German Beer In Namibia A Possible Marketing Strategy For German Breweries In Africa

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German beer in Namibia. A possible marketing strategy for German Breweries in Africa

Author : Julian Rudolf
Publisher : GRIN Verlag
ISBN 13 : 3346373630
Total Pages : 34 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis German beer in Namibia. A possible marketing strategy for German Breweries in Africa by : Julian Rudolf

Download or read book German beer in Namibia. A possible marketing strategy for German Breweries in Africa written by Julian Rudolf and published by GRIN Verlag. This book was released on 2021-03-24 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.3, Hochschule Aschaffenburg, Sprache: Deutsch, Abstract: To show the complexity and diversity of international marketing, the term paper focuses on the development of a practical case of a German consumer product that is marketed to a foreign country. For this term paper, the (fictional) case of the P Brewery, which sells their wheat beer to Namibia, is developed. The term paper deals with the description of the means of competition (4Ps) to market P Brewery wheat beer to Namibia. A special attention is given to the cultural characteristics and environmental uncontrollable elements of Namibia and their consequences for the marketing activities, especially for the conception of the “4Ps”. Besides that, the market entry strategy of the P Brewery and the medium and long-term strategy of P Brewery is described more detailed. Due to the limited scope of the term paper, the focus will be on selected uncontrollable elements and cultural elements. It is also not intended to develop a complete international marketing concept for the P Brewery ; the focus will be on the most important aspects. International marketing operations are complex and diverse. The difference between domestic and international marketing does not lie in different concepts but rather in the environment within which the marketing plans must be implemented and realized. The basic principles of marketing still apply, but their applications, complexity, and intensity may vary substantially. The complexity of international marketing comes from the wide range of unfamiliar problems and the different internationals marketing strategies, which are necessary to overcome different levels of uncertainty in foreign markets. Competition, legal restraints, government controls, weather, fickle consumers and any number of other uncontrollable elements can, and frequently do, affect the profitable outcome of good and prepared marketing plans. The marketer cannot control or influence these uncontrollable elements, but instead must adjust or adapt to them in a manner consistent with a successful outcome. What makes marketing interesting is the challenge of shaping the controllable elements of marketing decisions (product, price, promotion and distribution) within the framework of the uncontrollable elements of the marketplace in a way that the marketing objectives are achieved.

Country of Origin Effect

Author : Guido Mihm
Publisher : diplom.de
ISBN 13 : 3836606925
Total Pages : 114 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Country of Origin Effect by : Guido Mihm

Download or read book Country of Origin Effect written by Guido Mihm and published by diplom.de. This book was released on 2007-12-04 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Consumers have significantly different country images or general perceptions about products made in different countries. Consumers use country image in product evaluation because they often are unable to detect the true quality of a country's products before purchase. Extensive research on the impact of country of origin on buyers evaluations of products has been reported in international marketing literature. This study concerns the German beer industry: threatened by imported 'impure' beer, facing a declining and very competitive domestic market many small and medium sized enterprises are beginning to take exporting as an option into consideration. The question is how German beer is perceived in the UK and whether the country image should be utilised in the promotion of new product offerings. The first part of this dissertation provides an overview of the country of origin (COO) literature by compiling and discussing findings regarding the way it operates, the factors influencing value and magnitude, and limitations of previous studies. The market attractiveness of the UK beer market was assessed and compared to the situation of the German market. The primary research of the second part consists mainly of a consumer based attitudinal survey. The sample was restricted to 18-36 years old premium beer drinkers. For this sample COO has only a minor direct influence on the purchase decision. COO should, nevertheless, be communicated because it is likely to have an influence on the quality perception of beer and foreign origin is a prerequisite for being seen as a premium beer. German beer is perceived as being superior in terms of quality and taste. That is one factor contributing to the attractiveness of the UK market. The market is also attractive in terms of size and future growth. The marketing mix should be consistent with a differentiation strategy of a premium beer. A country image dimension might be part of a unique brand image. Inhaltsverzeichnis:Table of Contents: Introduction and Objectives1 1.1Introduction1 1.2The need for information2 1.3Research objectives and information needs3 1.4Organisation of this report3 Literature Review5 2.1Introduction5 2.2The Effect of Country-of-Origin6 2.2.1Country-of-Origin as an Extrinsic Information Cue6 2.2.2Halo and Summary Construct8 2.2.3Country image as a multidimensional construct9 2.3Factors Impinging on Value/Direction and Magnitude of COO [...]

An international marketing strategy for Black Sheep Brewery in Australia

Author : Stefanie Aulenbach
Publisher : GRIN Verlag
ISBN 13 : 3638037258
Total Pages : 30 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis An international marketing strategy for Black Sheep Brewery in Australia by : Stefanie Aulenbach

Download or read book An international marketing strategy for Black Sheep Brewery in Australia written by Stefanie Aulenbach and published by GRIN Verlag. This book was released on 2008-04-18 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Sunderland (New College Durham), language: English, abstract: 1. Introduction “International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.” (Onkvisit and Shaw, 1997) This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation. According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market: 1. Defining the problem 2. Analysing the situation 3. getting problem-specific data 4. Interpreting the data 5. Solving the problem In order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.

Product-Marketing Study: Export Intentions of Spezial Bräu Bamberg

Author : Katja Zimmerling
Publisher : GRIN Verlag
ISBN 13 : 3638541231
Total Pages : 22 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis Product-Marketing Study: Export Intentions of Spezial Bräu Bamberg by : Katja Zimmerling

Download or read book Product-Marketing Study: Export Intentions of Spezial Bräu Bamberg written by Katja Zimmerling and published by GRIN Verlag. This book was released on 2006-09-05 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mount Union College, language: English, abstract: Spezial Bräu Bamberg is one of about 530 German medium-sized breweries. The first documentary evidence of this brewery goes back to 1536. Since 1898 it has been privately owned by the Merz family. It is assumed that the name “Spezial” has its roots in the German word “Spezeln”, which means “pals” or “buddies”. A specialty of this small brewery is the so called smoke beer for which Bamberg is famous and which has been produced here for over 465 years according to the same procedure. The required smoke malt is produced with a centuries-old manufacturing process by the brewery. Hereby, the malt is dried over a beechwood fire where it gets its special aroma; a mild, fine, smoky taste. The company offers the following types of beer: Lagerbier (a mild smoke beer with 4.7% vol.) Märzenbier (a mild smoke beer, only available in March with 5.9% vol.) Spezialbräu-Weißbier (a crisp wheat beer with 5.3% vol.) Ungespundetes (a dry hopped beer, naturally cloudy) Bockbier (a strong smoke beer, only available from November until Christmas with about 8% vol.) The annual production output spans 6,000 hl and includes all the different types of beer mentioned above, whereas the lager is the one with the highest sales volume.

Marketing, Future Scenario Planning Karlsberg Brewery

Author : Florian Mayer
Publisher : GRIN Verlag
ISBN 13 : 3638815862
Total Pages : 53 pages
Book Rating : 4.6/5 (388 download)

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Book Synopsis Marketing, Future Scenario Planning Karlsberg Brewery by : Florian Mayer

Download or read book Marketing, Future Scenario Planning Karlsberg Brewery written by Florian Mayer and published by GRIN Verlag. This book was released on 2007-10 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examination Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 78, University of Leeds (Trinity and All Saints College), course: Adnaced Marketing, ber 103 Fu noten entries in the bibliography, language: English, abstract: At the heart of the traditional approach to business strategy lies the assumption that by applying a set of analytical tools, executives can predict the future of any business accurately enough to allow them to choose a clear strategic direction. However, what happens when the environment is so uncertain as is more and more the case today in our fast-paced society that no amount of backward-oriented amount of data and analysis will allow business leaders to predict the future. One approach that has been applied successfully more frequently over the last couple of years is future scenario planning, where different business environment scenarios are imagined, developed and possible business stratgies planned out by internal and external experts. In this paper firstly a thourough competitive analysis of the German beer market as well as the company under study - Karlsberg Brauerei, a local South-West German brewery - is performed. Then, two distinct future scenarios are being developed from the data and analysis. These future business scenarios are followed by detailed strategic plans that recommend different ways the company can move to take advantage of future developments in its market.

The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany

Author : P-O-T-S Pool of Touristic Studies
Publisher : GRIN Verlag
ISBN 13 : 3638177130
Total Pages : 37 pages
Book Rating : 4.6/5 (381 download)

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Book Synopsis The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany by : P-O-T-S Pool of Touristic Studies

Download or read book The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany written by P-O-T-S Pool of Touristic Studies and published by GRIN Verlag. This book was released on 2003-03-16 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95% = very good, Institute of Technology Carlow (Business-Studies - Marketing), language: English, abstract: In 1999 the Holsten-Group increased its turnover by 20.1% to DEM 1907 million. This total was made up of the following sales breakdowns - 63% beer sales and 37% of non-alcoholic beverages sales (Annual Report 1999, p.21). The number of employees of Holsten worldwide amounted to 3170 at the end of 1999. This has gone up by 11% compared to the previous year. 2408 people are employed in the beer segment and 762 people are employed in the production of non-alcoholics beverages. The Holsten-Brauerei AG employes 1165 personnel and Holsten (UK) employes 56 people (Annual Report 1999, p.37).

Breweries, Politics and Identity: The History Behind Namibian Beer

Author : Tycho van der Hoog
Publisher : BASLER AFRIKA BIBLIOGRAPHIEN
ISBN 13 : 3906927121
Total Pages : 129 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Breweries, Politics and Identity: The History Behind Namibian Beer by : Tycho van der Hoog

Download or read book Breweries, Politics and Identity: The History Behind Namibian Beer written by Tycho van der Hoog and published by BASLER AFRIKA BIBLIOGRAPHIEN. This book was released on 2019-09-25 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Namibian beer is celebrated as an inextricable part of Namibian nationalism, both within its domestic borders and across global markets. But for decades on end, the same brew was not available to the black population as a consequence of colonial politics. This book aims to explain how a European style beer has been transformed from an icon of white settlers into a symbol of the independent Namibian nation. The unusual focus on beer offers valuable insight into the role companies play in identity formation and thus highlights an understudied aspect of Namibian history, namely business–state relations.

Handbook of Emerging Market Multinational Corporations

Author : Mehmet Demirbag
Publisher : Edward Elgar Publishing
ISBN 13 : 1782545018
Total Pages : 301 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Handbook of Emerging Market Multinational Corporations by : Mehmet Demirbag

Download or read book Handbook of Emerging Market Multinational Corporations written by Mehmet Demirbag and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for

Beer, Sociability, and Masculinity in South Africa

Author : Anne Kelk Mager
Publisher : Indiana University Press
ISBN 13 : 0253354498
Total Pages : 245 pages
Book Rating : 4.2/5 (533 download)

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Book Synopsis Beer, Sociability, and Masculinity in South Africa by : Anne Kelk Mager

Download or read book Beer, Sociability, and Masculinity in South Africa written by Anne Kelk Mager and published by Indiana University Press. This book was released on 2010 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control, Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries.

Namibia

Author : Pascal Belda
Publisher : MTH Multimedia S.L.
ISBN 13 : 8493520217
Total Pages : 314 pages
Book Rating : 4.4/5 (935 download)

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Book Synopsis Namibia by : Pascal Belda

Download or read book Namibia written by Pascal Belda and published by MTH Multimedia S.L.. This book was released on 2007-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is the perfect companion for the international business traveller who wants to have the best of both worlds - business and leisure. It offers comprehensive info which is either difficult to find or simply doesn't exist elsewhere. All sections include full contact info (telephone, fax, email, website, postal addresses).

Competition Policy. The Case of the German Beer Market

Author : Samantha Kim Schönhaber
Publisher :
ISBN 13 : 9783346246073
Total Pages : 24 pages
Book Rating : 4.2/5 (46 download)

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Book Synopsis Competition Policy. The Case of the German Beer Market by : Samantha Kim Schönhaber

Download or read book Competition Policy. The Case of the German Beer Market written by Samantha Kim Schönhaber and published by . This book was released on 2020-08-04 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Namibia Sea Fishing Laws and Regulations Handbook - Strategic Information and Regulations

Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1577514912
Total Pages : 304 pages
Book Rating : 4.5/5 (775 download)

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Book Synopsis Namibia Sea Fishing Laws and Regulations Handbook - Strategic Information and Regulations by : IBP, Inc.

Download or read book Namibia Sea Fishing Laws and Regulations Handbook - Strategic Information and Regulations written by IBP, Inc. and published by Lulu.com. This book was released on 2015-06-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Namibia Sea Fishing Laws and Regulations Handbook - Strategic Information and Regulations

Africa Review

Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Africa Review by :

Download or read book Africa Review written by and published by . This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Regional Integration, FDI and Competitiveness in Southern Africa

Author : Andrea E. Goldstein
Publisher : OECD Publishing
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Regional Integration, FDI and Competitiveness in Southern Africa by : Andrea E. Goldstein

Download or read book Regional Integration, FDI and Competitiveness in Southern Africa written by Andrea E. Goldstein and published by OECD Publishing. This book was released on 2004 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southern Africa, with its vast natural resources and relatively skilled workforce, should be a magnet for foreign direct investment (FDI). This, however, is not the case. Indeed, even domestic investment is low, though intra-regional investment, mainly from South Africa and Mauritius is notable. This book analyses investment flows within the region and examines the role of FDI in key industries and the role of the Southern Africa Customs Union (SACU). It concludes that Southern Africa still has to shake off a reputation for instability and high risk and makes some recommendations about how that can be achieved.

Africa-to-Africa Internationalization

Author : Ifedapo Adeleye
Publisher : Springer
ISBN 13 : 3319306928
Total Pages : 289 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Africa-to-Africa Internationalization by : Ifedapo Adeleye

Download or read book Africa-to-Africa Internationalization written by Ifedapo Adeleye and published by Springer. This book was released on 2016-09-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting an important emerging trend in FDI to Africa, this book consists of important contributions focusing on an increase in trade and investment between African countries. An area that until now has received little attention, this volume aims to define the key issues and explores the challenges and outcomes that have characterized Africa-to-Africa internationalization, providing guidance on directions for future research. Africa-to-Africa Internationalization includes both conceptual and empirical contributions, illustrating the practical issues in intra-African trade and investment. Providing readers with a deep sense of the realities and challenges of cross-border investments within the region, the cases included in the book are useful pedagogical materials for faculty members interested in teaching international business in the African context.

Economic Titles/abstracts

Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Economic Titles/abstracts by :

Download or read book Economic Titles/abstracts written by and published by . This book was released on 1991 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Business Groups

Author : Asli M. Colpan
Publisher : Oxford Handbooks Online
ISBN 13 : 019955286X
Total Pages : 828 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis The Oxford Handbook of Business Groups by : Asli M. Colpan

Download or read book The Oxford Handbook of Business Groups written by Asli M. Colpan and published by Oxford Handbooks Online. This book was released on 2010-08-05 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive analysis of business groups around the world. It focuses on the adaptive and competitive capabilities of business groups and their evolutionary dynamics, as well as considering the historical and theoretical contexts of business groups.