Global Marketing Management and On-Line Survival Guide in Management and Marketing

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Author :
Publisher : Wiley
ISBN 13 : 9780471297727
Total Pages : 812 pages
Book Rating : 4.2/5 (977 download)

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Book Synopsis Global Marketing Management and On-Line Survival Guide in Management and Marketing by : Masaaki Kotabe

Download or read book Global Marketing Management and On-Line Survival Guide in Management and Marketing written by Masaaki Kotabe and published by Wiley. This book was released on 1998-01-01 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Solutions Marketing

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Author :
Publisher : IBM.Com/Redbooks
ISBN 13 : 9780738498638
Total Pages : 152 pages
Book Rating : 4.4/5 (986 download)

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Book Synopsis Global Solutions Marketing by : Jack Wagner

Download or read book Global Solutions Marketing written by Jack Wagner and published by IBM.Com/Redbooks. This book was released on 2004-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Solutions Survival Guide for Global Solutions Marketing

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Author :
Publisher : IBM.Com/Redbooks
ISBN 13 : 9780738490847
Total Pages : 228 pages
Book Rating : 4.4/5 (98 download)

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Book Synopsis Solutions Survival Guide for Global Solutions Marketing by : Jack Wagner

Download or read book Solutions Survival Guide for Global Solutions Marketing written by Jack Wagner and published by IBM.Com/Redbooks. This book was released on 2004-01-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internet Marketing Survival Guide

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Author :
Publisher : BookRix
ISBN 13 : 3736860390
Total Pages : 54 pages
Book Rating : 4.7/5 (368 download)

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Book Synopsis Internet Marketing Survival Guide by : Noah Daniels

Download or read book Internet Marketing Survival Guide written by Noah Daniels and published by BookRix. This book was released on 2014-12-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wouldn't you like to turn your ideas about making money on the Internet into a successful business that provides you with a reliable source of perpetual cash? Well, we would love to show you exactly how you can do this with our valuable eBook Internet Marketing Survival Guide. There is a wrong way to market on the Internet that can quickly cause you to go broke and result in failure. Yet, there is also a correct way to market on the Web that will result in a steady increase of cash flow through effective marketing strategy. Let us provide you with the info you will need to understand the difference and make the right informed decisions so that your venture is a success rather than a failure. Did you know that Forrester Research has predicted that by 2016, more than half of the dollars spent on retail sales in the United States will have been influenced by the Internet? Wouldn't you like to get a high percentage of that cash for your products or services? We are going to show you exactly what you need to do in order to accomplish that objective through strategic Internet marketing techniques. But Internet Marketing Survival Guide is much more than just a book of basic information ... it's not only packed full of valuable knowledge that will be the key to your success, but will provide you with insight and how-to info that you will need to effectively develop your business and rock the Web with your brand! Here is Some of the Valuable Information You Will Discover by Reading Internet Marketing Survival Guide: - Avoiding the Error of Staring the Wrong Way - Correctly Perceiving Your Venture as a Business - Clearly Identifying Your Goals and Objectives - Establishing an Effective Plan for Success - Ramping Up Your Operations for Profitability - Getting the Appropriate Help You Need - Retaining Much of Your Cash with Free Tools and Resources And much, much more ...

Global Marketing Management

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Author :
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Global Marketing Management by : Kiefer Lee

Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press, USA. This book was released on 2005 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.

Internet Marketing Survival Guide

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Author :
Publisher : 大賢者外語
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Internet Marketing Survival Guide by : RD king

