Full Brain Marketing For The Small Business

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Full Brain Marketing

Author : DJ Heckes
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722521112
Total Pages : 167 pages
Book Rating : 4.7/5 (225 download)

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Book Synopsis Full Brain Marketing by : DJ Heckes

Download or read book Full Brain Marketing written by DJ Heckes and published by Gildan Media LLC aka G&D Media. This book was released on 2018-10-09 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why full BRAIN Marketing? An important need in today's business is determining how to merge traditional, digital and social media marketing. Marketing has changed and so has the way you reach your target audience. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate to have any reasonable chance of growth. Deciding what marketing strategies are best for a company can be overwhelming. Determining and knowing what stage a business is in will help define how and where to get started. When times are tough, we will feel challenged. No matter how much we try to seek a standardized solution for running a successful business, every business owner runs his or her business based on individual perspectives and principles, which need not always be similar. Every business has its own set of guidelines and processes designed for its efficient functioning. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's hypercompetitive intelligence environment! Learn new ways to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. Full BRAIN Marketing-for the Small Business shares valuable insights to identifying what stage of business a company is presently in and sets out a road map for the best traveled road to marketing success. If done properly, marketing can be accomplished more easily and with a far greater rate of success. Explore & uncover ways to tie in traditional, digital and social media marketing to lead a business to success and avoid unnecessary mistakes, obstacles and easily avoided failures. With today's hypercompetitive environment, it is even more prevalent than ever before to be a forward thinker and a visionary leader in marketing for one's business.

Full Brain Marketing for the Small Business

Author : DJ Heckes
Publisher : HBG
ISBN 13 : 1596595078
Total Pages : 172 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Full Brain Marketing for the Small Business by : DJ Heckes

Download or read book Full Brain Marketing for the Small Business written by DJ Heckes and published by HBG. This book was released on 2010-05-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?

Jump Start Your Marketing Brain

Author : Doug Hall
Publisher : ReadHowYouWant.com
ISBN 13 : 1458761134
Total Pages : 554 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Jump Start Your Marketing Brain by : Doug Hall

Download or read book Jump Start Your Marketing Brain written by Doug Hall and published by ReadHowYouWant.com. This book was released on 2010-06 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not ''guru opinions.'' After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Jump Start Your Business Brain

Author : Doug Hall
Publisher : ReadHowYouWant.com
ISBN 13 : 1459609484
Total Pages : 502 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis Jump Start Your Business Brain by : Doug Hall

Download or read book Jump Start Your Business Brain written by Doug Hall and published by ReadHowYouWant.com. This book was released on 2011-01-22 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.

Dump Your Half-Assed Marketing Strategy

Author : James I. Bond
Publisher :
ISBN 13 : 9780998865720
Total Pages : 0 pages
Book Rating : 4.8/5 (657 download)

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Book Synopsis Dump Your Half-Assed Marketing Strategy by : James I. Bond

Download or read book Dump Your Half-Assed Marketing Strategy written by James I. Bond and published by . This book was released on 2022-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you serious about boosting the performance of your ads, social media posts, emails, and one-on-one selling? Then this could be one of the most important immersive books you buy. [introducing you to the power of BRAIN GLUE]

Brain Glue

Author : James I. Bond
Publisher :
ISBN 13 : 9780998865744
Total Pages : 0 pages
Book Rating : 4.8/5 (657 download)

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Book Synopsis Brain Glue by : James I. Bond

Download or read book Brain Glue written by James I. Bond and published by . This book was released on 2023-01-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionary marketing strategy using BRAIN GLUE to deliver accelerated income. Want an easier way to get people to buy your products and ideas? Here's the secret top marketers use to turn ordinary products into blockbusters of success at little or no cost - by slightly altering their product names and sales pitches? It's called BRAIN GLUE, and it's one of the most powerful marketing and persuasion skills you can learn. BRAIN GLUE makes your ideas "sticky," so they stick to your prospect's brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations. Think about it. Have you ever wondered why some people seem to make money hand-over-fist while everyone else is struggling? The answer is right-brain selling, and applying it to your products and ideas is easier than most people realize, when you understand how BRAIN GLUE works.

Small Business Marketing Strategies All-in-One For Dummies

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119236932
Total Pages : 631 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Small Business Marketing Strategies All-in-One For Dummies by :

Download or read book Small Business Marketing Strategies All-in-One For Dummies written by and published by John Wiley & Sons. This book was released on 2016-05-06 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.

Train Your Brain

Author : Dana Wilde
Publisher : Balboa Press
ISBN 13 : 1452571562
Total Pages : 275 pages
Book Rating : 4.4/5 (525 download)

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Book Synopsis Train Your Brain by : Dana Wilde

Download or read book Train Your Brain written by Dana Wilde and published by Balboa Press. This book was released on 2013-08 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Using Train Your Brain, in two years, I’ve gone from zero to a million dollars a year in my business and paid off $30,000 in debt!” ~ Sarah Thomas, Basehor, KS When Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically consisted of endless “how-to” explanations: how to market, how to pick up the phone, how to manage your time, how to increase bookings or sales. There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master. In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action … or as Dana likes to call it, Intentional Action. What Dana discovered by using Train Your Brain is that mindset can be “taught” and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes. In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness—the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly. Train Your Brain, with its twenty easy-to-implement “Mindware Experiments,” gives you all the necessary tools needed to get off … and stay off … the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!

The Brain Audit

Author : Sean D'Souza
Publisher :
ISBN 13 : 9780473175047
Total Pages : 180 pages
Book Rating : 4.1/5 (75 download)

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Book Synopsis The Brain Audit by : Sean D'Souza

Download or read book The Brain Audit written by Sean D'Souza and published by . This book was released on 2009-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

Brainfluence

Author : Roger Dooley
Publisher : John Wiley & Sons
ISBN 13 : 1118175948
Total Pages : 308 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Brainfluence by : Roger Dooley

Download or read book Brainfluence written by Roger Dooley and published by John Wiley & Sons. This book was released on 2011-10-21 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Branding Basics for Small Business

Author : Maria Ross
Publisher : Norlightspress.com
ISBN 13 : 9781935254874
Total Pages : 210 pages
Book Rating : 4.2/5 (548 download)

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Book Synopsis Branding Basics for Small Business by : Maria Ross

Download or read book Branding Basics for Small Business written by Maria Ross and published by Norlightspress.com. This book was released on 2014-02-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy, which goes beyond a logo. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life.

Intuitive Marketing: What Marketers Can Learn from Brain Science

Author : Stephen Genco
Publisher : Intuitive Consumer Insights LLC
ISBN 13 : 9780578576961
Total Pages : 408 pages
Book Rating : 4.5/5 (769 download)

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Book Synopsis Intuitive Marketing: What Marketers Can Learn from Brain Science by : Stephen Genco

Download or read book Intuitive Marketing: What Marketers Can Learn from Brain Science written by Stephen Genco and published by Intuitive Consumer Insights LLC. This book was released on 2019-10-20 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power." But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion. Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Two-brain Business 2.0

Author : Chris Cooper
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781515241171
Total Pages : 256 pages
Book Rating : 4.2/5 (411 download)

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Book Synopsis Two-brain Business 2.0 by : Chris Cooper

Download or read book Two-brain Business 2.0 written by Chris Cooper and published by Createspace Independent Publishing Platform. This book was released on 2015-07-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com

Integration Marketing

Author : Mark Joyner
Publisher : John Wiley & Sons
ISBN 13 : 0470454598
Total Pages : 164 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Integration Marketing by : Mark Joyner

Download or read book Integration Marketing written by Mark Joyner and published by John Wiley & Sons. This book was released on 2009-05-26 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common—from Microsoft to McDonald's to U.S. Steel—that helped them grow from small businesses to globe-spanning corporations? The answer is "yes," and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as "business miracles" with a zero-dollar ad budget. Now, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity—before you commit time and resources to it. Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black. This isn't just some new buzzword for the same old ideas—it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to grow—more profit faster.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Unfuck Your Business

Author : Joe Biel
Publisher : Microcosm Publishing
ISBN 13 : 1648412955
Total Pages : 124 pages
Book Rating : 4.6/5 (484 download)

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Book Synopsis Unfuck Your Business by : Joe Biel

Download or read book Unfuck Your Business written by Joe Biel and published by Microcosm Publishing. This book was released on 2023-05-23 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start and run a successful business, despite the odds? This unique guide to entrepreneurship teaches you practical math and management skills alongside the emotional intelligence, self-awareness, and coping skills that you need in order to overcome internal barriers to success no matter what type of business you are in. Joe Biel, author of A People's Guide to Publishing, draws on 26 years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what's most important.Dr. Faith Harper, author of the bestselling Unfuck Your Brain, provides vital skills that aren't often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, building mutually beneficial relationships, and preventing your emotional baggage from becoming your biggest business pitfall.If you've ever dreamed of starting a small business, or if you currently run a business and want to strengthen it for long term success, this practical guide cuts through the jargon and teaches you the skills you need to enjoy facing the challenges and surprises every day in business brings.