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Getting Attention
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Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral
Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Download or read book Getting Attention written by Susan Y Kohl and published by Routledge. This book was released on 2012-05-23 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
Book Synopsis Let's Talk About Needing Attention by : Joy Berry
Download or read book Let's Talk About Needing Attention written by Joy Berry and published by . This book was released on 2020-10-31 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Let's Talk About Needing Attention" (Let's Talk About series) helps children understand their need for attention and teaches children that they may not always be able to get the attention that they want. "Needing Attention" offers advice on how to wait patiently for attention, as well as positive ways to achieve getting that attention.
Book Synopsis Can I Have Your Attention? by : Curt Steinhorst
Download or read book Can I Have Your Attention? written by Curt Steinhorst and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must read for anyone in the business of leading others." Ken May, CEO of Top Golf; former CEO of Fedex "If you want your team to stay focused, you will want to read Can I Have Your Attention?" Chester Elton, New York Times Best-Selling author of All In, The Carrot Principle and What Motivates Me Inspire better work habits. Focus your team. Get stuff done in the constantly connected workplace. As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunites to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs. Yet, the potential for harnessing the power of your team's attention has never been greater--if you can capture it. You'll learn how to: Implement a comprehensive organizational strategy to increase focus and overcome digital distraction. Take back control of the technology in your organization and life. Establish a Communication Compact, defining how, when, and why your team will communicate with each other. Create a "vault" to increase productivity, decrease stress, and boost your creativity. Free yourself and your employees from the never-ending flood of emails and messages. Achieve unmatched focus in the age of distraction. The smartphone isn't going away. Learn the simple rules and guidelines that will improve focus and create the mental space needed for your people to work to their full potential.
Download or read book Getting Attention written by Susan Y Kohl and published by Routledge. This book was released on 2012-05-23 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2020-12-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Download or read book Captivology written by Ben Parr and published by Harper Collins. This book was released on 2015-03-03 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
Book Synopsis How To Get Your Prospect’s Attention and Keep It! by : Keith Schreiter
Download or read book How To Get Your Prospect’s Attention and Keep It! written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-10-26 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two distributors meet the same prospect. One distributor gains a new team member. The other walks away empty-handed. What was the difference? The words they used. Certain phrases hold our prospects’ attention long enough for us to deliver our sales message. Prospects have one focused thought at a time. We want that thought to be about us. The most important currency of this century? Attention. Everyone is fighting for our prospects’ attention. Intrusive ads, notifications, shiny objects, constant messaging and more combine to pull our prospects’ attention away from our offer. We want effective phrases for: Clearing distractions from our prospects’ minds. Closing our prospects. Getting final decisions. Reading our prospect's minds. Engaging prospects during presentations. Removing rejection. Bonding with our future team members. In seconds, we can take control of our prospects’ minds and deliver our concise message. Now they can fairly decide if our sales message will serve them or not. Getting attention is the easy part. Keeping that attention requires using these magic phrases to ward off distractions. The rewards are huge when we master the art of controlling attention. We deliver a great sales message and prospects hear it. Prospects are smart. They have common sense. They will gladly take action on what serves them best. Stop delivering presentations, sales messages, and benefits to prospects who are not mentally engaged. Instead, make full use of these magic phrases and become the most interesting person of the moment. Order your copy now!
Book Synopsis Get Their Attention! by : Sean O'Flynn
Download or read book Get Their Attention! written by Sean O'Flynn and published by Routledge. This book was released on 2013-12-19 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classroom management is key to a successful teaching career. This book has survival advice for NQTs as well as ideas to develop the skills of more experienced teachers. It should: appeal directly to the reader with engaging examples from real classrooms; help readers to cope with every aspect of school life, including the staff room and teacher/parent meetings; and enable readers to pre-empt general classroom management problems.
Book Synopsis How to Get Your Husband's Attention by : David Hawkins
Download or read book How to Get Your Husband's Attention written by David Hawkins and published by Harvest House Publishers. This book was released on 2008-03-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this concise and inspiring guide, Hawkins offers straightforward, intelligent answers to nagging questions women face in dealing with this sensitive topic: How can a wife get a husband's undivided attention?
Book Synopsis Get Attention & Get Noticed by : Simone Janson
Download or read book Get Attention & Get Noticed written by Simone Janson and published by Best of HR - Berufebilder.de®. This book was released on 2023-02-07 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the 3rd edition brings you: You support climate protection, quickly recive compact information and checklists from experts (overview and press reviews in the book preview) as well as advice proven in practice, which leads to success step by step - also thanks to add-on. Because many people want more attention, in their jobs as well as in their private lives. Unwanted solitude and social isolation affect many people of all ages, from the employee in a secluded office to the single person in a home office to the retiree without a family. This sounds absurd in an age of unimagined communication possibilities. The Internet can also only be recommended as a tool to a limited extent, because lonely people in particular can very well lose themselves here. In addition, lack of attention is the No. 1 career killer. But the solution to the problem starts with everyone themselves: Being open, approaching others, working on one's own communication skills, positive thinking and motivation help not least to improve one's own effect on other people and to break through the sometimes seemingly never-ending downward spiral of lack of contact, social isolation and depression. This applies both professionally and privately. This book shows you how to do that. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content in German and English as desired. This concept is made possible by a particularly efficient, innovative digital process and Deep Learning, AI systems that use neural networks in translation. Moreover, we give at least 5 percent of our proceeds from book sales to social and sustainable projects. For example, we endow scholarships or support innovative ideas as well as climate protection initiatives and in some cases also receive government funding for this. With our translations from German into English we improve the quality of neural machine learning and thus contribute to international understanding. You can find out more on the website of our Berufebilder Yourweb Institute. Publisher Simone Janson is also a bestselling author as well as one of the 10 most important German bloggers according to the Blogger-Relevance-Index, furthermore she was a columnist and author of renowned media such as WELT, Wirtschaftswoche or ZEIT - more about her in Wikipedia.
