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Author : W. Chan Kim
Publisher :
ISBN 13 : 9781422187333
Total Pages : 287 pages
Book Rating : 4.1/5 (873 download)
Download or read book Blue Ocean Strategy written by W. Chan Kim and published by . This book was released on 2015 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Rottmann
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.3/5 (91 download)
Download or read book Winning Hearts & Minds: War Poems by Vietnam Veterans written by Larry Rottmann and published by . This book was released on 1972 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of poems by Vietnam War veterans.
Author : CB Bhattacharya
Publisher : Routledge
ISBN 13 : 1000507262
Total Pages : 161 pages
Book Rating : 4.0/5 (5 download)
Download or read book Small Actions, Big Difference written by CB Bhattacharya and published by Routledge. This book was released on 2019-09-17 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use. Watch the author talking about the themes in the book at the TedX: https://www.youtube.com/watch?v=7XpmsD2b76U
Author : Craig Groeschel
Publisher : Zondervan
ISBN 13 : 0310362733
Total Pages : 254 pages
Book Rating : 4.3/5 (13 download)
Download or read book Winning the War in Your Mind written by Craig Groeschel and published by Zondervan. This book was released on 2021-02-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Author : Aaron B. O'Connell
Publisher : University of Chicago Press
ISBN 13 : 022626579X
Total Pages : 387 pages
Book Rating : 4.2/5 (262 download)
Download or read book Our Latest Longest War written by Aaron B. O'Connell and published by University of Chicago Press. This book was released on 2017-04-03 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: American and Afghan veterans contribute to this anthology of critical perspectives—“a vital contribution toward understanding the Afghanistan War” (Library Journal). When America went to war with Afghanistan in the wake of 9/11, it did so with the lofty goals of dismantling al Qaeda, removing the Taliban from power, remaking the country into a democracy. But as the mission came unmoored from reality, the United States wasted billions of dollars, and thousands of lives were lost. Our Latest Longest War is a chronicle of how, why, and in what ways the war in Afghanistan failed. Edited by prize-winning historian and Marine lieutenant colonel Aaron B. O’Connell, the essays collected here represent nine different perspectives on the war—all from veterans of the conflict, both American and Afghan. Together, they paint a picture of a war in which problems of culture, including an unbridgeable rural-urban divide, derailed nearly every field of endeavor. The authors also draw troubling parallels to the Vietnam War, arguing that ideological currents in American life explain why the US government has repeatedly used military force in pursuit of democratic nation-building. In Afghanistan, as in Vietnam, this created a dramatic mismatch of means and ends that neither money, technology, nor weapons could overcome.
Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author : Peter Van Buren
Publisher : Metropolitan Books
ISBN 13 : 1429995238
Total Pages : 286 pages
Book Rating : 4.4/5 (299 download)
Download or read book We Meant Well written by Peter Van Buren and published by Metropolitan Books. This book was released on 2011-09-27 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One diplomat's darkly humorous and ultimately scathing assault on just about everything the military and State Department have done—or tried to do—since the invasion of Iraq. The title says it all."—The New York Times A work of "scathing, gallows humor" (The Boston Globe), We Meant Well is a tragicomic voyage of ineptitude and corruption that leaves its writer—and readers—appalled and disillusioned, but wiser. Charged with rebuilding Iraq, would you spend taxpayer money on a sports mural in Baghdad's most dangerous neighborhood to promote reconciliation through art? How about an isolated milk factory that cannot get its milk to market? Or a pastry class training women to open cafés on bombed-out streets that lack water and electricity? As Peter Van Buren shows, we bought all these projects and more in the most expensive hearts-and-minds campaign since the Marshall Plan. We Meant Well is his eyewitness account of the civilian side of the surge—that surreal and bollixed attempt to defeat terrorism and win over Iraqis by reconstructing the world we had just destroyed. Leading a State Department Provincial Reconstruction Team on its quixotic mission, Van Buren details, with laser-like irony, his yearlong encounter with pointless projects, bureaucratic fumbling, overwhelmed soldiers, and oblivious administrators secluded in the world's largest embassy, who fail to realize that you can't rebuild a country without first picking up the trash.
Author : Kumar Ramakrishna
Publisher : Routledge
ISBN 13 : 1136602763
Total Pages : 319 pages
Book Rating : 4.1/5 (366 download)
Download or read book Emergency Propaganda written by Kumar Ramakrishna and published by Routledge. This book was released on 2013-04-15 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sheds new light on the hitherto neglected years of the Emergency (1955-58) demonstrating how it was British propaganda which decisively ended the shooting war in December 1958. The study argues for a concept of 'propaganda' that embraces not merely 'words' in the form of film, radio and leaflets but also 'deeds'.
