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Google Power Search
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Book Synopsis Google Power Search by : Stephan Spencer
Download or read book Google Power Search written by Stephan Spencer and published by "O'Reilly Media, Inc.". This book was released on 2011-07-16 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Book Synopsis Reference and Information Services by : Kay Ann Cassell
Download or read book Reference and Information Services written by Kay Ann Cassell and published by American Library Association. This book was released on 2013 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search skills of today bear little resemblance to searches through print publications. Reference service has become much more complex than in the past, and is in a constant state of flux. Learning the skill sets of a worthy reference librarian can be challenging, unending, rewarding, and-- yes, fun.
Book Synopsis Google Power Search by : Stephan Spencer
Download or read book Google Power Search written by Stephan Spencer and published by "O'Reilly Media, Inc.". This book was released on 2011-07-16 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Book Synopsis Search Engines for the World Wide Web by : Alfred Glossbrenner
Download or read book Search Engines for the World Wide Web written by Alfred Glossbrenner and published by Peachpit Press. This book was released on 2001 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates successful search strategies while analyzing the strengths and weaknesses of Yahoo!, AltaVista, Excite, Infoseek, Lycos, and Hot-Bot, describing advanced features and query terminology for each.
Download or read book PC Mag written by and published by . This book was released on 1998-12-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]."
Book Synopsis Environmental Geology Workbook by : Jack W. Travis
Download or read book Environmental Geology Workbook written by Jack W. Travis and published by Waveland Press. This book was released on 2019-02-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental geologists use a wide range of geologic data to solve environmental problems and conflicts. Professionals and academics in this field need to know how to gather information on such diverse conditions as soil type, rock structure, and groundwater flow and then utilize it to understand geological site conditions. Field surveys, maps, well logs, bore holes, ground-penetrating radar, aerial photos, geologic literature, and more help to reveal potential natural hazards in an area or how to remediate contaminated sites. This new workbook presents accessible activities designed to highlight key concepts in environmental geology and give students an idea of what they need to know to join the workforce as an environmental geologist, engineering geologist, geological engineer, or geotechnical engineer. Exercises cover: • Preparation, data collection, and data analysis • Descriptive and engineering properties of earth materials • Basic tools used in conjunction with geoenvironmental investigations • Forces operating on earth materials within the earth • Inanimate forces operating on earth materials at the surface of the earth • Human activities operating on earth materials Each activity encourages students to think critically and develop deeper knowledge of environmental geology.
Book Synopsis Everyone's Guide to Cancer Supportive Care by : Ernest Rosenbaum
Download or read book Everyone's Guide to Cancer Supportive Care written by Ernest Rosenbaum and published by Andrews McMeel Publishing. This book was released on 2012-01-10 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new companion book to AMP's highly successful Everyone's Guide to Cancer Therapy, now in its fourth edition, is a comprehensive hands-on guide for patients and their families who face cancer's many challenges. Knowledge and information provide the greatest tools--and greatest comforts--for anyone fighting cancer or helping a family member or friend who is. Now AMP bolsters that strength-giving arsenal with Everyone's Guide to Cancer Supportive Care. Through more than 50 chapters, cancer care specialists Ernest and Isadora Rosenbaum--along with nearly 80 other medical experts--answer every conceivable question concerning a cancer patient's physical, psychological, and spiritual needs. This extremely effective format first appeared as Supportive Cancer Care (Sourcebooks 2001), but we've completely revised and updated the entire book to reflect the latest care advances and techniques. The wide range of covered topics includes: * Understanding cancer and its treatments * Chemotherapy and bone marrow transplant side effects * Stress and cancer * The will to live * Cancer and spirituality * Sexuality * Nutritional considerations * Rehabilitation and fitness With this book, cancer patients and those who care for them can make informed decisions, face the disease with renewed courage, and care for both their well-being and their bodies. The Rosenbaums provide an incredible source of information and hope in the face of this frightening illness.