Book Synopsis 101 Ways to Get and Keep His Attention by : Michelle McKinney Hammond
Download or read book 101 Ways to Get and Keep His Attention written by Michelle McKinney Hammond and published by Harvest House Publishers. This book was released on 2003-06-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: From her survey of more than a hundred eligible men, noted relationship author Michelle McKinney Hammond paints a realistic picture of what really attracts men to women and what to do with his attention once you've got it.... Men appreciate women who are open and honest (and smell nice!) Women who love the Lord radiate an inner beauty that is unequalled to any face cream sold on the Home Shopping Network Men really do notice the small details so take notice of how you present yourself in public. A clean, well-organized home tells a man that you have your life in order and are ready for commitment. Making your man feel like a priority in your life once you've captured his attention is crucial.
Book Synopsis Delivered from Distraction by : Edward M. Hallowell, M.D.
Download or read book Delivered from Distraction written by Edward M. Hallowell, M.D. and published by Ballantine Books. This book was released on 2005-12-27 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you read only one book about attention deficit disorder, it should be Delivered from Distraction.”—Michael Thompson, Ph.D., New York Times bestselling co-author of Raising Cain In 1994, Driven to Distraction sparked a revolution in our understanding of attention deficit disorder. Widely recognized as the classic in the field, the book has sold more than a million copies. Now a second revolution is under way in the approach to ADD, and the news is great. Drug therapies, our understanding of the role of diet and exercise, even the way we define the disorder–all are changing radically. And doctors are realizing that millions of adults suffer from this condition, though the vast majority of them remain undiagnosed and untreated. In this new book, Drs. Edward M. Hallowell and John J. Ratey build on the breakthroughs of Driven to Distraction to offer a comprehensive and entirely up-to-date guide to living a successful life with ADD. As Hallowell and Ratey point out, “attention deficit disorder” is a highly misleading description of an intriguing kind of mind. Original, charismatic, energetic, often brilliant, people with ADD have extraordinary talents and gifts embedded in their highly charged but easily distracted minds. Tailored expressly to ADD learning styles and attention spans, Delivered from Distraction provides accessible, engaging discussions of every aspect of the condition, from diagnosis to finding the proper treatment regime. Inside you’ll discover • whether ADD runs in families • new diagnostic procedures, tests, and evaluations • the links between ADD and other conditions • how people with ADD can free up their inner talents and strengths • the new drugs and how they work, and why they’re not for everyone • exciting advances in nonpharmaceutical therapies, including changes in diet, exercise, and lifestyle • how to adapt the classic twelve-step program to treat ADD • sexual problems associated with ADD and how to resolve them • strategies for dealing with procrastination, clutter, and chronic forgetfulness ADD is a trait, a way of living in the world. It only becomes a disorder when it impairs your life. Featuring gripping profiles of patients with ADD who have triumphed, Delivered from Distraction is a wise, loving guide to releasing the positive energy that all people with ADD hold inside. If you have ADD or care about someone who does, this is the book you must read. Praise for Delivered from Distraction “The definitive source of information on attention deficit disorder.”—Harold S. Koplewicz, M.D., director, Child Study Center, New York University School of Medicine “A deeply wise and truly helpful book, written with frankness, humor, and tremendous empathy.”—Perri Klass, M.D., co-author of Quirky Kids
Book Synopsis How Attention Works by : Stefan Van Der Stigchel
Download or read book How Attention Works written by Stefan Van Der Stigchel and published by MIT Press. This book was released on 2019-03-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking icons that tempt us to click. Often they succeed in distracting us from what we are supposed to be doing. In How Attention Works, Stefan Van der Stigchel explains the process of attention and what the implications are for our everyday lives. The visual attention system is efficient, Van der Stigchel writes, because it doesn't waste energy processing every scrap of visual data it receives; it gathers only relevant information. We focus on one snippet of information and assume that everything else is stable and consistent with past experience; that's why most people miss even the most glaring continuity errors in films. If an object doesn't meet our expectations, chances are we won't see it. Van der Stigchel makes his case with examples from real life, explaining, among other things, the limitations of color perception (and why fire trucks shouldn't be red); the importance of location (security guards and radiologists, for example, have to know where to look); the attention-getting properties of faces and spiders; what we can learn from someone else's eye movements; why we see what we expect to see (magicians take advantage of this); and visual neglect and unattended information.
Download or read book Got Your Attention? written by Sam Horn and published by Berrett-Koehler Publishers. This book was released on 2015-04-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions. Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your “secret sauce” to getting funded, hired, elected, promoted or referred. “These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.” —Miki Agrawal, one of Forbes’s “Top 20 Millennials on a Mission” and founder of THINX “Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human “If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly earn respect so people are motivated to listen.” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak “A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School “Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.” —Keith Ferrazzi, author of the #1 bestseller Never Eat Alone
Download or read book Needing Attention written by Joy Berry and published by Inspired Studios. This book was released on 2019-02 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The LET'S TALK ABOUT books help children deal with the early childhood emotions and attitudes that can prevent them from becoming responsible." Joy Berry If not understood and handled properly, early childhood emotions and attitudes can be painful and can hinder young children from becoming responsible. By sharing the LET'S TALK ABOUT books with your child, you are taking the first important step to overcoming obstacles that can prevent your child from becoming responsible. The LET'S TALK ABOUT books help young children understand and respond in positive ways to normal feelings and attitudes that can otherwise be uncomfortable and difficult to handle. ""Let's Talk About Needing Attention"" (Let's Talk About series) helps children understand and manage the difficult concept of dealing with feeling the need for more attention.