Author : Leslie Paul Thiele
Publisher : John Wiley & Sons
ISBN 13 : 1509560319
Total Pages : 152 pages
Book Rating : 4.5/5 (95 download)
Download or read book Sustainability written by Leslie Paul Thiele and published by John Wiley & Sons. This book was released on 2024-03-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest for sustainability has generated lifestyle changes for individuals across the globe, transformations within the arts, sciences, business, design, engineering, and agriculture, innovative policies and laws, and historic international agreements. Yet the means to achieving sustainability remain unsettled and disputed, even as its crucial importance in the face of the climate crisis grows. The third edition of this popular and lively text explores the concept and practice of sustainability across a broad range of issues and topics. Fully revised and updated, the book underlines the importance of creativity in the service of conservation within ecological, economic, technological, political, legal, and cultural arenas. Chapters conclude with new Discuss, Explore, and Take Action sections that pose probing questions for review and discussion. A new final chapter presents four practical principles that readers may employ to guide the investigation of sustainability problems and their crafting of viable solutions. Sustainability presents a hopeful account of the opportunities before us while squarely confronting the daunting challenges that lie ahead. It provides a crucial resource for students grappling with many of the most urgent issues of our time.
Author : Bill Gates
Publisher : Vintage
ISBN 13 : 0385546149
Total Pages : 201 pages
Book Rating : 4.3/5 (855 download)
Download or read book How to Avoid a Climate Disaster written by Bill Gates and published by Vintage. This book was released on 2021-02-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.
Author : R Alan King, Lt. R. Alan King
Publisher :
ISBN 13 : 9781610607612
Total Pages : 366 pages
Book Rating : 4.6/5 (76 download)
Download or read book Twice Armed written by R Alan King, Lt. R. Alan King and published by . This book was released on with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lieutenant Colonel R. Alan King and his 422nd Civil Affairs Battalion became operations central after the collapse of the Iraqi army and the beginning of the occupation of Iraq in March 2003. While under his command, these civil affairs and psychological operations soldiers were not content to stay in secure offices inside the green zone. Instead, they knew that to do their job they had to get out and make "house calls," and in the process the 422nd became the most highly decorated civil affairs unit in the history of the U.S. Army, with twenty-one individual awards for valor and five purple hearts. King was particularly well-suited for the new kind of war being waged in Iraq. Armed with his rifle, a Palm Pilot that contained an English translation of the Koran, and an informed and nuanced respect for Middle Eastern culture, King and his team captured or arranged the surrender of almost a dozen of the most-wanted villains from Saddam's regime, including several from the famous deck of cards. He became privy to secrets as weighty as those of Iraq's nuclear weapons program and as light as those behind the outlandish press briefings of the infamous Baghdad Bob. Twice Armed - its title is taken from Plato's maxim We are twice armed if we fight with faith - provides a compelling view of the Iraq war, and the experience from the Iraqi perspective, from one of the war's most decorated officers. The regional expertise that helped King negotiate with clerics and sheikhs also informs his provocative opinions about what it will take to win the battle for the hearts and minds of Iraq, an ancient, mystifying, and deeply religious culture. King has been compared to the legendary T. E. Lawrence, with the press dubbing him “Alan of Arabia,” and this book sheds light on a new and necessary component of modern warfare, one that goes far beyond artillery and armor, and instead tells King's story of cultural interaction and respect that yielded results in his area at the beginning of the war. A trenchant and necessary look at how the winning of the hearts and minds of people in Iraq is as crucial to success as the winning of tactical military goals.
Author : Andy Meverden
Publisher :
ISBN 13 : 9781970155105
Total Pages : 236 pages
Book Rating : 4.1/5 (551 download)
Download or read book Unconventional Chaplain written by Andy Meverden and published by . This book was released on 2020-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: his 79,000-word, 80-chapter (280 pages double-spaced) non-fiction photo-illustrated memoir starts with the author's experience in in Washington, D.C. on September 11, 2001, followed by an "invitation" to deploy with an Army National Guard Green Beret battalion to Afghanistan. This unit association begins with the casualty notification of a forward-deployed unit member and subsequent pre-mob training and JRTC certification. Upon arrival at Kabul Military Training Center, FOB195 picks up two missions in OEF-2: 1) mop up of insurgents and 2) training of the first two brigades of the new Afghan National Army. In addition to unit ministry and the training of Afghan soldiers in human rights (HR) and the law of war (LOW), the battalion intelligence officer (S2) encourages the chaplain to "get out" and develop humanitarian missions to engender good will with the local population. Little did the S2 know that the ensuring conversational English classes at the nearby Pol-e-Charki school would become the bridge to conciliation following a tragic training accident that claimed the lives of four boys from that very school, threatening to derail their training mission. The lead up, tragedy and amazing resolution (through the application of an ancient Afghan ceremony) demonstrate the cultural sensitivity, professionalism and compassion of the Green Berets. The heart-healing story is seen through the eyes of a versatile citizen-soldier chaplain, whose observations and interventions include an amazing series of story lines that are played out in two surprising epilogues.