Download or read book Internet Marketing Survival Guide written by RD king and published by 大賢者外語. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase Your Profitability Through Effective Internet Marketing Strategy! Making Real Money on the Web Requires a Sound Knowledge of Internet Marketing in Order to Implement an Effective Plan That Will Increase Incoming Cash Flow While Minimizing Expenses! Wouldn't you like to turn your ideas about making money on the Internet into a successful business that provides you with a reliable source of perpetual cash? Well, we would love to show you exactly how you can do this with our valuable eBook Internet Marketing Survival Guide. There is a wrong way to market on the Internet that can quickly cause you to go broke and result in failure. Yet, there is also a correct way to market on the Web that will result in a steady increase of cash flow through effective marketing strategy. Let us provide you with the info you will need to understand the difference and make the right informed decisions so that your venture is a success rather than a failure. We are Ready to Provide You with an Internet Marketing Guidebook That Will Enable You to Survive and Thrive in a Highly Competitive Online Marketplace and Secure a High Percentage of Web Market Share. But Internet Marketing Survival Guide is much more than just a book of basic information ... it's not only packed full of valuable knowledge that will be the key to your success, but will provide you with insight and how-to info that you will need to effectively develop your business and rock the Web with your brand! Here is Some of the Valuable Information You Will Discover by Reading Internet Marketing Survival Guide: Avoiding the Error of Staring the Wrong Way Correctly Perceiving Your Venture as a Business Clearly Identifying Your Goals and Objectives Establishing an Effective Plan for Success Ramping Up Your Operations for Profitability Getting the Appropriate Help You Need Retaining Much of Your Cash with Free Tools and Resources

Marketing Management

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Author :
Publisher : Marketing Management
ISBN 13 : 9781088213124
Total Pages : 0 pages
Book Rating : 4.2/5 (131 download)

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Book Synopsis Marketing Management by : Santino Spencer

Download or read book Marketing Management written by Santino Spencer and published by Marketing Management. This book was released on 2023-07-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK, INCLUDING: 1) MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. 2) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. 3) DIGITAL MARKETING: 7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. 4) SOCIAL MEDIA MARKETING: 7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. 5) MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. 6) CONTENT MARKETING: 7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. 7) BUSINESS DEVELOPMENT: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. 8) MOBILE MARKETING: 7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing. START MARKETING MANAGEMENT TODAY!

Rading in Global Marketing Management

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Author :
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.:/5 (935 download)

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Book Synopsis Rading in Global Marketing Management by :

Download or read book Rading in Global Marketing Management written by and published by . This book was released on 1969 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Marketing Management, 2/E

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Author :
Publisher :
ISBN 13 : 9780199601363
Total Pages : pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Global Marketing Management, 2/E by : Lee

Download or read book Global Marketing Management, 2/E written by Lee and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071805478
Total Pages : 222 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager by : Steven Haines

Download or read book The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager written by Steven Haines and published by McGraw Hill Professional. This book was released on 2013-06-14 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.

The Ultimate Guide to Online Marketing for Small Businesses and Start-Ups

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Author :
Publisher : CreateSpace
ISBN 13 : 9781508876922
Total Pages : 134 pages
Book Rating : 4.8/5 (769 download)

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Book Synopsis The Ultimate Guide to Online Marketing for Small Businesses and Start-Ups by : Oguz Konar

Download or read book The Ultimate Guide to Online Marketing for Small Businesses and Start-Ups written by Oguz Konar and published by CreateSpace. This book was released on 2015-03-27 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The problem most small businesses are facing today is; so many of them do not understand the vitality of having a well-planned marketing system for their business, although most understand the necessity of marketing. However even those who search for tools, strategies and systems for marketing their business come across products and services that are designed for big corporations and billion dollar companies with unlimited marketing budgets. What do they do? They either spend their hard-earned money on various marketing activities and tools with little or no real strategy and "hope" that they would get a positive return on their investments or they begin developing the belief that "marketing doesn't work." Both are extremely dangerous for the longevity of any business. That's the reason I felt obligated to put this book together to share with small business owners some of the tools and strategies, big corporations are taking advantage of, without breaking the bank. The 7 Chapters in this book is filled with proven strategies and tools we use every single day to help our clients attract their ideal clients and grow their practice or small business at an exponential rate and get the best return on investment possible. That's why I highly recommend that you take time to read and comprehend the tactics given in each chapter since they are the result of many years of hard work on identifying the most optimal way to maximize your marketing for small businesses. Whether you only have an idea of a future business or you are already running a small business but struggling with attracting more and "paying" clients, or you might be in the process of expanding your business and looking for marketing strategies to automate your marketing, so you can focus on what you do best, which ever one is your situation, the tools covered in these chapters will give you the necessary ammo to add to your arsenal to make the most of your marketing dollars. This book is great for businesses looking for solutions to automate their marketing and the flow of their clients, patients, and customers through the different mediums of online marketing. It goes into great details giving you step by step instructions to understand; --Proper website design and how it impacts conversion --What is retargeting, and why it's a big deal for small businesses. --Video Marketing and why people prefer video over text. --How to dominate search engines through the use of SEO and PPC strategies to dominate your market. --The use of Direct Mail in the most effective possible way to reach the returns of 500% or more. --Why the 2015 is the year of reputation management, and why it vitally important to manage what your customers put on the web through channels such as Google+, Yahoo, Bing, Yelp, and other directory site. --Why you need to be on social media regardless of what business you are in, but use it to support your brand, not destroy it. And many more topics are covered...

