Geomarketing Marketing Territorial Para Vender Y Fidelizar Mas

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Geomarketing : marketing territorial para vender y fidelizar más

Author : Juan Carlos Alcaide
Publisher : ESIC Editorial
ISBN 13 : 8473568354
Total Pages : 221 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Geomarketing : marketing territorial para vender y fidelizar más by : Juan Carlos Alcaide

Download or read book Geomarketing : marketing territorial para vender y fidelizar más written by Juan Carlos Alcaide and published by ESIC Editorial. This book was released on 2012-04 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Se ha preguntado alguna vez por qué cierran tantos establecimientos? En muchas ocasiones, era de prever. ¡Se instalan empresas para atender a gente que no las necesitan! ¡Muchas empresas no saben adaptarse a su mercado, a su entorno local! Casi nadie (y quién lo hace, tiene éxito) usa técnicas de micromarketing para adaptarse al territorio y sus habitantes. Era necesario, ya, abordar el territorio para lograr vender más y mejor, atendiendo a las personas según sus características, según su tipología. Las finalidades que se persiguen con este libro son: Brindar un enfoque comercial centrado en el territorio. Acercar el contenido, sus especificidades y tipologías a los individuos. Adaptar la oferta a los gustos y preferencias del mercado, acercándose a un marketing más personalizado y haciendo uso del Geomarketing de una forma económica, con herramientas al alcance de todos mediante bases de datos públicas. En este libro encontrará, sin duda, ideas para sacar partido a su mercado y mejorar las ventas y la fidelización con las tipologías de consumidores y clientes. No dejamos de lado las nuevas tecnologías y cómo éstas están influyendo en el comportamiento del consumidor. Foursquare, Facebook, Google, Tripadvisor o la realidad aumentada son herramientas de bajo coste, alta difusión y alto poder de atracción. No debemos desaprovechar la potencia de estos canales en nuestra estrategia relacional con el cliente. Al terminar esta obra, usted tendrá respuestas a la pregunta: ¿Es válida la frase Dime dónde vives y te diré quién eres? Y, por supuesto, tendrá respuestas a sus inquietudes sobre cómo sacar partido a la geografía para vender y fidelizar más y mejor, usando el Marketing Territorial. Índice: La localización como herramienta de marketing.- El geomarketing y los 'SIG'.- El geomarketing sin 'SIG'.- Localización de establecimientos comerciales con el apoyo de un 'SIG'.- Geolocalización y las nuevas tecnologías.- Otros usos del geomarketing.- Anexo 1. Localización de zonas para nuevas aperturas de supermercados de descuento en el municipio de Madrid con un 'SIG'

Marketing and Smart Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Geolocalización para Captar y Fidelizar Clientes

Author : Omar Arce
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Geolocalización para Captar y Fidelizar Clientes by : Omar Arce

Download or read book Geolocalización para Captar y Fidelizar Clientes written by Omar Arce and published by . This book was released on 2021-05-25 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué es importante que sepas de geolocalización? Se estima que un 80% de los datos existentes tiene alguna connotación geográfica y esto incluye, por supuesto, los datos relativos a los clientes. En el caso de mercados B2C, estos datos se refieren a la dirección o zona donde residen, trabajan o van de vacaciones las personas. En el caso de mercados B2B, por otra parte, nos ayuda en la búsqueda de empresas existentes, formas de contactación y un largo listado de beneficios. El contenido Los primeros capítulos te explicaré con casos de uso: Data Quality Data Lake Módulos GIS DataViz y UX Y los últimos tres capítulos resuelvo las 9 preguntas que más interesan a los responsables de Marketing, Ventas y Expansión (las puedes ver todas en la contraportada) como, por ejemplo: ¿Cuánto podré facturar en un Punto de Venta? ¿Cómo debo ajustar el territorio asignado a cada comercial? ¿Cuál la cuota de mercado y ratio de penetración de mis Puntos de Venta? ¿Cuál es el valor potencial de mis clientes? ¿Por qué escribo este libro? Porque no hay libros que muestren cómo usar la geolocalización para captar y fidelizar clientes. Punto. No hay más. Si buscas publicaciones sobre este tema en Amazon, te mostrará una lista de libros escritos hace casi una década. También te encontrarás con un par de autores nórdicos que publican libros sobre normas ISO, negociación de salarios, recursos humanos y hasta temas de reputación, cuyo precio no baja de 60 euros. En otras palabras, o libros antiguos o libros caros y que no están escritos por especialistas. Por otra parte, los e-books de location intelligence que he encontrado los regalan algunos fabricantes. Son e-books que cuentan de forma detallada las funcionalidades de las plataformas tecnológicas que venden pero que tratan superficialmente, si es que lo hacen, los beneficios para el negocio en términos concretos. "¿Aquí explicarás como implementar un GIS (SIG)?" No. Eso se lo dejo a los fabricantes e integradores. "Pero ¿tú qué sabes de esto?" Trabajo usando geolocalización desde el 2015. Hasta la fecha, he liderado más de 35 proyectos analíticos de geomarketing, he participado en otros 40 proyectos de una u otra forma y he preparado propuestas de colaboración (Data Quality, Modelos con etc.) para más de 500 empresas de sectores tan diversos como los seguros, la banca, el retail, el petrol o las utilities. ¿Por qué lo deberías comprar? Porque verás casos de negocio, de forma PRÁCTICA y acompañado de "SUSTANCIA ANALÍTICA": módulos, modelos, algoritmos y visualizaciones usando interfaces y gráficos generados mediante Geomarketing Xpert ®, la plataforma de geolocalización líder en Iberia.

Human-Computer Interaction

Author : Pablo H. Ruiz
Publisher : Springer Nature
ISBN 13 : 303037386X
Total Pages : 451 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Human-Computer Interaction by : Pablo H. Ruiz

Download or read book Human-Computer Interaction written by Pablo H. Ruiz and published by Springer Nature. This book was released on 2019-12-14 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 5th Iberoamerican Workshop on Human-Computer Interaction, HCI-Collab 2019, held in Puebla, Mexico, in June 2019. The 31 full papers presented in this volume were carefully reviewed and selected from 55 submissions. The papers describe models, design patterns, implementations, evaluations of existing applications, and systemic reviews; all of which are very important aspects within HCI.

Consumer Behaviour in Tourism

Author : Luiz Moutinho
Publisher :
ISBN 13 : 9780861762941
Total Pages : 42 pages
Book Rating : 4.7/5 (629 download)

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Book Synopsis Consumer Behaviour in Tourism by : Luiz Moutinho

Download or read book Consumer Behaviour in Tourism written by Luiz Moutinho and published by . This book was released on 1987 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Geomarketing

Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Geomarketing by : Gérard Cliquet

Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Targeting Customers

Author : Peter Sleight
Publisher :
ISBN 13 : 9781841161549
Total Pages : 200 pages
Book Rating : 4.1/5 (615 download)

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Book Synopsis Targeting Customers by : Peter Sleight

Download or read book Targeting Customers written by Peter Sleight and published by . This book was released on 2004 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this third edition, Peter Sleight describes how to use geodemographic and lifestyle data in your business.

The Evolutionary Foundations of Economics

Author : Kurt Dopfer
Publisher : Cambridge University Press
ISBN 13 : 9781139443234
Total Pages : 604 pages
Book Rating : 4.4/5 (432 download)

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Book Synopsis The Evolutionary Foundations of Economics by : Kurt Dopfer

Download or read book The Evolutionary Foundations of Economics written by Kurt Dopfer and published by Cambridge University Press. This book was released on 2005-05-23 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely recognised that mainstream economics has failed to translate micro consistently into macro economics and to provide endogenous explanations for the continual changes in the economic system. Since the early 1980s, a growing number of economists have been trying to provide answers to these two key questions by applying an evolutionary approach. This new departure has yielded a rich literature with enormous variety, but the unifying principles connecting the various ideas and views presented are, as yet, not apparent. This 2005 volume brings together fifteen original articles from scholars - each of whom has made a significant contribution to the field - in their common effort to reconstruct economics as an evolutionary science. Using meso economics as an analytical entity to bridge micro and macro economics as well as static and dynamic realms, a unified economic theory emerges.

Retail Geography and Intelligent Network Planning

Author : Mark Birkin
Publisher : John Wiley & Sons
ISBN 13 : 9780471498032
Total Pages : 308 pages
Book Rating : 4.4/5 (98 download)

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Book Synopsis Retail Geography and Intelligent Network Planning by : Mark Birkin

Download or read book Retail Geography and Intelligent Network Planning written by Mark Birkin and published by John Wiley & Sons. This book was released on 2002-06-14 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Retail Intelligence & Network Planning" baut auf dem Erfolg des Vorgängerbandes "Intelligent GIS" auf, in dem Grundlagen und Anwendungen von GIS und Raummodellen für die strategische Planung ausführlich dargelegt wurden. "Retail Intelligence & Network Planning" konzentriert sich in erster Linie auf den breiten Einzelhandelssektor; die hier behandelten Beispiele stammen aus einer Vielzahl von Branchen. Die Autoren erläutern, wie wichtig Fallstudien für die moderne Standortforschung sind und behandeln eine breite Palette von Fragen zu Standort, Distribution und Management der Vertriebskanalproblematik, die für Einzelhandels- und Dienstleistungsunternehmen von großem Interesse sind.

Business Site Selection, Location Analysis and GIS

Author : Richard L. Church
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Business Site Selection, Location Analysis and GIS by : Richard L. Church

Download or read book Business Site Selection, Location Analysis and GIS written by Richard L. Church and published by John Wiley & Sons. This book was released on 2009 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers the convergent use of GIS for location science analysis. The integrated approach enables analysts to look beyond theoretical location constructs to focus on the resolution of actual siting problems, producing better data and model representations, and developing better solution approaches.

Smoothing Techniques

Author : Wolfgang Härdle
Publisher : Springer Science & Business Media
ISBN 13 : 1461244323
Total Pages : 267 pages
Book Rating : 4.4/5 (612 download)

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Book Synopsis Smoothing Techniques by : Wolfgang Härdle

Download or read book Smoothing Techniques written by Wolfgang Härdle and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author has attempted to present a book that provides a non-technical introduction into the area of non-parametric density and regression function estimation. The application of these methods is discussed in terms of the S computing environment. Smoothing in high dimensions faces the problem of data sparseness. A principal feature of smoothing, the averaging of data points in a prescribed neighborhood, is not really practicable in dimensions greater than three if we have just one hundred data points. Additive models provide a way out of this dilemma; but, for their interactiveness and recursiveness, they require highly effective algorithms. For this purpose, the method of WARPing (Weighted Averaging using Rounded Points) is described in great detail.

Geodemographics, GIS and Neighbourhood Targeting

Author : Richard Harris
Publisher : John Wiley & Sons
ISBN 13 : 047086415X
Total Pages : 328 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Geodemographics, GIS and Neighbourhood Targeting by : Richard Harris

Download or read book Geodemographics, GIS and Neighbourhood Targeting written by Richard Harris and published by John Wiley & Sons. This book was released on 2005-12-13 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications

A Practical Guide to Tourism Destination Management

Author : World Tourism Organization
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis A Practical Guide to Tourism Destination Management by : World Tourism Organization

Download or read book A Practical Guide to Tourism Destination Management written by World Tourism Organization and published by . This book was released on 2007 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination.

Proceedings of the International Conference on Information Technology & Systems (ICITS 2018)

Author : Álvaro Rocha
Publisher : Springer
ISBN 13 : 3319734504
Total Pages : 1170 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Proceedings of the International Conference on Information Technology & Systems (ICITS 2018) by : Álvaro Rocha

Download or read book Proceedings of the International Conference on Information Technology & Systems (ICITS 2018) written by Álvaro Rocha and published by Springer. This book was released on 2018-01-04 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a selection of articles from the 2018 International Conference on Information Technology & Systems (ICITS 18), held on January 10 – 12, 2018, at the Universidad Estatal Península de Santa Elena, Libertad City, Ecuador. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, lessons learned and the challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered include information and knowledge management; organizational models and information systems; software and systems modeling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.

Managing Urban Tourism

Author : Stephen Page
Publisher : Pearson Education
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Managing Urban Tourism by : Stephen Page

Download or read book Managing Urban Tourism written by Stephen Page and published by Pearson Education. This book was released on 2003 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: An holistic analysis of tourism as an urban phenomenon, examining the challenge of developing, harnessing and managing urban tourism. The text develops concepts from outside tourism, providing a basis for students to undertake research outside traditional confines.

Retail Geography (RLE Retailing and Distribution)

Author : John Dawson
Publisher : Routledge
ISBN 13 : 0415540356
Total Pages : 249 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Retail Geography (RLE Retailing and Distribution) by : John Dawson

Download or read book Retail Geography (RLE Retailing and Distribution) written by John Dawson and published by Routledge. This book was released on 2012-08-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title surveys and sets in context the wide range of research work that has been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications.

International Handbook on the Economics of Tourism

Author : L. Dwyer
Publisher : Edward Elgar Publishing
ISBN 13 : 1847201636
Total Pages : 517 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis International Handbook on the Economics of Tourism by : L. Dwyer

Download or read book International Handbook on the Economics of Tourism written by L. Dwyer and published by Edward Elgar Publishing. This book was released on 2007-09-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism economics is a rapidly expanding field of research and interest in the subject has been growing steadily over the past decade. As a field of study it is one of the small band of areas, such as energy and transport economics, that draws on, and applies, developments in general economics. This highly accessible and comprehensive Handbook presents a cutting edge discussion of the state of tourism economics and its likely directions in future research. Leading researchers in the field explore a wide range of topics including: demand and forecasting, supply, transport, taxation and infrastructure, evaluation and application for policy-making. Each chapter includes a discussion of its relevance and importance to the tourism economics literature, an overview of its main contributions and themes, a critical evaluation of existing literature and an outline of issues for further conceptual and applied research. Larry Dwyer and Peter Forsyth have assembled a fascinating Handbook that will be an invaluable and much welcomed reference book for tourism economics scholars and researchers at all levels of academe. General economics scholars will also find much to engage them within the book.