Food Truck Business Handbook

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The Food Truck Handbook

Author : David Weber
Publisher : John Wiley & Sons
ISBN 13 : 1118208811
Total Pages : 288 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Food Truck Handbook by : David Weber

Download or read book The Food Truck Handbook written by David Weber and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs. Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook. This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all. Includes profiles of successful food trucks, detailing their operations, profitability, and scalability. Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more. Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business. Stay lean and profitable by avoiding the most common operating mistakes. Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.

Idiot's Guide: Starting a Food Truck Business

Author : Alan Philips
Publisher : Penguin
ISBN 13 : 1101580151
Total Pages : 358 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Idiot's Guide: Starting a Food Truck Business by : Alan Philips

Download or read book Idiot's Guide: Starting a Food Truck Business written by Alan Philips and published by Penguin. This book was released on 2012-04-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur

Starting & Running a Food Truck Business

Author : Alan Philips
Publisher : Penguin
ISBN 13 : 1615649069
Total Pages : 339 pages
Book Rating : 4.6/5 (156 download)

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Book Synopsis Starting & Running a Food Truck Business by : Alan Philips

Download or read book Starting & Running a Food Truck Business written by Alan Philips and published by Penguin. This book was released on 2020-02-04 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a mobile food mogul with advice from an industry expert This book is fully stocked with everything you need to know to join the ranks of foodies-on-wheels. A sure path from start to success with your mobile restaurant, you get: - A primer on the food truck industry - The various types of rigs and setups available - Simple strategies for using social media to promote your food truck - Essential information on keeping your food, your customers, your employees, and your truck safe - Sound advice on building your clientele, making your customers happy, and keeping them happy.

Running a Food Truck For Dummies

Author : Myrick
Publisher : John Wiley & Sons
ISBN 13 : 111928614X
Total Pages : 384 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Running a Food Truck For Dummies by : Myrick

Download or read book Running a Food Truck For Dummies written by Myrick and published by John Wiley & Sons. This book was released on 2016-09-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell—and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. Create a food truck business plan to set yourself up for success Stay profitable by avoiding the most common operating mistakes Harness public relations and social media to build your following Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time!

Food Truck Business Guide for Beginners

Author : Shaun M Durrant
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.5/5 (548 download)

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Book Synopsis Food Truck Business Guide for Beginners by : Shaun M Durrant

Download or read book Food Truck Business Guide for Beginners written by Shaun M Durrant and published by . This book was released on 2020-10-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it right, and you could see your food truck trending on Instagram. Read on to make sure it happens... A modest investment in a food truck can result in an income stream of $250k to $500k a year. Couple that with the incredible freedom and flexibility offered by not only starting a business, but starting a mobile business, and it's easy to see why so many people are drawn to the idea of starting up a food truck. In fact, the food truck is the perfect model for a startup: The start-up costs are low The overhead charges are low You're your own boss from the word go You need very few staff to run a successful operation The market for exciting and unique food-on-the-go is huge, but so is your competition. And that's why you need a solid plan before you start hunting for trucks and planning menus. If you have the glimmer of an idea for a food truck, the chances are, you can make it a success. You may have heard that around 50% of startups fail in the first year. That figure is considerably lower in the food truck industry, but nonetheless, knowing how to avoid failure is key to setting up a thriving business. In Food Truck Business: Guide for Beginners, you'll find a comprehensive guide to setting up a successful food truck. You'll discover: The most common mistakes that lead to food truck failure, and exactly how to avoid them A step-by-step guide to writing a business plan tailored specifically to your food truck business The most successful ways to secure funding, without making a dent in your own wallet How to find your niche, and why doing so is essential to your success The secret to finding the right customers for a success story as big as Kogi's BBQ Truck The 6 hottest mobile food options you can choose from -- how to know which is right for you and how to find the perfect vehicle Weird psychological tricks you can use to make your menu sell out Why 'marketing' is more than a buzzword -- and how to do it successfully, no matter what your background Up-to-date information on licensing, permits, and regulations Everything you need to know to ensure your business passes its inspections every time How to keep your food truck thriving way past the startup stage Ways to expand your business once you're a roaring success And much more. If you've noticed the vast potential of the food truck industry, you've already got your eyes on the prize. What you need to know now is how to make sure you get your business off the ground successfully and stand out from the competition. The good news is that when you follow a clear plan, you'll start with everything in place to ensure your food truck is a success -- something that will already put you leaps ahead of other startups in the industry. If you can envision your food trending on Instagram and hearing excited whispers when someone spots your food truck at a festival, it's time to get started. Make that dream a reality. If you're ready to launch the food truck everyone will remember, then scroll up and click "Add to Cart" right now.

How To Start a Home-based Food Truck Business

Author : Eric Thomas
Publisher : Rowman & Littlefield
ISBN 13 : 0762786280
Total Pages : 232 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis How To Start a Home-based Food Truck Business by : Eric Thomas

Download or read book How To Start a Home-based Food Truck Business written by Eric Thomas and published by Rowman & Littlefield. This book was released on 2012-07-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: From designing your food truck and identifying your market to establishing a business plan and determining the operational concerns of a mobile business, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a food truck business. Learn all about overcoming the hurdles facing the mobile food vendor, the legal aspects of food safety, menu planning, setting up your home-based headquarters, and navigating the catering industry. Whatever your plans, each chapter can help you experience the satisfaction of establishing and building your own home-based food truck business and reaching opening day! Look for useful charts and worksheets throughout the book, including: Preferred Vendor Checklist Start-Up Cost Worksheets Sample Operational Weekly Schedule 7878Outfitting your mobile kitchenAttracting customersNavigating operations concernsUnderstanding legal aspects and food safetyBuilding your menu

Food Truck Business Handbook

Author : Forrest Rhodes
Publisher : Forrest Rhodes
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4./5 ( download)

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Book Synopsis Food Truck Business Handbook by : Forrest Rhodes

Download or read book Food Truck Business Handbook written by Forrest Rhodes and published by Forrest Rhodes. This book was released on 2021-10-08 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have an interest in culinary services? Have you ever considered owning a food truck business? Do you want a simplified guide to help birth your mobile food business to life? If so, then this is your grab. Managing your own business can be really thrilling; you get to start it all up from scratch, establish the structure and hire people to run it for you. However, thrilling doesn’t equate to easy, and it doesn’t nullify the fact that there still remains a lot of work to be done and a lot of skills to master to make it possible. The food truck business is a pretty technical business, though it appears simple on the surface. Unlike the popular opinion, you don’t necessarily need to be a perfect chef to run a successful food truck business. The major skill required is management skill. This book is a self-help guide to everyone who believes they stand a chance in the business world to learn how to run a food truck business from scratch without any professional business knowledge. Every tip and technique mentioned here is practical and proven. You can go ahead to establish your food truck business afterward. This book, Food Truck Business Handbook, will jumpstart you on your journey toward starting and running a successful mobile food business. In this book, you will: 1. Understand how the food truck business started 2. Have a good idea of the cost required to start and run a food truck business 3. Be enlightened on different financing options for your mobile food business 4. Learn how to draft a business plan 5. Learn how to set up a business structure 6. Be acquainted with the tips to getting your own food truck 7. Know how to design your food truck 8. Be familiar with the equipment required in establishing a food truck business 9. Be exposed to marketing strategies you can deploy to attract customers 10. Be educated on the common food truck mistakes to avoid …and so much more! What more is there to know? I have jumped the hurdles and gathered this precious information into this book, just for you! Get this beginners’ manual RIGHT NOW to get started.

Start Your Own Food Truck Business

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613083106
Total Pages : 202 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Food Truck Business by : The Staff of Entrepreneur Media

Download or read book Start Your Own Food Truck Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-05-18 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Your Own Food Truck Business and Satisfy Your Hunger for Success At over a billion dollars, the mobile food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business. This guide covers: Six of the hottest mobile food options: food carts, concession trailers, kiosks, standard and gourmet trucks, mobile catering, and bustaurants Identifying the perfect foodie niche and customer base Creating menu items that save time, money, and space in the kitchen Finding a profitable location, time and time again Attracting new and loyal customers with social media platforms like Instagram, Facebook, and Twitter Managing daily operations, costs, and setting prices Licenses, codes, regulations, parking, and other considerations Plus, gain recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs. From choosing a vehicle to franchising and everything in between, learn what you need to know to get your business moving toward success!

Food Truck Business for Beginners

Author : Maxwell Rotheray
Publisher : Joshua Daniel
ISBN 13 :
Total Pages : 47 pages
Book Rating : 4./5 ( download)

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Book Synopsis Food Truck Business for Beginners by : Maxwell Rotheray

Download or read book Food Truck Business for Beginners written by Maxwell Rotheray and published by Joshua Daniel. This book was released on with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food trucks are becoming popular, and with the quest to bring high-quality food to the streets, more and more people are pumping into the food truck business. Of course, the idea is excellent. Most people do prefer the thought of getting the food they can’t afford from big restaurants being neatly served in their streets. Since food trucks satisfy a basic human need, it is a lucrative business to start. However, like other businesses, there are rules to the game. You do not jump in thinking you will come out with thousands of dollars at the end of the year. Success in the food truck business means careful planning, and if you are new to the industry, you can admit that not much is known about starting a food truck business until you are genuinely ready to start. That is why I chose to give you a detailed guide on how to start a food truck business and maximize your chances of not being kicked out of the market. I will be sharing the following information with you: • Why you can and should start a food truck business • How to create a business plan for your food truck business • How to choose the best location and customer base • How to raise money for your food truck business • How to have a Grand Opening day • The mistakes to avoid when starting your food truck business • And so much more So, why don’t you BUY this book and let’s take this ride together? Keywords: Start a restaurant, catering services, food business opportunities, How to start a street food business, Bread bakery business plan, Home cooked meals, Small fast food business plan, Meal delivery, How to start an e-commerce business, Dump truck business, Digital marketing, Small business, Business plan for startup, Home based business opportunities, Tips to start home food delivery business

Food Truck Road Trip--A Cookbook

Author : Kim Pham
Publisher : Page Street Publishing
ISBN 13 : 1624140874
Total Pages : 455 pages
Book Rating : 4.6/5 (241 download)

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Book Synopsis Food Truck Road Trip--A Cookbook by : Kim Pham

Download or read book Food Truck Road Trip--A Cookbook written by Kim Pham and published by Page Street Publishing. This book was released on 2014-11-11 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authentic Food Recipes From the Best Food Trucks Across the Country Kim, Phil and Terri traveled from state to state, visiting the best food trucks out there to get the incredible and authentic recipes that make their trucks some of the most popular in the country. This book includes delicious recipes for everything from sandwiches, soups and chilies to vegetarian dishes, classics with a twist and desserts—all straight from the cooks themselves. With the country's food truck favorites made accessible in your own kitchen, you'll deliver incredible and unique food at home you'd have to travel across the country to try. Outstanding dishes include Prosciutto and Grape Pizza from The Urban Oven in Los Angeles, Maker's Mark Fried Chicken from Big D's Grub Truck in New York, Santa Fe Black Bean Burgers from Mix'd Up Food Truck in Atlanta and Pad Thai Tacos from The Peached Tortilla in Austin. To get these recipes, the authors found and traveled to the most vibrant food truck cultures across the country, including: Southern and Northern California; New York City; Portland, Oregon; New Orleans; Raleigh, Durham and Charlotte, North Carolina; Atlanta; Minneapolis; Austin; Washington, D.C and Philadelphia. This cookbook includes all the recipes of your wandering road trip dreams.

The Truck Food Cookbook

Author : John T Edge
Publisher : Workman Publishing
ISBN 13 : 0761171185
Total Pages : 305 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis The Truck Food Cookbook by : John T Edge

Download or read book The Truck Food Cookbook written by John T Edge and published by Workman Publishing. This book was released on 2012-05-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s the best of street food: bold, delicious, surprising, over-the-top goodness to eat on the run. And the best part is now you can make it at home. Obsessively researched by food authority John T. Edge, The Truck Food Cookbook delivers 150 recipes from America’s best restaurants on wheels, from L.A. and New York to the truck food scenes in Portland, Austin, Minneapolis, and more. John T. Edge shares the recipes, special tips, and techniques. And what a menu-board: Tamarind-Glazed Fried Chicken Drummettes. Kalbi Beef Sliders. Porchetta. The lily-gilding Grilled Cheese Cheeseburger. A whole chapter’s worth of tacos—Mexican, Korean, Chinese fusion. Plus sweets, from Sweet Potato Cupcakes to an easy-to-make Cheater Soft-Serve Ice Cream. Hundreds of full-color photographs capture the lively street food gestalt and its hip and funky aesthetic, making this both an insider’s cookbook and a document of the hottest trend in American food.

Food Trucks, Cultural Identity, and Social Justice

Author : Julian Agyeman
Publisher : MIT Press
ISBN 13 : 026253407X
Total Pages : 348 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Food Trucks, Cultural Identity, and Social Justice by : Julian Agyeman

Download or read book Food Trucks, Cultural Identity, and Social Justice written by Julian Agyeman and published by MIT Press. This book was released on 2017-09-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aspects of the urban food truck phenomenon, including community economic development, regulatory issues, and clashes between ethnic authenticity and local sustainability. The food truck on the corner could be a brightly painted old-style lonchera offering tacos or an upscale mobile vendor serving lobster rolls. Customers range from gastro-tourists to construction workers, all eager for food that is delicious, authentic, and relatively inexpensive. Although some cities that host food trucks encourage their proliferation, others throw up regulatory roadblocks. This book examines the food truck phenomenon in North American cities from Los Angeles to Montreal, taking a novel perspective: social justice. It considers the motivating factors behind a city's promotion or restriction of mobile food vending, and how these motivations might connect to or impede broad goals of social justice. The contributors investigate the discriminatory implementation of rules, with gentrified hipsters often receiving preferential treatment over traditional immigrants; food trucks as part of community economic development; and food trucks' role in cultural identity formation. They describe, among other things, mobile food vending in Portland, Oregon, where relaxed permitting encourages street food; the criminalization of food trucks by Los Angeles and New York City health codes; food as cultural currency in Montreal; social and spatial bifurcation of food trucks in Chicago and Durham, North Carolina; and food trucks as a part of Vancouver, Canada's, self-branding as the “Greenest City.” Contributors Julian Agyeman, Sean Basinski, Jennifer Clark, Ana Croegaert, Kathleen Dunn, Renia Ehrenfeucht, Emma French, Matthew Gebhardt, Phoebe Godfrey, Amy Hanser, Robert Lemon, Nina Martin, Caitlin Matthews, Nathan McClintock, Alfonso Morales, Alan Nash, Katherine Alexandra Newman, Lenore Lauri Newman, Alex Novie, Matthew Shapiro, Hannah Sobel, Mark Vallianatos, Ginette Wessel, Edward Whittall, Mackenzie Wood

Food Booth

Author : Barb Fitzgerald
Publisher :
ISBN 13 : 9780976570356
Total Pages : 272 pages
Book Rating : 4.5/5 (73 download)

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Book Synopsis Food Booth by : Barb Fitzgerald

Download or read book Food Booth written by Barb Fitzgerald and published by . This book was released on 2011-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive step-by-step guide to designing, managing, and operating a food concession and food stand business. Based directly on the author¿s twenty-six years of experience, the reader is guided with concrete, no-nonsense information about how to plan and design a mobile food service business from the ground up. With specific sound management and marketing practices the reader is advised how to reach their sales potential quickly, and compound their sales year after year.

Food Truck Business

Author : J.D. Rockefeller
Publisher : J.D. Rockefeller
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4./5 ( download)

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Book Synopsis Food Truck Business by : J.D. Rockefeller

Download or read book Food Truck Business written by J.D. Rockefeller and published by J.D. Rockefeller. This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning a fооd truсk business can bе one of the mоѕt еnjоуаblе buѕіnеѕѕ experiencеѕ in thе wоrld. Thіnk аbоut іt! Fееdіng hungry реорlе tаѕtу, freshly cooked, scrumptious meals at prices you'd pay at thе lосаl grеаѕу ѕрооn. But bеfоrе even gеttіng іntо thіѕ buѕіnеѕѕ, уоu'vе gоt to dо ѕоmе рlаnnіng and thіnkіng tо figure оut іf уоu'vе got what іt tаkеѕ tо be successful. As with gеttіng іntо аnу buѕіnеѕѕ, thеrе аrе mаnу factors thаt need tо bе considered. And the first оf all thеѕе соnѕіdеrаtіоnѕ is the ԛuеѕtіоn: "Arе уоu ready tо bе уоur own bоѕѕ?"

Food Truck 101

Author : Melisa Moore
Publisher : Independently Published
ISBN 13 : 9781697684469
Total Pages : 396 pages
Book Rating : 4.6/5 (844 download)

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Book Synopsis Food Truck 101 by : Melisa Moore

Download or read book Food Truck 101 written by Melisa Moore and published by Independently Published. This book was released on 2020-08-28 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine owning a successful food truck. Smell the aroma of grilling meats, hear the cash register ringing continuously, see the smiles of happy guests eating your food. Imagine your wallet full of profits. Now, let's make it happen! I'm ready. What are you waiting for? Oh, don't know where to start? This handbook is THE only resource you will need. Step by step guidance on what is needed to be a success as a food vendor. Lessons include where to find correct legal information for your state, what questions to ask health department officials. How to source and price your menu for maximum profits. Where to find equipment, who to partner with for success. Dozens of location ideas, with tips on how to increase your sales and profits at a daily setup. Learn how to analyze fairs, festivals, and events for potential. Tips on how to market a food business, social media plans, 50 plus marketing ideas and another 50 social media post prompts. How to write a business plan, why you should take credit cards and how to afford the processing fees. Catering ins and outs. What to do if you have no money or poor credit. How to handle disasters and emergencies that could negatively impact your business. What you can do to protect your food truck from theft. Lists of helpful resources to ease your journey to becoming a profitable and successful food truck winner.This book will help you develop your plan for a great and profitable food vending business, all you must do take that first step. Then tomorrow build upon what you learned today and take the second and MORE DIFFICULT step - sustained ACTION towards your goal.

How to Build Your Own Food Truck: Guide to Converting a Used Truck Into a Profitable Mobile Food Unit from Four People That Have Done It.

Author : Food Truck Empire
Publisher : JPM Publications
ISBN 13 : 9780989952729
Total Pages : 40 pages
Book Rating : 4.9/5 (527 download)

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Book Synopsis How to Build Your Own Food Truck: Guide to Converting a Used Truck Into a Profitable Mobile Food Unit from Four People That Have Done It. by : Food Truck Empire

Download or read book How to Build Your Own Food Truck: Guide to Converting a Used Truck Into a Profitable Mobile Food Unit from Four People That Have Done It. written by Food Truck Empire and published by JPM Publications. This book was released on 2014-01-03 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to Converting a Used Truck into a Profitable Mobile Food Unit From Four People That Have Done it.

Food on Wheels

Author : Jennifer Lewis
Publisher :
ISBN 13 : 9780615533667
Total Pages : 176 pages
Book Rating : 4.5/5 (336 download)

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Book Synopsis Food on Wheels by : Jennifer Lewis

Download or read book Food on Wheels written by Jennifer Lewis and published by . This book was released on 2011-09-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food trailers, food carts, and even food bicycles can be started by anyone whether you're a trained chef or an amateur baker. If you've ever dreamed of jumping on the food truck bandwagon this book will provide you with all the information necessary to get you on the road. Highlights include: * Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels; * Building a business plan that will guide decision making and set you up for success; * Scouting locations for optimal visability and sales; * Calculating your true product costs and how to price your menu in a way that will be profitable; * Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and * Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices broken down by state and territory.