Global Meets Digital

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Global Meets Digital

Author : Vinod Jain
Publisher : CRC Press
ISBN 13 : 1000885291
Total Pages : 232 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Global Meets Digital by : Vinod Jain

Download or read book Global Meets Digital written by Vinod Jain and published by CRC Press. This book was released on 2023-06-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world today is at the intersection of two megatrends – Globalization and Digitalization – a business revolution unfolding in real time. Global Meets Digital captures the many nuances of this revolution succinctly, including its impact on our lives and business. An immediate implication of this revolution is that the economic principles that underpinned business and strategy for hundreds of years, such as diminishing returns to scale and resource scarcity, are no longer valid for a large and growing number of products and services. The book will challenge you to think differently not just about digital products, but also about physical products. In the global-digital world, products are of three kinds—physical, digital, and smart machines (products that are both physical and digital, and connected to the internet)—a distinction missed by most books on strategy and global business. The economics of each kind of products is distinct from that of the others, which has strategic implications for all kinds of businesses –implications such as how to compete and how to create and capture value. With several mini case studies and over 100 company examples, the book covers themes and cutting-edge issues like the paradox of globalization, digital disruption, disruptive business models, exponential technologies, Internet of Things, competition in digital markets, winner-take-all market dynamics, Industry 4.0, how to innovate, strategizing for the New Normal, and value creation and value capture in both B2C and B2B contexts. The book derives its underpinnings from the practice of global and digital business, while theory remains in the background. Intended specifically for an executive/professional audience, Global Meets Digital should also be of value to business students and professors learning to dip their toes into a digital world. Vinod Jain is an expert in global and digital strategy, award-winning professor, Fulbright Scholar, and author of an MBA textbook, Global Strategy. He taught at the Rutgers Business School, Newark and New Brunswick, and the Robert H. Smith School of Business, University of Maryland, College Park. At Maryland, he was also the Founding Director of the federally funded Center for International Business Education and Research and Academic Director of Smith School’s Executive MBA program in China. Since leaving Maryland, he has taught in China, Denmark, Finland, Poland, and India as a visiting or term professor. His opinion pieces have appeared in The Washington Post, The Baltimore Sun, Mensa Bulletin, and Economic Times and Mint (India's #1 and #2 business dailies), among other media. In the past, he worked as a middle- and senior-level executive with American and British multinationals. Vinod has a PhD in Strategy and International Business from the University of Maryland, College Park, MS in Management from UCLA, and MS and BS (Hons) in Statistics from the Indian Statistical Institute, Calcutta.

The Fourth Industrial Revolution

Author : Klaus Schwab
Publisher : Crown Currency
ISBN 13 : 1524758876
Total Pages : 194 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

Arab Media

Author : Noha Mellor
Publisher : John Wiley & Sons
ISBN 13 : 0745637361
Total Pages : 308 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Arab Media by : Noha Mellor

Download or read book Arab Media written by Noha Mellor and published by John Wiley & Sons. This book was released on 2013-05-20 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear and authoritative introduction to the emerging Arab media industries in the context of globalization and its impacts, with a focus on publishing, press, broadcasting, cinema and new media. Through detailed discussions of the regulation and economics of these industries, the authors argue that the political, technological and cultural changes on the global media scene have resulted in the reorganization of the Arab media field. They provide striking examples of this through the particular effects on media policies, media technology and the content and genres developed for the new generation of media consumers. As part of the book's overview of the contemporary characteristics of Arab media, the authors outline the development of the role of modern Arab media from a tool of mobilizing the public to a tool of commercial and symbolic profit. Overall, the volume illustrates how the Arab region represents a unique case where the commercialization and liberalization of selected media industries has gone hand in hand with continuous state intervention and an increasing self censorship. Written for students without prior knowledge of the topic, Arab Media will be essential reading for all interested in the contemporary global media industries.

New Digital Worlds

Author : Roopika Risam
Publisher : Northwestern University Press
ISBN 13 : 0810138875
Total Pages : 229 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis New Digital Worlds by : Roopika Risam

Download or read book New Digital Worlds written by Roopika Risam and published by Northwestern University Press. This book was released on 2018-11-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of digital humanities has been heralded for its commitment to openness, access, and the democratizing of knowledge, but it raises a number of questions about omissions with respect to race, gender, sexuality, disability, and nation. Postcolonial digital humanities is one approach to uncovering and remedying inequalities in digital knowledge production, which is implicated in an information-age politics of knowledge. New Digital Worlds traces the formation of postcolonial studies and digital humanities as fields, identifying how they can intervene in knowledge production in the digital age. Roopika Risam examines the role of colonial violence in the development of digital archives and the possibilities of postcolonial digital archives for resisting this violence. Offering a reading of the colonialist dimensions of global organizations for digital humanities research, she explores efforts to decenter these institutions by emphasizing the local practices that subtend global formations and pedagogical approaches that support this decentering. Last, Risam attends to human futures in new digital worlds, evaluating both how algorithms and natural language processing software used in digital humanities projects produce universalist notions of the "human" and also how to resist this phenomenon.

Digital DNA

Author : Peter F. Cowhey
Publisher : Oxford University Press
ISBN 13 : 0190657936
Total Pages : 321 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Digital DNA by : Peter F. Cowhey

Download or read book Digital DNA written by Peter F. Cowhey and published by Oxford University Press. This book was released on 2017 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in information and production technologies is generating both benefits and disruption, rapidly altering how firms and markets perform as a basic level. Digital DNA is an engaging examination of the opportunities, challenges, and ways that countries and the international community can govern developments for broad benefit.

Global Strategy

Author : Vinod K. Jain
Publisher : Routledge
ISBN 13 : 1317549295
Total Pages : 343 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Global Strategy by : Vinod K. Jain

Download or read book Global Strategy written by Vinod K. Jain and published by Routledge. This book was released on 2016-07-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped—and connected—by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment. For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain ([email protected]).

WHO global meeting to accelerate progress on SDG target 3.4 on noncommunicable diseases and mental health, 9-12 December 2019, Muscat, Oman

Download WHO global meeting to accelerate progress on SDG target 3.4 on noncommunicable diseases and mental health, 9-12 December 2019, Muscat, Oman PDF Online Free

Author :
Publisher : World Health Organization
ISBN 13 : 9240004963
Total Pages : 160 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis WHO global meeting to accelerate progress on SDG target 3.4 on noncommunicable diseases and mental health, 9-12 December 2019, Muscat, Oman by :

Download or read book WHO global meeting to accelerate progress on SDG target 3.4 on noncommunicable diseases and mental health, 9-12 December 2019, Muscat, Oman written by and published by World Health Organization. This book was released on 2020-04-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

DREAM CATCHERS - Nature Meets Digital

Author : Barbara Kennedy
Publisher : Madison Avenue Publishers LLC
ISBN 13 : 0990930572
Total Pages : 230 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis DREAM CATCHERS - Nature Meets Digital by : Barbara Kennedy

Download or read book DREAM CATCHERS - Nature Meets Digital written by Barbara Kennedy and published by Madison Avenue Publishers LLC. This book was released on 2017-06-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look inside a thing to know its wonder. Just like snowflakes, no two dream catchers--or dreams--are alike. Stick out your tongue and catch one on the very tip of it. Lick it. Roll it around on your tongue. Awaken your palate. Then take a bigger bite. Worst case, you’ll spit it out. Most likely, you’ll be back. It may take a while. We tend to fight it; it hurts so good. Dreams are sometimes bitter, sometimes sweet. But like a rare single malt Scotch in a crystal tumbler, you acquire a taste for it. You will want more. You will be back. Guaranteed. Everything you need has already been given to you. All you need to add is a dream and shake. Look up. Reach out. Catch a dream, ride a wave. Worst case, you fall out of bed. This book is best when downloaded onto a tablet or device where you can play with the photographs and expand them in order to travel through them and view the precision inner workings of nature. "Ancient legend originates with the Grandmother Spider, who sang the universe into existence but was saddened by the dreams of children." Photography is a marriage of light, subject, and time. An image is frozen in time, in a particular light, at a fractional moment, through a particular lens, and viewed by you. Thus, you become part of the ecology of the image. As you own the emotion evoked by the image, the original energy that snapped the camera in the first place, is re-energized and lives on in the energy you give to it, as the image continues to sensate. –The Ecology of Photography

Report of the first WHO global meeting on skin-related neglected tropical diseases, Geneva, Switzerland, 27-31 March 2023

