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Global Reach Local Markets
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Book Synopsis Libraries by : Kathleen de la Peña McCook
Download or read book Libraries written by Kathleen de la Peña McCook and published by . This book was released on 1998 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read this unique title and learn about the global reach -- how today's libraries, through the Internet, can reach into other communities and connect almost instantaneously to information resources around the world. Read about the local touch -- the human touch in the form of library professionals who are experts at locating, organizing, and evaluating information.
Book Synopsis The Rise to Market Leadership by : Franco Malerba
Download or read book The Rise to Market Leadership written by Franco Malerba and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years many new international market leaders from the BRICS countries have emerged in several manufacturing and service industries. This important study answers a number of crucial questions including, how did these companies rise up to become important players in their respective industries? What is the contribution of systemic and country specific factors? What is the role of internal firm factors in enabling these companies to become market leaders? The book presents evidence from companies in the automotive, pharmaceutical and ICT industries of China, India and Brazil.
Book Synopsis Global Reach for Gold by : Mondy Selle Gold
Download or read book Global Reach for Gold written by Mondy Selle Gold and published by Xlibris Corporation. This book was released on 2018-10-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presently, he is a professor of management at Fort Hays State University and an adjunct professor at Colorado State University–Global. He has served as a professor of management at Shenyang Normal University, China; a professor of international business at Keimyung University, South Korea; and a professor of accounting and finance at Monarch Business School, Switzerland. He has also taught at Northcentral University and University of Phoenix.
Book Synopsis Disruptive Platforms by : Tymoteusz Doligalski
Download or read book Disruptive Platforms written by Tymoteusz Doligalski and published by Routledge. This book was released on 2021-12-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.
Download or read book The Second Wave written by Abigail Sarmac and published by Inter-American Development Bank. This book was released on 2018-09-25 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impact investing is growing in Latin America. Seventy-eight impact investment firms reported investing into Latin America between 1997-20161. Nearly 80% of these impact investors made their first investment in the region after 2007, with 14-15 new entrants every two years, representing an important first wave of impact investment in the Latin America region, mostly into large market countries. Impact investors in the region have been most active over the past decade in Brazil, Mexico, and, more recently, Colombia. However, Latin America & the Caribbean is a region of small market countries. Twenty of the twenty-four countries and territories in Latin America and the Caribbean have populations of 31M people or less. So, what can be done to promote a second wave of impact investing in these markets? This is one question this report aims to answer.
Book Synopsis Business Intelligence Competency Centers by : Gloria J. Miller
Download or read book Business Intelligence Competency Centers written by Gloria J. Miller and published by John Wiley & Sons. This book was released on 2006-05-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform data into action for competitive advantage "The knowledge assets of an organization are becoming increasingly important for competitive advantage, and therefore, the way in which knowledge is created, renewed, and communicated is critical. This book provides practical insights into how this may be achieved through the establishment of a Business Intelligence Competency Centre and is a valuable read for 'information professionals.'" --Bill Sturman, Information Architecture Project Manager The Open University, United Kingdom "BI is more than technology and projects. BI must live in the organization--as a BICC. This book helps to make BI tangible and understandable, bringing it to life." --Miriam Eisenmann, Project Manager (PMP) CSC Ploenzke AG, Germany "This book is a must-read for planning and implementing your BICC. It is a pragmatic guide that addresses a lot, if not all, of the questions you'll be asking yourself. Don't miss out on getting a head start from the people who thought this through from start to finish . . . Pray your competitors don't get hold of this book!" --Claudia Imhoff, President Intelligent Solutions, Inc., USA "Creating a BICC forces the organization to focus on the importance of centralizing the gathering, interpreting, and analyzing of information to create business insight." --Anne Ulyate, Group Manager Business Intelligence Mutual & Federal, South Africa "BI is a highly visible element in the 'business value' trend for IT investments. Initiatives, such as competency centers, should empower user organizations to drive even more value out of their BI investments." --Marianne Kolding, Director, European ServicesIDC, United Kingdom
Download or read book Startup written by Kevin Ready and published by Apress. This book was released on 2012-02-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.” —Bob Beaudine, author of The Power of WHO Startup: An Insider's Guide to Launching and Running a Business is for people who are excellent at something—product or web development, writing code, marketing or selling anything—but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business. This pattern is romanticized by the media in the form of the “tech entrepreneur”—the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the “back story” behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business. Author Kevin Ready has made this journey, and more than once. He earned his MBA—Master of Bruise Acquisition—through numerous encounters with “situations,” problems, black holes, bad employees, sea monsters, not enough money, and other karate chops to the organizational body. Startup illustrates in detail the lessons he learned the hard way—so you don’t have to. Backed up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can’t: Build and sustain a successful start-up. Illustrates the entrepreneurial journey from start to finish Helps readers decide—or not—to start a business Provides dozens of lessons learned and other takeaways budding entrepreneurs can put to use today
Book Synopsis Global Marketing by : Kate Gillespie
Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2021-09-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.
Download or read book States and Firms written by Razeen Sally and published by Routledge. This book was released on 2013-08-21 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: States and Firms is a study in the political economy of the multinational enterprise. It looks at the internationalisation in the 1980s of the twelve leading French and German-owned multinational enterprises in chemicals and electronics, who form part of a European Challenge in international competition in technology- intensive sectors. The book examines how and why the internationalisation of these MNEs has interacted with their embeddedness in the domestic structures of their home countries (France and Germany) particularly in terms of their power relationships with home governments and financial institutions. The primary themes are the MNEs' roles as political actors; domestic government policy vis-a-vis the MNEs; MNEs' financial relationships with banks in France and Germany; MNE political activity at the level of the European Union, especially evident in technology policy. The primary contribution of this book is an inclusion of a firm-level approach to put the spotlight on fundamental questions of political economy and international business.