Managing Global Marketing; a Headquarters Perpspective

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (133 download)

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Book Synopsis Managing Global Marketing; a Headquarters Perpspective by : Business International Corporation

Download or read book Managing Global Marketing; a Headquarters Perpspective written by Business International Corporation and published by . This book was released on 1976 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Global Marketing

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Author :
Publisher : PWS Publishing Company
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Managing Global Marketing by : Kamran Kashani

Download or read book Managing Global Marketing written by Kamran Kashani and published by PWS Publishing Company. This book was released on 1992 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management with Online Study Tools 12 Months

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Author :
Publisher : Cengage AU
ISBN 13 : 0170388417
Total Pages : 960 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Management with Online Study Tools 12 Months by : Danny Samson

Download or read book Management with Online Study Tools 12 Months written by Danny Samson and published by Cengage AU. This book was released on 2017-10-25 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: Samson/Daft/Donnet's Management is a robust foundation text providing a balance of broad, theoretical content with an engaging, easy-to-understand writing style. It covers the four key management functions - planning, organising, leading and controlling - conveying to students the elements of a manager's working day. Along with current management theory and practice, the authors integrate coverage of innovation, entrepreneurship, agile workplaces, social media and new technology throughout. This sixth edition features a new author on the team and contains updates to content based on recent research. Real-life local and international examples showcase the ongoing changes in the management world. Focusing on a 'skills approach', they bring concepts to life for students, supporting motivation, confidence and mastery. Each part concludes with a contemporary continuing case study, focusing on car company Toyota as it faces managerial challenges and opportunities in the region.

Cases in Global Marketing Strategies

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Author :
Publisher :
ISBN 13 : 9780618071920
Total Pages : 244 pages
Book Rating : 4.0/5 (719 download)

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Book Synopsis Cases in Global Marketing Strategies by : Jean-Pierre Jeannet

Download or read book Cases in Global Marketing Strategies written by Jean-Pierre Jeannet and published by . This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Manager's Guide to Online Marketing

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007180188X
Total Pages : 221 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Manager's Guide to Online Marketing by : Jason Weaver

Download or read book Manager's Guide to Online Marketing written by Jason Weaver and published by McGraw Hill Professional. This book was released on 2013-02-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques

The Marketing Doctor's Survival Notes

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781481103107
Total Pages : 0 pages
Book Rating : 4.1/5 (31 download)

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Book Synopsis The Marketing Doctor's Survival Notes by : David Poulos

Download or read book The Marketing Doctor's Survival Notes written by David Poulos and published by Createspace Independent Publishing Platform. This book was released on 2013-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Marketing Doctor's Survival Notes is a collection of essays, articles, blog posts and white papers on marketing and related topics that proves otherwise on virtually every page. The stories, recommendations, guidelines and suggestions in this book are intended to provide marketers with a framework, a skeleton, upon which to build their own experience library. They are based on over thirty years of experimental trial and error, of avoiding, bending, breaking, circumventing and twisting the accepted "rules" of marketing practice. The win/loss record in that time gives credence to the saying that rules were meant to be broken. There are many books on the marketing resource shelf written by highly-credentialed, highly-trained, scholarly academics that outline study after study, testing the rules over time, seeking best practice, showing the exceptions that prove the rules and trying to explain the evolution of marketing practice in a codified way. This is not one of them. They should be taken at face value - it's not exactly a "How-To" book, these are not "unbreakable rules", there's no hidden agenda here no subtle sub-text to be deciphered, no underlying mystery to be uncovered. It's a book of principals, guidelines, brief vignettes of experiences that might have value to those just entering the field, or those transitioning from another pocket of the profession. It's a book, perhaps not THE Book, but the principals it posits are sound and worth the time to read."--Author, back cover.