Food Advertising

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Food Advertising

Author : Barrie Gunter
Publisher : Springer
ISBN 13 : 3319407066
Total Pages : 306 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Food Advertising by : Barrie Gunter

Download or read book Food Advertising written by Barrie Gunter and published by Springer. This book was released on 2016-11-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.

Food Marketing to Children and Youth

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Advertising and Promotion in Food Marketing

Author : Anthony E. Gallo
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Advertising and Promotion in Food Marketing by : Anthony E. Gallo

Download or read book Advertising and Promotion in Food Marketing written by Anthony E. Gallo and published by . This book was released on 1984 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extract: Food is the most advertised product in the United States, amounting to $8 to $10 billion in 1980 and accounting for between 3 and 4 cents of each food dollar. Food manufacturers have increased their share of advertising and promotion expense while the retailer's share has gone down because of declining use of trading stamps. Promotion by fast food restaurants increased sharply over the past decade. Electronic advertising accounts for about 40 percent of food promotion, while printed and premium promotion account for a fourth each. Couponing, the fastest growing promotion form, accounted for about 11 percent. Between $2 and $4 billion of total food advertising was spent on manufacturers' promotion to the retailer. Advertising and promotion had little impact on increasing total U.S. food consumption, but may have diverted food purchases towards more heavily promoted foods.

Food Is Love

Author : Katherine J. Parkin
Publisher : University of Pennsylvania Press
ISBN 13 : 0812204077
Total Pages : 306 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Food Is Love by : Katherine J. Parkin

Download or read book Food Is Love written by Katherine J. Parkin and published by University of Pennsylvania Press. This book was released on 2011-06-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.

Proposed Trade Regulation Rule on Food Advertising

Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Proposed Trade Regulation Rule on Food Advertising by : United States. Federal Trade Commission

Download or read book Proposed Trade Regulation Rule on Food Advertising written by United States. Federal Trade Commission and published by . This book was released on 1978 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fast Food Advertising

Author : Ehsan Zarei
Publisher : DMA4U
ISBN 13 :
Total Pages : 245 pages
Book Rating : 4./5 ( download)

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Book Synopsis Fast Food Advertising by : Ehsan Zarei

Download or read book Fast Food Advertising written by Ehsan Zarei and published by DMA4U. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to fast food marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your fast food marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your fast food marketing to the next level.

Advertising nutrition & health : evidence from food advertising, 1977-1997

Author : Pauline M. Ippolito
Publisher : DIANE Publishing
ISBN 13 : 1428958207
Total Pages : 252 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Advertising nutrition & health : evidence from food advertising, 1977-1997 by : Pauline M. Ippolito

Download or read book Advertising nutrition & health : evidence from food advertising, 1977-1997 written by Pauline M. Ippolito and published by DIANE Publishing. This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Asking Questions about Food Advertising

Author : Laura Perdew
Publisher : Cherry Lake
ISBN 13 : 1633625192
Total Pages : 35 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Asking Questions about Food Advertising by : Laura Perdew

Download or read book Asking Questions about Food Advertising written by Laura Perdew and published by Cherry Lake. This book was released on 2015-08-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.

Vintage Food Ads

Author : Robert Henriksen
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781727645705
Total Pages : 340 pages
Book Rating : 4.6/5 (457 download)

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Book Synopsis Vintage Food Ads by : Robert Henriksen

Download or read book Vintage Food Ads written by Robert Henriksen and published by Createspace Independent Publishing Platform. This book was released on 2018-09-30 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vintage Food Ads , Over 400 ads from the 20th century. This book features advertising from some of the most prestigious companies of the day.as well as supermarket newspaper sales get a glimpse of the prices of yesteryear. See if you can spot a few who still produce products 100 years later.

Health and Nutrition Claims in Food Advertising and Labeling

Author : United States. Congress. Senate. Committee on Governmental Affairs
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Health and Nutrition Claims in Food Advertising and Labeling by : United States. Congress. Senate. Committee on Governmental Affairs

Download or read book Health and Nutrition Claims in Food Advertising and Labeling written by United States. Congress. Senate. Committee on Governmental Affairs and published by . This book was released on 1991 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The report of a hearing before the Committee on Governmental Affairs on the role of government regulation of health and nutrition claims in food advertising and labeling. Deals with the relationship and coordination or lack thereof between USDA, FDA, and FTC in what they allow labels to say versus what they allow advertising about the product to state and what standards they use to set health claims. It also considers what the relationship of the three agencies should be to the State attorneys general.

