Design Elements

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Publisher : Rockport Publishers
ISBN 13 : 1616736364
Total Pages : 273 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Design Elements by : Timothy Samara

Download or read book Design Elements written by Timothy Samara and published by Rockport Publishers. This book was released on 2007-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Graphic Artists Guild Handbook, 16th Edition

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Author :
Publisher : National Geographic Books
ISBN 13 : 0262542390
Total Pages : 0 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Graphic Artists Guild Handbook, 16th Edition by : The Graphic Artists Guild

Download or read book Graphic Artists Guild Handbook, 16th Edition written by The Graphic Artists Guild and published by National Geographic Books. This book was released on 2021-05-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.

Graphic Design for Architects

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Author :
Publisher : Routledge
ISBN 13 : 1317552350
Total Pages : 334 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Graphic Design for Architects by : Karen Lewis

Download or read book Graphic Design for Architects written by Karen Lewis and published by Routledge. This book was released on 2015-06-26 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

NASA Graphics Standards Manual

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Author :
Publisher : Thames Hudson
ISBN 13 : 9780692586532
Total Pages : 220 pages
Book Rating : 4.5/5 (865 download)

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Book Synopsis NASA Graphics Standards Manual by : Jesse Reed

Download or read book NASA Graphics Standards Manual written by Jesse Reed and published by Thames Hudson. This book was released on 2015-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

The Graphic Designer's Electronic-Media Manual

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Publisher :
ISBN 13 : 1592537782
Total Pages : 257 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis The Graphic Designer's Electronic-Media Manual by : Jason Tselentis

Download or read book The Graphic Designer's Electronic-Media Manual written by Jason Tselentis and published by . This book was released on 2012-05 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.

Design Elements, Using Images to Create Graphic Impact

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Author :
Publisher : Design Elements
ISBN 13 : 159253807X
Total Pages : 170 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Design Elements, Using Images to Create Graphic Impact by : Aaris Sherin

Download or read book Design Elements, Using Images to Create Graphic Impact written by Aaris Sherin and published by Design Elements. This book was released on 2013 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.

Graphic Design

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Author :
Publisher : Laurence King
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Graphic Design by : Adrian Shaughnessy

Download or read book Graphic Design written by Adrian Shaughnessy and published by Laurence King. This book was released on 2009-10-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: An A-Z guide for graphic designers who want to make expressive and distinctive work. Offers students, novice designers, and seasonal professionals on insider's guide to the complexities of current graphic design practice and thinking.

Design Elements, Color Fundamentals

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Author :
Publisher : Rockport Publishers
ISBN 13 : 161058189X
Total Pages : 160 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Design Elements, Color Fundamentals by : Aaris Sherin

Download or read book Design Elements, Color Fundamentals written by Aaris Sherin and published by Rockport Publishers. This book was released on 2012-01-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Graphic Design, Referenced

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Author :
Publisher :
ISBN 13 : 1592534473
Total Pages : 401 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Graphic Design, Referenced by : Bryony Gomez-Palacio

Download or read book Graphic Design, Referenced written by Bryony Gomez-Palacio and published by . This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

Graphic Design Theory

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Publisher : Chronicle Books
ISBN 13 : 1616891238
Total Pages : 153 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Graphic Design Theory by : Helen Armstrong

Download or read book Graphic Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2012-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Creating a Brand Identity: A Guide for Designers

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Author :
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking

Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Graphic Design

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Publisher :
ISBN 13 : 9780071011051
Total Pages : 355 pages
Book Rating : 4.0/5 (11 download)

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Book Synopsis Graphic Design by : Andrew Barnum

Download or read book Graphic Design written by Andrew Barnum and published by . This book was released on 2011 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory and thought behind graphic design in an Australian and New Zealand context is covered, giving students and professionals the knowledge, tools and inspiration to channel their creativity into professional practice.

Extra Bold

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Publisher : Chronicle Books
ISBN 13 : 1648960227
Total Pages : 223 pages
Book Rating : 4.6/5 (489 download)

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Book Synopsis Extra Bold by : Ellen Lupton

Download or read book Extra Bold written by Ellen Lupton and published by Chronicle Books. This book was released on 2021-06-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extra Bold is the inclusive, practical, and informative (design) career guide for everyone! Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. • Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them. • Interviews showcase people at different stages of their careers. • Biographical sketches explore individuals marginalized by sexism, racism, and ableism. • Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more. A new take on the design canon. • Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking. • Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. • Adds new voices to the dominant design canon. Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book. Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.

A Designer's Research Manual

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Publisher : Rockport Publishers
ISBN 13 : 161673938X
Total Pages : 192 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis A Designer's Research Manual by : Jennifer Visocky O'Grady

Download or read book A Designer's Research Manual written by Jennifer Visocky O'Grady and published by Rockport Publishers. This book was released on 2009-02-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

The Graphic Design Idea Book

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Publisher : Laurence King Publishing
ISBN 13 : 1780679939
Total Pages : 128 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis The Graphic Design Idea Book by : Gail Anderson

Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

The Politics of Design

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Author :
Publisher : BIS Publishers
ISBN 13 : 9789063694227
Total Pages : 32 pages
Book Rating : 4.6/5 (942 download)

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Book Synopsis The Politics of Design by : Ruben Pater

Download or read book The Politics of Design written by Ruben Pater and published by BIS Publishers. This book was released on 2016-07-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

Grid Systems in Graphic Design

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Author :
Publisher : Verlag Niggli AG
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Grid Systems in Graphic Design by : Josef Müller-Brockmann

Download or read book Grid Systems in Graphic Design written by Josef Müller-Brockmann and published by Verlag Niggli AG. This book was released on 1996 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.