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Free Publicity
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Download or read book Free Publicity written by Jeff Crilley and published by Brown Books. This book was released on 2002-12 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.
Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Book Synopsis Getting Free Publicity by : Pam Austin
Download or read book Getting Free Publicity written by Pam Austin and published by How To Books Ltd. This book was released on 2004 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies
Book Synopsis 6 Steps to Free Publicity by : Marcia Yudkin
Download or read book 6 Steps to Free Publicity written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-09-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online
Book Synopsis 6 Steps to Free Publicity, Third Edition by : Marcia Yudkin
Download or read book 6 Steps to Free Publicity, Third Edition written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
Book Synopsis 6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 20pt Edition) by :
Download or read book 6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 20pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 24pt Edition) by :
Download or read book 6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 24pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Smarts Strategies That Earn Free Book Publicity by : Anne Hart
Download or read book Social Smarts Strategies That Earn Free Book Publicity written by Anne Hart and published by iUniverse. This book was released on 2006-03-27 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empathy and social smarts help you earn free book publicity by connecting you with key people, media, schools, and the publications of nonprofit agencies. As a writer, you can promote your own book and earn free book publicity by connecting key people, media, and nonprofits' newsletters with schools. Social intelligence used in book promotion is like a three-ring circus. Use empathy, that is people smarts, as a catalyst to bring together schools, nonprofit agencies, and authors. Observe, simplify, and offer commitment as charisma. Query editors of nonprofit publications. These nonprofit agencies often publish high-circulation newsletters and sometimes also publish sizable, glossy magazines. Some produce videos or documentaries. To connect with the nonprofit agencies' editors, use your social intelligence skills to make connections in the nonprofit agencies' public relations and communications departments. Join public relations societies, national associations, and help out the nonprofit agencies or organizations of your choice focusing on what gets published in their magazines or newsletters. If you want to earn free publicity for your book, supply these editors with facts, findings, and trends. Bring the nonprofits in contact with schools. When you talk to school assemblies or classrooms, relate your book topic to any specific work or project done by a nonprofit association for whom you could write an article for that association's newsletter or glossy magazine. Use social intelligence to connect to people. What you need to earn free publicity is self-awareness and an understanding of how the main topic of your book influences your own behavior and how others perceive your behavior.
Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-09-27 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Book Synopsis Press Professionalization and Propaganda by :
Download or read book Press Professionalization and Propaganda written by and published by Cambria Press. This book was released on with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Self-Publishing Made Simple by : April Cox
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Virtually Free Marketing by : Philip R. Holden
Download or read book Virtually Free Marketing written by Philip R. Holden and published by Bloomsbury Publishing. This book was released on 2015-01-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Book Synopsis Advances in Advertising Research (Vol. III) by : Tobias Langner
Download or read book Advances in Advertising Research (Vol. III) written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Book Synopsis 6 Steps to Free Publicity (Easyread Comfort Edition) by : Marcia Yudkin
Download or read book 6 Steps to Free Publicity (Easyread Comfort Edition) written by Marcia Yudkin and published by ReadHowYouWant.com. This book was released on 2008 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.
Download or read book Advertising & Selling written by and published by . This book was released on 1914 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1906 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 6 Steps to Free Publicity (Easyread Super Large 18pt Edition) by : Marcia Yudkin
Download or read book 6 Steps to Free Publicity (Easyread Super Large 18pt Edition) written by Marcia Yudkin and published by ReadHowYouWant.com. This book was released on 2003 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
