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Gender And Advertising In Southern Africa
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Book Synopsis Gender and Advertising in Southern Africa by : Colleen Lowe Morna
Download or read book Gender and Advertising in Southern Africa written by Colleen Lowe Morna and published by . This book was released on 2007 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women in Advertising Creative Departments in South Africa by : Tashia Davis
Download or read book Women in Advertising Creative Departments in South Africa written by Tashia Davis and published by LAP Lambert Academic Publishing. This book was released on 2015-08-28 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative department of an advertising agency is where the ideas behind the estimated 5,000 ads we see each day are born. In the US, only 3% of creative directors are women, signifying a severe lack of female leadership and representation. Not only is this an issue from a gender equality standpoint, but also from a business perspective. And for brands, this is a waste of money. Furthermore, having more equality in creative departments will result in a healthier media diet for consumers than they are currently receiving. The issue was explored further over the course of 10 weeks in Cape Town, South Africa. The research questions asked to what extent there is a lack of female creatives there, reasons behind this, and what can be done to empower women to be successful in the industry. 7 male and female creatives and strategists were interviewed and common themes were drawn from their responses. Overall, it was found that there is a lack of female creatives, but the issue may be a bit ahead of its time in South Africa, with priority given to race and recovery after apartheid. Potential mitigation steps, optimism for change, and advice for aspiring female creatives are discussed.
Book Synopsis An Investigation Into the Stereotypical Representation of Gender Roles in Advertising by : Weldu Ghebreselasie Ghebreysus
Download or read book An Investigation Into the Stereotypical Representation of Gender Roles in Advertising written by Weldu Ghebreselasie Ghebreysus and published by . This book was released on 2004 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising, Gender and Society by : Magdalena Zawisza-Riley
Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Book Synopsis Content Analysis of Roles Portrayed by Women in Advertisements in Selected South African Media by : Tania Maree
Download or read book Content Analysis of Roles Portrayed by Women in Advertisements in Selected South African Media written by Tania Maree and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through the years, the appropriate portrayal of women in today's media has become debatable. Findings from previous advertising research studies indicate that women are generally not depicted in powerful roles. This may limit the perceptions of women as it does not reflect their abilities and positions of power that they hold in real life. The primary objective of this study was to investigate the roles portrayed by women in magazine advertisements and television commercials in South Africa. Several secondary research objectives were set including inter alia the incidence of female models in advertisements and commercials, the ethnic representation of women in advertisements and commercials, and the types of products and services advertised using female models. Data were collected from full-page and double-page advertisements appearing in nine consumer magazines as well as commercials broadcasted during prime time on the four free-to-air television channels. The research method used was content analysis, which focused on the visual elements in advertisements and commercials - particularly the female model. The sample included 203 magazine advertisements and 245 television commercials. The results indicated that 55 per cent of magazine advertisements and 40 per cent of television commercials featured women. The findings also indicated various roles portrayed by women. The most prevalent role portrayal in magazine advertisements was that of a physically decorative woman (27%), typified as a woman that symbolises the physical ideal. In television commercials, women were most often depicted as product users, with 25 per cent of the portrayals showing a woman actually using or preparing to use the advertised product. The less prevalent portrayals included career woman, homemaker, mother, mannequin, romantic, sex object, social being, background elements as well as various other categories. From the other portrayals, the study has also identified new roles that had not been specifically identified in previous studies. The new roles identified in magazines were leisure woman and sportswoman, and in television commercials, customer and spokesperson. The results further revealed that women are used as visual attention-attracting focus points in advertisements across a range of different product or service categories. The product category that most often featured women in both media was personal care products (41% for magazine and 26% for television advertisements). The implications of the study are that South African advertisers need to consider the suitability of the models that are used to attract attention to their advertisements, as well as the fit between the role portrayal and the brand image. From a practical perspective, the study provides insight to advertisers regarding the relevance of female portrayals in advertising. One of the recommendations is that future research should be conducted to determine women's opinions on female portrayals in advertisements. The study contributes to the available literature on this topic in several ways. Firstly, current female roles in South African magazine and television advertising have been identified. Moreover, a number of new role portrayals were also identified and described. The information gained in the study could be utilised by other researchers as a basis for future studies.
Book Synopsis Gender and Tabloids in Southern Africa by : Colleen Lowe Morna
Download or read book Gender and Tabloids in Southern Africa written by Colleen Lowe Morna and published by . This book was released on 2008 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Situation Regarding Gender in Southern Africa and Best Practices of the Friedrich-Ebert-Stiftung by : Friedrich-Ebert-Stiftung. Namibia Office
Download or read book The Situation Regarding Gender in Southern Africa and Best Practices of the Friedrich-Ebert-Stiftung written by Friedrich-Ebert-Stiftung. Namibia Office and published by . This book was released on 2004 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Pictorial History of Advertising in South Africa by :
Download or read book A Pictorial History of Advertising in South Africa written by and published by . This book was released on 1990 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gender in Southern Africa by : Ruth E. Meena
Download or read book Gender in Southern Africa written by Ruth E. Meena and published by Sapes Books. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a result of concerns and views expressed by participants at a Gender Planning Workshop which was organised by the SAPES Gender Project in July 1991. The contributions in this collection are essentially posing issues and questions which have not been handled by mainstream scholarship. The authors are challenging women and men to liberate mainstream scholarship from its male biases which limit our understanding of socio-economic and political processes which have contributed to the underdevelopment of this region.
Book Synopsis My Views on the News! by : Colleen Lowe Morna
Download or read book My Views on the News! written by Colleen Lowe Morna and published by . This book was released on 2005 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study (GMAS) about media consumption patterns is a sequel to the Gender and Media Baseline Study (GMBS) conducted in 2002. GMAS desribes how audiences in six countries (Botswana, Mauritius, Namibia, South Africa, Swaziland and Zambia) perceive both the under-representation of women and their portrayal in limited roles in the news. With a summary.
Book Synopsis Gender, Popular Culture and Media Freedom by : Saeanna Chingamuka
Download or read book Gender, Popular Culture and Media Freedom written by Saeanna Chingamuka and published by African Books Collective. This book was released on 2012 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the Gender and Media Diversity Journal (GMDJ) focuses on freedom of expression. The theme is mainly informed by the 2011 Windhoek +20 celebrations of the Windhoek Declaration on Promoting Independent and Pluralistic Media, the recent debates on access to information and how freedom of expression is understood in today's society. The use of ICTs in order to enjoy freedom of expression is also tackled in this issue.
Book Synopsis Women, Livestock Ownership and Markets by : Jemimah Njuki
Download or read book Women, Livestock Ownership and Markets written by Jemimah Njuki and published by Routledge. This book was released on 2013-10-23 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides empirical evidence from Kenya, Tanzania and Mozambique and from different production systems of the importance of livestock as an asset to women and their participation in livestock and livestock product markets. It explores the issues of intra-household income management and economic benefits of livestock markets to women, focusing on how types of markets, the types of products and women’s participation in markets influence their access to livestock income. The book further analyses the role of livestock ownership, especially women’s ownership of livestock, in influencing household food security though increasing household dietary diversity and food adequacy. Additional issues addressed include access to resources, information and financial services to enable women more effectively to participate in livestock production and marketing, and some of the factors that influence this access. Practical strategies for increasing women’s market participation and access to information and services are discussed. The book ends with recommendations on how to mainstream gender in livestock research and development if livestock are to serve as a pathway out of poverty for the poor and especially for women.
Download or read book Gender and Media written by Tonny Krijnen and published by Routledge. This book was released on 2021-10-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised second edition provides a critical overview of the contemporary debates and discussions surrounding gender and mediated communication. The book is divided into three parts: representing, producing, and consuming, with each section made up of three chapters. The first chapter of each section attempts to answer the most basic questions: ‘Who is represented?’, ‘Who produces what?’, and ‘Who consumes what?’. The second chapter of each section draws attention to the complexity of the relationship between gender and media, concentrating on the 'why'. The third and final chapter of each section addresses the latest debates in the fields of media and gender, adding a vital layer of understanding of the topic at hand. Throughout, text boxes provide additional information on the most important concepts and topics, and exercises help bridge the gap between theory and everyday life media practices. The second edition has been updated in light of current developments with regard to gender, media technologies, and globalisation, including recent theoretical insights and examples. This is an ideal textbook for students studying gender and media, and for general courses on gender studies, sociology, cultural studies, and women’s studies.
Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha
Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Book Synopsis Gender in Southern Africa by : Patricia McFadden
Download or read book Gender in Southern Africa written by Patricia McFadden and published by Sapes Books. This book was released on 1998 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premise of this book is that African societies cannot move beyond colonial domination in structural and ideological terms without first recognising the deep-seated injustices which they had already constructed as normal in the pre-colonial period. The realisation of this has opened up new possibilities in the formulation of a more inclusive, post-colonial dispensation, especially for women. Scholars from Zimbabwe, Malawi, Mozambique, Namibia and Zambia contribute papers examining this transition from the gender perspective: Towards an Epistemological and Methological Framework of Development; Violence Against Women in Southern Africa; Mozambique: Women in the Armed Struggle; The Plight of Young People in Souther Africa; and Perspectives on the Beijing Policy Process in SADC.
Book Synopsis Readings in Gender in Africa by : Andrea Cornwall
Download or read book Readings in Gender in Africa written by Andrea Cornwall and published by Indiana University Press. This book was released on 2005 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive overview on the existing literature on gender in Africa. It covers areas such as Western perceptions, colonial morality, religion and politics.
Book Synopsis Gender and Media Progress Study by : Colleen Lowe Morna
Download or read book Gender and Media Progress Study written by Colleen Lowe Morna and published by . This book was released on 2010 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: