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Author :
Publisher :
ISBN 13 :
Total Pages : 1068 pages
Book Rating : 4.:/5 (949 download)
Download or read book Función relacional de la comunicación audiovisual corporativa written by and published by . This book was released on 2003 with total page 1068 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María Dolores Loran Herrero
Publisher : Editorial UOC
ISBN 13 : 8490644217
Total Pages : 72 pages
Book Rating : 4.4/5 (96 download)
Download or read book La comunicación audiovisual en la empresa written by María Dolores Loran Herrero and published by Editorial UOC. This book was released on 2017-10-16 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las empresas deben recurrir a las fórmulas audiovisuales para conectar con sus públicos. La incidencia de la comunicación en las organizaciones y lo que repercute en su comunicación corporativa es determinante y refleja, a través de los formatos, la filosofía y los valores que la institución pretende transmitir. Las posibilidades son múltiples y variadas. En este texto se realiza un compendio de los formatos audiovisuales existentes para explicar y organizar la multitud de opciones y usos que se pueden encontrar. La distribución propuesta se basa en el enfoque que cada producto debe conseguir, es decir, del objetivo para el que ha sido diseñado.
Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8491801898
Total Pages : 180 pages
Book Rating : 4.4/5 (918 download)
Download or read book Comunicación corporativa audiovisual y online written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2018-05-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: La comunicación corporativa afronta desafíos constantes. Por eso, la función de la comunicación debe ser adaptativa. El presente libro recoge los principales retos y tendencias del presente que afectan a la comunicación y al marketing desde el punto de vista online y audiovisual. Estas son las dos palabras clave del nuevo contexto. Las perspectivas profesional y académica suman esfuerzos para intentar capturar una instantánea sobre usos recientes y futuros de la comunicación corporativa audiovisual. El resultado es un manual de utilidad para estudiantes, profesores, investigadores y profesionales que pone el foco de atención en ámbitos interconectados y en incipiente efusión.
Author : David Caldevilla Domínguez
Publisher : Vision Libros
ISBN 13 : 8499836895
Total Pages : 250 pages
Book Rating : 4.4/5 (998 download)
Download or read book La cara interna de la comunicación en la empresa written by David Caldevilla Domínguez and published by Vision Libros. This book was released on 2010-12-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9788491801870
Total Pages : pages
Book Rating : 4.8/5 (18 download)
Download or read book COMUNICACION CORPORATIVA AUDIOVISUAL Y ONLINE INNOVACION Y written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fernando Galindo Rubio
Publisher :
ISBN 13 : 9788472996144
Total Pages : 256 pages
Book Rating : 4.9/5 (961 download)
Download or read book Comunicación audivisual corporativa written by Fernando Galindo Rubio and published by . This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuel Palencia-Lefler
Publisher : Profit Editorial
ISBN 13 : 9788493608446
Total Pages : 536 pages
Book Rating : 4.6/5 (84 download)
Download or read book 90 TECNICAS DE RELACIONES PUBLICAS written by Manuel Palencia-Lefler and published by Profit Editorial. This book was released on 2008-04-08 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: La recopilación de técnicas que propone este manual será de utilidad para todos los profesionales del sector y les ayudará a tener claramente identificadas y clasificadas las posibles herramientas para proponer a sus clientes, ya sean empresas, instituciones u otros organismos del entramado social. Estas técnicas de relaciones públicas se explican tanto desde sus bases conceptuales como desde los procedimientos de planificación y ejecución más adecuados en cada caso. Las 90 técnicas están distribuidas en 14 grupos. Dicha agrupación se fundamenta en unos descriptores que hacen la función de denominador común de las técnicas que componen cada grupo.
Author : Susana Maria de Carvalho Carreira Fernandes de Spínola
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)
Download or read book Relaciones públicas written by Susana Maria de Carvalho Carreira Fernandes de Spínola and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María Dolores Lorán Herrero
Publisher :
ISBN 13 : 9788490644034
Total Pages : 156 pages
Book Rating : 4.6/5 (44 download)
Download or read book La comunicación audiovisual en la empresa written by María Dolores Lorán Herrero and published by . This book was released on 2017 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Blackmore
Publisher : OUP Oxford
ISBN 13 : 0191574619
Total Pages : 288 pages
Book Rating : 4.1/5 (915 download)
Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Author : Nicolas Reynolds
Publisher : Springer
ISBN 13 : 364215378X
Total Pages : 469 pages
Book Rating : 4.6/5 (421 download)
Download or read book Key Competencies in the Knowledge Society written by Nicolas Reynolds and published by Springer. This book was released on 2010-08-07 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the IFIP TC 3 International Conference, KCKS 2010, held as a part of the 21th World Computer Congress, WCC 2010, in Brisbane, Australia, in September 2010. The 43 revised full papers presented were carefully reviewed and selected from numerous submissions. The range of issues cover many aspects of ICT in relation to competencies in the knowledge society; they present theory, research, applications and practical experiences on topics including but not limited to developing creativity, digital solidarity, e-management in education, informatics and programming knowledge technologies, lifelong learning, policy development, teacher(s) in a knowledge society, e-inclusion, AGORA: the IFIP initiative on lifelong learning, collective intelligence, digital literacy, educating ict professionals, formal and informal learning, innovations of assessment, networking and collaboration, problem solving teacher learning & creativity as well as teaching & learning 2.0.
Author : Loïc Tallon
Publisher : Rowman Altamira
ISBN 13 : 0759112371
Total Pages : 264 pages
Book Rating : 4.7/5 (591 download)
Download or read book Digital Technologies and the Museum Experience written by Loïc Tallon and published by Rowman Altamira. This book was released on 2008-08-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest trend in museum exhibit design today is the creative incorporation of technology. Digital Technologies and the Museum Experience: Handheld Guides and Other Media explores the potential of mobile technologies (cell phones, digital cameras, MP3 players, PDAs) for visitor interaction and learning in museums, drawing on established practice to identify guidelines for future implementations.
Author : Judith Aston
Publisher : Columbia University Press
ISBN 13 : 0231851073
Total Pages : 504 pages
Book Rating : 4.2/5 (318 download)
Download or read book I-Docs written by Judith Aston and published by Columbia University Press. This book was released on 2017-02-28 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of documentary has been one of adaptation and change, as docu-mentarists have harnessed the affordances of emerging technology. In the last decade interactive documentaries (i-docs) have become established as a new field of practice within non-fiction storytelling. Their various incarnations are now a focus at leading film festivals (IDFA DocLab, Tribeca Storyscapes, Sheffield DocFest), major international awards have been won, and they are increasingly the subject of academic study. This anthology looks at the creative practices, purposes and ethics that lie behind these emergent forms. Expert contributions, case studies and interviews with major figures in the field address the production processes that lie behind interactive documentary, as well as the political, cultural and geographic contexts in which they are emerging and the media ecology that supports them. Taking a broad view of interactive documentary as any work which engages with 'the real' by employing digital interactive technology, this volume addresses a range of platforms and environments, from web-docs and virtual reality to mobile media and live performance. It thus explores the challenges that face interactive documentary practitioners and scholars, and proposes new ways of producing and engaging with interactive factual content.
Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 355 pages
Book Rating : 4.4/5 (833 download)
Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Author : Roy Ascott
Publisher : Univ of California Press
ISBN 13 : 9780520218031
Total Pages : 462 pages
Book Rating : 4.2/5 (18 download)
Download or read book Telematic Embrace written by Roy Ascott and published by Univ of California Press. This book was released on 2003 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Telematic Embrace combines a provocative collection of writings from 1964 to the present by the preeminent artist and art theoretician Roy Ascott, with a critical essay by Edward Shanken that situates Ascott's work within a history of ideas in art, technology, and philosophy.
Author : Steven M. Kaplan
Publisher : Taylor & Francis US
ISBN 13 : 9780415587747
Total Pages : 0 pages
Book Rating : 4.5/5 (877 download)
Download or read book The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry written by Steven M. Kaplan and published by Taylor & Francis US. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry contains over 100,000 entries making this the most comprehensive and up-to-date dictionary of its kind. The Dictionary provides concise, comprehensive and current coverage of every word or phrase used in the study and practice of psychiatry and psychology. This valuable reference tool covers all disciplines and sub-disciplines, both research-based and clinical. This is a vital resource to those in the healthcare professions, to academicians and to those who work in translation and/or interpretation, healthcare and the law who are in contact with the English and Spanish speaking communities.
Author : Eduardo Fayos-Solà
Publisher : Springer
ISBN 13 : 3319899414
Total Pages : 343 pages
Book Rating : 4.3/5 (198 download)
Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
