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Fundamentos Del Protocolo En La Comunicacion Institucional
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Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez
Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Book Synopsis Fundamentos del protocolo en la comunicación institucional by : Francisco Marín Calahorro
Download or read book Fundamentos del protocolo en la comunicación institucional written by Francisco Marín Calahorro and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentos del protocolo en la comunicación institucional by : Francisco Marín Calahorro
Download or read book Fundamentos del protocolo en la comunicación institucional written by Francisco Marín Calahorro and published by . This book was released on 1997 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla
Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Periodismo de marcas by : Carlos J. Campo
Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Book Synopsis When the Press Fails by : W. Lance Bennett
Download or read book When the Press Fails written by W. Lance Bennett and published by University of Chicago Press. This book was released on 2008-09-15 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sobering look at the intimate relationship between political power and the news media, When the Press Fails argues the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. The result is both an indictment of official spin and an urgent call to action that questions why the mainstream press failed to challenge the Bush administration’s arguments for an invasion of Iraq or to illuminate administration policies underlying the Abu Ghraib controversy. Drawing on revealing interviews with Washington insiders and analysis of content from major news outlets, the authors illustrate the media’s unilateral surrender to White House spin whenever oppositional voices elsewhere in government fall silent. Contrasting these grave failures with the refreshingly critical reporting on Hurricane Katrina—a rare event that caught officials off guard, enabling journalists to enter a no-spin zone—When the Press Fails concludes by proposing new practices to reduce reporters’ dependence on power. “The hand-in-glove relationship of the U.S. media with the White House is mercilessly exposed in this determined and disheartening study that repeatedly reveals how the press has toed the official line at those moments when its independence was most needed.”—George Pendle, Financial Times “Bennett, Lawrence, and Livingston are indisputably right about the news media’s dereliction in covering the administration’s campaign to take the nation to war against Iraq.”—Don Wycliff, Chicago Tribune “[This] analysis of the weaknesses of Washington journalism deserves close attention.”—Russell Baker, New York Review of Books
Book Synopsis The Radiological Accident in Goiânia by : International Atomic Energy Agency
Download or read book The Radiological Accident in Goiânia written by International Atomic Energy Agency and published by . This book was released on 1988 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Government and authorities in Brazil were faced with a tragic accident in Goiânia resulting from the misuse of a strongly radioactive medical teletherapy source not under radiation protection surveillance. The present report is divided into four parts: a chronology of destruction of the source, discovery of the accident and initial response; a description of the human consequences and the dosimetry and treatment of seriously exposed and contaminated persons; an account of the assessment of the environmental contamination and the remedial actions taken; and observations and recommendations. Appendices and annexes give an assessment of the effectiveness of international co-operation in the emergency response, and provide further information on: public communications; radiological survey equipment; guidelines for the discharge of patients; radiological protection; chemical decontamination; and the lessons learned.
Book Synopsis Resonant Violence by : Kerry Whigham
Download or read book Resonant Violence written by Kerry Whigham and published by Rutgers University Press. This book was released on 2022-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Holocaust in Europe to the military dictatorships of Latin America to the enduring violence of settler colonialism around the world, genocide has been a defining experience of far too many societies. In many cases, the damaging legacies of genocide lead to continued violence and social divisions for decades. In others, however, creative responses to this identity-based violence emerge from the grassroots, contributing to widespread social and political transformation. Resonant Violence explores both the enduring impacts of genocidal violence and the varied ways in which states and grassroots collectives respond to and transform this violence through memory practices and grassroots activism. By calling upon lessons from Germany, Poland, Argentina, and the Indigenous United States, Resonant Violence demonstrates how ordinary individuals come together to engage with a violent past to pave the way for a less violent future.
Book Synopsis Abortion and Democracy by : Barbara Sutton
Download or read book Abortion and Democracy written by Barbara Sutton and published by Routledge. This book was released on 2021-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abortion and Democracy offers critical analyses of abortion politics in Latin America’s Southern Cone, with lessons and insights of wider significance. Drawing on the region’s recent history of military dictatorship and democratic transition, this edited volume explores how abortion rights demands fit with current democratic agendas. With a focus on Argentina, Chile, and Uruguay, the book’s contributors delve into the complex reality of abortion through the examination of the discourses, strategies, successes, and challenges of abortion rights movements. Assembling a multiplicity of voices and experiences, the contributions illuminate key dimensions of abortion rights struggles: health aspects, litigation efforts, legislative debates, party politics, digital strategies, grassroots mobilization, coalition-building, affective and artistic components, and movement-countermovement dynamics. The book takes an approach that is sensitive to social inequalities and to the transnational aspects of abortion rights struggles in each country. It bridges different scales of analysis, from abortion experiences at the micro level of the clinic or the home to the macro sociopolitical and cultural forces that shape individual lives. This is an important intervention suitable for students and scholars of abortion politics, democracy in Latin America, gender and sexuality, and women’s rights.
Book Synopsis Thesaurus Construction and Use by : Jean Aitchison
Download or read book Thesaurus Construction and Use written by Jean Aitchison and published by Routledge. This book was released on 2003-09-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the construction of thesauri for use in information retrieval, written by leading experts in the field. Includes: planning and design; vocabulary control; specificity and compound terms; structure and relationships; auxiliary retrieval devices; multilingual thesauri; AAT Compound Term Rules. The US ANSI/NISO Z39.19 Thesaurus construction standard is also covered.
Book Synopsis Legal Frameworks for REDD by : John Costenbader
Download or read book Legal Frameworks for REDD written by John Costenbader and published by World Conservation Union. This book was released on 2009 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Implementation at the National Level.
Book Synopsis Resúmenes de documentos sobre cooperación entre países en desarrollo by :
Download or read book Resúmenes de documentos sobre cooperación entre países en desarrollo written by and published by . This book was released on 1987 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Communication in Context: Theoretical Debates and Applied Research by : Sara Balonas
Download or read book Strategic Communication in Context: Theoretical Debates and Applied Research written by Sara Balonas and published by UMinho Editora/CECS. This book was released on 2021-07-30 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Book Synopsis Disrupción tecnológica, transformación y sociedad by : Juan Carlos Henao
Download or read book Disrupción tecnológica, transformación y sociedad written by Juan Carlos Henao and published by Universidad Externado. This book was released on 2021-06-01 with total page 903 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edición de la colección "Así habla el Externado" examina el impacto que las tecnologías disruptivas y la transformación digital están teniendo sobre el conjunto de la sociedad, bajo una lente humanista e interdisciplinar, propia de nuestra institución. La Cuarta Revolución Industrial (4RI), que ha permeado todos los campos de la actividad humana y la sociedad, ofrece la inmensa oportunidad de reducir las brechas de conocimiento e ingreso económico y generar progreso social y democrático, pero puede también tener el efecto contrario. El lector y la lectora encontrarán en estos cuatro tomos reflexiones valiosas, en sus 74escritos, para comprender en todo su alcance estas innovaciones y poder contribuir así a la construcción de realidades cada vez más incluyentes y participativas. Este tomo III, titulado "Derecho, innovación y tecnología: fundamentos para una Lex Informático", tiene por objeto responder la siguiente pregunta: ¿de qué manera las nuevas tecnologías y la economía colaborativa están transformando el derecho, sus principios e instituciones? Para ello, el presente volumen estudia en detalle las promesas, retos y problemas jurídicos suscitados por la aplicación de la inteligencia artificial, el Big Data, el Blockchain y el loT en distintos ámbitos del derecho público y privado. Los diferentes capítulos presentan debates en torno a la forma en que dichas tecnologías vienen afectando profundamente al mundo del derecho, con el fin de construir un marco conceptual que no solo sirva de base para sostener una discusión académica sólidamente fundamentada sobre estos temas, sino también para despejar las dudas jurídicas que pueden existir con el fin de facilitar y acelerar el desarrollo e implementación práctica de estas tecnologías, así como de contribuir a orientar la agenda académica sobre estos asuntos en América Latina.
Book Synopsis We the Corporations: How American Businesses Won Their Civil Rights by : Adam Winkler
Download or read book We the Corporations: How American Businesses Won Their Civil Rights written by Adam Winkler and published by Liveright Publishing. This book was released on 2018-02-27 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Award for Nonfiction Finalist National Book Critics Circle Award for Nonfiction Finalist A New York Times Notable Book of the Year A Washington Post Notable Book of the Year A PBS “Now Read This” Book Club Selection Named one of the Best Books of the Year by the Economist and the Boston Globe A landmark exposé and “deeply engaging legal history” of one of the most successful, yet least known, civil rights movements in American history (Washington Post). In a revelatory work praised as “excellent and timely” (New York Times Book Review, front page), Adam Winkler, author of Gunfight, once again makes sense of our fraught constitutional history in this incisive portrait of how American businesses seized political power, won “equal rights,” and transformed the Constitution to serve big business. Uncovering the deep roots of Citizens United, he repositions that controversial 2010 Supreme Court decision as the capstone of a centuries-old battle for corporate personhood. “Tackling a topic that ought to be at the heart of political debate” (Economist), Winkler surveys more than four hundred years of diverse cases—and the contributions of such legendary legal figures as Daniel Webster, Roger Taney, Lewis Powell, and even Thurgood Marshall—to reveal that “the history of corporate rights is replete with ironies” (Wall Street Journal). We the Corporations is an uncompromising work of history to be read for years to come.
Book Synopsis Community-Based Participatory Research for Health by : Meredith Minkler
Download or read book Community-Based Participatory Research for Health written by Meredith Minkler and published by Jossey-Bass. This book was released on 2002-11-18 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meredith Minkler and Nina Wallerstein have brought together, in one important volume, a stellar panel of contributors who offer a comprehensive resource on the theory and application of community based participatory research. Community Based Participatory Research for Health contains information on a wide variety of topics including planning and conducting research, working with communities, promoting social change, and core research methods. The book also contains a helpful appendix of tools, guides, checklists, sample protocols, and much more.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9251091870 Total Pages :37 pages Book Rating :4.2/5 (51 download)
Book Synopsis International Code of Conduct on Pesticide Management by : Food and Agriculture Organization of the United Nations
Download or read book International Code of Conduct on Pesticide Management written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-09-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The understanding that some pesticides are more hazardous than others is well established. Recognition of this is reflected by the World Health Organization (WHO) Recommended Classification of Pesticides by Hazard, which was first published in 1975. The document classifies pesticides in one of five hazard classes according to their acute toxicity. In 2002, the Globally Harmonized System of Classification and Labelling of Chemicals (GHS) was introduced, which in addition to acute toxicity also provides classification of chemicals according to their chronic health hazards and environmental hazards.
