Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
From Lascaux To Brooklyn
Download From Lascaux To Brooklyn full books in PDF, epub, and Kindle. Read online From Lascaux To Brooklyn ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis From Lascaux to Brooklyn by : Paul Rand
Download or read book From Lascaux to Brooklyn written by Paul Rand and published by Yale University Press. This book was released on 2017-11-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.
Download or read book Screen written by Jessica Helfand and published by Princeton Architectural Press. This book was released on 2001-09 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining and insightful guide to the world of design.
Book Synopsis Design, Form, and Chaos by : Paul Rand
Download or read book Design, Form, and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Book Synopsis Bauhaus, Modernism and the Illustrated Book by : Alan Bartram
Download or read book Bauhaus, Modernism and the Illustrated Book written by Alan Bartram and published by Yale University Press. This book was released on 2004-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stimulating survey of how the Bauhaus and the modernist revolution have shaped graphic design. This lively and authoritative book explores the influence of the Bauhaus and modernism on typography and book design. Distinguished book designer and author Alan Bartram examines work by such key figures as Max Bill, F. T. Marinetti, El Lissitzky, Laszlo Moholy-Nagy, Jan Tschichold, and Paul Rand. All of the carefully chosen examples--some of which have not been previously reproduced--clearly demonstrate the modernist revolution that took place in graphic design. In an informative introductory essay, Bartram surveys the German art and design school known as the Bauhaus. Under Walter Gropius, the Bauhaus intended to create an academic, theoretical, and practical synthesis of all forms of visual expression--a marrying of art, architecture, industry, and design that had never been attempted before. Although the Bauhaus existed for only fourteen years, from 1920 to 1934, Bartram asserts that its philosophy influenced the appearance of almost every kind of modernist artifact throughout the twentieth century and continues to do so today. Engagingly written and handsomely illustrated, this volume is a valuable resource for designers and book lovers everywhere.
Download or read book Paul Rand written by Eugenia Bell and published by Chronicle Books. This book was released on 2019-11-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Book Synopsis The Making of the American Creative Class by : Shannan Clark
Download or read book The Making of the American Creative Class written by Shannan Clark and published by Oxford University Press. This book was released on 2020-12-01 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the middle decades of the twentieth century, the production of America's consumer culture was centralized in midtown Manhattan to an extent unparalleled in the history of the modern United States. Within a few square miles of skyscrapers were the headquarters of networks like NBC and CBS, the editorial offices of book publishers and mass circulation magazines such as Time and Life, numerous influential newspapers, and major advertising agencies on Madison Avenue. Every day tens of thousands of writers, editors, artists, performers, technicians, secretaries, and other white-collar workers made advertisements, produced media content, and enhanced the appearance of goods in order to boost sales. While this center of creativity has often been portrayed as a smoothly running machine, within these offices many white-collar workers challenged the managers and executives who directed their labors. In this definitive history, The Making of the American Creative Class examines these workers and their industries throughout the twentieth century. As manufacturers and retailers competed to attract consumers' attention, their advertising expenditures financed the growth of enterprises engaged in the production of culture, which in turn provided employment for an increasing number of clerical, technical, professional, and creative workers. The book explores employees' efforts to improve their working conditions by forming unions, experimenting with alternative media and cultural endeavors supported by public, labor, or cooperative patronage, and expanding their opportunities for creative autonomy. As blacklisting and attacks on militant unions left them destroyed or weakened, workers in advertising, design, publishing, and broadcasting in the late twentieth century were constrained in their ability to respond to economic dislocations and to combat discrimination in the culture industries. At once a portrait of a city and the national culture of consumer capitalism it has produced, The Making of the American Creative Class is an innovative narrative of modern American history that addresses issues of earnings and status still experienced by today's culture workers.
Book Synopsis The Mask of Enlightenment by : Stanley Rosen
Download or read book The Mask of Enlightenment written by Stanley Rosen and published by Yale University Press. This book was released on 2004-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark study is a detailed textual and thematic analysis of one of Nietzsche’s most important but least understood works. Stanley Rosen argues that in Zarathustra Nietzsche lays the groundwork for philosophical and political revolution, proposing a change in humanity’s condition that would be achieved by eliminating the decadent existing race and breeding a new race to take its place. Rosen discusses Nietzsche’s systematically duplicitous rhetoric of esoteric messages in Zarathustra, and he places the book in the contexts of Greek, Christian, Enlightenment, and postmodernist thought.
Download or read book ID written by and published by . This book was released on 1996 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Material History of Medieval and Early Modern Ciphers by : Katherine Ellison
Download or read book A Material History of Medieval and Early Modern Ciphers written by Katherine Ellison and published by Routledge. This book was released on 2017-09-14 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first cultural history of early modern cryptography, this collection brings together scholars in history, literature, music, the arts, mathematics, and computer science who study ciphering and deciphering from new materialist, media studies, cognitive studies, disability studies, and other theoretical perspectives. Essays analyze the material forms of ciphering as windows into the cultures of orality, manuscript, print, and publishing, revealing that early modern ciphering, and the complex history that preceded it in the medieval period, not only influenced political and military history but also played a central role in the emergence of the capitalist media state in the West, in religious reformation, and in the scientific revolution. Ciphered communication, whether in etched stone and bone, in musical notae, runic symbols, polyalphabetic substitution, algebraic equations, graphic typographies, or literary metaphors, took place in contested social spaces and offered a means of expression during times of political, economic, and personal upheaval. Ciphering shaped the early history of linguistics as a discipline, and it bridged theological and scientific rhetoric before and during the Reformation. Ciphering was an occult art, a mathematic language, and an aesthetic that influenced music, sculpture, painting, drama, poetry, and the early novel. This collection addresses gaps in cryptographic history, but more significantly, through cultural analyses of the rhetorical situations of ciphering and actual solved and unsolved medieval and early modern ciphers, it traces the influences of cryptographic writing and reading on literacy broadly defined as well as the cultures that generate, resist, and require that literacy. This volume offers a significant contribution to the history of the book, highlighting the broader cultural significance of textual materialities.
Book Synopsis Meggs' History of Graphic Design by : Philip B. Meggs
Download or read book Meggs' History of Graphic Design written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 2016-05-10 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
Book Synopsis Design for Communication by : Elizabeth Resnick
Download or read book Design for Communication written by Elizabeth Resnick and published by John Wiley & Sons. This book was released on 2003-06-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Book Synopsis Graphic Design and Religion by : Daniel Kantor
Download or read book Graphic Design and Religion written by Daniel Kantor and published by GIA Publications. This book was released on 2007 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design and Religion by Daniel Kantor challenges the way we look at the role of graphic design within a religious context. The beautiful and abundant illustrations coupled with the passionately written text transcend the mere visual aspect of symbols and graphic design, elevating them to a spiritual way of seeing. It is an ideal resource for design students, teachers, photographers, illustrators, copywriters, clergy, worship and environment planners, and sacred art enthusiasts! This vital work can help designers discover their role in the creation of sacred art. One way in which Kantor accomplishes this is to draw a comparison between the illuminators of the Middle Ages with modern day graphic designers who serve religion today. Kantor stresses the need for a heightened awareness of graphic design within religion and demonstrates how good design must be seen as an essential component of authentic religious hospitality. --
Book Synopsis Typography: A Very Short Introduction by : Paul Luna
Download or read book Typography: A Very Short Introduction written by Paul Luna and published by Oxford University Press. This book was released on 2018-11-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Now You See It and Other Essays on Design by : Michael Bierut
Download or read book Now You See It and Other Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2019-03-12 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.
Download or read book A Type Primer written by John Kane and published by Laurence King Publishing. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
Book Synopsis Looking Closer 4 by : Michael Bierut
Download or read book Looking Closer 4 written by Michael Bierut and published by Simon and Schuster. This book was released on 2012-02-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss such important contemporary themes as the rise and fall of the dot.coms and its influence on salary expectations, the ongoing controversy over the First Things First Manifesto, the call for greater responsibility in the design profession, and the antibranding protests that ignited demonstrations during recent World Trade Organization meetings. From current events to design principles, and aesthetics to ethics, graphic designers everywhere will savor this anthology of fresh perspective. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
