Gestion Comercial

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Marketing and Football

Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 1136380647
Total Pages : 546 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing and Football by : Michel Desbordes

Download or read book Marketing and Football written by Michel Desbordes and published by Routledge. This book was released on 2012-05-23 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

Author :
Publisher : Editions Bréal
ISBN 13 : 2749525454
Total Pages : 172 pages
Book Rating : 4.7/5 (495 download)

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Download or read book written by and published by Editions Bréal. This book was released on with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Smart Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Inglés marítimo

Author : Ana López Pampín
Publisher : Netbiblo
ISBN 13 : 9788497450591
Total Pages : 200 pages
Book Rating : 4.4/5 (55 download)

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Book Synopsis Inglés marítimo by : Ana López Pampín

Download or read book Inglés marítimo written by Ana López Pampín and published by Netbiblo. This book was released on 2004 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el nuevo contexto de la globalización, el lenguaje se convierte en un elemento imprescindible para la comunicación, la negociación y para culminar los intercambios mercantiles; esto es, constituye un rasgo esencial para adecuarse a las normas que imperan en el funcionamiento de las actividades económicas. En el específico campo de las actividades marítimas, el inglés está reconocido como lengua franca por la Organización Marítima Internacional, y adquiere cada vez mayor importancia en el proceso de estandarización de las gestiones realizadas para el desarrollo del transporte marítimo a la luz del creciente número de intercambios internacionales de mercancías y de servicios por vía marítima y debido a la proliferación de buques con tripulaciones que hablan idiomas diferentes. Este volumen pretende proporcionar una guía útil que aporte el material adecuado y de apoyo en todas aquellas cuestiones referidas a las actividades marítimas: el puerto, el buque, las mercancías, las comunicaciones, los mecanismos operativos y los formularios básicos; integrando aquellos elementos esenciales que se refieren al funcionamiento de los operadores, agentes y gestores de dichas actividades. El Instituto Universitario de Estudios Marítimos, consciente de su labor divulgativa, investigadora y docente, ofrece un texto práctico y manejable que familiarizará al lector con la terminología inglesa propia de la operativa portuaria y marítima.

PlanetInform's GLOBAL Directory for Major Furniture & Fixture Wholesalers

Author :
Publisher : Business Information Agency
ISBN 13 : 1418779725
Total Pages : 428 pages
Book Rating : 4.4/5 (187 download)

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Book Synopsis PlanetInform's GLOBAL Directory for Major Furniture & Fixture Wholesalers by :

Download or read book PlanetInform's GLOBAL Directory for Major Furniture & Fixture Wholesalers written by and published by Business Information Agency. This book was released on with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Who Owns Whom

Author :
Publisher :
ISBN 13 :
Total Pages : 2810 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Who Owns Whom by :

Download or read book Who Owns Whom written by and published by . This book was released on 2008 with total page 2810 pages. Available in PDF, EPUB and Kindle. Book excerpt:

VISION GERENCIAL. PROSPECTIVA DE GESTION Y ESTRATEGIA EMPRESARIAL.

Author : Alix Fuentes
Publisher : Lulu.com
ISBN 13 : 1105515974
Total Pages : 303 pages
Book Rating : 4.1/5 (55 download)

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Book Synopsis VISION GERENCIAL. PROSPECTIVA DE GESTION Y ESTRATEGIA EMPRESARIAL. by : Alix Fuentes

Download or read book VISION GERENCIAL. PROSPECTIVA DE GESTION Y ESTRATEGIA EMPRESARIAL. written by Alix Fuentes and published by Lulu.com. This book was released on 2012-02-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido diseñado y construido con el método lógico, analítico y reflexivo, dispuesto con tácticas en el aprendizaje significativo en diversas formas y antecedentes de contenido prospectivo, aplicado al sistema empresarial, con una visión desde el punto de vista de la gestión empresarial. Su estructuración tiende a fundamentar lineamientos básicos, para aplicar los requisitos mínimos y necesarios, de la teoría prospectiva en el estudio de las ideas en cualquier área del conocimiento, a través de la investigación académica y la extensión en la praxis empresarial. Gestiona contenidos en aplicaciones al sistema empresarial, buscando anticiparse proactivamente al éxito, lo que garantiza la apropiación de las acciones gerenciales, el liderazgo y el poder, requeridos en la nueva reorganización global. Reordenamiento que incorpore el humanismo y la tecnología al anhelado desarrollo digno y feliz de la humanidad. Esta obra está dirigida a estudiantes universitarios en programas académicos presenciales o de educación a distancia en ciencias económicas, administrativas, sociales y humanísticas.

Tesauro ISOC de economía

Author : Angel Villagrá Rubio
Publisher : Editorial CSIC - CSIC Press
ISBN 13 : 9788400086404
Total Pages : 774 pages
Book Rating : 4.0/5 (864 download)

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Book Synopsis Tesauro ISOC de economía by : Angel Villagrá Rubio

Download or read book Tesauro ISOC de economía written by Angel Villagrá Rubio and published by Editorial CSIC - CSIC Press. This book was released on 2008 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edición de este “Tesauro”, nacido en 1986, responde a la necesidad de actualizar su universo terminológico según los usos más implantados en la literatura económica más reciente. Tiene como notas diferenciales respecto a la anterior edición: la reestructuración del esquema organizativo general para acercarlo a la cosmovisión de la disciplina que generalmente tienen los economistas y hacerlo compatible con otros esquemas académicos; la reducción y sustitución de descriptores y la introducción de nuevos conceptos o la nueva formulación de otros ya existentes.

