Genres and Genre Theory in Transition

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Author :
Publisher : Universal-Publishers
ISBN 13 : 1612337201
Total Pages : 260 pages
Book Rating : 4.6/5 (123 download)

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Book Synopsis Genres and Genre Theory in Transition by : Giuliana Garzone

Download or read book Genres and Genre Theory in Transition written by Giuliana Garzone and published by Universal-Publishers. This book was released on 2014 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume features representative studies focusing on the evolution of text genres in corporate and professional communication. Genre change is explored in various contexts in light of the increasing importance of new media and the profound social changes that have occurred in the last few decades. Major theoretical issues are raised and discussed, highlighting the need to reconsider the repertoire of conventions traditionally identified in each specific genre, and to reassess and update the analytical tools used to investigate them, about three decades after the emergence of genre analysis.

Modern Genre Theory

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Author :
Publisher : Routledge
ISBN 13 : 1317879325
Total Pages : 304 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Modern Genre Theory by : David Duff

Download or read book Modern Genre Theory written by David Duff and published by Routledge. This book was released on 2014-09-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Aristotle, genre has been one of the fundamental concepts of literary theory, and much of the world's literature and criticism has been shaped by ideas about the nature, function and value of literary genres. Modern developments in critical theory, however, prompted in part by the iconoclastic practices of modern writers and the emergence of new media such as film and television, have put in question traditional categories, and challenged the assumptions on which earlier genre theory was based. This has led not just to a reinterpretation of individual genres and the development of new classifications, but also to a radically new understanding of such key topics as the mixing and evolution of genres, generic hierarchies and genre-systems, the politics and sociology of genres, and the relations between genre and gender. This anthology, the first of its kind in English, charts these fascinating developments. Through judicious selections from major twentieth-century genre theorists including Yury Tynyanov, Vladimir Propp, Mikhail Bakhtin, Hans Robert Jauss, Rosalie Colie, Fredric Jameson, Tzvetan Todorov, Gérard Genette and Jacques Derrida, it demonstrates the central role that notions of genre have played in Russian Formalism, structuralism and post-structuralism, reception theory, and various modes of historical criticism. Each essay is accompanied by a detailed headnote, and the volume opens with a lucid introduction emphasising the international and interdisciplinary character of modern debates about genre. Also included are an annotated bibliography and a glossary of key terms, making this an indispensable resource for students and anyone interested in genre studies or literary theory.

Genre in Language, Discourse and Cognition

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110467984
Total Pages : 436 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Genre in Language, Discourse and Cognition by : Ninke Stukker

Download or read book Genre in Language, Discourse and Cognition written by Ninke Stukker and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-05-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of genre is scattered across research disciplines. This volume offers an integrative perspective starting from the assumption that genres are cognitive constructs, recognized, maintained and employed by members of a given discourse community. Its central questions are: What does genre knowledge consist of? How is it organized in cognition? How is it applied in discourse production and interpretation? How is it reflected in language use?

Teaching Business Discourse

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Author :
Publisher : Springer
ISBN 13 : 3319964755
Total Pages : 197 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Teaching Business Discourse by : Cornelia Ilie

Download or read book Teaching Business Discourse written by Cornelia Ilie and published by Springer. This book was released on 2018-10-25 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.

Frameworks for Discursive Actions and Practices of the Law

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527525813
Total Pages : 478 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Frameworks for Discursive Actions and Practices of the Law by : Jan Engberg

Download or read book Frameworks for Discursive Actions and Practices of the Law written by Jan Engberg and published by Cambridge Scholars Publishing. This book was released on 2019-01-15 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides descriptive and interpretive insights into the ‘living’ usage of language and other semiotic modes in building and performing the law across academic, professional and institutional contexts, where issues arise from the meaning and function of legal texts, discourse and genre in constituting and enabling conventions, albeit dynamically, and account for the socially and (inter)culturally influenced forms of discursive actions and practices. The twenty contributions included here weave significant contexts and situations for legal discourse and practice into a tight thread, and justify selected topic areas through a variety of approaches, frameworks, methodologies, and procedures. As such, this publication is multidimensional and multiperspectival in its design and implementation of key issues confronting discursive actions and practices of the law, and provides an invaluable resource for academics in a wider range of disciplines, including linguistics, applied linguistics and communication studies. It will also be of interest to students of interdisciplinary discourse analysis.

Explorations in Specialized Genres

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Author :
Publisher : Peter Lang Pub Incorporated
ISBN 13 : 9780820483726
Total Pages : 316 pages
Book Rating : 4.4/5 (837 download)

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Book Synopsis Explorations in Specialized Genres by : Vijay Kumar Bhatia

Download or read book Explorations in Specialized Genres written by Vijay Kumar Bhatia and published by Peter Lang Pub Incorporated. This book was released on 2006-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genre analysis has become firmly established as one of the most popular frameworks for the study of specialized genres in academic, professional and institutional as well as other workplace contexts. In recent years, genre theory has also developed in the direction of a more comprehensive and powerful multi-dimensional and multi-perspectived framework to examine not only the text but also the context in a much more meaningful manner than had ever been done earlier. The theoretical perspectives and the individual case studies of this volume testify to the wide range of methodological tools made available by genre theory, enabling researchers to handle problems relating to the description of variations in language use. Moreover, the following relevant issues are addressed: how are specialized genres constructed, interpreted and exploited in the achievement of specific goals in highly specialized contexts?

Genre Studies in Focus

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Author :
Publisher :
ISBN 13 : 9781036400156
Total Pages : 0 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis Genre Studies in Focus by : Faten Haouioui

Download or read book Genre Studies in Focus written by Faten Haouioui and published by . This book was released on 2024-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays aims to revise genre theory and studies. Authors in this volume present and discuss different literary genres in transition. They investigate genre hybridization, transformation, reconciliation and evolution. Therefore, the volume reconceptualizes the theory according to novel texts and contexts in, for example, trans-generic film series, feminine poetry, and Arab women writing. It introduces new generic labels in travel literature and new sub-genres in Maghrebean literature. Genre blurs the boundaries between genre hierarchy, labels, and borderlines. We read a gothic text that encompasses trauma, testimony, resistance and history. Moreover, scholars contributing to this collection astutely point out that genres are hybrid yet flexible by nature. They adopt a cross-cultural and interdisciplinary approach to genre theory. The volume targets researchers, theorists and students reading and interpreting literary and historical texts alongside genre theory.

Recruitment Advertising as an Instrument of Employer Branding

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443884588
Total Pages : 255 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Recruitment Advertising as an Instrument of Employer Branding by : Jolanta Łącka-Badura

Download or read book Recruitment Advertising as an Instrument of Employer Branding written by Jolanta Łącka-Badura and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a “paradigm case” of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.

Film Genre

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Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Film Genre by : Barry Langford

Download or read book Film Genre written by Barry Langford and published by . This book was released on 2005 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed account of genre history and contemporary trends in film genre, alongside the critical debates they have provoked.

Discourse In and Through the Media

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443887420
Total Pages : 350 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Discourse In and Through the Media by : Marina Bondi

Download or read book Discourse In and Through the Media written by Marina Bondi and published by Cambridge Scholars Publishing. This book was released on 2016-01-14 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a result of the 2013 CLAVIER Conference held in Modena in November 2013, and includes a selection of the papers presented on that occasion. As the title suggests, this volume encourages cross-generic and cross-disciplinary investigations, in order to advocate integrated approaches to the study of media discourse regarding both theoretical background and practical applications. Bringing together a wide range of case studies, the book fosters debate on a variety of aspects related to the representation of specialised discourse in and through the media, including, for example, voice and point of view, argumentative practices, knowledge construction, multimodality, the re-contextualization and re-conceptualization of knowledge, opinion formation and peer-to-peer communication, and popularization in and through traditional, digital and social media. Taken together, the contributions to this volume provide extensive exemplification of the type of research currently being conducted on these issues. The variety of the questions posed and the wide array of methods used here therefore represent a substantial contribution to sharpening existing knowledge and furthering the ongoing debate among scholars in the field.

The Discursive Construal of Trust in the Dynamics of Knowledge Diffusion

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443893544
Total Pages : 400 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis The Discursive Construal of Trust in the Dynamics of Knowledge Diffusion by : Rita Salvi

Download or read book The Discursive Construal of Trust in the Dynamics of Knowledge Diffusion written by Rita Salvi and published by Cambridge Scholars Publishing. This book was released on 2017-05-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume stems from a workshop organised by the Corpus Linguistics and Language Variation in English Research Centre, known as CLAVIER, held at the Sapienza University of Rome, Italy. It brings together a series of double-reviewed studies on the nature of the dissemination of specialist knowledge in English, its transformation from being a mere repository of information into a proactive source of understanding and empowerment. Through the chapters, the various principles, conceptualisations, constructs and pragmatic dynamics of knowledge dissemination are shown in a range of discourse genres. The studies reveal the multi-levels of knowledge, its varied typology and its ongoing co-construction, maintenance and updating among heterogeneous audiences. Assuming that maintaining credibility and legitimacy is fundamental to successful communication in a globalised and virtual world, the essential complementary aspect to knowledge dissemination is the analysis of the language that builds trust in interpersonal interactions, in different contexts and settings. The first section of the book deals with the building of trust through different strategies in political, academic, tourist and educational contexts. The second discusses ways of building trust via linguistic devices in corporate communication. The third part is concerned with the maintenance and repairing of trust, and the fourth section presents the building/repairing trust processes in the medical sector. The collection is addressed to scholars of linguistics, particularly those concerned with the analysis of specialized languages and their impact on effective communication. It will also appeal to university teachers of English for Special Purposes and researchers interested in corpus linguistics and critical discourse analysis.

Discourse, Communication and the Enterprise

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527527409
Total Pages : 480 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Discourse, Communication and the Enterprise by : Giuliana Elena Garzone

Download or read book Discourse, Communication and the Enterprise written by Giuliana Elena Garzone and published by Cambridge Scholars Publishing. This book was released on 2019-01-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.

The Context and Media of Legal Discourse

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527547477
Total Pages : 231 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis The Context and Media of Legal Discourse by : Girolamo Tessuto

Download or read book The Context and Media of Legal Discourse written by Girolamo Tessuto and published by Cambridge Scholars Publishing. This book was released on 2020-02-24 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides new insights into the diverse and complex contexts of legal discourse and activity performed across a variety of socially and culturally informed digital media transformations. It addresses topical issues of legal discourse performed by Web-mediated technologies and (social) media usage in professional and institutional contexts of communication. Its analyses rely on specific perspectives, varied applications, and different methodological procedures, providing a multifaceted overview of ongoing research and knowledge in the field.

Genre in a Changing World

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Publisher : Parlor Press LLC
ISBN 13 : 1643170015
Total Pages : 486 pages
Book Rating : 4.6/5 (431 download)

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Book Synopsis Genre in a Changing World by : Charles Bazerman

Download or read book Genre in a Changing World written by Charles Bazerman and published by Parlor Press LLC. This book was released on 2009-09-16 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a key to understanding the varying literacy cultures of regions, disciplines, professions, and educational settings. GENRE IN A CHANGING WORLD provides a wide-ranging sampler of the remarkable variety of current work. The twenty-four chapters in this volume, reflecting the work of scholars in Europe, Australasia, and North and South America, were selected from the over 400 presentations at SIGET IV (the Fourth International Symposium on Genre Studies) held on the campus of UNISUL in Tubarão, Santa Catarina, Brazil in August 2007—the largest gathering on genre to that date. The chapters also represent a wide variety of approaches, including rhetoric, Systemic Functional Linguistics, media and critical cultural studies, sociology, phenomenology, enunciation theory, the Geneva school of educational sequences, cognitive psychology, relevance theory, sociocultural psychology, activity theory, Gestalt psychology, and schema theory. Sections are devoted to theoretical issues, studies of genres in the professions, studies of genre and media, teaching and learning genre, and writing across the curriculum. The broad selection of material in this volume displays the full range of contemporary genre studies and sets the ground for a next generation of work.

Genre

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Author :
Publisher : Routledge
ISBN 13 : 1317693221
Total Pages : 204 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Genre by : John Frow

Download or read book Genre written by John Frow and published by Routledge. This book was released on 2014-09-19 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of John Frow’s Genre offers a comprehensive and accessible introduction to the area. Genre is a key means by which we categorize the many forms of literature and culture, but it is also much more than that: in talk and writing, in music and images, in film and television, genres actively generate and shape our knowledge of the world. Understanding genre as a dynamic process rather than a set of stable rules, this book explores: the relation of simple to complex genres the history of literary genre in theory the generic organisation of implied meanings the structuring of interpretation by genre the uses of genre in teaching. John Frow’s lucid exploration of this fascinating concept has become essential reading for students of literary and cultural studies, and the second edition expands on the original to take account of recent debates in genre theory and the emergence of digital genres.

Challenging Leadership Stereotypes Through Discourse

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Publisher : Springer
ISBN 13 : 9811043191
Total Pages : 270 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Challenging Leadership Stereotypes Through Discourse by : Cornelia Ilie

Download or read book Challenging Leadership Stereotypes Through Discourse written by Cornelia Ilie and published by Springer. This book was released on 2017-08-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multidisciplinary volume brings together wide-ranging empirical research that goes behind the scenes of diverse organizations dealing with business, politics, law, media, education, and sports to unravel stereotypes of discursive leadership practices as they unfold in situ. It includes contributions that explore how leadership discourse is impacted by increasing pressures of “glocalization” (the need to communicate across cultures and languages), “mediatization” (leaving ubiquitous digital traces), standardization (with quality management programmes negotiating organizational procedures), mobility (endless fast-paced long distance synchronization) and acceleration (permanent co-adaption and change). The discussion of purposefully chosen case studies moves beyond questions of who is a leader and what leaders do, to how leadership stereotypes are being challenged in various communities of practice, and thereby making change possible. Cross-cultural and interdisciplinary approaches are used to get deeper insights into the competing, multi-voiced, controversial and complex identities and relationships enacted in leadership discourse practices.

Writing Genres

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Publisher : SIU Press
ISBN 13 : 0809328690
Total Pages : 261 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Writing Genres by : Amy J Devitt

Download or read book Writing Genres written by Amy J Devitt and published by SIU Press. This book was released on 2008-07-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Writing Genres, Amy J. Devitt examines genre from rhetorical, social, linguistic, professional, and historical perspectives and explores genre's educational uses, making this volume the most comprehensive view of genre theory today. Writing Genres does not limit itself to literary genres or to ideas of genres as formal conventions but additionally provides a theoretical definition of genre as rhetorical, dynamic, and flexible, which allows scholars to examine the role of genres in academic, professional, and social communities. Writing Genres demonstrates how genres function within their communities rhetorically and socially, how they develop out of their contexts historically, how genres relate to other types of norms and standards in language, and how genres nonetheless enable creativity. Devitt also advocates a critical genre pedagogy based on these ideas and provides a rationale for first-year writing classes grounded in teaching antecedent genres.