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The Complete Guide to German Shepherds

Author : David Daigneault
Publisher : LP Media Inc
ISBN 13 :
Total Pages : 231 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Complete Guide to German Shepherds by : David Daigneault

Download or read book The Complete Guide to German Shepherds written by David Daigneault and published by LP Media Inc. This book was released on 2019-04-09 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the first step in deciding to get a dog can be a difficult one. Where do you start? Well, how about right here, and right now. The Complete Guide to German Shepherds is just that. The A to Z guide for the breed written in simple language. Why and when should you consider a German Shepherd? The Complete Guide to German Shepherds has those answers and many more. Not all dogs are created equal. When it comes to GSD’s (that’s the short way to say German Shepherd Dog) they are truly a breed apart. They are large dogs; agile, fast, aggressive and intimidating if you want them to be. They are smart, loyal, inquisitive, persistent, protective and willing to push the boundaries. They’re also willing to push your buttons if you let them. Sound like the dog for you? Sound like a challenge? You bet they are, but the payoff is a best friend who will never leave your side. The Complete Guide to German shepherd will answer all your basic questions including: Is a German Shepherd the right dog for me? I brought my German Shepherd home. What now? What are the best ways to train my GSD? What are some common mistakes should I avoid? The Complete Guide to German Shepherds gives you the basic lowdown on this fabled breed. Everything from the renowned history of Rin Tin Tin, to how to avoid having your fingers chewed off by a puppy who is all teeth, to enjoying your canine companion as he ages. This book is designed to help you get the best out of all stages of your dog’s life; while causing the least amount of stress. Chapters include basics and advanced topics such as: Shepherd Saga (History of the German Shepherd breed) Is the German Shepherd right for you? German Shepherd Stigma Bringing Your GSD Home Being a Proud Puppy Parent Housetraining Socializing with People and Animals German Shepherds and Other Pets Physical and Mental Exercise Training your GSD Basic Commands Advanced Training and Occupations Dealing with Unwanted Behaviors Traveling with German Shepherds Nutrition Grooming your German Shepherd Basic Health Care Advanced German Shepherd Health and Aging Dog Care Let’s be honest here. GSD’s aren’t for everyone. However, if you have your heart set on one of America’s most popular breeds, this book will give you a great grounding on the path ahead of you. German Shepherds can be a tremendous challenge to your ego. They don’t always want to do what you want them to. You have to give them a good reason. The Complete Guide to German Shepherds gives you a head start on your GSD. Believe me, you’ll need it.

Dog Shaming

Author : Pascale Lemire
Publisher : Crown
ISBN 13 : 0385349343
Total Pages : 193 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Dog Shaming by : Pascale Lemire

Download or read book Dog Shaming written by Pascale Lemire and published by Crown. This book was released on 2013-09-24 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the runaway web phenomenon (dogshamingdotcom), Dog Shaming features the most hilarious, most shameful, and never-before-seen doggie misdeeds. Our dogs are our best friends. They are always happy to see us. They comfort us in our times of need. They also eat our shoes, stain our carpets, and embarrass us in front of our guests. Dog owners everywhere have found their outlet in Dog Shaming, where they can confess their dogs' biggest (and often grossest!) sins, which turn out to be recognizably universal—complete with snapshots of ridiculously cute but shamed pups who don't seem capable of humping humans, pooping on pillows, or snagging steak straight from a grill. So share in the shaming and laugh through your frustration as Dog Shaming reminds us that unconditional love goes both ways.

Oogy

Author : Laurence M. Levin
Publisher : Random House
ISBN 13 : 0553824171
Total Pages : 226 pages
Book Rating : 4.5/5 (538 download)

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Book Synopsis Oogy by : Laurence M. Levin

Download or read book Oogy written by Laurence M. Levin and published by Random House. This book was released on 2012 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2002, Levin and his twin sons, Dan and Noah, took their terminally ill cat to the Ardmore Animal Hospital outside Philadelphia to have the beloved pet put to sleep. What would begin as a terrible day suddenly got brighter as the ugliest dog they had ever seen--one who was missing an ear and had half his face covered in scar tissue--ran up to them and captured their hearts.