Author : World Health Organization
Publisher : World Health Organization
ISBN 13 : 9240091335
Total Pages : 95 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Report of the first WHO global meeting on skin-related neglected tropical diseases, Geneva, Switzerland, 27-31 March 2023 by : World Health Organization

Download or read book Report of the first WHO global meeting on skin-related neglected tropical diseases, Geneva, Switzerland, 27-31 March 2023 written by World Health Organization and published by World Health Organization. This book was released on 2024-05-23 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Health Organization (WHO) held its inaugural global meeting on skin-related neglected tropical diseases (skin NTDs) on 27–31 March 2023, convening more than 800 global experts, stakeholders and partners. The aim of the meeting was to discuss the progress and challenges of integrating control and management of skin NTDs at the country level, in alignment with the NTD road map 2021–2030 (“the road map”) and the companion road map document on skin NTDs (“the skin NTD framework”). Skin diseases rank among the top reasons for outpatient visits and often lead to long-term disability, stigmatization and mental health issue and half of the 20 NTDs present with skin manifestations. The objectives of the meeting were centred on sharing experiences in country-level integration, showcasing research advances, implementation of the skin NTD framework and strengthening networking among experts. Participants included skin NTD specialists, representatives of health ministries, nongovernmental organizations, academic institutions and WHO. Key messages highlighted the importance of the NTD road map, emphasizing three implementation pillars: accelerating programmatic action, intensifying cross-cutting approaches, and changing operational models and culture to support country ownership. Key actions arising from the meeting were to enhance advocacy and visibility of NTDs, their inclusion into critical global policy documentation and in global health mechanisms. The global community was urged to increase NTD investments to meet the road map targets for 2030, emphasizing digital technologies, enhanced diagnostics and advances in new treatments. The second global skin NTD meeting is scheduled for 24-26 March 2025 at WHO headquarters in Geneva. The path forward is clear: we must strengthen collaborations and amplify efforts towards the 2030 NTD road map targets.

Energy's Digital Future

Author : Amy Myers Jaffe
Publisher : Columbia University Press
ISBN 13 : 0231551843
Total Pages : 374 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Energy's Digital Future by : Amy Myers Jaffe

Download or read book Energy's Digital Future written by Amy Myers Jaffe and published by Columbia University Press. This book was released on 2021-05-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruptive digital technologies are poised to reshape world energy markets. A new wave of industrial innovation, driven by the convergence of automation, artificial intelligence, and big data analytics, is remaking energy and transportation systems in ways that could someday end the age of oil. What are the consequences—not only for the environment and for daily life but also for geopolitics and the international order? Amy Myers Jaffe provides an expert look at the promises and challenges of the future of energy, highlighting what the United States needs to do to maintain its global influence in a post-oil era. She surveys new advances coming to market in on-demand travel services, automation, logistics, energy storage, artificial intelligence, and 3-D printing and explores how this rapid pace of innovation is altering international security dynamics in fundamental ways. As the United States vacillates politically about its energy trajectory, China is proactively striving to become the global frontrunner in a full-scale global energy transformation. In order to maintain its leadership role, Jaffe argues, the United States must embrace the digital revolution and foster American achievement. Bringing together analyses of technological innovation, energy policy, and geopolitics, Energy’s Digital Future gives indispensable insight into the path the United States will need to pursue to ensure its lasting economic competitiveness and national security in a new energy age.

Sustainability in a Digital World

Author : Thomas Osburg
Publisher : Springer
ISBN 13 : 3319546031
Total Pages : 272 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Sustainability in a Digital World by : Thomas Osburg

Download or read book Sustainability in a Digital World written by Thomas Osburg and published by Springer. This book was released on 2017-05-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive introduction to the different emerging concepts in the innovative area of sustainability and digital technology. More than 20 leading thinkers from the fields of digitalization, strategic management, sustainability and organizational development share clearly structured insights on the latest developments, advances and remaining challenges concerning the role of sustainability in an increasingly digital world. The authors not only introduce a profound and unique analysis on the state-of-the art of sustainability and digital transformation, but also provide business leaders with practical advice on how to apply the latest management thinking to their daily business decisions. Further, a number of significant case studies exemplify the issues discussed and serve as valuable blueprints for decision makers.

Digital Capitalism

Author : Dan Schiller
Publisher : MIT Press
ISBN 13 : 9780262692335
Total Pages : 324 pages
Book Rating : 4.6/5 (923 download)

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Book Synopsis Digital Capitalism by : Dan Schiller

Download or read book Digital Capitalism written by Dan Schiller and published by MIT Press. This book was released on 1999 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schiller explores how corporate domination is changing the political and social underpinnings of the Internet. He argues that the market driven policies which govern the Internet are exacerbating existing social inequalities.

Driving Digital Strategy

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 342 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Grown Up Digital: How the Net Generation is Changing Your World

Author : Don Tapscott
Publisher : McGraw Hill Professional
ISBN 13 : 0071641556
Total Pages : 385 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Grown Up Digital: How the Net Generation is Changing Your World by : Don Tapscott

Download or read book Grown Up Digital: How the Net Generation is Changing Your World written by Don Tapscott and published by McGraw Hill Professional. This book was released on 2008-11-16 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.

Digital Universe

Author : Peter B. Seel
Publisher : John Wiley & Sons
ISBN 13 : 140515330X
Total Pages : 290 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Digital Universe by : Peter B. Seel

Download or read book Digital Universe written by Peter B. Seel and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the student and general reader, a tour of the digital universe that offers critical observations and new perspectives on human communication and intelligence. Traces the development and diffusion of digital information and communication technologies, providing an analysis of trans-cultural effects among developed and developing nations Provides a balanced analysis of the pros and cons of the adoption and diffusion of digital technologies Explores privacy, censorship, the digital divide, online games, and virtual and augmented realities Follows a thematic structure, allowing readers to access the text at any point, based on their interests Accompanying resources provide a wealth of related online content Selected by Choice as a 2013 Outstanding Academic Title

Young Children’s Rights in a Digital World

Author : Donell Holloway
Publisher : Springer Nature
ISBN 13 : 303065916X
Total Pages : 343 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Young Children’s Rights in a Digital World by : Donell Holloway

Download or read book Young Children’s Rights in a Digital World written by Donell Holloway and published by Springer Nature. This book was released on 2021-08-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on very young children’s (aged 0-8) rights in a digital world. It gathers current research from around the globe that focuses on young children’s rights as agental citizens to the provision of and participation in digital devices and content—as well as their right to protection from harm. The UN Digital Rights Framework of 2014 addresses children’s needs, agency and vulnerability to harm in today’s digital world and implies roles and responsibilities for a variety of social actors including the state, families, schools, commercial entities, researchers and children themselves. This volume presents a broad range of research, including chapters on parental supervision and control, the changing forms of play, early childhood education, media and cultural studies, law, design, health, special-needs education, and engineering. Implicit within this book is the acknowledgement that children of various ages, abilities, socioeconomic and geographic backgrounds should have equal access to, and positive / non-harmful experiences with, new digital technologies and content—as well as adult support and expertise that enhances these experiences. This passionate book celebrates the diversity of young children’s activities in the digital world. It interrogates these through four intersecting lenses: their rights, play experiences, contextualised design, and best practice. Balancing children’s eager engagement with digital content alongside adult responsibilities for education, privacy and protection, the volume provides a fitting showcase for work of global relevance. Professor Lelia Green Professor of Communications Edith Cowan University Perth, Western Australia This compelling text provides a critical resource to inform our understanding of the intersection of the digital world and children’s rights. Ilene R. Berson, Ph.D. Professor of Early Childhood Education Affiliate Faculty, Learning Design & Technology Area Coordinator, Early Childhood Coordinator, Early Childhood Ph.D. Program University of South Florida College of Education A truly international collection that investigates young children’s engagement with digital technologies. Identifying issues of public interest around digital practices, this highly readable book is a valuable resource for researchers, parents and policy makers. Professor Susan Danby Director, ARC Centre of Excellence for the Digital Child and, Faculty of Education School of Early Childhood and Inclusive Education QUT Kelvin Grove, Queensland

Digital Marketplaces Unleashed

Author : Claudia Linnhoff-Popien
Publisher : Springer
ISBN 13 : 366249275X
Total Pages : 914 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Digital Marketplaces Unleashed by : Claudia Linnhoff-Popien

Download or read book Digital Marketplaces Unleashed written by Claudia Linnhoff-Popien and published by Springer. This book was released on 2017-09-14 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.