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Author : Peter Laundy
Publisher : Kendall/Hunt Publishing Company
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (91 download)
Download or read book Graphic Design for Non-profit Organizations written by Peter Laundy and published by Kendall/Hunt Publishing Company. This book was released on 1991 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : DK Holland
Publisher : Simon and Schuster
ISBN 13 : 1581158424
Total Pages : 312 pages
Book Rating : 4.5/5 (811 download)
Download or read book Branding for Nonprofits written by DK Holland and published by Simon and Schuster. This book was released on 2010-09-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. • Addresses the connection between branding and fund-raising • There are 1.6 million nonprofits in the United States. Stand out from the crowd! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Peter Laundy
Publisher :
ISBN 13 :
Total Pages : 47 pages
Book Rating : 4.:/5 (812 download)
Download or read book Graphic Design for Non-profit Organizations written by Peter Laundy and published by . This book was released on 1980 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peleg Top
Publisher : Harper Collins
ISBN 13 : 0062041401
Total Pages : 776 pages
Book Rating : 4.0/5 (62 download)
Download or read book Designing for the Greater Good written by Peleg Top and published by Harper Collins. This book was released on 2011-05-31 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470619856
Total Pages : 278 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author : Gale Straub
Publisher : Chronicle Books
ISBN 13 : 1452167672
Total Pages : 242 pages
Book Rating : 4.4/5 (521 download)
Download or read book She Explores written by Gale Straub and published by Chronicle Books. This book was released on 2019-03-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every woman who has ever been called outdoorsy comes a collection of stories that inspires unforgettable adventure. Beautiful, empowering, and exhilarating, She Explores is a spirited celebration of female bravery and courage, and an inspirational companion for any woman who wants to travel the world on her own terms. Combining breathtaking travel photography with compelling personal narratives, She Explores shares the stories of 40 diverse women on unforgettable journeys in nature: women who live out of vans, trucks, and vintage trailers, hiking the wild, cooking meals over campfires, and sleeping under the stars. Women biking through the countryside, embarking on an unknown road trip, or backpacking through the outdoors with their young children in tow. Complementing the narratives are practical tips and advice for women planning their own trips, including: • Preparing for a solo hike • Must-haves for a road-trip kitchen • Planning ahead for unknown territory • Telling your own story A visually stunning and emotionally satisfying collection for any woman craving new landscapes and adventure.
Author : Sarah Durham
Publisher : John Wiley & Sons
ISBN 13 : 0470542217
Total Pages : 208 pages
Book Rating : 4.4/5 (75 download)
Download or read book Brandraising written by Sarah Durham and published by John Wiley & Sons. This book was released on 2009-11-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Author : Mindy N. Levine
Publisher : Prentice Hall
ISBN 13 : 9780134539522
Total Pages : 145 pages
Book Rating : 4.5/5 (395 download)
Download or read book In Print written by Mindy N. Levine and published by Prentice Hall. This book was released on 1984-01-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Labor Statistics
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.3/5 ( download)
Download or read book Occupational Outlook Handbook written by United States. Bureau of Labor Statistics and published by . This book was released on 1957 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : E. Alana James
Publisher : SAGE
ISBN 13 : 1412991641
Total Pages : 377 pages
Book Rating : 4.4/5 (129 download)
Download or read book Action Research for Business, Nonprofit, and Public Administration written by E. Alana James and published by SAGE. This book was released on 2011-10-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Action Research for Business, Nonprofit, and Public Administration covers the background, process, and tools needed to introduce and guide you through to a successful action research (AR) project. Included are how to successfully initiate, plan, and complete AR within all types of organizations while focused on business, nonprofit, and public administration. Graphic organizers and a modular sequence of topics help you manage the steps involved in AR practice. A protocol for weekly report writing, informed consent documentation, and clear guidelines for final analyses and report writing give graduate students the efficient format they need. This book teaches theory by interweaving discussion of the major content areas and stories of student success with the concepts that impact practice.
Author : David Sibbet
Publisher : John Wiley & Sons
ISBN 13 : 0470945400
Total Pages : 292 pages
Book Rating : 4.4/5 (79 download)
Download or read book Visual Meetings written by David Sibbet and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in groups. Visual Meetings explains how anyone can implement powerful visual tools, and how these tools are being used in Silicon Valley and elsewhere to facilitate both face-to-face and virtual group work. This dynamic and richly illustrated resource gives meeting leaders, presenters, and consultants a slew of exciting tricks and tools, including Graphic recording, visual planning, story boarding, graphic templates, idea mapping, etc. Creative ways to energize team building, sales presentations, staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new media platforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for business success, Visual Meetings will help you and your team communicate ideas more effectively and engagingly.
Author : Andrew Shea
Publisher : Princeton Architectural Press
ISBN 13 : 9781616890476
Total Pages : 160 pages
Book Rating : 4.8/5 (94 download)
Download or read book Designing For Social Change written by Andrew Shea and published by Princeton Architectural Press. This book was released on 2012-03-07 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.
Author : Celery Design Collaborative
Publisher : Simon and Schuster
ISBN 13 : 1581157541
Total Pages : 212 pages
Book Rating : 4.5/5 (811 download)
Download or read book Green Graphic Design written by Celery Design Collaborative and published by Simon and Schuster. This book was released on 2010-06-29 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including: · Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
Author : Nela Dunato
Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.8/5 (171 download)
Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Author : Mariana Amatullo
Publisher : Designmatters at Art Center College of Design
ISBN 13 : 9780996196420
Total Pages : 0 pages
Book Rating : 4.1/5 (964 download)
Download or read book LEAP Dialogues written by Mariana Amatullo and published by Designmatters at Art Center College of Design. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of design and designers in society and the marketplace is changing. This book is about why these changes are happening, what is needed to support these new practices, and how designers can pursue these emerging career pathways.
Author : Bill McKendry
Publisher : Simon and Schuster
ISBN 13 : 1637630395
Total Pages : 288 pages
Book Rating : 4.6/5 (376 download)
Download or read book Do More Good written by Bill McKendry and published by Simon and Schuster. This book was released on 2022-01-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact. Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.
Author : Robin Landa
Publisher : John Wiley & Sons
ISBN 13 : 111897106X
Total Pages : 745 pages
Book Rating : 4.1/5 (189 download)
Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2016-11-08 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)