The Complete Guide to the Belgian Malinois

Author : Tarah Schwartz
Publisher :
ISBN 13 : 9781952069802
Total Pages : 194 pages
Book Rating : 4.0/5 (698 download)

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Book Synopsis The Complete Guide to the Belgian Malinois by : Tarah Schwartz

Download or read book The Complete Guide to the Belgian Malinois written by Tarah Schwartz and published by . This book was released on 2020-08-31 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Belgian Malinois is one of four closely related shepherding breeds that were developed in Belgium during the 1800s. This is a hardworking, intense breed of dog that is absolutely devoted to its owners and trainers.The Complete Guide to the Belgian Malinois will become your go-to guide as you navigate the challenges of raising your spirited Belgian Malinois pup into a confident and dependable canine companion. This guidebook is packed with valuable knowledge covering everything from your first few days home with your dog to caring for your aging Malinois. Learn the answers to crucial questions such as:?Is a Belgian Malinois the same as a Belgian Shepherd? ?Is this the right breed for me? ?How do I prepare my home for a busy Belgian Malinois??Which training methods are most effective for working with the Belgian Malinois?These highly intelligent dogs manage to be both exceptionally easy and remarkably challenging to train. While they will pick up commands quickly, they can also be headstrong and will often test their trainers. Living with an active and strong-willed Belgian Malinois requires determination and dedication, but those who choose to embark on this adventure are often rewarded with a staunch companion with exemplary decorum in public. Gain essential information about owning a Belgian Malinois, including:?The history of the Belgian Malinois?The Belgian Malinois at home and at work?How to find and select your new Malinois companion?Preparing your family for a Belgian Malinois?Household dangers-indoors and out?What to expect the first few weeks at home?Introducing your new Belgian Malinois to existing pets?House-training the Belgian Malinois?The importance of socialization and training?Essential and advanced training techniques ?Mental and physical exercise ideas for your Malinois?Grooming the Belgian Malinois?Belgian Malinois-specific health and wellness information for every life stage

Brother Odd

Author : Dean Koontz
Publisher : Bantam
ISBN 13 : 030741423X
Total Pages : 379 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Brother Odd by : Dean Koontz

Download or read book Brother Odd written by Dean Koontz and published by Bantam. This book was released on 2007-06-29 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER Loop me in, odd one. The words, spoken in the deep of night by a sleeping child, chill the young man watching over her. For this was a favorite phrase of Stormy Llewellyn, his lost love. In the haunted halls of the isolated monastery where he had sought peace, Odd Thomas is stalking spirits of an infinitely darker nature. As he steadfastly journeys toward his mysterious destiny, Odd Thomas has established himself as one of the most beloved and unique fictional heroes of our time. Now, wielding all the power and magic of a master storyteller at the pinnacle of his craft, Dean Koontz follows Odd into a singular new world where he hopes to make a fresh beginning—but where he will meet an adversary as old and inexorable as time itself.

The German Shepherd Handbook

Author : Linda Whitwam
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.6/5 (277 download)

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Book Synopsis The German Shepherd Handbook by : Linda Whitwam

Download or read book The German Shepherd Handbook written by Linda Whitwam and published by . This book was released on 2020-03-20 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: New for 2020! The German Shepherd Handbook is packed full of the latest training techniques & insider tips for raising a happy, well-adjusted German Shepherd who's a joy to live with & the envy of your neighbours. WARNING! This is a big book - 234 pages written by experts with 100s of years of combined experience with German Shepherds. Only buy it if you want an in-depth insight into the breed. Will this book answer every single question you have on the GSD? Probably not! Will it guide you step-by-step to raise & train a happy, healthy & obedient German Shepherd? DEFINITELY! German Shepherds are unique dogs. They are incredibly loyal, affectionate, courageous & intelligent, & can be trained to a level higher than any other canine. There's just one snag - they don't arrive in your home as the finished article! Learn: What Makes German Shepherds Tick Instinctive Traits & Behaviour How Best to Train Them Bonding With Your German Shepherd The Importance of Socialisation The Most Effective Training Techniques What German Shepherds DON'T Like The Different Types of GSD & How That Affects Behaviour And if you haven't got your puppy yet, there's 16 pages on how to spot bad breeders & then how to choose a healthy pup with a good temperament. Then, once home, the book guides you through: Coping with the First Few Days & Nights Getting Your GSD Used to You & Your Home Understanding & Bonding with Your New Arrival Housetraining Crate Training Obedience Training inc. Sit, Stay, Recall, Walking on Lead Socialisation methods Dealing with Puppy biting & Jumping Up Exercise Two American breeders have shared their many years of experience and contributed specialist articles on Raising German Shepherd Puppies and The Working GSD with lots of info on Obedience and canine competitions you and your GSD can get involved in. Some GSDs have sensitive stomachs. There's over 20 pages On Feeding, incl. Feeding Puppies, Feeding Charts, Calorie Counters, Raw Diet, Reading Dog Food Labels & Feeding Seniors. GSD Health, Skin & Allergies are covered at length with proven medical & holistic treatments. Read money-saving tips on Insurance, Keeping Your Shepherd Healthy, GSD Facts of Life, Spaying, Neutering, Vaccinations, Worming & De-Fleaing. British canine author Linda Whitwam has joined forces with 11 breeders in the US & UK to bring you this definitive guide to the incomparable German Shepherd, King of the Canines.

