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Author : A. Liptay-Wagner
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (254 download)
Download or read book Food marketing i Eastern Europe written by A. Liptay-Wagner and published by . This book was released on 19?? with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stewart Arnold
Publisher : Routledge
ISBN 13 : 1000160556
Total Pages : 257 pages
Book Rating : 4.0/5 (1 download)
Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by Routledge. This book was released on 2020-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Author : Euromonitor PLC.
Publisher :
ISBN 13 : 9780863384738
Total Pages : 193 pages
Book Rating : 4.3/5 (847 download)
Download or read book Food Markets in Eastern Europe written by Euromonitor PLC. and published by . This book was released on 1993-01-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317957237
Total Pages : 130 pages
Book Rating : 4.3/5 (179 download)
Download or read book Cross-National and Cross-Cultural Issues in Food Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-03 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your food marketing operation with this thorough and business-savvy book! Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more! Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.
Author : Hilary F. Marks
Publisher : Woodhead Publishing
ISBN 13 : 9781855731813
Total Pages : 210 pages
Book Rating : 4.7/5 (318 download)
Download or read book Food and Farming in Eastern Europe written by Hilary F. Marks and published by Woodhead Publishing. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tetiana Golikova
Publisher : Academic Press
ISBN 13 : 0128117354
Total Pages : 300 pages
Book Rating : 4.1/5 (281 download)
Download or read book Nutritional and Health Aspects of Food in Eastern Europe written by Tetiana Golikova and published by Academic Press. This book was released on 2021-09-19 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutritional and Health Aspects of Food in Eastern Europe provides an analysis of traditional and ethnic foods from Eastern Europe, including selections from Russia, Belarus, Ukraine, Estonia, Latvia and Lithuania. The book addresses history of use, origin, composition and preparation, ingredient origin, nutritional aspects, and the effects on health for various foods and food products in each of these countries. In addition, it presents both local and international regulations, while also providing suggestions on how to harmonize these regulations to promote global availability of these foods. Analyzes nutritional and health claims relating to Eastern European foods Includes traditional and ethnic foods from Russia, Belarus, Ukraine, Estonia, Latvia and Lithuania Explores both scientific and anecdotal diet-based health claims Examines if foods meet regulatory requirements and how to remedy non-compliance Reviews the influence of historical eating habits on today’s diets
Author : John Joseph Butler
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Soviet Union, Eastern Europe, and the World Food Markets written by John Joseph Butler and published by . This book was released on 1964 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Professor Adam Lindgreen
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459837
Total Pages : 350 pages
Book Rating : 4.4/5 (94 download)
Download or read book The New Cultures of Food written by Professor Adam Lindgreen and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
Author : John Joseph Butler
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (844 download)
Download or read book The Soviet Union, Eastern Europe, and the world food market written by John Joseph Butler and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bill Slee
Publisher : BRILL
ISBN 13 : 9086867030
Total Pages : 239 pages
Book Rating : 4.0/5 (868 download)
Download or read book Looking east looking west written by Bill Slee and published by BRILL. This book was released on 2023-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food. The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy high quality food products. Farmers, operators and retailers from distant cultures are coping with different standards, facing the ever increasing necessity for mutual understanding. This publication is the output of Bean-Quorum, a European funded Asia-Link project. Bean-Quorum represents a consolidated network of researchers working together with the business sector and NGOs to enhance European Asian understanding about organic and quality food. This book describes global trends in organic and quality food trade and connects them with recent developments in Asian and European market structures. Selected case studies illustrate the impact of organic and quality food production on topics ranging from sustainable rural development, to the potential of exotic new plant varieties to purchase decisions of European or Asian retail managers. Selected European markets are mirrored by the situation in Chinese and Thai markets. Finally, environmental issues concerning global trade of quality food are addressed.
Author : Phil Harris
Publisher : SAGE
ISBN 13 : 9780761966050
Total Pages : 340 pages
Book Rating : 4.9/5 (66 download)
Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-05-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Author : Robert Deutsch
Publisher : Routledge
ISBN 13 : 1000301486
Total Pages : 154 pages
Book Rating : 4.0/5 (3 download)
Download or read book The Food Revolution In The Soviet Union And Eastern Europe written by Robert Deutsch and published by Routledge. This book was released on 2019-07-11 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first study in the Western world to compare the relationship between food and politics in the countries of Eastern Europe, this book views the current food revolution as part of the modernization process. Robert Deutsch argues that the communist leaders in the Comecon countries increasingly link political stability and preservation of power to the problem of satisfying consumer demand. He also assesses the various social forces that have brought about the food revolution. The most important is the expanded working class, which is no longer willing to defer consumer demands to a hypothetical communist future. The CMEA countries thus face the dilemma of either gradually liberalizing their economies in order to meet growing consumer demands or resorting to repression. Neither of these options promises a long-term solution for implementing economic policies prescribed by Marxist-Leninist doctrine. Robert Deutsch presents case studies of Hungary, Bulgaria, and the German Democratic Republic as examples of the "relative success" of economic reforms. To a greater or lesser extent, these countries have opted for economic decentralization by liberalizing private ownership and pricing policy and by integrating planning with market-oriented concepts. The author compares this with the economic problems of the Soviet Union, Poland, Romania, and Czechoslovakia. The study is enhanced by an exhaustive bibliography, arranged topically and drawn from the specialized literature in several languages.
Author : Joanna Szwacka-Mokrzycka
Publisher :
ISBN 13 : 9788382370478
Total Pages : pages
Book Rating : 4.3/5 (74 download)
Download or read book A Study on Consumer Behaviour in the Food Market written by Joanna Szwacka-Mokrzycka and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Butler
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.:/5 (129 download)
Download or read book The Soviet Union eastern Europe and the world food markets written by John Butler and published by . This book was released on 1964 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Euromonitor PLC.
Publisher :
ISBN 13 :
Total Pages : 737 pages
Book Rating : 4.:/5 (499 download)
Download or read book European Food Marketing Directory written by Euromonitor PLC. and published by . This book was released on 1996 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alice Hoffenberg Amsden
Publisher : Harvard University Press
ISBN 13 : 9780674549845
Total Pages : 270 pages
Book Rating : 4.5/5 (498 download)
Download or read book The Market Meets Its Match written by Alice Hoffenberg Amsden and published by Harvard University Press. This book was released on 1998 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under free-market shock therapy, many economies of former socialist countries of Eastern Europe have declined. Why has there been so much stagnation, inflation, and de-industrialization, and what can be done to produce a turnaround? This book addresses these questions in revealing detail.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317948866
Total Pages : 130 pages
Book Rating : 4.3/5 (179 download)
Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
