Author : Jan Nederveen Pieterse, Mellichamp Professor of Global Studies and Sociology
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742566617
Total Pages : 197 pages
Book Rating : 4.7/5 (425 download)
Book Synopsis Globalization and Culture by : Jan Nederveen Pieterse, Mellichamp Professor of Global Studies and Sociology
Download or read book Globalization and Culture written by Jan Nederveen Pieterse, Mellichamp Professor of Global Studies and Sociology and published by Rowman & Littlefield Publishers. This book was released on 2009-03-16 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully revised and updated, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Jan Nederveen Pieterse argues that what is taking place is a global culture of hybridization. In a new chapter, the author explores East-West hybridities—the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. His historically deep and geographically wide approach to globalization is essential reading as we face the spread of conflicts bred by cultural misunderstanding.