Book Synopsis Supply Chain Management by : Nada R. Sanders
Download or read book Supply Chain Management written by Nada R. Sanders and published by John Wiley & Sons. This book was released on 2024-12-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrates SCM best practices while helping students understand the complexities of SCM decision making Now in its fourth edition, Supply Chain Management: A Global Perspective integrates the foundational principles and business-oriented functions of supply chain management (SCM) in one comprehensive volume. Providing students with a balanced and integrated perspective with a global focus, this market-leading textbook highlights the holistic and interconnected nature of SCM while addressing supply chain strategy, design, planning, sourcing, logistics, forecasting, demand planning, operations management, and more. A standard text at universities around the world, Supply Chain Management offers cross-functional coverage, a student-friendly pedagogy, and a wealth of real-world examples of SCM in companies of various sizes. Author Nada R Sanders draws upon her extensive experience in academia and industry to provide both the foundational material required to understand the subject matter and practical tips that demonstrate how the latest techniques are being applied. Supply chain management is advancing rapidly and becoming ever more important in the global business climate. Covering both the underlying principles and practical techniques of SCM, Supply Chain Management: A Global Perspective, Fourth Edition, remains an ideal textbook for upper-level undergraduate courses in Operations Management, Supply Chain Management, and Logistics Management programs. New to this Edition: Updated content in each chapter illustrating the latest business practices in the context of SCM Increased focus on new and emerging technologies, including AI, that are changing supply chains New real-world examples of key concepts applied to supply chains of companies of various sizes and sectors New discussion topics reflecting recent international, government, and organizational policy issues relevant to SCM New and updated cases, discussion questions, examples, and classroom exercises Wiley Advantage: Provides consistent and fully integrated coverage of all key areas of SCM concepts, strategic implementations, and operational techniques Examines supply chain management as a boundary-spanning function that is intertwined with other organizational areas Discusses how recent developments in trade, tax, tariffs, data protection, and national security impact the global supply change Contains extensive pedagogical tools and solved problems designed to make difficult concepts accessible Features a wealth of cases and examples of the latest business practices in supply chain management Includes access to a companion website with an extensive test bank, PowerPoint slides, an instructor’s manual, and other teaching resources
Book Synopsis Entrepreneurship in Cities by : Colin Mason
Download or read book Entrepreneurship in Cities written by Colin Mason and published by Edward Elgar Publishing. This book was released on 2015-12-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship in Cities focuses on the neglected role of the home and the residential neighbourhood context for entrepreneurship and businesses within cities. The overall objective of the book is to develop a new interdisciplinary perspective that links entrepreneurship research with neighbourhood and urban studies. A key contribution is to show that entrepreneurship in cities is more than agglomeration economies and high-tech clusters. This is the first book to connect entrepreneurship with neighbourhoods and homes, recognising that business activity in the city is not confined to central business districts, high streets and industrial estates but is also found in residential neighbourhoods. It highlights the importance of home-based businesses for the economy of cities. These often overlooked types of businesses and workers significantly contribute to the ‘buzz’ that makes cities favourable places to live and work.
Book Synopsis The Global Market by : John A. Quelch
Download or read book The Global Market written by John A. Quelch and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Book Synopsis Global Strategic Management by : Philippe Lasserre
Download or read book Global Strategic Management written by Philippe Lasserre and published by Bloomsbury Publishing. This book was released on 2022-11-03 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Book Synopsis Re-Mapping Centre and Periphery by : Tessa Hauswedell
Download or read book Re-Mapping Centre and Periphery written by Tessa Hauswedell and published by UCL Press. This book was released on 2019-03-25 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historians often assume a one-directional transmission of knowledge and ideas, leading to the establishment of spatial hierarchies defined as centres and peripheries. In recent decades, transnational and global history have contributed to a more inclusive understanding of intellectual and cultural exchanges that profoundly challenged the ways in which we draw our mental maps. Covering the early modern and modern periods, Re-Mapping Centre and Periphery investigates the asymmetrical and multi-directional structure of such encounters within Europe as well as in a global context. Exploring subjects from the shores of the Russian Empire to nation-making in Latin America, the international team of contributors demonstrates how, as products of human agency, centre and periphery are conditioned by mutual dependencies; rather than representing absolute categories of analysis, they are subjective constructions determined by a constantly changing discursive context. Through its analysis, the volume develops and implements a conceptual framework for remapping centres and peripheries, based on conceptual history and discourse history. As such, it will appeal to a wide variety of historians, including transnational, cultural and intellectual, and historians of early modern and modern periods.
Author : Publisher :Cybellium Ltd ISBN 13 : Total Pages :221 pages Book Rating :4./5 ( download)
Download or read book written by and published by Cybellium Ltd. This book was released on with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Competition Demystified by : Bruce C. Greenwald
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Book Synopsis Television’s Streaming Wars by : Arienne Ferchaud
Download or read book Television’s Streaming Wars written by Arienne Ferchaud and published by Taylor & Francis. This book was released on 2023-11-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses contemporary debates and trends regarding the production and distribution, content, and audience engagement with the television streaming industry. The book interrogates the economics and structure of the industry, questions the types and diversity of content perpetuated on streaming services, and addresses how audiences engage with content from US and global perspectives and within various research paradigms. Chapters address television streaming wars, including the debates and trends in terms of its production and competition, diversity and growth of programming, and audience consumption, focusing on multiple platforms, content, and users. This timely and creative volume will interest students and scholars working in television studies, media industry studies, popular culture studies, audience studies, media psychology, critical cultural studies and media economics.
