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Reliability and Validity of International Large-Scale Assessment

Author : Hans Wagemaker
Publisher : Springer Nature
ISBN 13 : 3030530817
Total Pages : 279 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Reliability and Validity of International Large-Scale Assessment by : Hans Wagemaker

Download or read book Reliability and Validity of International Large-Scale Assessment written by Hans Wagemaker and published by Springer Nature. This book was released on 2020-09-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book describes and reviews the development of the quality control mechanisms and methodologies associated with IEA’s extensive program of educational research. A group of renowned international researchers, directly involved in the design and execution of IEA’s international large-scale assessments (ILSAs), describe the operational and quality control procedures that are employed to address the challenges associated with providing high-quality, comparable data. Throughout the now considerable history of IEA’s international large-scale assessments, establishing the quality of the data has been paramount. Research in the complex multinational context in which IEA studies operate imposes significant burdens and challenges in terms of the methodologies and technologies that have been developed to achieve the stated study goals. The demands of the twin imperatives of validity and reliability must be satisfied in the context of multiple and diverse cultures, languages, orthographies, educational structures, educational histories, and traditions. Readers will learn about IEA’s approach to such challenges, and the methods used to ensure that the quality of the data provided to policymakers and researchers can be trusted. An often neglected area of investigation, namely the consequential validity of ILSAs, is also explored, examining issues related to reporting, dissemination, and impact, including discussion of the limits of interpretation. The final chapters address the question of the influence of ILSAs on policy and reform in education, including a case study from Singapore, a country known for its outstanding levels of achievement, but which nevertheless seeks the means of continual improvement, illustrating best practice use of ILSA data.

Harvesting Prosperity

Author : Keith Fuglie
Publisher : World Bank Publications
ISBN 13 : 9781464813931
Total Pages : 0 pages
Book Rating : 4.8/5 (139 download)

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Book Synopsis Harvesting Prosperity by : Keith Fuglie

Download or read book Harvesting Prosperity written by Keith Fuglie and published by World Bank Publications. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents frontier knowledge on the drivers of agriculture productivity to derive pragmatic policy advice for governments and development partners on reducing poverty and boosting shared prosperity. The analysis describes global trends and long-term sources of total factor productivity growth, along with broad trends in partial factor productivity for land and labor, revisiting the question of scale economies in farming. Technology is central to growth in agricultural productivity, yet across many parts of the developing world, readily available technology is never taken up. We investigate demand-side constraints of the technology equation to analyze factors that might influence producers, particularly poor producers, to adopt modern technology. Agriculture and food systems are rapidly transforming, characterized by shifting food preferences, the rise and growing sophistication of value chains, the increasing globalization of agriculture, and the expanding role of the public and private sectors in bringing about efficient and more rapid productivity growth. In light of this transformation, the analysis focuses on the supply side of the technology equation, exploring how the enabling environment and regulations related to trade and intellectual property rights stimulate Research and Development to raise productivity. The book also discusses emerging developments in modern value chains that contribute to rising productivity. This book is the fourth volume of the World Bank Productivity Project, which seeks to bring frontier thinking on the measurement and determinants of productivity to global policy makers.

Handbook of Reference Methods for Plant Analysis

Author : Yash Kalra
Publisher : CRC Press
ISBN 13 : 9781420049398
Total Pages : 326 pages
Book Rating : 4.0/5 (493 download)

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Book Synopsis Handbook of Reference Methods for Plant Analysis by : Yash Kalra

Download or read book Handbook of Reference Methods for Plant Analysis written by Yash Kalra and published by CRC Press. This book was released on 1997-12-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Reference Methods for Plant Analysis is an outstanding resource of plant analysis procedures, outlined in easy-to-follow steps and laboratory-ready for implementation. Plant laboratory preparation methods such as dry ashing and acid and microwave digestion are discussed in detail. Extraction techniques for analysis of readily soluble elements (petiole analysis) and quick test kits for field testing are also presented. This handbook consolidates proven, time tested methods in one convenient source. Plant scientists in production agriculture, forestry, horticulture, environmental sciences, and other related disciplines will find the Handbook a standard laboratory reference. The Handbook was written for the Soil and Plant Analysis Council, Inc., of which the editor is a board member. The council aims to promote uniform soil test and plant analysis methods, use, interpretation, and terminology; and to stimulate research on the calibration and use of soil testing and plant analysis. This reference will help readers reach these important goals in their own research.

A Roadmap to Reducing Child Poverty

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309483980
Total Pages : 619 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis A Roadmap to Reducing Child Poverty by : National Academies of Sciences, Engineering, and Medicine

Download or read book A Roadmap to Reducing Child Poverty written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2019-09-16 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strengths and abilities children develop from infancy through adolescence are crucial for their physical, emotional, and cognitive growth, which in turn help them to achieve success in school and to become responsible, economically self-sufficient, and healthy adults. Capable, responsible, and healthy adults are clearly the foundation of a well-functioning and prosperous society, yet America's future is not as secure as it could be because millions of American children live in families with incomes below the poverty line. A wealth of evidence suggests that a lack of adequate economic resources for families with children compromises these children's ability to grow and achieve adult success, hurting them and the broader society. A Roadmap to Reducing Child Poverty reviews the research on linkages between child poverty and child well-being, and analyzes the poverty-reducing effects of major assistance programs directed at children and families. This report also provides policy and program recommendations for reducing the number of children living in poverty in the United States by half within 10 years.

Basketball Sports Medicine and Science

Author : Lior Laver
Publisher : Springer Nature
ISBN 13 : 3662610701
Total Pages : 1018 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis Basketball Sports Medicine and Science by : Lior Laver

Download or read book Basketball Sports Medicine and Science written by Lior Laver and published by Springer Nature. This book was released on 2020-10-05 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed as a comprehensive educational resource not only for basketball medical caregivers and scientists but for all basketball personnel. Written by a multidisciplinary team of leading experts in their fields, it provides information and guidance on injury prevention, injury management, and rehabilitation for physicians, physical therapists, athletic trainers, rehabilitation specialists, conditioning trainers, and coaches. All commonly encountered injuries and a variety of situations and scenarios specific to basketball are covered with the aid of more than 200 color photos and illustrations. Basketball Sports Medicine and Science is published in collaboration with ESSKA and will represent a superb, comprehensive educational resource. It is further hoped that the book will serve as a link between the different disciplines and modalities involved in basketball care, creating a common language and improving communication within the team staff and environment.

2016 1st International Conference on Game, Game Art, and Gamification (ICGGAG)

Author : IEEE Staff
Publisher :
ISBN 13 : 9781509054800
Total Pages : pages
Book Rating : 4.0/5 (548 download)

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Book Synopsis 2016 1st International Conference on Game, Game Art, and Gamification (ICGGAG) by : IEEE Staff

Download or read book 2016 1st International Conference on Game, Game Art, and Gamification (ICGGAG) written by IEEE Staff and published by . This book was released on 2016-12-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on Game, Game Art and Gamification (ICGGAG 2016) brings together scientists, researchers, programmers, designers, computer users, and students to exchange and share their experiences, new ideas, and research results about all aspects of games

Mediating the Message in the 21st Century

Author : Pamela J. Shoemaker
Publisher : Routledge
ISBN 13 : 1135858292
Total Pages : 308 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Mediating the Message in the 21st Century by : Pamela J. Shoemaker

Download or read book Mediating the Message in the 21st Century written by Pamela J. Shoemaker and published by Routledge. This book was released on 2013-10-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

The Conservation Biology of Tortoises

Author : IUCN/SSC Tortoise and Freshwater Turtle Specialist Group
Publisher : IUCN
ISBN 13 : 2880329868
Total Pages : 210 pages
Book Rating : 4.8/5 (83 download)

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Book Synopsis The Conservation Biology of Tortoises by : IUCN/SSC Tortoise and Freshwater Turtle Specialist Group

Download or read book The Conservation Biology of Tortoises written by IUCN/SSC Tortoise and Freshwater Turtle Specialist Group and published by IUCN. This book was released on 1989 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Canine and Feline Gastroenterology

Author : Robert J. Washabau
Publisher : Elsevier Health Sciences
ISBN 13 : 143770302X
Total Pages : 1017 pages
Book Rating : 4.4/5 (377 download)

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Book Synopsis Canine and Feline Gastroenterology by : Robert J. Washabau

Download or read book Canine and Feline Gastroenterology written by Robert J. Washabau and published by Elsevier Health Sciences. This book was released on 2012-04-27 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive reference standard for the discipline, Canine and Feline Gastroenterology covers the biology, pathobiology, and diagnosis and treatment of diseases of the gastrointestinal, pancreatic, and hepatobiliary systems. An international team of experts, including 85 authors from 17 different countries, led by Robert Washabau and Michael Day, covers everything from minor problems such as adverse food reactions to debilitating inflammatory, infectious, metabolic, and neoplastic diseases of the digestive system. This authoritative text utilizes an evidence-based approach to reflect the latest science and research, complemented by principles of problem solving, algorithms to improve clinical diagnoses, and extensive full-color illustrations. For generalists and specialists alike, this gastroenterology reference should be part of every serious practitioner's professional library. - A comprehensive, 928-page reference standard covers the discipline of canine and feline gastroenterology. - An international focus is provided by 85 authors from 17 different countries, including renowned experts in veterinary gastroenterology, internal medicine, pathology, clinical pathology, radiology, and infectious disease. - Coverage of the entire breadth and depth of gastroenterology ranges from biology to pathobiology, as well as diagnosis and treatment of diseases of the gastrointestinal, pancreatic, and hepatobiliary systems. - Current information on GI microflora, immunology, cellular growth, and systems integration provides a foundation for treating clinical problems. - Coverage of diseases in dogs and cats includes the oral cavity, esophagus, stomach, small intestine, large intestine, colon, anorectum, liver and biliary tract, exocrine pancreas, peritoneum, and associated vasculature. - A focus on patient management examines the full range of procedures and techniques essential to diagnosis and treatment from clinical signs and diagnosis to nutritional support and pharmacologic management of disease. - Clear explanations of current diagnostic modalities include laboratory tests, molecular methods, diagnostic imaging, endoscopy, and histopathology, also showing how to interpret and utilize results. - A strong clinical approach emphasizes need-to-know information for managing the common and not-so-common G.I. clinical problems of everyday practice. - Full-color photographs and illustrations depict concepts, conditions, and procedures. - An evidence-based medicine perspective reflects the latest research as well as the modern practice of veterinary medicine. - Logical, coherent, and consistent internal organization makes this a reader-friendly edition. - Problem-based algorithms help in diagnosing every G.I. clinical problem from A to Z. - A stand-alone section on the pharmacologic approach to G.I. disease offers quick and easy drug reference.

Families in an Era of Increasing Inequality

Author : Paul R. Amato
Publisher : Springer
ISBN 13 : 3319083082
Total Pages : 243 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Families in an Era of Increasing Inequality by : Paul R. Amato

Download or read book Families in an Era of Increasing Inequality written by Paul R. Amato and published by Springer. This book was released on 2014-10-07 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widening gap between the rich and the poor is turning the American dream into an impossibility for many, particularly children and families. And as the children of low-income families grow to adulthood, they have less access to opportunities and resources than their higher-income peers--and increasing odds of repeating the experiences of their parents. Families in an Era of Increasing Inequality probes the complex relations between social inequality and child development and examines possibilities for disrupting these ongoing patterns. Experts across the social sciences track trends in marriage, divorce, employment, and family structure across socioeconomic strata in the U.S. and other developed countries. These family data give readers a deeper understanding of how social class shapes children's paths to adulthood and how those paths continue to diverge over time and into future generations. In addition, contributors critique current policies and programs that have been created to reduce disparities and offer suggestions for more effective alternatives. Among the topics covered: Inequality begins at home: the role of parenting in the diverging destinies of rich and poor children. Inequality begins outside the home: putting parental educational investments into context. How class and family structure impact the transition to adulthood. Dealing with the consequences of changes in family composition. Dynamic models of poverty-related adversity and child outcomes. The diverging destinies of children and what it means for children's lives. As new initiatives are sought to improve the lives of families and children in the short and long term, Families in an Era of Increasing Inequality is a key resource for researchers and practitioners in family studies, social work, health, education, sociology, demography, and psychology.

Experimental Methods in Survey Research

Author : Paul J. Lavrakas
Publisher : John Wiley & Sons
ISBN 13 : 1119083753
Total Pages : 548 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Experimental Methods in Survey Research by : Paul J. Lavrakas

Download or read book Experimental Methods in Survey Research written by Paul J. Lavrakas and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing This book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used. Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains. Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method’s deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book: Fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation —featuring contributions from across a variety of disciplines in the social and behavioral sciences Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study Includes more than 20 types of original experiments carried out within probability sample surveys Addresses myriad practical and operational aspects for designing, implementing, and analyzing survey-based experiments by using a Total Survey Error perspective to address the strengths and weaknesses of each experimental technique and method Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment is an ideal reference for survey researchers and practitioners in areas such political science, health sciences, sociology, economics, psychology, public policy, data collection, data science, and marketing. It is also a very useful textbook for graduate-level courses on survey experiments and survey methodology.

Medical and Veterinary Entomology

Author : Gary R. Mullen
Publisher : Academic Press
ISBN 13 : 0080919693
Total Pages : 646 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis Medical and Veterinary Entomology by : Gary R. Mullen

Download or read book Medical and Veterinary Entomology written by Gary R. Mullen and published by Academic Press. This book was released on 2009-04-22 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical and Veterinary Entomology, Second Edition, has been fully updated and revised to provide the latest information on developments in entomology relating to public health and veterinary importance. Each chapter is structured with the student in mind, organized by the major headings of Taxonomy, Morphology, Life History, Behavior and Ecology, Public Health and Veterinary Importance, and Prevention and Control. This second edition includes separate chapters devoted to each of the taxonomic groups of insects and arachnids of medical or veterinary concern, including spiders, scorpions, mites, and ticks. Internationally recognized editors Mullen and Durden include extensive coverage of both medical and veterinary entomological importance. This book is designed for teaching and research faculty in medical and veterinary schools that provide a course in vector borne diseases and medical entomology; parasitologists, entomologists, and government scientists responsible for oversight and monitoring of insect vector borne diseases; and medical and veterinary school libraries and libraries at institutions with strong programs in entomology. Follows in the tradition of Herm's Medical and Veterinary Entomology The latest information on developments in entomology relating to public health and veterinary importance Two separate indexes for enhanced searchability: Taxonomic and Subject New to this edition: Three new chapters Morphological Adaptations of Parasitic Arthropods Forensic Entomology Molecular Tools in Medical and Veterinary Entomology 1700 word glossary Appendix of Arthropod-Related Viruses of Medical-Veterinary Importance Numerous new full-color images, illustrations and maps throughout

Bergey's Manual of Systematic Bacteriology

Author : David R. Boone
Publisher : Springer Science & Business Media
ISBN 13 : 038721609X
Total Pages : 717 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Bergey's Manual of Systematic Bacteriology by : David R. Boone

Download or read book Bergey's Manual of Systematic Bacteriology written by David R. Boone and published by Springer Science & Business Media. This book was released on 2012-01-13 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bacteriologists from all levels of expertise and within all specialties rely on this Manual as one of the most comprehensive and authoritative works. Since publication of the first edition of the Systematics, the field has undergone revolutionary changes, leading to a phylogenetic classification of prokaryotes based on sequencing of the small ribosomal subunit. The list of validly named species has more than doubled since publication of the first edition, and descriptions of over 2000 new and realigned species are included in this new edition along with more in-depth ecological information about individual taxa and extensive introductory essays by leading authorities in the field.

Nature Based Solutions for Wastewater Treatment

Author : Katharine Cross
Publisher : IWA Publishing
ISBN 13 : 9781789062250
Total Pages : 344 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Nature Based Solutions for Wastewater Treatment by : Katharine Cross

Download or read book Nature Based Solutions for Wastewater Treatment written by Katharine Cross and published by IWA Publishing. This book was released on 2021-08-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are 2.4 billion people without improved sanitation and another 2.1 billion with inadequate sanitation (i.e. wastewater drains directly into surface waters), and despite improvements over the past decades, the unsafe management of fecal waste and wastewater continues to present a major risk to public health and the environment (UN, 2016). There is growing interest in low cost sanitation solutions which harness natural systems. However, it can be difficult for wastewater utility managers to understand under what conditions such nature-based solutions (NBS) might be applicable and how best to combine traditional infrastructure, for example an activated sludge treatment plant, with an NBS such as treatment wetlands. There is increasing scientific evidence that treatment systems with designs inspired by nature are highly efficient treatment technologies. The cost-effective design and implementation of ecosystems in wastewater treatment is something that exists and has the potential to be further promoted globally as both a sustainable and practical solution. This book serves as a compilation of technical references, case examples and guidance for applying nature-based solutions for treatment of domestic wastewater, and enables a wide variety of stakeholders to understand the design parameters, removal efficiencies, costs, co-benefits for both people and nature and trade-offs for consideration in their local context. Examples through case studies are from across the globe and provide practical insights into the variety of potentially applicable solutions.

The Potato Crop

Author : Hugo Campos
Publisher : Springer Nature
ISBN 13 : 3030286835
Total Pages : 524 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis The Potato Crop by : Hugo Campos

Download or read book The Potato Crop written by Hugo Campos and published by Springer Nature. This book was released on 2019-12-03 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY 4.0 license. This book provides a fresh, updated and science-based perspective on the current status and prospects of the diverse array of topics related to the potato, and was written by distinguished scientists with hands-on global experience in research aspects related to potato. The potato is the third most important global food crop in terms of consumption. Being the only vegetatively propagated species among the world’s main five staple crops creates both issues and opportunities for the potato: on the one hand, this constrains the speed of its geographic expansion and its options for international commercialization and distribution when compared with commodity crops such as maize, wheat or rice. On the other, it provides an effective insulation against speculation and unforeseen spikes in commodity prices, since the potato does not represent a good traded on global markets. These two factors highlight the underappreciated and underrated role of the potato as a dependable nutrition security crop, one that can mitigate turmoil in world food supply and demand and political instability in some developing countries. Increasingly, the global role of the potato has expanded from a profitable crop in developing countries to a crop providing income and nutrition security in developing ones. This book will appeal to academics and students of crop sciences, but also policy makers and other stakeholders involved in the potato and its contribution to humankind’s food security.

The Commercial Storage of Fruits, Vegetables, and Florist and Nursery Stocks

Author : Robert E. Hardenburg
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Commercial Storage of Fruits, Vegetables, and Florist and Nursery Stocks by : Robert E. Hardenburg

Download or read book The Commercial Storage of Fruits, Vegetables, and Florist and Nursery Stocks written by Robert E. Hardenburg and published by . This book was released on 1986 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note for the electronic edition: This draft has been assembled from information prepared by authors from around the world. It has been submitted for editing and production by the USDA Agricultural Research Service Information Staff and should be cited as an electronic draft of a forthcoming publication. Because the 1986 edition is out of print, because we have added much new and updated information, and because the time to publication for so massive a project is still many months away, we are making this draft widely available for comment from industry stakeholders, as well as university research, teaching and extension staff.

The Role of the Media in Promoting and Reducing Tobacco Use

Author : National Cancer Institute
Publisher : Createspace Independent Pub
ISBN 13 : 9781478117902
Total Pages : 684 pages
Book Rating : 4.1/5 (179 download)

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Book Synopsis The Role of the Media in Promoting and Reducing Tobacco Use by : National Cancer Institute

Download or read book The Role of the Media in Promoting and Reducing Tobacco Use written by National Cancer Institute and published by Createspace Independent Pub. This book was released on 2012-06-23 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Institutes of Health Publication 07-6242, The Role of the Media in Promoting and Reducing Tobacco Use, NCI Tobacco Control Monograph 19, (the 19th of the Tobacco Control Monograph series of the National Cancer Institute (NCI) provides a critical, scientific review and synthesis of current evidence regarding the power of the media both to encourage and discourage tobacco use. The work presented is the most current and comprehensive distillation of the scientific literature on media communications in tobacco promotion and tobacco control. The six main parts of this monograph deal with aspects of media communications relevant to tobacco promotion and tobacco control. Part 1, an overview, frames the rationale for the monograph's organization and presents the key issues and conclusions of the research as a whole and of the individual chapters. This section describes media research theories that guided this assessment of the relationship between media and tobacco use, which can be viewed as a multilevel issue ranging from consumer-level advertising and promotion to stakeholder-level marketing aimed toward retailers, policymakers, and others. Part 2 further explores tobacco marketing—the range of media interventions used by the tobacco industry to promote its products, such as brand advertising and promotion, as well as corporate sponsorship and advertising. This section also evaluates the evidence for the influence of tobacco marketing on smoking behavior and discusses regulatory and constitutional issues related to marketing restrictions. Part 3 explores how both the tobacco control community and the tobacco industry have used news and entertainment media to advocate their positions and how such coverage relates to tobacco use and tobacco policy change. The section also appraises evidence of the influence of tobacco use in movies on youth smoking initiation. Part 4 focuses on tobacco control media interventions and the strategies, themes, and communication designs intended to prevent tobacco use or encourage cessation, including opportunities for new media interventions. This section also synthesizes evidence on the effectiveness of mass media campaigns in reducing smoking. Part 5 discusses tobacco industry efforts to diminish media interventions by the tobacco control community and to use the media to oppose state tobacco control ballot initiatives and referenda. Finally, Part 6 examines possible future directions in the use of media to promote or to control tobacco use and summarizes research needs and opportunities. Key lessons from this volume can inform policymakers as well as scientists and practitioners. Most critical from a policy standpoint is the conclusion, supported by strong evidence, that both exposure to tobacco marketing and depictions of tobacco in movies promote smoking initiation. In the United States in 2005—the same year in which 2.7 million American adolescents aged 12 to 17 used cigarettes in the past month1 and 438,000 Americans died prematurely from diseases caused by tobacco use or secondhand smoke exposure2—the tobacco industry spent $13.5 billion (in 2006 dollars) on cigarette advertising and promotion,3 an average of $37 million per day. The tobacco industry continues to succeed in overcoming partial restrictions on tobacco marketing in the United States, and tobacco marketing remains pervasive and effective in promoting tobacco use. Efforts to curb the depiction of tobacco use in movies have increased in recent years, and the evidence reviewed here indicates that progress in this area could be expected to translate into lower rates of youth smoking initiation in the future. Strong evidence indicates that media campaigns can reduce tobacco use. This volume highlights the complexities of assessing the media's influence on tobacco-related attitudes and behavior. A vast range of research is reviewed.~