Author : William Green
Publisher : Simon and Schuster
ISBN 13 : 1501164856
Total Pages : 304 pages
Book Rating : 4.5/5 (11 download)
Download or read book Richer, Wiser, Happier written by William Green and published by Simon and Schuster. This book was released on 2021-04-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From William Green, a financial journalist who has written for The New Yorker, Time, and Fortune, comes a fresh and unexpectedly profound book that draws on interviews with more than 40 of the worlds super-investors to demonstrate that the keys for building wealth hold other life lessons as well.
Author : Anne Flaspöler
Publisher : Routledge
ISBN 13 : 1351170260
Total Pages : 218 pages
Book Rating : 4.3/5 (511 download)
Download or read book African Peacekeeping Training Centres written by Anne Flaspöler and published by Routledge. This book was released on 2018-10-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peacekeeping training centres play a crucial role in preparing peacekeepers for their deployment. However, despite their popularity within the international community as a tool for achieving international security, development, and state-building objectives, they have not received a great deal of analysis or academic attention. This book provides an in-depth analysis of peacekeeping training in Africa, tracing how centres have adapted to the operational and normative changes of peace operations over time and raising questions about the expectations attached to these training efforts and their impact. The book examines training content and methods in detail, exploring the potential of peacekeeping training centres as sites for socialisation and diffusing international norms in an effort to change and shape peacekeepers' behaviour. The analysis is based on two contrasting case studies, selected to show the spectrum of training centres operating in Africa, namely the Kofi Annan International Peacekeeping Training Centre (KAIPTC) in Accra, Ghana, and the African Centre for the Constructive Resolution of Disputes (ACCORD) in Durban, South Africa. At a time when impact is being determined by the number of course attendees, this book provides an important critical assessment of training efforts and what they are supposed to achieve. It will be of interest to scholars and practitioners within the fields of international security, peacekeeping, and African development.
Author : Robert Greene
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)
Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
Author : Lee J. Colan
Publisher : McGraw Hill Professional
ISBN 13 : 007160216X
Total Pages : 225 pages
Book Rating : 4.0/5 (716 download)
Download or read book Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results written by Lee J. Colan and published by McGraw Hill Professional. This book was released on 2008-08-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee engagement is the cornerstone of achieving a sustainable competitive advantage. In Engaging the Hearts and Minds of All Your Employees, leadership expert Lee J. Colan delivers the “how to” for inspiring your team so they deliver unparalleled value to your customers. Proven at Fortune 500 companies across the globe, Colan's simple but powerful formula is this: meet your employees' basic intellectual and emotional needs, and they will perform at peak ability. Their minds and hearts will be fully engaged, they will be energetic and innovative-and they will keep your customers satisfied and loyal. To do this, he equips you with the practical tools to engage employees at all levels, and ignite the fire of “Passionate Performance.” With clear, concise strategies, Colan reveals how to view employees as human beings, not just workers, in order to fulfill their six basic needs: intellectual (Achievement, Autonomy, and Mastery) and emotional (Purpose, Intimacy, and Appreciation). He gives you concrete action steps to: Identify ways to eliminate barriers to achievement Define boundaries within which employees have the autonomy to do their jobs Create a compelling purpose for your team Focus resources and time to best support your purpose Answer the Fundamental Four questions that employees are always asking, whether you hear them or not Create team rituals that help build intimacy Packed with proven strategies for meeting your people's needs as well as instructive examples from stellar companies including Nordstrom, Southwest Airlines, Toyota, and General Electric, Engaging the Hearts and Minds of All Your Employees is your field guide for conquering your competition...one employee at a time.
Author : Hannah Gurman
Publisher : New Press, The
ISBN 13 : 1595588256
Total Pages : 306 pages
Book Rating : 4.5/5 (955 download)
Download or read book Hearts and Minds written by Hannah Gurman and published by New Press, The. This book was released on 2013-10-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by military might alone but by winning the "hearts and minds" of civilians. Dormant as a tactic since the days of the Vietnam War, in 2006 the U.S. Army drafted a new field manual heralding the resurrection of counterinsurgency as a primary military engagement strategy; counterinsurgency campaigns followed in Iraq and Afghanistan, despite the fact that counterinsurgency had utterly failed to account for the actual lived experiences of the people whose hearts and minds America had sought to win. Drawing on leading thinkers in the field and using key examples from Malaya, the Philippines, Vietnam, El Salvador, Iraq, and Afghanistan, Hearts and Minds brings a long-overdue focus on the many civilians caught up in these conflicts. Both urgent and timely, this important book challenges the idea of a neat divide between insurgents and the populations from which they emerge—and should be required reading for anyone engaged in the most important contemporary debates over U.S. military policy.