Book Synopsis Mindful Teaching with Technology by : Troy Hicks
Download or read book Mindful Teaching with Technology written by Troy Hicks and published by Guilford Publications. This book was released on 2021-11-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is integral to teaching in the English language arts, whether in-person, hybrid, or remote. In this indispensable guide, Troy Hicks shows how to teach and model "digital diligence"--an alert, intentional stance that helps both teachers and students use technology productively, ethically, and responsibly. Resources and lesson ideas are presented to build adolescents' skills for protecting online privacy, minimizing digital distraction, breaking through “filter bubbles,” fostering civil conversations, evaluating information on the internet, creating meaningful digital writing, and deeply engaging with multimedia texts. Dozens of websites, apps, and other tools are reviewed, with links provided at the companion website; end-of-chapter teaching points and guiding questions facilitate learning and application.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :2158 pages Book Rating :4./5 ( download)
Book Synopsis Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics
Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis AI-Powered Digital Marketing by : Kabindra Kundu
Download or read book AI-Powered Digital Marketing written by Kabindra Kundu and published by Sucess Mantra Publications. This book was released on 2023-07-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter-wise Review of "AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" Chapter 1: Fundamentals of AI-Powered Digital Marketing This chapter sets the stage for an exciting journey into the world of AI-powered digital marketing. The author provides a comprehensive overview of the fundamental concepts, explaining how AI is reshaping the marketing landscape. With clear explanations and real-life examples, readers are introduced to the immense potential and benefits of integrating AI into their marketing strategies. Chapter 2: Introduction to AI-driven Digital Marketing Building on the fundamentals, this chapter delves deeper into AI-driven digital marketing. It explores various AI technologies and their applications in marketing, such as machine learning, natural language processing, and predictive analytics. The author successfully simplifies complex concepts, making it accessible to marketers of all levels. By showcasing the practical uses of AI, readers are inspired to leverage these powerful tools. Chapter 3: Search Engine Optimization (SEO) In this crucial chapter, the author explains how AI is revolutionizing search engine optimization. From keyword research to content optimization and link building, AI-driven techniques are explored to help businesses achieve higher rankings and increased organic traffic. The inclusion of practical tips and best practices ensures that readers can immediately apply these strategies to improve their SEO efforts. Chapter 4: AI for Technical SEO Technical SEO can often be daunting, but this chapter simplifies the process with AI. Readers gain valuable insights into how AI algorithms can identify and resolve technical issues, improve website performance, and enhance user experience. By harnessing the power of AI for technical SEO, businesses can gain a competitive edge and drive more targeted traffic to their websites. Chapter 5: Reputation Management Ethical Considerations in AI-powered digital marketing (included topic) This book stands out by addressing the critical topic of ethical considerations in AI-powered digital marketing. The dedicated section explores the ethical challenges associated with AI, such as data privacy, bias, and transparency. It provides valuable guidance on maintaining ethical standards and fostering trust with consumers. This chapter ensures that marketers prioritize responsible AI usage. Chapter 6: AI-Powered Content Writing and Marketing Content is king, and this chapter demonstrates how AI can revolutionize content creation and marketing. From AI-powered content generation to natural language processing for personalized content, readers discover innovative ways to create engaging and relevant content. The author showcases real-life examples and best practices, equipping marketers with the knowledge to leverage AI for effective content strategies. Chapter 7: Email Marketing and Automation Email marketing remains a powerful tool in the digital marketing arsenal, and this chapter showcases how AI can enhance its effectiveness. Readers learn how to leverage AI for email campaign optimization, personalization, and workflow automation. The practical tips and case studies presented inspire marketers to create highly targeted and engaging email strategies. Chapter 8: Social Media Marketing Social media platforms are dynamic and ever-evolving, and AI is at the forefront of transforming social media marketing. This chapter explores AI-powered social listening, sentiment analysis, chatbots, and social media advertising optimization. Marketers gain valuable insights into leveraging AI to maximize their social media presence and engage with their target audience effectively. Chapter 9: Role of ChatGPT and Google BERT in Digital Marketing This chapter highlights the immense potential of AI-driven chatbots and language models. Readers discover how ChatGPT and Google BERT can enhance customer interactions, content creation, and search engine rankings. The practical applications and case studies presented make it an essential read for marketers looking to leverage the power of conversational AI. Chapter 10: Google Search Console: Step-by-Step Implementation Google Search Console is a critical tool for SEO success, and this chapter provides a step-by-step guide on leveraging its features. Marketers gain a comprehensive understanding of data analysis, website performance monitoring, and optimization suggestions. By harnessing the power of Google Search Console, businesses can fine-tune their SEO strategies and achieve higher search rankings. Chapter 11: Influencer Marketing Influencer marketing has become a key component of digital strategies, and AI can enhance its effectiveness. This chapter explores AI-powered influencer discovery, campaign management, and performance tracking. Readers gain insights into identifying the right influencers, measuring the impact of collaborations, and maximizing ROI. The practical tips and strategies provided make it a must-read for marketers seeking to amplify their brand reach. Chapter 12: Performance Marketing Performance marketing is all about driving measurable results, and this chapter shows how AI can be a game-changer in this field. The exploration of AI-powered advertising platforms, programmatic advertising, predictive analytics, and customer segmentation equips marketers with the tools to optimize their performance marketing strategies. It's an essential read for those seeking data-driven success. Chapter 13: Google Analytics No digital marketing book is complete without a comprehensive understanding of Google Analytics, and this chapter delivers just that. Marketers will benefit from the in-depth exploration of Google Analytics features, data interpretation, and actionable insights. With practical tips for tracking and optimizing marketing campaigns, this chapter is a goldmine for digital marketers. Chapter 14: Exploring the Uses of Canva for Digital Marketing Visual content plays a crucial role in digital marketing, and Canva has emerged as a powerful design tool. This chapter showcases how AI-powered design platforms like Canva can streamline the creation of engaging visual content. Readers discover how to leverage templates, design automation, and data-driven insights to create stunning visuals that resonate with their target audience. Chapter 15: Google Tag Manager Tracking and managing marketing tags can be complex, but Google Tag Manager simplifies the process. This chapter provides a comprehensive guide to implementing and utilizing Google Tag Manager effectively. Marketers gain insights into tag deployment, event tracking, and data integration, empowering them to streamline their analytics and optimize their marketing efforts. Chapter 16: Affiliate Marketing Affiliate marketing continues to be a popular revenue-generating strategy, and AI can enhance its effectiveness. This chapter explores AI-powered affiliate tracking, performance optimization, and fraud detection. By leveraging AI, marketers can automate processes, optimize partnerships, and maximize their affiliate marketing ROI. Chapter 17: Marketing Automation and Use of Zapier Automation is key to scaling marketing efforts, and this chapter demonstrates how AI-powered tools like Zapier can streamline workflows. Readers gain insights into automating repetitive tasks, integrating various marketing tools, and improving overall efficiency. By harnessing the power of marketing automation, marketers can focus on strategic initiatives and achieve greater productivity. Chapter 18: Introduction to Marketing Analytics Data-driven decision-making is essential in modern marketing, and this chapter introduces marketers to the world of marketing analytics. Readers gain a comprehensive understanding of data collection, analysis, and visualization techniques. By harnessing the power of marketing analytics, businesses can uncover actionable insights and optimize their marketing strategies. Chapter 19: Latest Products of Google for Digital Marketing Google is at the forefront of AI innovation, and this chapter explores the latest products that can transform digital marketing. Readers discover cutting-edge tools like Google Performance Max, Google Search Generative Experience, and Google Product Studio. By staying up-to-date with the latest Google offerings, marketers can leverage AI to stay ahead of the competition. Chapter 20: Role of CRM in Digital Marketing CRM (Customer Relationship Management) systems are crucial for managing customer interactions, and this chapter highlights their significance in the digital marketing landscape. Readers gain insights into leveraging AI-powered CRM tools for lead management, customer segmentation, and personalized marketing. By utilizing CRM effectively, marketers can enhance customer relationships and drive business growth. Chapter 21: Sales Funnel Understanding the sales funnel is essential for successful marketing campaigns, and this chapter provides a comprehensive guide. Readers learn how AI can optimize each stage of the sales funnel, from lead generation to conversion and retention. By aligning AI-powered strategies with the sales funnel, businesses can enhance their overall marketing performance. Chapter 22: Lead Generation Lead generation is the lifeblood of any business, and this chapter focuses on leveraging AI for effective lead generation strategies. Readers gain insights into AI-powered lead scoring, predictive analytics, and personalized targeting. By implementing AI-driven lead generation techniques, marketers can optimize their efforts and attract high-quality leads. Chapter 23: AI-Powered Attribution Model and ROI Analysis Determining the ROI of marketing campaigns can be challenging, but AI-powered attribution models offer a solution. This chapter explores advanced attribution models, data-driven ROI analysis, and campaign optimization. By leveraging AI for accurate attribution and ROI analysis, businesses can make informed decisions and allocate resources effectively. Chapter 24: Podcast Podcasts have gained immense popularity, and this chapter showcases how AI can enhance podcast marketing efforts. Readers discover AI-powered podcast recommendations, transcription, and audience analysis. By leveraging AI in podcast marketing, businesses can expand their reach and engage with a targeted audience effectively. Chapter 25: RSS Feed RSS feeds remain a valuable tool for content distribution, and this chapter explores how AI can optimize their usage. Readers learn about AI-powered content curation, personalized RSS feeds, and automated distribution. By leveraging AI in RSS feed management, marketers can deliver relevant content to their audience and increase engagement. Chapter 26: Other Free Resources This chapter provides a treasure trove of free resources that marketers can leverage to enhance their AI-powered digital marketing strategies. From free AI tools to online courses and communities, readers gain access to a wealth of valuable resources. By taking advantage of these resources, marketers can continue to learn, grow, and stay at the forefront of AI-driven marketing. Chapter 27: Project on AI The inclusion of practical projects allows readers to apply their newfound knowledge in real-world scenarios. The projects presented, such as sentiment analysis for social media marketing and a keyword research tool, enable marketers to gain hands-on experience and enhance their skills. Digital Marketing Glossary To ensure readers have a comprehensive understanding of AI-powered digital marketing terminology, the book concludes with a comprehensive glossary. It serves as a valuable reference, helping marketers navigate the evolving field with confidence. Ethical Considerations in AI-Powered Digital Marketing (included topic) The dedicated section on ethical considerations in AI-powered digital marketing highlights the importance of responsible AI usage. It addresses crucial topics such as data privacy, bias, and transparency, ensuring that marketers prioritize ethical practices in their AI-driven strategies. Future Trends in AI-Powered Digital Marketing (included topic) While the book covers a wide range of AI-powered digital marketing topics, it goes beyond the present and explores future trends. By discussing upcoming developments, such as voice search, AI chatbots, and personalized marketing experiences, readers are equipped with insights to stay ahead of the curve. Overall, "AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" offers a comprehensive and practical guide to leveraging AI in digital marketing. It combines fundamental concepts, practical tips, and real-life examples to empower marketers to optimize their strategies, improve ROI, and drive business success in the digital age. With its focus on ethical considerations and future trends, this book is a must-have for any marketer looking to stay competitive in the ever-evolving world of AI-powered digital marketing.
Book Synopsis Information Technology for Management by : Efraim Turban
Download or read book Information Technology for Management written by Efraim Turban and published by John Wiley & Sons. This book was released on 2021 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology for Management provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the International Adaptation of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment. This text covers the latest developments in the real world of IT management with the addition of new case studies that are contemporary and more relevant to the global scenario. It offers a flexible, student-friendly presentation of the material through a pedagogy that is designed to help students easily comprehend and retain information. There is new and expanded coverage of Artificial Intelligence, Robotics, Quantum Computing, Blockchain Technology, IP Intelligence, Big Data Analytics, IT Service Management, DevOps, etc. It helps readers learn how IT is leveraged to reshape enterprises, engage and retain customers, optimize systems and processes, manage business relationships and projects, and more.
Book Synopsis The Bedford Researcher with 2009 MLA and 2010 APA Updates by : Mike Palmquist
Download or read book The Bedford Researcher with 2009 MLA and 2010 APA Updates written by Mike Palmquist and published by Macmillan. This book was released on 2010-03-31 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click here to find out more about the 2009 MLA Updates and the 2010 APA Updates. Tech-savvy and student-friendly, The Bedford Researcher addresses the kinds of writing students actually do and the kinds of sources they actually use. It follows real student writers from their initial research questions all the way to designing their final essays, integrating electronic sources and tools into each stage of the process. Clearly organized and readable, The Bedford Researcher strips away the complexities of research writing and empowers students to write with confidence.
