete overview of the background andhistory of the subject, relationship theory, IDIC(Identify-Differentiate-Interact-Customize) methodology, metrics,data management, customer management, company organization, channelissues, and the store of the future. One of the first books designed to develop an understanding ofthe pedagogy of managing customer relationships, with an emphasison customer strategies and building customer value, ManagingCustomer Relationships features: Pioneering theories and principles of individualized customerrelationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler,Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them byvalue and need Tips for using the tools of interactivity and customization tobuild learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-basedinitiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’scustomer relationship leaders, and that provides fundamental toolsfor embarking on a career in managing customer relationships orhelping a company use customer value as the basis for executivedecisions The techniques in Managing Customer Relationships can help anycompany sharpen its competitive advantage.
