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Getting 5 Star Reviews On Yelp Guaranteed
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Download or read book Five Stars written by Gradiva Couzin and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.
Book Synopsis The Business Professions by : American Academy of Political and Social Science
Download or read book The Business Professions written by American Academy of Political and Social Science and published by . This book was released on 1906 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Getting Your Baby to Sleep the Baby Sleep Trainer Way by : Natalie Willes
Download or read book Getting Your Baby to Sleep the Baby Sleep Trainer Way written by Natalie Willes and published by Natalie Willes. This book was released on 2017-05-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Certified sleep consultant Natalie Willes, known also as The Baby Sleep Trainer, shares her effective and efficient sleep training method in her new book, Getting Your Baby to Sleep the Baby Sleep Trainer Way. Thousands of families throughout the world have used the Baby Sleep Trainer method to help their infants and toddlers learn to sleep through the night and take healthy naps, all with the fewest tears possible. Backed by thorough scientific data and years of professional experience, the Baby Sleep Trainer Method offers parents a tried and true solution for children aged 16 weeks through 3.5 years. Step-by-step, comprehensive contents include: The science of baby sleep habits How to prepare your child's room for optimal sleep Discussions on cortisol and crying in babies Creating healthy sleep habits with newborns Exactly when and how to start sleep training for nighttime sleep and naps Tips and tricks for multiples Troubleshooting common sleep training issues and pitfalls Detailed eat-wake-sleep schedules for children on 3, 2, and 1 nap Sleep training toddlers and children in beds Praise for the Baby Sleep Trainer method: "My 5 month old was waking up every 2-3 hours at night and I was seriously sleep deprived. My sleep deprivation was affecting every aspect of my life. I read several books on sleep training, as well as blogs and websites. I was at my wits end. After following the program for two weeks, my child was consistently sleeping 11-12 hours a night and was on a consistent schedule during the day! This program has literally given me my life back." - McKel Neilsen "Two months ago I was at the end of my sleep rope with our 6-month-old, boy/girl twins. Exhausted doesn't begin to explain it, I felt desperate. After using the Baby Sleep Trainer Method we feel like we have our lives back. The babies are happy and well rested, and so are we! We have our evenings back to cook dinner, spend time with our 4-year-old daughter, hang out together, and actually do things we enjoy. The process took commitment but has been absolutely worth every bit of it." - Beth Oller, MD "Using the Baby Sleep Trainer Method, my daughter quickly went to a routine nap schedule during the day and sleeping through the night from 6:30pm to 6:30am! Also, rather than the exhausting and often unsuccessful rocking or soothing or feeding to sleep, we were able to put her down awake in her crib and she would fall asleep on her own in just a few minutes. It was just incredible." - Online Review
Book Synopsis A Story is a Promise by : Bill Johnson
Download or read book A Story is a Promise written by Bill Johnson and published by Blue Heron Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Story Is a Promise offers a new model for understanding one of the most difficult of all arts: writing dramatic, engaging stories." "Written in a style reminiscent of a workshop, A Story Is a Promise guides the writer toward a keen understanding of the principle underlying all well-told stories, that a story is both a promise made and a promise kept. Step by step, this book teaches writers how to set out a story's promise in an active voice, which is the voice of the true storyteller."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book Synopsis The Power of the Actor by : Ivana Chubbuck
Download or read book The Power of the Actor written by Ivana Chubbuck and published by Penguin. This book was released on 2005-08-18 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Power of the Actor, a Los Angeles Times bestseller, premier acting teacher and coach Ivana Chubbuck reveals her cutting-edge technique, which has launched some of the most successful acting careers in Hollywood. The first book from the instructor who has taught Charlize Theron, Brad Pitt, Elisabeth Shue, Djimon Hounsou, and Halle Berry, The Power of the Actor guides you to dynamic and effective results. For many of today’s major talents, the Chubbuck Technique is the leading edge of acting for the twenty-first century. Ivana Chubbuck has developed a curriculum that takes the theories of the acting masters, such as Stanislavski, Meisner, and Hagen, to the next step by utilizing inner pain and emotions, not as an end in itself, but rather as a way to drive and win a goal. In addition to the powerful twelve-step process, the book takes well-known scripts, both classic and contemporary, and demonstrates how to precisely apply Chubbuck’s script-analysis process. The Power of the Actor is filled with fascinating and inspiring behind-the-scenes accounts of how noted actors have mastered their craft and have accomplished success in such a difficult and competitive field.