The Other End of the Leash

Author : Patricia McConnell, Ph.D.
Publisher : Ballantine Books
ISBN 13 : 0307489183
Total Pages : 289 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Other End of the Leash by : Patricia McConnell, Ph.D.

Download or read book The Other End of the Leash written by Patricia McConnell, Ph.D. and published by Ballantine Books. This book was released on 2009-02-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.

Thoughts of Dog

Author : Matt Nelson
Publisher : Andrews McMeel Publishing
ISBN 13 : 1524866830
Total Pages : 128 pages
Book Rating : 4.5/5 (248 download)

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Book Synopsis Thoughts of Dog by : Matt Nelson

Download or read book Thoughts of Dog written by Matt Nelson and published by Andrews McMeel Publishing. This book was released on 2020-10-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the beloved Twitter sensation, Thoughts of Dog contains never-before-seen, sweet and funny reflections on life from the pup-spective of a gooooob dog, who, above all else, loves their human. Join a dog and their stuffed “fren” sebastian as they navigate life’s adventures through the most wholesome lens imaginable. The mastermind behind WeRateDogs, Matt Nelson, expands the Thoughts of Dog universe born on social media with his new book for anyone looking for a smile.

Naptime with Theo and Beau

Author : Jessica Shyba
Publisher : Macmillan
ISBN 13 : 1250075017
Total Pages : 17 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Naptime with Theo and Beau by : Jessica Shyba

Download or read book Naptime with Theo and Beau written by Jessica Shyba and published by Macmillan. This book was released on 2016-02 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only thing better than naptime is naptime with a friend. Theo the puppy (part-Boxer, part-Shepherd, part-Labrador, part-Sharpei) was rescued by Beau, a twenty-three-month-old toddler, and his family from an animal shelter in Santa Cruz. The two of them instantly became best friends. And every day at naptime, Theo waits for Beau to fall asleep, then curls up next to him. Theo and Beau were already a viral sensation thanks to the "unbearably adorable," "utterly charming" photos that author (Beau's mother) Jessica Shyba has been posting on her popular blogMomma's Gone City. And now, she's matched the very sweetest of them to a charming bedtime text to make a board book that is (as Alyssa Milano said of the blog) "so cute it hurts."

In Defence of Dogs

Author : John Bradshaw
Publisher : Penguin Books
ISBN 13 : 9780141046495
Total Pages : 324 pages
Book Rating : 4.0/5 (464 download)

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Book Synopsis In Defence of Dogs by : John Bradshaw

Download or read book In Defence of Dogs written by John Bradshaw and published by Penguin Books. This book was released on 2012 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would dogs ask for, if they knew how? In the Sunday Times bestseller In Defence of Dogs John Bradshaw, an anthropologist at Bristol University who has been at the centre of the latest research into what makes dogs tick, gives us the answers.Overturning the most common myths about dogs' emotions and behaviour, this book shows how we should really treat our pets, and stands up for dogdom: not the wolf in canine clothes, not the small furry child, not the trophy-winner, but the real dog, who wants to be part of the family and enjoy life - mankind's closest friend. This is the real science that every dog lover needs to know.

