Global Media Guide

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The No-nonsense Guide to Global Media

Author : Peter Steven
Publisher : Verso
ISBN 13 : 9781859845813
Total Pages : 148 pages
Book Rating : 4.8/5 (458 download)

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Book Synopsis The No-nonsense Guide to Global Media by : Peter Steven

Download or read book The No-nonsense Guide to Global Media written by Peter Steven and published by Verso. This book was released on 2003 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power and influence of the mass media grows daily, crucially affecting the way all of us see and understand each other. The No-Nonsense Guide to Global Media introduces readers to the political economy of the major mediafilm, television, radio, recording, publishing and the Internet. Peter Steven looks at the ever greater concentration of ownership and at the convergence of technologies and media functions. At the same time, he emphasizes the diversity of local media production and media around the world. The media is more than the economics of ownership and the technology of production, he stresses; it is also audiences, in all their annoying and wonderful diversity.

Global Media Governance

Author : Seán Ó Siochrú
Publisher : Rowman & Littlefield
ISBN 13 : 9780742515666
Total Pages : 222 pages
Book Rating : 4.5/5 (156 download)

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Book Synopsis Global Media Governance by : Seán Ó Siochrú

Download or read book Global Media Governance written by Seán Ó Siochrú and published by Rowman & Littlefield. This book was released on 2002 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a primer on media governance at a global level and the key influencing forces and organizations, such as ITU, WTO, UNESCO, WIPO, and ICANN. Governance oversees regulation, and questions addressed here include: Why do we regulate the various media at all? What currently are the major forms of global regulation, and how do they work? Who participates in, and who benefits from, media regulatory and governance structures? And what are the trends? Anyone interested in the media and its progressively rising influence over so many dimensions of society will sooner or later find themselves confronted with these questions. This book does not pretend to answer all the questions, but it raises key ones and points in directions where more complete answers can be found. Published in cooperation with UNRISD.

The Handbook of Global Media Research

Author : Ingrid Volkmer
Publisher : John Wiley & Sons
ISBN 13 : 1119061121
Total Pages : 582 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Handbook of Global Media Research by : Ingrid Volkmer

Download or read book The Handbook of Global Media Research written by Ingrid Volkmer and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores its roles and responsibilities Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints

Global Media Guide

Author : Church of Jesus Christ of Latter-day Saints
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (437 download)

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Book Synopsis Global Media Guide by : Church of Jesus Christ of Latter-day Saints

Download or read book Global Media Guide written by Church of Jesus Christ of Latter-day Saints and published by . This book was released on 1997* with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Global Media Ethics

Author : Stephen J.A. Ward
Publisher : Springer Nature
ISBN 13 : 331932103X
Total Pages : 1450 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Handbook of Global Media Ethics by : Stephen J.A. Ward

Download or read book Handbook of Global Media Ethics written by Stephen J.A. Ward and published by Springer Nature. This book was released on 2021-09-02 with total page 1450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is one of the first comprehensive research and teaching tools for the developing area of global media ethics. The advent of new media that is global in reach and impact has created the need for a journalism ethics that is global in principles and aims. For many scholars, teachers and journalists, the existing journalism ethics, e.g. existing codes of ethics, is too parochial and national. It fails to provide adequate normative guidance for a media that is digital, global and practiced by professional and citizen. A global media ethics is being constructed to define what responsible public journalism means for a new global media era. Currently, scholars write texts and codes for global media, teach global media ethics, analyse how global issues should be covered, and gather together at conferences, round tables and meetings. However, the field lacks an authoritative handbook that presents the views of leading thinkers on the most important issues for global media ethics. This handbook is a milestone in the field, and a major contribution to media ethics.

Understanding Global Media

Author : Terry Flew
Publisher : Palgrave
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Understanding Global Media by : Terry Flew

Download or read book Understanding Global Media written by Terry Flew and published by Palgrave. This book was released on 2007-03-16 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Global Media offers a comprehensive overview of global media production and circulation, drawing insight from a range of perspectives, including politics, political economy, media and cultural studies, and creative industries. Grounded in extensive case study material in order to illustrate key debates, the book analyzes media industries, production, content, audiences, and policies on an international scale. It is both a comprehensive synthesis of existing academic work and an ambitious statement of new research directions. This book is an essential guide to understanding media today.

Global Media Giants

Author : Benjamin Birkinbine
Publisher : Routledge
ISBN 13 : 1317402863
Total Pages : 510 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Media Giants by : Benjamin Birkinbine

Download or read book Global Media Giants written by Benjamin Birkinbine and published by Routledge. This book was released on 2016-07-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

The Alternative Media Handbook

Author : Kate Coyer
Publisher : Routledge
ISBN 13 : 113675573X
Total Pages : 369 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis The Alternative Media Handbook by : Kate Coyer

Download or read book The Alternative Media Handbook written by Kate Coyer and published by Routledge. This book was released on 2007-12-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it.

Global Media Sport

Author : David Rowe
Publisher : A&C Black
ISBN 13 : 184966675X
Total Pages : 179 pages
Book Rating : 4.8/5 (496 download)

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Book Synopsis Global Media Sport by : David Rowe

Download or read book Global Media Sport written by David Rowe and published by A&C Black. This book was released on 2011-12-01 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.

Global Media Studies

Author : Toby Miller
Publisher : John Wiley & Sons
ISBN 13 : 0745693067
Total Pages : 256 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Global Media Studies by : Toby Miller

Download or read book Global Media Studies written by Toby Miller and published by John Wiley & Sons. This book was released on 2016-10-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Studies is unique in its coverage of places, peoples, institutions, and discourses. Toby Miller and Marwan M. Kraidy provide a comprehensive Âhow-toÂ guide to the study of media, going far beyond the established English-language literature and drawing on the best methods and research from around the world. They look at political economy, global policymaking and governance, and the past and present manifestations of cultural imperialism. In addition to providing a survey of the field, the book introduces a new form of textual analysis, with a special focus on reality television, as well as models of audience research. The authors include original analyses of the US, European, Latin American, and Arab worlds, and case studies of mobile telephony, the impact of US media, and reality television. This original and uniquely global textbook will be an essential resource for students of global media and international communication.

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

Author : Pam Didner
Publisher : McGraw Hill Professional
ISBN 13 : 0071840982
Total Pages : 256 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by : Pam Didner

Download or read book Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works written by Pam Didner and published by McGraw Hill Professional. This book was released on 2014-12-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

The Handbook of Global Media and Communication Policy

Author : Robin Mansell
Publisher : John Wiley & Sons
ISBN 13 : 1118799453
Total Pages : 612 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Handbook of Global Media and Communication Policy by : Robin Mansell

Download or read book The Handbook of Global Media and Communication Policy written by Robin Mansell and published by John Wiley & Sons. This book was released on 2014-03-03 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs

Global Media Ethics

Author : Stephen J. A. Ward
Publisher : John Wiley & Sons
ISBN 13 : 1118359828
Total Pages : 354 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Global Media Ethics by : Stephen J. A. Ward

Download or read book Global Media Ethics written by Stephen J. A. Ward and published by John Wiley & Sons. This book was released on 2013-01-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Ethics Global Media Ethics Problems and Perspectives “The book pleads convincingly that news media outlets and practitioners should urgently reconsider their practices and norms in a world gone global and digitally convergent. The various contributions broach the topic from completely different perspectives to create a very stimulating and constructive framework to identify and face the new ethical challenges of journalism and the news media.” François Heinderyckx, Université libre de Bruxelles “News that crosses boundaries of culture and geography means rethinking media ethics. The demands of role, audience, digital transmission, and an industry under fierce economic pressure require the insightful approach to ethical thinking this volume provides. From theory to practice, this book has something for scholars and professionals alike.” Lee Wilkins, Journal of Mass Media Ethics Global Media Ethics is a cross-cultural exploration of the conceptual and practical issues facing media ethics in a global world. Focusing on the ethical concepts, principles, and questions in an era of major change, this unique textbook explores the aims and norms that should guide the publication of stories that impact across borders, and which affect a globally linked, pluralistic world. Through case studies, analysis of emerging practices, and theoretical discussion, a team of leading journalism and communication experts investigate the impact of major global trends on responsible journalism and lead readers to better understand changes in media ethics. Chapters look at how these changes promote or inhibit responsible journalism, how such changes challenge existing standards, and how media ethics can develop to take account of global news media. In light of the fact that media journalism is now, and will increasingly become, multimedia in format and global in its scope and influence, the book argues that global media impact entails global responsibilities: It is therefore critical that media ethics rethinks its basic notions, standards, and practices from a more cosmopolitan perspective.

The Essential Guide to Training Global Audiences

Author : LuAnn Irwin
Publisher : John Wiley & Sons
ISBN 13 : 0470419512
Total Pages : 619 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Essential Guide to Training Global Audiences by : LuAnn Irwin

Download or read book The Essential Guide to Training Global Audiences written by LuAnn Irwin and published by John Wiley & Sons. This book was released on 2008-06-06 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide to Training Global Audiences is a groundbreaking book that offers a much-needed guide for anyone who must design and deliver excellent learning experiences for people from a culture other than their own. The book is filled with proven guidelines for multicultural training, solid techniques for training international adult learners, and advice for the preparation of culturally sensitive presentations. The book represents material from more than 65 contributors who have made presentations for some of the leading organizations worldwide.

Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government

Author : Schafer, Stephen Brock
Publisher : IGI Global
ISBN 13 : 179988886X
Total Pages : 522 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government by : Schafer, Stephen Brock

Download or read book Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government written by Schafer, Stephen Brock and published by IGI Global. This book was released on 2022-02-11 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends of the last few years, including global health crises, political division, and the ongoing threat to social-environmental survival, have been continually obscured by disinformation and misinformation and therefore created a need for stronger global technological media policy. It is no longer acceptable or moral to support a global communication network based only on market factors and propaganda. The Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government views preternatural healing of the media-sphere from a variety of perspectives on the dynamic of heart-coherent entertainment. Specifically, it addresses the subject of a healthy media from a variety of fractal perspectives. Covering topics such as collective unconscious, mediated reality, and government media trust, this major reference work is an essential resource for librarians, media specialists, media analysts, sociologists, government employees, communications specialists, psychologists, researchers, educators, academicians, and students.

The Media Handbook

Author : Helen Katz
Publisher : Taylor & Francis
ISBN 13 : 1134974426
Total Pages : 257 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis The Media Handbook by : Helen Katz

Download or read book The Media Handbook written by Helen Katz and published by Taylor & Francis. This book was released on 2016-08-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

The Global English Style Guide

Author : John Kohl
Publisher : SAS Institute
ISBN 13 : 1629590290
Total Pages : 332 pages
Book Rating : 4.6/5 (295 download)

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Book Synopsis The Global English Style Guide by : John Kohl

Download or read book The Global English Style Guide written by John Kohl and published by SAS Institute. This book was released on 2008-03-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed, example-driven guide illustrates how much technical communicators can do to make written texts more suitable for a global audience. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful.