Foreign Market Entry And Culture

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Foreign market entry and culture

Author : Thomas Wagner
Publisher : GRIN Verlag
ISBN 13 : 3640383869
Total Pages : 21 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis Foreign market entry and culture by : Thomas Wagner

Download or read book Foreign market entry and culture written by Thomas Wagner and published by GRIN Verlag. This book was released on 2009-07-27 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Miscellaneous, grade: 1,3, University of Aarhus, course: Culture and International Business, language: English, abstract: Going abroad is nowadays much more easy due to the continuous globalization process with lower transportation costs and immediate information exchange. Especially during the last decades firms have increasingly committed themselves to global markets in order to exploit cost advantages through lower labour costs or in order to follow the demand for their products (Barkema et al. 1996:164). A firm seeking to perform in a foreign market by establishing a business function (e.g. production management, distribution) has to choose the best mode of entry which is very relevant for the success of foreign operations and therefor an important issue. But foreign market entry does not come along without any costs especialy in cultural distant countries. The impact of differences in national culture, measured as cultural distance between the home country of Multinational Enterprises (MNEs) and the country of operation is a very important issue and therefor worth to examine. The main questions the paper tries to answer is: In which ways does culture matter in the internationalization process of a firm? How does culture affect the choice of market entry and which problems arise due to cultural differneces? Which impediments regarding culture have firms to deal with when going to China?

Foreign Market Entry and Culture

Author : Thomas Wagner
Publisher : GRIN Verlag
ISBN 13 : 3640384164
Total Pages : 25 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis Foreign Market Entry and Culture by : Thomas Wagner

Download or read book Foreign Market Entry and Culture written by Thomas Wagner and published by GRIN Verlag. This book was released on 2009 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Miscellaneous, grade: 1,3, University of Aarhus, course: Culture and International Business, language: English, abstract: Going abroad is nowadays much more easy due to the continuous globalization process with lower transportation costs and immediate information exchange. Especially during the last decades firms have increasingly committed themselves to global markets in order to exploit cost advantages through lower labour costs or in order to follow the demand for their products (Barkema et al. 1996:164). A firm seeking to perform in a foreign market by establishing a business function (e.g. production management, distribution) has to choose the best mode of entry which is very relevant for the success of foreign operations and therefor an important issue. But foreign market entry does not come along without any costs especialy in cultural distant countries. The impact of differences in national culture, measured as cultural distance between the home country of Multinational Enterprises (MNEs) and the country of operation is a very important issue and therefor worth to examine. The main questions the paper tries to answer is: In which ways does culture matter in the internationalization process of a firm? How does culture affect the choice of market entry and which problems arise due to cultural differneces? Which impediments regarding culture have firms to deal with when going to China?

Organizational Culture as a Determinant of Foreign Market Entry Strategy and Success

Author : A. Crystal Godsey
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (49 download)

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Book Synopsis Organizational Culture as a Determinant of Foreign Market Entry Strategy and Success by : A. Crystal Godsey

Download or read book Organizational Culture as a Determinant of Foreign Market Entry Strategy and Success written by A. Crystal Godsey and published by . This book was released on 1997 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entry Strategies for International Markets

Author : Franklin R. Root
Publisher : John Wiley & Sons
ISBN 13 : 0787945714
Total Pages : 292 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Entry Strategies for International Markets by : Franklin R. Root

Download or read book Entry Strategies for International Markets written by Franklin R. Root and published by John Wiley & Sons. This book was released on 1998-10-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Market Entry Strategies

Author : Christoph Lymbersky
Publisher : Christoph Lymbersky
ISBN 13 : 3981216202
Total Pages : 35 pages
Book Rating : 4.9/5 (812 download)

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Book Synopsis Market Entry Strategies by : Christoph Lymbersky

Download or read book Market Entry Strategies written by Christoph Lymbersky and published by Christoph Lymbersky. This book was released on 2008 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foreign Entry Decision And Global Export Business. Foreing Market Decisions

Author : Newman Enyioko
Publisher : GRIN Verlag
ISBN 13 : 3346333124
Total Pages : 27 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis Foreign Entry Decision And Global Export Business. Foreing Market Decisions by : Newman Enyioko

Download or read book Foreign Entry Decision And Global Export Business. Foreing Market Decisions written by Newman Enyioko and published by GRIN Verlag. This book was released on 2021-01-21 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 4.5, , course: Management Sciences // Marketing, language: English, abstract: This paper examined issues surrounding foreign entry decisions. Essentially, the paper determined why and how a company makes a decision to enter a foreign market. The study was descriptive and data were sourced from various books, trade journals, publications and internet sites etc. The study revealed that foreign market entry strategy is an important strategic decision for international business units. The choice of foreign market entry strategy is to be made very cautiously as it has long-term implications, and it cannot be easily reversed. The study found that the future growth of international business unit depends upon the right mode of entry into foreign market. As revealed in the study there are three main modes of entry into foreign market namely: Trade mode, investment mode and contractual entry mode. In trade route, the entry in foreign market is made through exports. In investment mode, the subsidiary units are set up in the foreign market. This mode is also called foreign direct investment mode. In contractual entry mode, technological collaboration agreements are made with the business units of host nation. In this mode, technical skills/managerial skills are provided by business unit in parent country to business units in host country. Besides these three main strategies for entry into foreign markets. The choice of the appropriate strategy depends upon various factors like availability of resources, level of risk, tariff and non-tariff barriers imposed by other nations, transportation cost, infrastructure facilities, vision of management, restrictions on inflow/outflow of foreign investment. A key conclusion in the study is that there are different motives for an entry on a foreign market. The different motives that are stated in the study have common denominator which is that they can all lead to increased profit in the long run. The study suggests that in order to make an effective foreign market entry decision, firms and international business practitioners should apply the foreign-market-entry-model. They should also highlight those factors that have been found to be of most importance while entering a foreign market.

Global Market Entry

Author : Christopher Nagel
Publisher : Xlibris Corporation
ISBN 13 : 147715874X
Total Pages : 87 pages
Book Rating : 4.4/5 (771 download)

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Book Synopsis Global Market Entry by : Christopher Nagel

Download or read book Global Market Entry written by Christopher Nagel and published by Xlibris Corporation. This book was released on 2012-08 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended to assist managers newly assigned to meaningful international responsibilities those with established positions, but looking for a primer on market-entry strategies, trade documentation, and the protection of a firm's international cash position. This short pragmatic text guides managers through the fundamental decisions necessary to access and serve new markets. The text also serves as a reference for the more granular' issues of trade finance. In the context of increasing levels of globalization and cross-border competition, the focus is on how managers can best position their firms for long-term sustainable profitability.

Cultural Aspects of International Business

Author : Przemysław Skulski
Publisher : Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN 13 : 8376958070
Total Pages : 207 pages
Book Rating : 4.3/5 (769 download)

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Book Synopsis Cultural Aspects of International Business by : Przemysław Skulski

Download or read book Cultural Aspects of International Business written by Przemysław Skulski and published by Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. This book was released on 2020-11-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing information which can be useful in the process of making business decisions by taking into consideration the existing cultural diversification. This is why the theoretical discourse is accompanied by numerous examples, bringing to the book also a practical dimension. The book is addressed to a wide circle of readers – those interested in the phenomena occurring in the world economy and the dimensions of contemporary culture, as well as students of international business relations. It may also interest entrepreneurs, both those already present in international markets, and those who are at the planning stage of such future activities.

Optimization of market entry strategies focused on market entry barriers in China

Author : Elisabeth Bilewicz
Publisher : GRIN Verlag
ISBN 13 : 3656475539
Total Pages : 95 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Optimization of market entry strategies focused on market entry barriers in China by : Elisabeth Bilewicz

Download or read book Optimization of market entry strategies focused on market entry barriers in China written by Elisabeth Bilewicz and published by GRIN Verlag. This book was released on 2013-08-06 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2006 in the subject Business economics - General, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: Which possibilities does a company have to go abroad? What kinds of barriers have to be taken into consideration when entering foreign markets? These are major questions that affect enterprises when they plan the expansion of their business into a foreign environment. This present bachelor thesis is concerned with market entry barriers that have an impact on the chosen market entry strategy of a company. It wants to help sensitizing for potential problems that can occur when entering a foreign market and show which barriers have to be heeded even if the chosen market offers respectable growth as the chosen Chinese economy does. From this examination of potential market barriers it is the objective of this thesis to help identify improvements for market entry strategies and thereby increase the likelihood of a successful venture.

Global Market Strategies

Author : Michael Neubert
Publisher : Campus Verlag
ISBN 13 : 3593399458
Total Pages : 199 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Global Market Strategies by : Michael Neubert

Download or read book Global Market Strategies written by Michael Neubert and published by Campus Verlag. This book was released on 2013-11 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company's demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.

International Market Entry by U.S. Internet Firms

Author : Frank T. Rothaermel
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis International Market Entry by U.S. Internet Firms by : Frank T. Rothaermel

Download or read book International Market Entry by U.S. Internet Firms written by Frank T. Rothaermel and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: We study international market entry in the context of the Internet, and ask: On what basis do U.S. Internet firms choose the markets that they enter? Our baseline hypothesis is that international market entry decisions are based on balancing perceived risks and returns inherent in a foreign target market. In addition, firms in the Internet sector face somewhat unique challenges when expanding abroad. Drawing on a sample of close to 7,000 country entry decisions undertaken by 179 U.S. Internet firms, we find that country risk, cultural distance, and uncertainty avoidance reduce the likelihood international market entry, while individualism and masculinity increase the probability of market entry. In general, the size of the international market moderates these relationships by weakening the negative effects, while strengthening the positive effects.

The Effect of Culture on International Market Entries

Author : Chengguang Li
Publisher : Nomos Verlagsgesellschaft
ISBN 13 : 9783832972011
Total Pages : 0 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis The Effect of Culture on International Market Entries by : Chengguang Li

Download or read book The Effect of Culture on International Market Entries written by Chengguang Li and published by Nomos Verlagsgesellschaft. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International market entries are of crucial importance for companies and have received extensive attention in academia from different streams of research. This dissertation takes an institutional perspective to examine the role of culture on the international market entry behavior of firms. The book contributes to the field of international market entry research and offers valuable insights to practitioners. The impact of cultural clusters and the societal culture dimensions are explored and tested on a large dataset of over 1,500 joint venture entries into China by foreign firms from more than 40 countries in an 18-year period, following the open-door policy of China. Dissertation. (Series: Controlling and Management - Vol. 6)

Cultural Barriers to the Success of Foreign Media Content

Author : Ulrike Rohn
Publisher : Peter Lang
ISBN 13 : 9783631594308
Total Pages : 436 pages
Book Rating : 4.5/5 (943 download)

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Book Synopsis Cultural Barriers to the Success of Foreign Media Content by : Ulrike Rohn

Download or read book Cultural Barriers to the Success of Foreign Media Content written by Ulrike Rohn and published by Peter Lang. This book was released on 2009 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies' representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.

Marketing Across Cultures

Author : Jean-Claude Usunier
Publisher : Pearson Education
ISBN 13 : 9780273685296
Total Pages : 608 pages
Book Rating : 4.6/5 (852 download)

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Book Synopsis Marketing Across Cultures by : Jean-Claude Usunier

Download or read book Marketing Across Cultures written by Jean-Claude Usunier and published by Pearson Education. This book was released on 2005 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.

Market Entry Strategies

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110653117
Total Pages : 179 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Market Entry Strategies by : Mario Glowik

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

International Market Entry Strategies

Author : Jane Tipitip Psiwa, Stephen Kariuki, Amos Kipkoech Kibet, Ken Sukali
Publisher : AJPO Journals USA LLC
ISBN 13 : 9914745490
Total Pages : 110 pages
Book Rating : 4.9/5 (147 download)

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Book Synopsis International Market Entry Strategies by : Jane Tipitip Psiwa, Stephen Kariuki, Amos Kipkoech Kibet, Ken Sukali

Download or read book International Market Entry Strategies written by Jane Tipitip Psiwa, Stephen Kariuki, Amos Kipkoech Kibet, Ken Sukali and published by AJPO Journals USA LLC. This book was released on 2023-02-14 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Assessment of Challenges Facing the Implementation of the County Integrated Development Plan: A Case Study of Narok County Government The Strategic Role Played by the Corporate Governance Mechanisms in Enhancing Sustainable Corporate Performance: A Survey of Commercial Banks in Kenya An Evaluation of Strategic Responses to Gain Competitiveness in Cement Industry: A Case of Selected Cement Manufacturing Firms in Kenya International Market Entry Strategies, Organizational Characteristics and the Performance of Manufacturing Firms in Kenya

Cultural Influences on Global Marketing (First Edition)

Author : Constantine Polychroniou (G.)
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516536337
Total Pages : 248 pages
Book Rating : 4.5/5 (363 download)

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Book Synopsis Cultural Influences on Global Marketing (First Edition) by : Constantine Polychroniou (G.)

Download or read book Cultural Influences on Global Marketing (First Edition) written by Constantine Polychroniou (G.) and published by Cognella Academic Publishing. This book was released on 2019-07-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Influences on Global Marketing introduces students to topics that are critical to the success of the contemporary international marketer. Readers learn how culture affects the political, economic, and regulatory systems, as well as marketing behavior, purchasing, consumption, and decision-making. They learn the importance of cultural awareness, cultural knowledge, cultural competence, and empathy in developing effective communications and managing their presence in foreign markets. Section I of the text contains 13 chapters that address fundamental issues concerning international marketing, including the impact of foreign cultural environment on international marketing operations, the formulation of the marketing mix, global and multi-domestic strategy, foreign market entry methods, trade agreements, cross-cultural negotiations, global value creation, and more. Section II features carefully curated cases that illuminate the unique and varied experiences of international marketers. These selections provide students with experiential knowledge and highlight how the cultural environments of foreign markets can affect levels of success. Designed to help future global marketers think critically about how culture can influence international marketing efforts, Cultural Influences on Global Marketing is an ideal text for courses in global marketing and international business relations.