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Author : Gloria Barone Rosanio
Publisher :
ISBN 13 : 9781792400780
Total Pages : pages
Book Rating : 4.4/5 (7 download)
Download or read book Getting Started in Health Care Public Relations written by Gloria Barone Rosanio and published by . This book was released on 2019-12-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathleen Larey Lewton
Publisher : Health Forum Publishing Company
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.4/5 (91 download)
Download or read book Public Relations in Health Care written by Kathleen Larey Lewton and published by Health Forum Publishing Company. This book was released on 1991 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Silver
Publisher : CRC Press
ISBN 13 : 1315342782
Total Pages : 200 pages
Book Rating : 4.3/5 (153 download)
Download or read book Health Service Public Relations written by Roger Silver and published by CRC Press. This book was released on 2018-04-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.
Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (326 download)
Download or read book Career Survival written by and published by . This book was released on 1995 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janis Teruggi Page
Publisher : SAGE Publications
ISBN 13 : 1544392036
Total Pages : 449 pages
Book Rating : 4.5/5 (443 download)
Download or read book Introduction to Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2020-09-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Author : Christine Daymon
Publisher : Routledge
ISBN 13 : 113459609X
Total Pages : 302 pages
Book Rating : 4.1/5 (345 download)
Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2005-06-29 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Author : Roger Silver
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)
Download or read book Health Service Public Relations written by Roger Silver and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold P. Kurtz
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (41 download)
Download or read book Public Relations for Hospitals written by Harold P. Kurtz and published by . This book was released on 1969 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Burnham
Publisher : JHU Press
ISBN 13 : 1421416085
Total Pages : 611 pages
Book Rating : 4.4/5 (214 download)
Download or read book Health Care in America written by John C. Burnham and published by JHU Press. This book was released on 2015-05-15 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive history of medicine and public health in America covers changes and developments over four centuries, from the arrival of the first Europeans to the twenty-first century.
Author : Kaaren A. Janssen
Publisher :
ISBN 13 : 9781936113729
Total Pages : 0 pages
Book Rating : 4.1/5 (137 download)
Download or read book Career Options for Biomedical Scientists written by Kaaren A. Janssen and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people who do a PhD and postdoctoral work in the biomedical sciences do not end up as principal investigators in a research lab. Despite this, graduate courses and postdoctoral fellowships tend to focus almost exclusively on training for bench science rather than other career paths. This book plugs the gap by providing information about a wide variety of different careers that individuals with a PhD in the life sciences can pursue. Covering everything from science writing and grant administration to patent law and management consultancy, the book includes firsthand accounts of what the jobs are like, the skills required, and advice on how to get a foot in the door. It will be a valuable resource for all life scientists considering their career options and laboratory heads who want to give career advice to their students and postdocs.
Author : James Edward Bryan
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 (39 download)
Download or read book Public Relations in Medical Practice written by James Edward Bryan and published by . This book was released on 1954 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Society for Hospital Marketing and Public Relations
Publisher : American Hospital Association
ISBN 13 : 9780939450411
Total Pages : 102 pages
Book Rating : 4.4/5 (54 download)
Download or read book A Basic Guide to Hospital Public Relations written by American Society for Hospital Marketing and Public Relations and published by American Hospital Association. This book was released on 1984-01-01 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kim Walsh-Childers
Publisher : Routledge
ISBN 13 : 1317406907
Total Pages : 410 pages
Book Rating : 4.3/5 (174 download)
Download or read book Mass Media and Health written by Kim Walsh-Childers and published by Routledge. This book was released on 2016-12-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.
Author : Donald Lazere
Publisher : Routledge
ISBN 13 : 1317264606
Total Pages : 417 pages
Book Rating : 4.3/5 (172 download)
Download or read book Reading and Writing for Civic Literacy written by Donald Lazere and published by Routledge. This book was released on 2015-12-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief edition of a groundbreaking textbook addresses the need for college students to develop critical reading, writing, and thinking skills for self-defense in the contentious arena of American civic rhetoric. Designed for first-year or more advanced composition and critical thinking courses, it is one-third shorter than the original edition, more affordable for students, and easier for teachers to cover in a semester or quarter. It incorporates up-to-date new readings and analysis of controversies like the growing inequality of wealth in America and the debates in the 2008 presidential campaign, expressed in opposing viewpoints from the political left and right. Exercises help students understand the ideological positions and rhetorical patterns that underlie such opposing views. Widely debated issues of whether objectivity is possible and whether there is a liberal or conservative bias in news and entertainment media, as well as in education itself, are foregrounded as topics for rhetorical analysis.
Author : Nancy Hicks
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763778923
Total Pages : 343 pages
Book Rating : 4.7/5 (637 download)
Download or read book Health Industry Communication written by Nancy Hicks and published by Jones & Bartlett Publishers. This book was released on 2011-08-03 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Industry Communication:New Media, New Methods, New Message is a one-of-a-kind textbook and fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communication as well as a look at special topics that impact health communicators. Four sections cover over 25 topics--contributed by authors from both private and public health organizations--in Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include “Building a National Brand in Pediatric Healthcare,” contributed by an author from a well-known children's hospital; and a look at efforts to achieve federal policy change through advocacy and communication. Review the complete list of topics at www.jblearning.com, keyword: Hicks.
Author : Thomas Daschle
Publisher : Macmillan
ISBN 13 : 9780312383015
Total Pages : 252 pages
Book Rating : 4.3/5 (83 download)
Download or read book Critical written by Thomas Daschle and published by Macmillan. This book was released on 2008-02-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former Senate Majority Leader Daschle presents this hard-hitting policy guideto reforming Americas broken healthcare system.
Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1136643753
Total Pages : 505 pages
Book Rating : 4.1/5 (366 download)
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2013-03 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management.
