Author : Martin J. Gannon
Publisher : SAGE Publications
ISBN 13 : 1483340066
Total Pages : 681 pages
Book Rating : 4.4/5 (833 download)
Book Synopsis Understanding Global Cultures by : Martin J. Gannon
Download or read book Understanding Global Cultures written by Martin J. Gannon and published by SAGE Publications. This book was released on 2015-02-16 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.