Book Synopsis Finding Information in Science, Technology and Medicine by : Jill Lambert
Download or read book Finding Information in Science, Technology and Medicine written by Jill Lambert and published by Routledge. This book was released on 2004-11-23 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the basic structure of STM information, describing in simple terms, with examples, how to locate what you need. Coverage includes: * How information is communicated * Beginning a search * Using bibliographic databases * Using the web for information * Obtaining and organising information * Keeping up to date * Future developments in scientific, technological and medical information Each chapter ends with a summary of the key points.
Book Synopsis Understanding Human Information Behavior by : Beth St. Jean
Download or read book Understanding Human Information Behavior written by Beth St. Jean and published by Rowman & Littlefield. This book was released on 2021-03-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook aims to provide undergraduate students in information science and related disciplines with an applied grounding in information behavior. The book’s primary focus is to provide explicit links between information behavior and the careers that students will pursue within the information professions. With a deeper understanding of information behavior, students will be better equipped to address the many types of barriers that frequently prevent people from effectively and efficiently accessing, understanding, managing, and/or using the information they need in the “real world.” The first six chapters of the book provide students with the fundamental building blocks of information behavior, introduce them to important related concepts, and provide a deep dive into information literacy, digital literacy, the digital divide and digital inclusion. Chapters 7 through 12 introduce students to the scholarly communication system, providing guidance on how to find, read, and critically evaluate information behavior studies. Also explored in these chapters are the various methods used to investigate and understand people’s information behaviors. Topics covered include research design, research methods, research ethics, user needs assessment, and human-computer interaction and associated design methods. This part of the book also covers some of the major information behavior models and theories that have been developed to describe, predict, and/or explain people’s information behaviors. In chapters 13 through 16, the authors provide an in-depth look into their own information behavior research areas, including consumer health information behavior and health justice; youth information behavior; legal information behavior and access to justice; and information behavior in libraries. In the final chapter, students are first introduced to a wide range of careers within the information professions and then taken along on a deep dive into 10 specific jobs, with a special focus on the thread of information behavior that pervades the roles and responsibilities commonly associated with these positions. Each chapter begins with one or more scenarios illustrating concepts covered in the chapter and ends with discussion questions.
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Competition Policy, and Consumer Rights Publisher : ISBN 13 : Total Pages :300 pages Book Rating :4.:/5 (318 download)
Book Synopsis The Power of Google by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Competition Policy, and Consumer Rights
Download or read book The Power of Google written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Competition Policy, and Consumer Rights and published by . This book was released on 2011 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AStudent's Guide to Online Learning: Finding Success in Digital Study by : Gina May
Download or read book AStudent's Guide to Online Learning: Finding Success in Digital Study written by Gina May and published by McGraw-Hill Education (UK). This book was released on 2022-08-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a treasure-trove of ideas, practical tips, and thoroughly sensible advice!” Dr Cora Beth Fraser, Associate Lecturer and Honorary Research Associate with The Open University “An essential guide for anyone considering online learning – whether wholly online or through blended learning.” Natacha Harding, University of Winchester, UK “Gina May and Tim Bentley have written a must-read guide for anyone who is considering studying online.” Yolanda De Iuliis, Student Support Worker, The Open University, researcher and host of podcast ‘Conversations About Mithras’ Online learning skills differ from those needed for face-to-face learning. A Student’s Guide to Online Learning teaches you how to develop those skills through a range of advice, examples and practical exercises whether you are undertaking distance, wholly online or blended learning. Many students experience difficulties when dealing with the differences between learning in the traditional and digital environments. A key component of the successful completion of any online or blended course is confidence and enjoyment, this book enables you to have both. This book covers all you need to know for your online course, including: •How to develop an academic online persona •How to communicate in synchronous and asynchronous situations including tutorials and forums •Tips on confidently networking behind the computer screen •Advice on qualifications, career paths and employability skills Written by experienced academics who act as mentors throughout, A Student’s Guide to Online Learning is an accessibly written, comprehensive, one-stop guide for students at all levels who are learning online in any capacity. Gina May is an Independent Course Provider; Associate Lecturer at the Open University and a Senior Fellow of the Higher Education Academy with a particular interest in online teaching and learning. Tim Bentley is an NHS Paramedic and Paramedic Educator responsible for mentoring student paramedics in their clinical education. He has a particular interest in and has championed and implemented Virtual Learning Environments and web services.
