From Idea To Success

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From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups

Author : Gregg Fairbrothers
Publisher : McGraw Hill Professional
ISBN 13 : 0071763457
Total Pages : 409 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups by : Gregg Fairbrothers

Download or read book From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups written by Gregg Fairbrothers and published by McGraw Hill Professional. This book was released on 2011-08-19 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Your Great Idea into a Thriving Business! “A guide that sets first-time entrepreneurs’ feet in the right direction.” Geoffrey Moore, author, Crossing the Chasm “There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.” Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship About the Book: Are you among the many Americans who dream of starting a business but think you don’t know how? Help has arrived . . . For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium. Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace. In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—any idea—from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition. This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts: Step 1: Focusing and Refining Your Idea Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.

The Entrepreneur's Journey: From Idea to Success

Author : Wali Ahmed Rabby
Publisher : BookRix
ISBN 13 : 3755440377
Total Pages : 16 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis The Entrepreneur's Journey: From Idea to Success by : Wali Ahmed Rabby

Download or read book The Entrepreneur's Journey: From Idea to Success written by Wali Ahmed Rabby and published by BookRix. This book was released on 2023-05-09 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an aspiring entrepreneur looking to turn your idea into a successful business? Or are you already on the journey but facing challenges and setbacks along the way? In "The Entrepreneur's Journey: From Idea to Success," you'll gain valuable insights and lessons learned from successful entrepreneurs who have navigated the highs and lows of building a business. Through engaging stories and practical advice, this book takes you through the stages of the entrepreneurial journey, from ideation to product development, marketing, sales, and beyond. You'll learn about the importance of resilience, perseverance, and adaptability, as well as strategies for building a strong team and securing funding. Whether you're a first-time founder or a seasoned entrepreneur, "The Entrepreneur's Journey" will provide you with the inspiration, guidance, and tools you need to succeed. Don't let the challenges of building a business hold you back. Join the thousands of successful entrepreneurs who have transformed their ideas into reality and become leaders in their industries.

Start a Successful Business

Author : Colleen DeBaise
Publisher : AMACOM
ISBN 13 : 0814439195
Total Pages : 271 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Start a Successful Business by : Colleen DeBaise

Download or read book Start a Successful Business written by Colleen DeBaise and published by AMACOM. This book was released on 2018-02-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: With stories and advice from a fleet of trusted experts, this book is for anyone wishing to get their business off the ground and become the next wildly successful entrepreneur everyone is reading about. For decades, makers, doers, and dreamers have turned to Inc. for help in getting their businesses off the ground. The insanely successful entrepreneurs behind organizations like Skullcandy, Spanx, Elon Musk, and Airbnb learned lessons at every stage, experienced unexpected setbacks, and in the end triumphed wildly. All along, Inc. was there capturing it all so that others could experience even greater successes than these titans of business. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages, including: Establishing a brilliant business idea Selecting the best structure and strategy for your startup Getting the word out and building clientele Preparing to go global Learn how Elon Musk stays wildly productive. Discover how Sarah Blakely got the inspiration for Spanx. Read the stories of how a hashtag accelerated Airbnb’s success and how Warby Parker shook up the eyewear industry with its innovative, socially conscious business model. Start a Successful Business gathers these important lessons into a single path-charting guide.

How They Started

Author : David Lester
Publisher : Crimson Publishing
ISBN 13 : 1780590008
Total Pages : 215 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis How They Started by : David Lester

Download or read book How They Started written by David Lester and published by Crimson Publishing. This book was released on 2007-06-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 30 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Innocent to Cobra to Dreams to Dysone, we reveal how some of the UK's biggest businesses got of the ground, and those very first steps taken by their founders.

Made to Stick

Author : Chip Heath
Publisher : Random House
ISBN 13 : 1588365964
Total Pages : 336 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Made to Stick by : Chip Heath

Download or read book Made to Stick written by Chip Heath and published by Random House. This book was released on 2007-01-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

From Idea to Launch

Author : Nathan McKenzie
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.6/5 (485 download)

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Book Synopsis From Idea to Launch by : Nathan McKenzie

Download or read book From Idea to Launch written by Nathan McKenzie and published by . This book was released on 2020-05-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have been nurturing a Great Idea and wondered how to Launch a Brand, how to Launch a Product or about Launching a Venture, this is the Book for you. I wrote this book because, like you, the best ideas come to you as a way to fill some unmet need in your life. "Necessity is the mother of all invention" is never truer than when you brilliantly think up an innovation, invention, or service that will make your life easier, more fun, or is just plain smart. I was standing in my kitchen after going through my usual morning routine one mundane Monday when inspiration hit me. I cannot go into great detail about my invention because I have sold it, and it now belongs to a larger company. Due to an NDA that is currently in place, I don't even know if that company is utilizing my invention. I thought to myself that if someone could create this certain thing that it would make my life a whole lot easier. I would really use this and spend good money on this if someone thought to create it. That "someone" was me! Why couldn't I create a fantastic item that would make my life better and make money doing it? This book begins right where it should -at the birth of an idea. Even the best authors get writer's block, and the best inventors lose their muse, so I thought it only appropriate to start at the very beginning. I will teach you how to stimulate your creativity, brainstorm ideas, and finally locate a sustainable and realistic product that will become your invention. Then, we move onto what it takes to bring that idea to life, crafting prototypes, locating manufacturers, enlisting the help of carpenters, tech developers, and anyone who can assist in creating the physical adaption of your idea. I wanted to not only help you think of something that you can create, but also push you to create it, and then sell it. After all, we innovators only create so that others can utilize our creations, right? This is why I dedicated a great portion of this book to also help you sell your idea. I've included the most in-depth research for social media marketing, brand development, package designing, and so much more to help you deliver the total package. During my time as an inventor, I have come across too many innovators who have sat on an idea, waiting for the right time to start. Inventors who did their best to share their products with the world, only to miss the mark in their marketing strategies and fail. Creators who lost the rights to their work because they didn't know how to secure legal protection. In this book, you will find the answers to all of your questions. It is the complete roadmap that will undoubtedly guide your product to success. This book will teach you absolutely everything you need to know about: Creating Prototypes Building a Band Around your Product Protecting your Intellectual Property and Plans Selling Your Idea for a Profit ...and so much more. I have no doubt in my mind that if you follow the advice detailed within these pages that you will see your idea through all the way to launch. What are you waiting for? Your destiny awaits as I am sure you are sitting on an idea that will be the "Next Big Thing." click "Add to Cart" now!

Entrepreneurial Leap

Author : Gino Wickman
Publisher : BenBella Books
ISBN 13 : 194883684X
Total Pages : 150 pages
Book Rating : 4.9/5 (488 download)

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Book Synopsis Entrepreneurial Leap by : Gino Wickman

Download or read book Entrepreneurial Leap written by Gino Wickman and published by BenBella Books. This book was released on 2019-10-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've thought about starting your own business . . . but how can you decide if you should really take the leap? There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

The Business Idea Factory

Author : Andrii Sedniev
Publisher :
ISBN 13 : 9781074384111
Total Pages : 124 pages
Book Rating : 4.3/5 (841 download)

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Book Synopsis The Business Idea Factory by : Andrii Sedniev

Download or read book The Business Idea Factory written by Andrii Sedniev and published by . This book was released on 2019-06-16 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Idea Factory is an effective and easy-to-use system for creating successful business ideas. It is based on 10 years of research into idea-generation techniques used by the world's best scientists, artists, CEOs, entrepreneurs and innovators. The book is entertaining to read, has plenty of stories and offers bits of wisdom necessary to increase the quantity and quality of ideas that you create multiple times. Once you begin applying strategies described in this book, you will create successful business ideas regularly and make your life more adventurous. You will realize that there are few things that can bring as much joy and success in business as the moment when an excellent idea comes to your head.

The American Idea of Success

Author : Richard M. Huber
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis The American Idea of Success by : Richard M. Huber

Download or read book The American Idea of Success written by Richard M. Huber and published by . This book was released on 1971 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

From Idea to Reality

Author : Jean Paul Paulynice
Publisher :
ISBN 13 : 9781733042727
Total Pages : 180 pages
Book Rating : 4.0/5 (427 download)

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Book Synopsis From Idea to Reality by : Jean Paul Paulynice

Download or read book From Idea to Reality written by Jean Paul Paulynice and published by . This book was released on 2019-05-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is The Ultimate Blueprint for Building & Launching A Business Do you have an idea for an incredible product or service, but you aren't sure how to build a business around it? Are you full of passion and purpose, but need business coaching and mentorship? Whether you are an aspiring entrepreneur or an expert looking to innovate, From Idea to Reality is the only reference tool you will need to start a business from the ground up. It is designed to give you clarity, focus, and an amazing action plan for growth. This is a book for anyone looking to build any type of business. It was created for those who like to take action on their dreams. Business and entrepreneurship students, small and mid-size business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of From Idea to Reality. This book begins with expert guidance on how to build your passion, find your purpose and develop enough self-awareness to take you to the next level of success. The second half zooms in to reveal the essentials and presents a system for creating a strong brand and a viable business. Each chapter contains the keys to success: branding, marketing, and business strategies that are written in plain English by, Jean Paul Paulynice a successful MBA finance and marketing expert.

My Big Idea

Author : Rachel Bridge
Publisher : Kogan Page Publishers
ISBN 13 : 9780749446260
Total Pages : 204 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis My Big Idea by : Rachel Bridge

Download or read book My Big Idea written by Rachel Bridge and published by Kogan Page Publishers. This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-employment

Great at Work

Author : Morten T. Hansen
Publisher : Simon & Schuster
ISBN 13 : 1476765820
Total Pages : 320 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Great at Work by : Morten T. Hansen

Download or read book Great at Work written by Morten T. Hansen and published by Simon & Schuster. This book was released on 2019-09-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal bestseller—a Financial Times Business Book of the Month and named by The Washington Post as “One of the 11 Leadership Books to Read in 2018”—is “a refreshingly data-based, clearheaded guide” (Publishers Weekly) to individual performance, based on a groundbreaking study. Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his “Seven Work Smarter Practices” that can be applied by anyone looking to maximize their time and performance. Each of Hansen’s seven practices is highlighted by inspiring stories from individuals in his comprehensive study. You’ll meet a high school principal who engineered a dramatic turnaround of his failing high school; a rural Indian farmer determined to establish a better way of life for women in his village; and a sushi chef, whose simple preparation has led to his unassuming restaurant being awarded the maximum of three Michelin stars. Hansen also explains how the way Alfred Hitchcock filmed Psycho and the 1911 race to become the first explorer to reach the South Pole both illustrate the use of his seven practices. Each chapter “is intended to inspire people to be better workers…and improve their own work performance” (Booklist) with questions and key insights to allow you to assess your own performance and figure out your work strengths, as well as your weaknesses. Once you understand your individual style, there are mini-quizzes, questionnaires, and clear tips to assist you focus on a strategy to become a more productive worker. Extensive, accessible, and friendly, Great at Work will help us “reengineer our work lives, reduce burnout, and improve performance and job satisfaction” (Psychology Today).

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Disciplined Entrepreneurship

Author : Bill Aulet
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Start Your Business in 7 Days

Author : James Caan
Publisher : Penguin UK
ISBN 13 : 014197107X
Total Pages : 183 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Start Your Business in 7 Days by : James Caan

Download or read book Start Your Business in 7 Days written by James Caan and published by Penguin UK. This book was released on 2012-03-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work for yourself in just one week with Britain's most dynamic entrepreneur 'Everybody wants to be an entrepreneur. Every single day of my life I am bombarded by people with pitches. But 90% of new businesses fail, because their founders failed to ask themselves the simplest of questions. I can save you years of wasted time and thousands of pounds of wasted money by giving you the ammunition to ask the right questions, and helping you make the decision that is right for you. I will show you how to spend a maximum of seven days deciding if your idea is workable and bankable. How to say 'I'm in', but equally importantly, to have the courage to say 'I'm out'. How to become your own Dragon. Each piece of advice in this book is based on my thirty years of starting businesses. You will find all the fundamental ingredients for any new company, whatever sector you want to be in, whatever size of business you have in mind, along with the tools to make it work. Answer all the tough questions I am going to get you to ask yourself and you will have a business that genuinely has a chance of success. You can be one of the 10% of businesses that do make it.' - James Caan. James Caan is one of the UK's most successful and dynamic entrepreneurs, having built and sold businesses since 1985. After dropping out of school at sixteen and starting his first business in a Pall Mall broom cupboard - armed with little more than charm and his father's advice - Caan went on to make his fortune in the recruitment industry, founding the Alexander Mann Group, a company with a turnover of £130m. A 2003 graduate of Harvard Business School, Caan's most recent endeavour has been to set up private equity firm Hamilton Bradshaw. Caan hit our screens when he joined the panel of the BBC's Dragons' Den in 2007. He is a regular in the national and business press, advises on various Government programmes, and initiates numerous philanthropic projects via the James Caan Foundation.

Fundamentals for Becoming a Successful Entrepreneur

Author : Malin Brannback
Publisher : FT Press
ISBN 13 : 0133966941
Total Pages : 411 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Fundamentals for Becoming a Successful Entrepreneur by : Malin Brannback

Download or read book Fundamentals for Becoming a Successful Entrepreneur written by Malin Brannback and published by FT Press. This book was released on 2015-11-13 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth. The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.