Canine Enrichment for the Real World

Author : Allie Bender
Publisher : Dogwise Publishing
ISBN 13 : 1617812730
Total Pages : 336 pages
Book Rating : 4.6/5 (178 download)

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Book Synopsis Canine Enrichment for the Real World by : Allie Bender

Download or read book Canine Enrichment for the Real World written by Allie Bender and published by Dogwise Publishing. This book was released on 2019-11-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of dogs, there is now more awareness than ever of the need to provide enrichment, especially in shelters. But what exactly is enrichment? The concept is pretty straightforward: learn what your dog’s needs are, and then structure an environment and routine that allows them to engage in behaviors they find enriching. To truly enrich your dog’s life, you should offer them opportunities to engage in natural or instinctual behaviors. Aside from the limitations we have to place on a dog in today’s modern, busy world, the biggest constraint to enriching your dog’s life is your imagination! What the experts say about Canine Enrichment: Don’t let the word “enrichment” in the title fool you into thinking that the scope of this book is too narrow or not something you will find valuable. It focuses comprehensively on meeting your dog’s needs and is written in a holistic, science-based, practical, straightforward, and easy-to-understand way. I love this book! Ken Ramirez, author of Animal Training: Successful Animal Management Through Positive Reinforcement Canine Enrichment is a deep dive into what dogs really need and how we can provide it. It’s a great book for dog lovers who want to go beyond the standard superficialities of “dogs need exercise.” Just the chapter on agency is worth the price of the book! Patricia McConnell, Ph.D., CAAB Emeritus, author of The Other End of the Leash and The Education of Will The scope of this book is ambitious and the authors deliver, navigating the subject of enrichment with depth and relevance. Caregivers will gain critically important perspectives and practical information to improve the lives of their animals. Susan G. Friedman, Ph.D., Professor Emeritus, Utah State University, and founder of Behavior Works, LLC

Eye to Eye with Dogs

Author : Lynn M. Stone
Publisher : Rourke Publishing (FL)
ISBN 13 : 9781589523241
Total Pages : pages
Book Rating : 4.5/5 (232 download)

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Book Synopsis Eye to Eye with Dogs by : Lynn M. Stone

Download or read book Eye to Eye with Dogs written by Lynn M. Stone and published by Rourke Publishing (FL). This book was released on 2002-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at some of the country's most popular and influential dog breeds: what they are, how big they are, which ones make better pets, and the responsibility children need to know when they or their parents decide to take on a dog.

Unlikely Friendships: Dogs

Author : Jennifer S. Holland
Publisher : Workman Publishing
ISBN 13 : 0761187286
Total Pages : 249 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis Unlikely Friendships: Dogs by : Jennifer S. Holland

Download or read book Unlikely Friendships: Dogs written by Jennifer S. Holland and published by Workman Publishing. This book was released on 2016-08-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new book from the New York Times bestselling series. Enhanced with beautiful full-color photographs, these true stories of camaraderie, affection, and remarkable bravery are from the author of the New York Times bestsellers Unlikely Friendships, Unlikely Loves, and Unlikely Heroes, as well as other books and calendars, with nearly two million copies in print. Meet Rex, a German shepherd who learned to love and trust again through the improbable friendship of a goose. The pit bull named Dolly, whose antics with her best friend, Sheldon the tortoise, include games of tag. For the millions of dog lovers, this heartwarming and inspirational book celebrates 37 stories of unusual canine companionship.

The Complete Guide to the Great Pyrenees

Author : Erin Hotovy
Publisher : LP Media Inc
ISBN 13 :
Total Pages : 141 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Complete Guide to the Great Pyrenees by : Erin Hotovy

Download or read book The Complete Guide to the Great Pyrenees written by Erin Hotovy and published by LP Media Inc. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re looking for a big dog with an even bigger heart, the Great Pyrenees may be the dog for you! These gentle giants are fiercely loyal to their owners and make great family pets. Great Pyrenees are cuddly, adorable dogs that love to play and have a good time. They are smart and hardworking, but they have a mind of their own. Because of their tendency to be mischievous, these dogs are best suited for someone with prior dog ownership experience. It may take a little work to train a Great Pyrenees to follow your rules, but once you do, you’ll have a companion for life.