Book Synopsis Antitrust Law in the New Economy by : Mark R. Patterson
Download or read book Antitrust Law in the New Economy written by Mark R. Patterson and published by Harvard University Press. This book was released on 2017-02-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets run on information. Buyers make decisions by relying on their knowledge of the products available, and sellers decide what to produce based on their understanding of what buyers want. But the distribution of market information has changed, as consumers increasingly turn to sources that act as intermediaries for information—companies like Yelp and Google. Antitrust Law in the New Economy considers a wide range of problems that arise around one aspect of information in the marketplace: its quality. Sellers now have the ability and motivation to distort the truth about their products when they make data available to intermediaries. And intermediaries, in turn, have their own incentives to skew the facts they provide to buyers, both to benefit advertisers and to gain advantages over their competition. Consumer protection law is poorly suited for these problems in the information economy. Antitrust law, designed to regulate powerful firms and prevent collusion among producers, is a better choice. But the current application of antitrust law pays little attention to information quality. Mark Patterson discusses a range of ways in which data can be manipulated for competitive advantage and exploitation of consumers (as happened in the LIBOR scandal), and he considers novel issues like “confusopoly” and sellers’ use of consumers’ personal information in direct selling. Antitrust law can and should be adapted for the information economy, Patterson argues, and he shows how courts can apply antitrust to address today’s problems.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Book Synopsis Building Web Reputation Systems by : Randy Farmer
Download or read book Building Web Reputation Systems written by Randy Farmer and published by "O'Reilly Media, Inc.". This book was released on 2010-03-04 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions, and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay
Download or read book Chasing Aphrodite written by Jason Felch and published by HMH. This book was released on 2011-05-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “thrilling, well-researched” account of years of scandal at the prestigious Getty Museum (Ulrich Boser, author of The Gardner Heist). In recent years, several of America’s leading art museums have voluntarily given up their finest pieces of classical art to the governments of Italy and Greece. Why would they be moved to such unheard-of generosity? The answer lies at the Getty, one of the world’s richest and most troubled museums, and scandalous revelations that it had been buying looted antiquities for decades. Drawing on a trove of confidential museum records and candid interviews, these two journalists give us a fly-on-the-wall account of the inner workings of a world-class museum, and tell a story of outlandish characters and bad behavior that could come straight from the pages of a thriller. “In an authoritative account, two reporters who led a Los Angeles Times investigation reveal the details of the Getty Museum’s illicit purchases, from smugglers and fences, of looted Greek and Roman antiquities. . . . The authors offer an excellent recap of the museum’s misdeeds, brimming with tasty details of the scandal that motivated several of America’s leading art museums to voluntarily return to Italy and Greece some 100 classical antiquities worth more than half a billion dollars.” —Publishers Weekly, starred review “An astonishing and penetrating look into a veiled world where beauty and art are in constant competition with greed and hypocrisy. This engaging book will cast a fresh light on many of those gleaming objects you see in art museums.” —Jonathan Harr, author of The Lost Painting
Book Synopsis The Social Media Marketing Book by : Dan Zarrella
Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Book Synopsis News from Nowhere by : William Morris
Download or read book News from Nowhere written by William Morris and published by Standard Ebooks. This book was released on 2023-11-07T21:12:26Z with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Guest wakes up to find himself transported to a future utopian society. This bucolic society functions despite the absence of private property, marriage, prisons, courts, schools, and central government. The people are happy, healthy, and hard working. As he travels through this revitalized England, he discovers how this society works and how it came to be. Edward Bellamy’s 1888 utopian novel Looking Backward describes a very different future utopian society, where machines have reduced the need to work, and strong government redistributive policies have eliminated inequality. Morris, in reviewing that book, disagreed with its conclusions, and News from Nowhere presents his competing utopian vision. In Morris’ ideal society, work isn’t something to be eliminated by machines, but rather a way to exercise creativity and to grow closer both to nature and to others. Work is performed not through coercion but through genuine appreciation. Morris emphasizes the need to change not only the material aspects of capitalism, but also the way society views work, the environment, and the purpose of life. News from Nowhere is considered a landmark novel in anarchism and influenced many early twentieth century socialists. The first edition was serialized in the Commonweal in 1890, before being published as a book, with some editorial changes, in 1891. In 1892, Morris published a final edition as one of the first books printed by his soon-to-be-legendary publishing company, the Kelmscott Press. It was printed by hand at his own home, and decorated and typeset by him using a typeface he designed. This book is part of the Standard Ebooks project, which produces free public domain ebooks.
Book Synopsis Chez Panisse Café Cookbook by : Alice L. Waters
Download or read book Chez Panisse Café Cookbook written by Alice L. Waters and published by Harper Collins. This book was released on 2014-04-15 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The multiple James Beard Award–winning chef shares recipes from her popular café, blending Mediterranean flavor with California style & fresh ingredients. Located above the more formal Chez Panisse Restaurant, the Café is a bustling neighborhood bistro where guests needn’t reserve far in advance and can choose from the ever-changing à la carte menu. It’s the place where Alice Waters’s inventive chefs cook in a more impromptu and earthy vein, drawing on the healthful, low-tech traditions of the cuisines of such Mediterranean regions as Catalonia, Campania, and Provence, while improvising and experimenting with the best products of Chez Panisse’s own regional network of small farms and producers. In the Chez Panisse Café Cookbook, the follow-up to the award-winning Chez Panisse Vegetables, Alice and her team of talented cooks offer more than 140 of the café’s best recipes—some that have been on the menu since the day café opened and others freshly reinvented with the honesty and ingenuity that have made Chez Panisse so famous. In addition to irresistible recipes, the Chez Panisse Café Cookbook is filled with chapter-opening essays on the relationships Alice has cultivated with the farmers, foragers, and purveyors—most of them within an hour’s drive of Berkeley—who make it possible for Chez Panisse to boast that nearly all food is locally grown, certifiably organic, and sustainably grown and harvested. Alice encourages her chefs and cookbook readers alike to decide what to cook only after visiting the farmer’s market or produce stand. Then we can all fully appreciate the advantages of eating according to season—fresh spring lamb in late March, ripe tomato salads in late summer, Comice pear crisps in autumn. This book begins with a chapter of inspired vegetable recipes, from a vivid salad of avocados and beets to elegant Morel Mushroom Toasts to straightforward side dishes of Spicy Broccoli Raab and Garlicky Kale. The Chapter on eggs and cheese includes two of the café’s most famous dishes, a garden lettuce salad with baked goat cheese and the Crostata di Perrella, the café’s version of a calzone. Later chapters focus on fish and shellfish, beef, pork, lamb, and poultry, each offering its share of delightful dishes. You’ll find recipes for curing your own pancetta, for simple grills and succulent braises, and for the definitive simple roast chicken—as well as sumptuous truffled chicken breasts. Finally, the pastry cooks of Chez Panisse serve forth a chapter of uncomplicated sweets, including Apricot Bread Pudding, Chocolate Almond Cookies, and Wood Oven-baked Figs with Raspberries. Gorgeously designed and illustrated throughout with colored block prints by David Lance Goines, Chez Panisse Café Cookbook is destined to become an indispensable classic. Fans of Alice Waters’s restaurant and café will be thrilled to discover the recipes that keep them returning for more. Loyal readers of her earlier cookbooks will delight in this latest collection of time-tested, deceptively simple recipes. And anyone who loves pure, vibrant, delicious fare made from the finest ingredients will be honored to add these new recipes to their repertoire.
Book Synopsis Map Scripting 101 by : Adam DuVander
Download or read book Map Scripting 101 written by Adam DuVander and published by No Starch Press. This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Websites like MapQuest and Google Maps have transformed the way we think about maps. But these services do more than offer driving directions, they provide APIs that web developers can use to build highly customized map-based applications. The author, Adam DuVander, delivers 73 useful scripts, examples that will s how you how to create interactive maps and mashups."--[book cover]
Book Synopsis The Bitchy Waiter by : Darron Cardosa
Download or read book The Bitchy Waiter written by Darron Cardosa and published by Union Square + ORM. This book was released on 2016-07-05 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hilarious tales from the trenches of food service from the popular blog—perfect for fans of David Sedaris, Anthony Bourdain, Erma Bombeck and Mo Rocca. For all those disenchanted current and former food service employees, Darron Cardosa (a.k.a. The Bitchy Waiter) has your back. Based on his popular blog, this riotous book is full of waitstaff horror stories—plus heartwarming tales—from three decades in the industry. Cardosa knows you want your beer cold (“You want a cold beer? Thank you for clarifying so I didn’t bring you the one that just came out of the oven”). And while he may hate children (“I know the kid at Table Eight is trouble the moment he rolls into the restaurant in his fancy stroller”), he will at least consider owning up to his mistakes: “Do I take the steak from the floor, citing the “three-second rule,” and put it in the to-go box and carry it back to the woman?” From crazy customers to out-of-control egos, these acerbic tales offer a hilarious glimpse into what really goes on in that fancy restaurant—and inside the mind of a server. Praise for The Bitchy Waiter “Cardosa does for wait staff what Anthony Bourdain did for kitchens: he exposes the ugly side of food service from the perspective of those working on the front lines. And he puts the potential restaurant customer on notice that someone is watching and recording their bad behavior.” —Shelf Awareness
Book Synopsis Getting 5 Star Reviews on Yelp, Guaranteed by : Jason C. Braatz
Download or read book Getting 5 Star Reviews on Yelp, Guaranteed written by Jason C. Braatz and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide on how to develop a Yelp strategy for your business and then how to drive solid business rankings within Yelp, obtaining quality 5-star reviews from your customers and clients. It also describes when you should think about getting 5-star reviews and quite simply how and when to ask for them. Since most of the time, improving your businesses overall score relies upon 5-star reviews, knocking down the importance of a 4-star review, you'll learn the best practice techniques to do it. This book is ideally suited for a business owner or marketing manager, or someone who is looking to start a business. This book could also benefit marketing agencies, social media consultants and anyone else who frequently advises small or medium businesses routinely. Larger businesses, known as Enterprises, may also benefit if multi-locations are part of the business model and having a Yelp strategy for each store or within a geography. Some parts of improving a business Yelp listing with 5-star reviews is simple: it's characterizing your business correctly and explaining what you can and simply can't do in the nicest possible way. Think of getting a great standing with your business' Yelp listing to be a marketing initiative. There are two parts of every marketing initiative, no matter how big or small your company is. There is the strategy - or the blueprint to your story: this is the approach on how you will tackle something. Your business will have a checklist of what to do to implement your strategy, which is your tactics -the actual to-do steps with your business, with Yelpers, and following their reviews. This book will go through both. Action without some thought can easily backfire, but more importantly, you may be spending more time than what's needed for your particular type of business. I walk through three distinct successful strategies, and the tactics are explained in the most aggressive form - then broken down where the strategy calls for a less-aggressive approach. The guidance to write this all down came from a myriad of sources, with examples from real business owners and real data. In other words, I don't speculate on what could or couldn't work: after compiling and analyzing data for hundreds of thousands of reviews over eight years and working with Yelp directly on other projects, I do have a plethora of experience on what works and what simply doesn't. Additionally, we own multiple businesses ourselves, small and medium, and we see also on the front lines on what can, does and often doesn't happen the way we want it to in the way of Yelp. This book also comes by way of pruning through our own notes on what worked great - and what failed miserably. While the book is primarily focusing on how businesses successfully obtain 5-star Yelp reviews over and over again, I'd be selling snake oil if I didn't elaborate on the other strategy alternatives. The beauty of being in your spot - you are the business-owner or marketer for your (or) other businesses - so you are in charge of business marketing initiatives, and you can give wind to the sails to a plan a garden of new business through more and better Yelp reviews which elevates your business star rating. Or, you can cut your time down and your marketing costs significantly by repositioning your business in a way that makes any negative reviews for your business simply irrelevant. But before implementing the tactics to do either, you have to give some thought if it's practical, if it's worth it, and if it's even applicable to your business type.
Book Synopsis My Reading Adventures by : Anne Bogel
Download or read book My Reading Adventures written by Anne Bogel and published by Harvest House Publishers. This book was released on 2022-08-02 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique journal encourages young readers to spend more time enjoying books, gives them great suggestions for what to read next, and helps them remember what they’ve read. Do you have a junior bookworm in your home? Or would like to see your child develop a greater interest in reading? This journal was designed with your child in mind. Anne Bogel, creator of the Modern Mrs Darcy blog, wants to help instill a lifelong love of reading in your child with a journal that’s just for them. Inside, kids will find fun lists of book recommendations for different genres and interests, creative reading-related activities, and space to record what they’ve read and what they would like to read. This journal is an ideal companion for all your child’s reading adventures. Anne’s book journal for adults, My Reading Life, is available now wherever books are sold.
Book Synopsis The Lawyer's Guide to Marketing on the Internet by : Gregory H. Siskind
Download or read book The Lawyer's Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.