TOP Bulletin

Author :
Publisher :
ISBN 13 :
Total Pages : 1146 pages
Book Rating : 4.F/5 ( download)

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Download or read book TOP Bulletin written by and published by . This book was released on 1979 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4./5 ( download)

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Download or read book Billboard written by and published by . This book was released on 1997-09-13 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business

Author : Saiz-Álvarez, José Manuel
Publisher : IGI Global
ISBN 13 : 1522580131
Total Pages : 591 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business by : Saiz-Álvarez, José Manuel

Download or read book Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business written by Saiz-Álvarez, José Manuel and published by IGI Global. This book was released on 2019-04-15 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is an IGI Global Core Reference for 2019 as it provides trending research on family businesses. With the recent boom in entrepreneurship and the maker market, this publication will provide the timeliest research outlining how family businesses can enhance their business practices to ensure sustainability. The Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business is a collection of innovative research on business and leadership strategies that can be applied to family firms in order to boost efficiency, competitiveness, and optimal use of resource allocation to compete internationally. While highlighting topics including global leadership, knowledge creation, and market performance, this book is ideally designed for business managers, management professionals, executives, researchers, academicians, and students seeking current research on the entrepreneurship role of family businesses in the modern economic age.

Encyclopedia of Data Science and Machine Learning

Author : Wang, John
Publisher : IGI Global
ISBN 13 : 1799892212
Total Pages : 3296 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Encyclopedia of Data Science and Machine Learning by : Wang, John

Download or read book Encyclopedia of Data Science and Machine Learning written by Wang, John and published by IGI Global. This book was released on 2023-01-20 with total page 3296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.

APLICACIÓN GERENCIAL: SISTEMA EMPRESARIAL PROSPECTIVO

Author : Alix Fuentes
Publisher : Lulu.com
ISBN 13 : 1105223035
Total Pages : 92 pages
Book Rating : 4.1/5 (52 download)

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Book Synopsis APLICACIÓN GERENCIAL: SISTEMA EMPRESARIAL PROSPECTIVO by : Alix Fuentes

Download or read book APLICACIÓN GERENCIAL: SISTEMA EMPRESARIAL PROSPECTIVO written by Alix Fuentes and published by Lulu.com. This book was released on 2012-01-27 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro de texto SISTEMA EMPRESARIAL PROSPECTIVO involucra la gestión estratégica prospectiva, el plan estratégico y el proceso prospectivo con herramientas de gestión, control y auditoría del sistema empresarial. Este enfoque sistémico concibe a la empresa como un sistema prospectivo que requiere de una gestión prospectiva en las acciones de un plan estratégico dinámico que fortalezca a la empresa en el desarrollo tecnológico del cambio. Esta dirección propone el trabajo efectivo de los subsistemas empresariales, a través de un proceso de pensamiento sistémico controlado y auditado, basado en el cumplimiento de las metas, objetivos y por supuesto la misión y visión empresarial de la empresa a futuro. Visión en la prospectiva de la dirección estratégica hacia aplicaciones gerenciales a la medida de cada empresa, teniendo en cuenta el horizonte de corto, mediano y largo plazo. El objetivo principal es alinear una aplicación gerencial con la visión prospectiva de la empresa como sistema, a través de la aplicación del proceso de dirección estratégica a los recursos estratégicos del negocio generadores de productos y servicios, en el contexto de un modelo sistémico que es retroalimentado continuamente, para orientar y prospectar a la empresa hacia un futuro exitoso.

Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dirección de Empresas Y Productividad

Author : International Labour Office
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Dirección de Empresas Y Productividad by : International Labour Office

Download or read book Dirección de Empresas Y Productividad written by International Labour Office and published by . This book was released on 1976 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Social after Gabriel Tarde

Author : Matei Candea
Publisher : Routledge
ISBN 13 : 131731221X
Total Pages : 501 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Social after Gabriel Tarde by : Matei Candea

Download or read book The Social after Gabriel Tarde written by Matei Candea and published by Routledge. This book was released on 2015-12-14 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gabriel Tarde was a highly influential figure in 19th century French sociology: a prolific and evocative writer whose understanding of the social differed radically from that of his younger opponent Emile Durkheim. Whereas Durkheimian sociology went on to become the core of the social scientific canon throughout much of the 20th century, Tarde’s sociology fell out of the picture, and he was remembered mostly through a few footnotes in which Durkheim dismissed him as an individualist, a psychologist and a metaphysician. The social sciences and humanities are now being swept by a Tardean revival, a rediscovery and reappraisal of the work of this truly unique thinker, for whom ‘every thing is a society and every science a sociology’. Tarde is being brought forward as the misrecognised forerunner of a post-Durkheimian era. Reclaimed from a century of near-oblivion, his sociology has been linked to Foucaultian microphysics of power, to Deleuze's philosophy of difference, and most recently to the spectrum of approaches related to Actor Network Theory. In this connection, Bruno Latour hailed Tarde’s sociology as "an alternative beginning for an alternative social science". This volume asks what such an alternative social science might look like. This second edition has been expanded to include, alongside the original chapters, two key essays by Gabriel Tarde himself - Monadology and Sociology and The Two Elements of Sociology, as well as a significantly revised and extended introduction by the editor.

International Energy Annual

Author :
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 (321 download)

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Download or read book International Energy Annual written by and published by . This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: