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From Ordinary To Luxury
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Book Synopsis From Ordinary to Extraordinary by : John MacArthur
Download or read book From Ordinary to Extraordinary written by John MacArthur and published by Thomas Nelson Inc. This book was released on 2009-06 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blend of teaching and inspiration from John MacArthur's popular books Twelve Ordinary Men and Twelve Extraordinary Women. Includes daily readings and scripture verses. --from publisher description.
Book Synopsis From Ordinary to Extraordinary by : Stefan Boyle
Download or read book From Ordinary to Extraordinary written by Stefan Boyle and published by AuthorHouse. This book was released on 2011-07-28 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a small business is more challenging than ever for many Business Owners. Many businesses offer great products and services that are better than the completion, are great value and offer a great return on investment to their customers. Yet many still fail due to one major factor... Marketing! Learn how to transform your business From Ordinary to Extraordinary, by implementing some simple yet highly effective marketing techniques and change the emphasis of your business from promoting your services to focussing on the requirements of your customers and how you can satisfy their requirements. Read From Ordinary to Extraordinary to learn how to transform your business: How to define your proposition and focus on a niche How to get visitors to your website attention immediately How to prove to your prospects how good your products and services are How to use every media to communicate with your clients Learn the real value of marketing and how it is an essential skill How to go from no marketing budget to unlimited marketing budget! Learn new skills that you can not only use in your business immediately, but apply to any offline and online business to win new prospects, convert them into paying customers and grow your business faster!
Book Synopsis Luxury and Modernism by : Robin Schuldenfrei
Download or read book Luxury and Modernism written by Robin Schuldenfrei and published by Princeton University Press. This book was released on 2018-06-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: While modernism was publicized as a fusion of technology, new materials, and rational aesthetics to improve the lives of ordinary people, it was often out of reach to the very masses it purportedly served. Luxury and Modernism shows how luxury was present in bold, literal forms in modern designs—from lavish materials and costly technologies to deluxe buildings and household objects—and in subtler ways as well, such as social milieus and modes of living. In a period of social unrest and extreme wealth disparity between the common worker and those at the helm of capitalist enterprises generating immense profits, architects envisioned modern designs providing solutions for a more equitable future. Robin Schuldenfrei exposes the disconnect between modernism's utopian discourse and its luxury objects and elite architectural commissions. Despite the movement's egalitarian rhetoric, many modern designs addressed the desires of the privileged individual. Yet as Schuldenfrei demonstrates, luxury was integral not only to how modern buildings and objects were designed, manufactured, and sold, but has contributed to modernism's appeal to this day. This beautifully illustrated book provides a new interpretation of modern architecture and design in Germany during the heyday of the Bauhaus and the Werkbund, tracing modernism's lasting allure to its many manifestations of luxury. Schuldenfrei casts the work of legendary figures such as Peter Behrens, Walter Gropius, and Ludwig Mies van der Rohe in an entirely different light, revealing the complexities and contradictions inherent to modernism's promotion and consumption.
Download or read book Jet written by and published by . This book was released on 1982-07-05 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The weekly source of African American political and entertainment news.
Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Book Synopsis Out of the Ordinary by : David Bruce Brownlee
Download or read book Out of the Ordinary written by David Bruce Brownlee and published by Philadelphia Museum (PA). This book was released on 2001 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deluxe written by Dana Thomas and published by Penguin. This book was released on 2007-08-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Download or read book Enrichment written by Luc Boltanski and published by John Wiley & Sons. This book was released on 2020-04-22 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a major new account of modern capitalism and of the ways in which value and wealth are created today. Boltanski and Esquerre argue that capitalism in the West has recently undergone a fundamental transformation characterized by de-industrialization, on the one hand, and, on the other, by the increased exploitation of certain resources that, while not entirely new, have taken on unprecedented importance. It is this new form of exploitation that has given rise to what they call the ‘enrichment economy’. The enrichment economy is based less on the production of new objects and more on the enrichment of things and places that already exist. It has grown out of a combination of many different activities and phenomena, all of which involve, in their varying ways, the exploitation of the past. The enrichment economy draws upon the trade in things that are intended above all for the wealthy, thus providing a supplementary source of enrichment for the wealthy people who deal in these things and exacerbating income inequality. As opportunities to profit from the exploitation of industrial labour began to diminish, capitalism shifted its focus to expand the range of things that could be exploited. This gave rise to a plurality of different forms for making things valuable – valuing objects in terms of their properties is only one such form. The form that plays a central role in the enrichment economy is what the authors call the ‘collection form’, which values objects based on the gap they fill in a collection. This valuation process relies on the creation of narratives which enrich commodities. This wide-ranging and highly original work makes a major contribution to our understanding of contemporary societies and of how capitalism is changing today. It will be of great value to students and scholars in sociology, political economy and cultural studies, as well as to anyone interested in the social and economic transformations shaping our world.
Book Synopsis Consumers and Luxury by : Maxine Berg
Download or read book Consumers and Luxury written by Maxine Berg and published by Manchester University Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.
Download or read book The King’s Road written by Xin Wen and published by Princeton University Press. This book was released on 2023-01-24 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting and richly detailed new history of the Silk Road that tells how it became more important as a route for diplomacy than for trade The King’s Road offers a new interpretation of the history of the Silk Road, emphasizing its importance as a diplomatic route, rather than a commercial one. Tracing the arduous journeys of diplomatic envoys, Xin Wen presents a rich social history of long-distance travel that played out in deserts, post stations, palaces, and polo fields. The book tells the story of the everyday lives of diplomatic travelers on the Silk Road—what they ate and drank, the gifts they carried, and the animals that accompanied them—and how they navigated a complex web of geographic, cultural, and linguistic boundaries. It also describes the risks and dangers envoys faced along the way—from financial catastrophe to robbery and murder. Using documents unearthed from the famous Dunhuang “library cave” in Western China, The King’s Road paints a detailed picture of the intricate network of trans-Eurasian transportation and communication routes that was established between 850 and 1000 CE. By exploring the motivations of the kings who dispatched envoys along the Silk Road and describing the transformative social and economic effects of their journeys, the book reveals the inner workings of an interstate network distinct from the Sino-centric “tributary” system. In shifting the narrative of the Silk Road from the transport of commodities to the exchange of diplomatic gifts and personnel, The King’s Road puts the history of Eastern Eurasia in a new light.
Book Synopsis The Vulgarization of Art by : Linda C. Dowling
Download or read book The Vulgarization of Art written by Linda C. Dowling and published by University of Virginia Press. This book was released on 1996 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Sri Lanka by : Gilad James, PhD
Download or read book Introduction to Sri Lanka written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sri Lanka, formerly known as Ceylon, is an island nation located in the Indian Ocean. The country has a rich cultural heritage that spans over 2,000 years, having been influenced by South Indian, Buddhist, and European cultures. Sigiriya, a UNESCO World Heritage site is a popular tourist destination featuring a 200-meter high rock fortress, frescoes, and gardens in the central part of the island. Along with the historical sites, the island nation is also well-known for its beaches, wildlife, culinary delights, and tea plantations. The country has eight UNESCO World Heritage sites, including the ancient city of Polonnaruwa, which was the second capital of Sri Lanka during the 11th and 13th centuries. Sri Lanka has evolved from its past as a newly independent state to a modern, globalized economy. Over the past few decades, major industries such as information technology, tourism, and textiles have all contributed to the country's growth. Additionally, Sri Lanka is also known for its high-quality tea production, which is exported internationally. While there are still some concerns regarding human rights and corruption, the country is making strides to address these issues and attract more foreign investment. Despite its size, Sri Lanka has a rich history, vibrant culture, and interesting geography, making it an increasingly popular destination for travelers around the world.
Book Synopsis The Unexpected Joy of the Ordinary by : Catherine Gray
Download or read book The Unexpected Joy of the Ordinary written by Catherine Gray and published by Aster. This book was released on 2019-12-26 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: **From the Sunday Times Bestselling Author** Life-affirming - THE TELEGRAPH Wonderful - INDEPENDENT She made it her mission to learn how to be default happy rather than default disgruntled - RADIO 4 - WOMAN'S HOUR Take a leaf out of Gray's book and be kinder to yourself by appreciating life just as it is - IRISH TIMES This book came to me in an hour of need - during lockdown when I had to focus on the positive, appreciate simple things, not lose my shit, and value each day. It was a pure joy for me and held my hand - SADIE FROST Interesting and joyful. Lights a path that could help us to build resilience against society's urging to compare life milestones with peers - LANCET PSYCHIATRY Underwhelmed by your ordinary existence? Disillusioned with your middlin' wage, average body, 'bijou' living situation and imperfect loved ones? Welcome to the club. There are billions of us. The 'default disenchanted'. But, it's not us being brats. Two deeply inconvenient psychological phenomenons conspire against our satisfaction. We have negatively-biased brains, which zoom like doom-drones in on what's wrong with our day, rather than what's right. (Back in the mists of time, this negative bias saved our skins, but now it just makes us anxious). Also, something called the 'hedonic treadmill' means we eternally quest for better, faster, more, like someone stuck on a dystopian, never-ending treadmill. Thankfully, there are scientifically-proven ways in which we can train our brains to be more positive-seeking. And to take a rest from this tireless pursuit. Whew. Catherine Gray knits together illuminating science and hilarious storytelling, unveiling captivating research showing that big bucks don't mean big happiness, extraordinary experiences have a 'comedown' and budget weddings predict a lower chance of divorce. She reminds us what an average body actually is, reveals that exercising for weight loss means we do less exercise, and explores the modern tendency to not just try to keep up with the Murphys, but keep up with the Mega-Murphies (see: the social media elite). Come on in to this soulful and life-affirming read, to discover why an ordinary life may well be the most satisfying one of all.
Download or read book Selling Luxury written by Robin Lent and published by John Wiley & Sons. This book was released on 2009-05-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
Download or read book Time written by and published by . This book was released on 2007 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Renovating For Profit by : Cherie Barber
Download or read book Renovating For Profit written by Cherie Barber and published by Hardie Grant Publishing. This book was released on 2017-10-19 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last a highly illustrated, practical book that renovators will love. Cherie Barber is Australia's leading renovation expert with over 21 years of profitable renovations under her belt. Renovating For Profit reveals Cherie’s secrets to success and equips you with all the tips and knowledge you need to renovate and make a profit. Including information on budgeting, time saving ideas, organisation and how to successfully use colour and space, Cherie shows you how to avoid common mistakes and make the most out of every renovation project. Cherie’s method is a proven, step-by-step approach, personally developed on over 90 renovation projects. With real-life examples and before-and-after pictures, Renovating For Profit will equip you with all the knowledge you need for renovating success!
Book Synopsis The Extra in Ordinary by : Ashutosh Marathe
Download or read book The Extra in Ordinary written by Ashutosh Marathe and published by Notion Press. This book was released on 2021-05-19 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Stories lived yet untold, Are worth their weight in gold, To those with eyes willing to see, The Extra in Ordinary” The true stories that live within may be forgotten. Or immortalized. The decision rests entirely with you.