Great Pyrenees were originally bred to guard shepherds’ flocks. Today, they find work as service dogs because they love to be close to people who matter to them. They’re especially good for nursing home residents or people who use wheelchairs, as they’re tall enough to stand beside someone in a chair. These dogs may also find “work” as your family watchdog, as they have superior hearing and a loud bark. However, if you don’t have work for your Great Pyrenees, regular obedience training and lots of playtime will still give your dog the job fulfillment he craves.

The Complete Guide to the Great Pyrenees will answer all your basic questions including:

Is a Great Pyrenees the right dog for me?
I brought my Great Pyrenees home. What now?
What are the best ways to train my GP?
What are some common mistakes should I avoid?

The Complete Guide to the Great Pyrenees gives you everything you NEED to know about this wonderful breed. Chapters include basics and advanced topics such as:

Great Pyrenees History
Choosing a Great Pyrenees
Preparing Your Home for Your Great Pyrenees
Bringing Your Great Pyrenees Home
Being a Proud Puppy Parent
Housetraining
Socializing with People and Animals
Great Pyrenees and Your Other Pets
Physical and Mental Exercise
Training your GP
Basic Commands
Advanced Commands
Dealing with Unwanted Behaviors
Traveling with a Great Pyrenees
Nutrition
Grooming your Great Pyrenees
Basic Health Care

Let’s be honest here. Owning a Great Pyrenees is no easy task. This breed will challenge your authority if you let it. Raising a dog is a lot of work, but it is one of the most rewarding experiences a human can have. This book breaks down each stage of your dog’s life, giving you all the tips and tricks you need to make your life with your new dog a breeze. You’ll learn everything you need to know about the Great Pyrenees, from picking out the perfect puppy to senior dog care. You’ll learn how to prevent bad habits and naughty behavior, and how to train your dog to be a model citizen. You’ll read about the best exercise, diet, and grooming techniques to help your dog feel happy and healthy. By the end of this book, you’ll feel confident in your ability to raise this majestic breed.

I Could Chew on This

Author : Francesco Marciuliano
Publisher : Chronicle Books
ISBN 13 : 1452131805
Total Pages : 113 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis I Could Chew on This by : Francesco Marciuliano

Download or read book I Could Chew on This written by Francesco Marciuliano and published by Chronicle Books. This book was released on 2013-07-30 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller? Oh, you know the dogs weren't going to let the cats get away with that! This canine companion to I Could Pee on This, the beloved volume of poems by cats, I Could Chew on This will have dog lovers laughing out loud. Doggie laureates not only chew on quite a lot of things, they also reveal their creativity, their hidden motives, and their eternal (and sometimes misguided) effervescence through such musings as "I Dropped a Ball," "I Lose My Mind When You Leave the House," and "Can You Smell That?" Accompanied throughout by portraits of the canine poets in all their magnificence, I Could Chew on This is a work of unbridled enthusiasm, insatiable appetite, and, yes, creative genius. Plus, this is a fixed-format version of the book, which looks nearly identical to the print version.

Childless by Marriage

Author : Sue Fagalde Lick
Publisher :
ISBN 13 : 9781733685238
Total Pages : 300 pages
Book Rating : 4.6/5 (852 download)

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Book Synopsis Childless by Marriage by : Sue Fagalde Lick

Download or read book Childless by Marriage written by Sue Fagalde Lick and published by . This book was released on 2021-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: First you marry a man who does not want children. He cheats and you divorce him. Then you marry the love of your life and find out he does not want to have children with you either. The three he has are more than enough. Although you always wanted to be a mother, you decide he is worth the sacrifice, expecting to have a long happy life together. But that's not what happens. This is the story of how a woman becomes childless by marriage and how it affects every aspect of her life. This is the book of my heart, the one I had to write. Ever since I realized I was not going to have children, I have felt recurring grief and an emptiness in my heart. I am different from most women, but I have found that I am not alone. There are many of us childless women, and I think it's important to share our stories about what it's like when you don't have children in a world where most girls grow up to become mothers. I hope this book offers comfort to those who are childless and understanding to those who are not. If it makes you smile here and there, even better.

Positioning for Advantage

Author : Kimberly A. Whitler
Publisher : Columbia University Press
ISBN 13 : 0231548117
Total Pages : 327 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Positioning for Advantage by : Kimberly A. Whitler

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.