Food Advertising to Children: A Critical Evaluation of Public, Governmental and Corporate Responsibilities in Germany

Author : Anna Lena Hallmann
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954892251
Total Pages : 53 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Food Advertising to Children: A Critical Evaluation of Public, Governmental and Corporate Responsibilities in Germany by : Anna Lena Hallmann

Download or read book Food Advertising to Children: A Critical Evaluation of Public, Governmental and Corporate Responsibilities in Germany written by Anna Lena Hallmann and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data – drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept, namely the ‘Initiative for the responsible use and creation of children’s food advertising’.

Food advertising to children

Author : Anna Lena Hallmann
Publisher : GRIN Verlag
ISBN 13 : 3656521557
Total Pages : 48 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis Food advertising to children by : Anna Lena Hallmann

Download or read book Food advertising to children written by Anna Lena Hallmann and published by GRIN Verlag. This book was released on 2013-10-21 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,1, Berlin School of Economics and Law, language: English, abstract: With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data – drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept for the responsible use and creation of children’s food advertising.

Protecting children from the harmful impact of food marketing

Author :
Publisher : World Health Organization
ISBN 13 : 9240051341
Total Pages : 14 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Protecting children from the harmful impact of food marketing by :

Download or read book Protecting children from the harmful impact of food marketing written by and published by World Health Organization. This book was released on 2022-05-31 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kid Food

Author : Bettina Elias Siegel
Publisher : Oxford University Press
ISBN 13 : 0190862149
Total Pages : 312 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Kid Food by : Bettina Elias Siegel

Download or read book Kid Food written by Bettina Elias Siegel and published by Oxford University Press. This book was released on 2019-10-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most parents start out wanting to raise healthy eaters. Then the world intervenes. In Kid Food, nationally recognized writer and food advocate Bettina Elias Siegel explores one of the fundamental challenges of modern parenting: trying to raise healthy eaters in a society intent on pushing children in the opposite direction. Siegel dives deep into the many influences that make feeding children healthfully so difficult-from the prevailing belief that kids will only eat highly processed "kid food" to the near-constant barrage of "special treats." Written in the same engaging, relatable voice that has made Siegel's web site The Lunch Tray a trusted resource for almost a decade, Kid Food combines original reporting with the hard-won experiences of a mom to give parents a deeper understanding of the most common obstacles to feeding children well: - How the notion of "picky eating" undermines kids' diets from an early age-and how parents' anxieties about pickiness are stoked and exploited by industry marketing - Why school meals can still look like fast food, even after well-publicized federal reforms - Fact-twisting nutrition claims on grocery products, including how statements like "made with real fruit" can actually mean a product is less healthy - The aggressive marketing of junk food to even the youngest children, often through sophisticated digital techniques meant to bypass parents' oversight - Children's menus that teach kids all the wrong lessons about what "their" food looks like - The troubling ways adults exploit kids' love of junk food-including to cover shortfalls in school budgets, control classroom behavior, and secure children's love With expert advice, time-tested advocacy tips, and a trove of useful resources, Kid Food gives parents both the knowledge and the tools to navigate their children's unhealthy food landscape-and change it for the better.

Dietary Supplements

Author : United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Dietary Supplements by : United States. Federal Trade Commission. Bureau of Consumer Protection

Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Preventing Childhood Obesity

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309133408
Total Pages : 435 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Preventing Childhood Obesity by : Institute of Medicine

Download or read book Preventing Childhood Obesity written by Institute of Medicine and published by National Academies Press. This book was released on 2005-01-31 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children's health has made tremendous strides over the past century. In general, life expectancy has increased by more than thirty years since 1900 and much of this improvement is due to the reduction of infant and early childhood mortality. Given this trajectory toward a healthier childhood, we begin the 21st-century with a shocking developmentâ€"an epidemic of obesity in children and youth. The increased number of obese children throughout the U.S. during the past 25 years has led policymakers to rank it as one of the most critical public health threats of the 21st-century. Preventing Childhood Obesity provides a broad-based examination of the nature, extent, and consequences of obesity in U.S. children and youth, including the social, environmental, medical, and dietary factors responsible for its increased prevalence. The book also offers a prevention-oriented action plan that identifies the most promising array of short-term and longer-term interventions, as well as recommendations for the roles and responsibilities of numerous stakeholders in various sectors of society to reduce its future occurrence. Preventing Childhood Obesity explores the underlying causes of this serious health problem and the actions needed to initiate, support, and sustain the societal and lifestyle changes that can reverse the trend among our children and youth.

JUDICIOUS ADVERTISING

Author :
Publisher :
ISBN 13 :
Total Pages : 978 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis JUDICIOUS ADVERTISING by :

Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1914 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt: