Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Fundamentos Para La Gestion Y Direccion De Ventas En Publicidad full books in PDF, epub, and Kindle. Read online Fundamentos Para La Gestion Y Direccion De Ventas En Publicidad ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :
Publisher :
ISBN 13 :
Total Pages : 2562 pages
Book Rating : 4.:/5 (31 download)
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Thomas J. Peters
Publisher : Harper Collins
ISBN 13 : 0062263617
Total Pages : 404 pages
Book Rating : 4.0/5 (622 download)
Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author : Bowker Editores Argentina
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.A/5 ( download)
Download or read book Economic Man in the Industrial Revolution written by Bowker Editores Argentina and published by . This book was released on 1957 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Trout
Publisher : McGraw Hill Professional
ISBN 13 : 0071369198
Total Pages : 192 pages
Book Rating : 4.0/5 (713 download)
Download or read book The New Positioning: The Latest on the World's #1 Business Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 1997-05-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1118173902
Total Pages : 199 pages
Book Rating : 4.1/5 (181 download)
Download or read book People Follow You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2011-10-13 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to influencing the performance of the people you lead Managers don't get paid for what they do but rather for the performance of their people; therefore, a manager's most important job is coaching behaviors in order to improve performance. In People Follow You managers will learn five easily understood and implemented levers critical to influencing the performance of the people they lead. Ultimately, people follow people that they like, trust, and believe in. Understand how to build stronger relationships with direct and indirect reports that lead to loyalty, higher productivity, and long-term development. Relevant to middle and high level managers, People Follow You provides a foundation for managing people. Practical lessons help managers employ winning interpersonal skills to move others to take action. Learn how to leverage the basics of interpersonal relationships to inspire others to take action Get a simple and actionable formula for connecting with employees and indirect reports and gaining their buy-in through the use of personal power vs. the power of authority Discover the fundamental on-the-job coaching skills that deliver instant performance improvement Author Jeb Blount is the most downloaded sales expert in iTunes history; his Sales Gravy and Sales Guy audio programs have been downloaded more than 3 million times When all else is stripped away, people don't work for companies, paychecks, perks, or slogans, people work for you. Become a manager people will follow, and lead your team to greater achievements and measurable gains.
Author : Mark Hunter
Publisher : HarperChristian + ORM
ISBN 13 : 0814420109
Total Pages : 313 pages
Book Rating : 4.8/5 (144 download)
Download or read book High-Profit Selling written by Mark Hunter and published by HarperChristian + ORM. This book was released on 2012-02-14 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind. In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships. In this invaluable resource, you’ll learn: how to avoid negotiating, actively listen to customers, match the benefits of products or services with customers’ needs and pains, confidently communicate value, and ensure prospects are serious and not shopping for price. Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.
Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author : Bernan Associates
Publisher :
ISBN 13 : 9789230012557
Total Pages : pages
Book Rating : 4.0/5 (125 download)
Download or read book Index Translationium written by Bernan Associates and published by . This book was released on 1977 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James U. McNeal
Publisher : Free Press
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (321 download)
Download or read book Children as Consumers written by James U. McNeal and published by Free Press. This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don Schultz
Publisher : Routledge
ISBN 13 : 1317979605
Total Pages : 179 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.
Author : Herbert Fensterheim, Ph.D.
Publisher : Dell
ISBN 13 : 0440154138
Total Pages : 306 pages
Book Rating : 4.4/5 (41 download)
Download or read book Don't Say Yes When You Want to Say No written by Herbert Fensterheim, Ph.D. and published by Dell. This book was released on 1975-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yes, you can learn to say what you mean and mean what you say. This bestselling guide has already transformed thousands of lives—and can change your as well. The authors’ pioneering Assertiveness Training Technique can help you gain recognition and promotion on the job, renew your marriage, put more zing in your sex life, deal with your children more effectively, and make new friends. Change your life as you learn how to: • Target your own assertiveness difficulties and set your own goals. • Follow your progress with a workshop that gives you step-by-step reinforcement. • Visualize and actualize through exercises designed to perfect new behavior patterns. • Develop self-control that comes from within. • Change habits that keep you from getting what you want in every area of your life.
Author : Heather T. Herdman
Publisher : Thieme
ISBN 13 : 1626239304
Total Pages : 526 pages
Book Rating : 4.6/5 (262 download)
Download or read book NANDA International Nursing Diagnoses written by Heather T. Herdman and published by Thieme. This book was released on 2017-06-28 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised by authors T. Heather Herdman, PhD, RN, FNI, and Shigemi Kamitsuru, PhD, RN, FNI, Nursing Diagnoses: Definitions and Classification 2018-2020, Eleventh Edition is the definitive guide to nursing diagnoses, as reviewed and approved by NANDA International (NANDA-I). In this new edition of a seminal text, the authors have written all introductory chapters at an undergraduate nursing level, providing the critical information needed for nurses to understand assessment, its link to diagnosis and clinical reasoning, and the purpose and use of taxonomic structure for the nurse at the bedside. Other changes include: 18 new nursing diagnoses and 72 revised diagnoses Updates to 11 nursing diagnosis labels, ensuring they are consistent with current literature and reflect a human response Modifications to the vast majority of the nursing diagnosis definitions, including especially Risk Diagnoses Standardization of diagnostic indicator terms (defining characteristics, related factors, risk factors, associated conditions, and at-risk populations) to further aid clarity for readers and clinicians Coding of all diagnostic indicator terms for those using electronic versions of the terminology Web-based resources include chapter and reference lists for new diagnoses Rigorously updated and revised, Nursing Diagnoses: Definitions and Classification 2018-2020, Eleventh Edition is a must-have resource for all nursing students, professional nurses, nurse educators, nurse informaticists, and nurse administrators.
Author : Jeffrey Kottler
Publisher : Routledge
ISBN 13 : 1135967768
Total Pages : 411 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Assassin and the Therapist written by Jeffrey Kottler and published by Routledge. This book was released on 2011-01-19 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many therapists have likely worked with a client who has caused the therapist to confront his most cherished beliefs, or has changed the therapist in ways that forever altered the way he performs therapy, looks at the world, and sees himself. The author of this book found himself in just such a situation, causing him to begin his own search for truth. This book is the result of his search; it explores the nature of truth in psychotherapy and in the therapist’s life, examining some of the things that are often denied and rarely spoken about. This book contains two parallel narratives: the first tells the story of Jacob, a man in his seventies, who lived through one of the most dramatic periods in history and actually altered events through his acts of violence. Following him from his childhood to his recruitment, training, and life as an assassin, it is a tale of intrigue, of adventure and courage, but one that also raises a number of profound moral issues. The reader will find several unexpected but significant themes scattered throughout Jacob’s story which, upon close examination, have significant implications for the ways therapists think about their work and their relationships with clients. The second narrative details the author’s struggles as a therapist as he tries to make sense of his doubt, imperfections, and self-deceptions. The reader will join him on his search for truth in both psychotherapy and life. His story becomes a lesson for digging deep into the complex and ambiguous nature of what therapists do and what they think they learn in their work. A greatly unique and fascinating work, readers will find themselves both enthralled in and changed by Jacob’s story and the author’s journey.
Author : María Berríos
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.F/5 ( download)
Download or read book Copiar el edén written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Author : Erik Brynjolfsson
Publisher : MIT Press
ISBN 13 : 0262258072
Total Pages : 175 pages
Book Rating : 4.2/5 (622 download)
Download or read book Wired for Innovation written by Erik Brynjolfsson and published by MIT Press. This book was released on 2009-09-11 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two experts on the information economy explore the true economic value of technology and innovation. A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process changes, including broader sharing of information, decentralized decision-making, linking pay and promotions to performance, pruning of non-core products and processes, and greater investments in training and education. Innovation continues through booms and busts. This book provides an essential guide for policy makers and economists who need to understand how information technology is transforming the economy and how it will create value in the coming decade.
Author :
Publisher :
ISBN 13 :
Total Pages : 1418 pages
Book Rating : 4.A/5 ( download)
Download or read book LEV written by and published by . This book was released on 1999 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
